Makhe sithethe IOfisi , i-IP yeHlabathi yokuSasaza i-IP (yePeacock kunjalo).Ipikoko Ukucacisa uCharles Dickens, amalungelo okusasaza awodwa ku IOfisi ibonisa ibali elinomdla labasasazi ababini. I-NBC sitcom yanandipha ukuvuseleleka kwenkcubeko ngexesha lokuqhubeka kwayo kwiNetflix, iba sisiqwengana somsebenzi osasazwayo esijongwayo ngokubanzi. Kodwa nini IOfisi 'Amalungelo osasazo osasazo aphelelwe lixesha ekupheleni kwe-2020, i-NBCUniversal ibuyise uthotho lwe-hit yenkonzo yayo yokusasaza, uPeacock. Oku kucela imibuzo emininzi: Injani eyangaphambili ngaphandle kokunikezela okona kuthandwayo kwaye eyokugqibela ikhule njengesiphumo sokongeza IOfisi ?
Eyona njongo iphambili yeNetflix kweli nqanaba kulawulo lwayo lweminyaka elishumi kukwakha ithala leencwadi leepropathi zoqobo njengoko lisuka kugxilwe ekukhuleni liye kugxininiso kwinzuzo. INetflix iyenzile ngokucacileyo le nto iphambili emehlweni eWall Street ngokhetho lwayo lokucwangciswa-kokuphuhliswa kwenkqubo yendlu kunye nokuxhomekeka kancinci kumxholo wangaphandle, njengoko kungqinwa ukuncipha kwethala leencwadi Nolwabiwo lwezixhobo. Kodwa, ukuba ilayisenisi ye-IP enje IOfisi iyaqhubeka nokuba sesona sixhobo sisebenzayo sokuqhuba ukukhula kunye nokunciphisa i-churn, iphosa intandabuzo malunga nokuba iNetflix ingalakha ngempumelelo ilayibrari yayo yoqobo kwaye ingafikelela kwinjongo yayo ye-Disney-ecosystem. Ukuhlawula rhoqo iimali ezigqithileyo kwilayisensi ngaphandle kwenkqubo ayisosicwangciso esiliqili sexesha elide seshishini.
INetflix
Ukujonga ngoJanuwari, inyanga yokuqala kwiminyaka iNetflix engasayi kuhlala kuyo IOfisi , kubonakala ngathi inkonzo iyakusinda ekuphulukaneni nesihloko sayo esijongwe kakhulu, ngokwe-analytics firm ANTENNA.
Ke kwakhona, ababhalisi beNetflix ababhalisele iPeacock kwinyanga ephelileyo babonisa ukonyuka kwenqaku le-4.7% kwi-churn ngokuchasene nezo zingakhange zongeze iPeacock, kwidatha yenkampani. Ke icandelo labasebenzisi layirhoxisa iNetflix njengoko babelandela IOfisi ukuya kuPikoko. Nangona kunjalo, nge-1% yababhalisi beNetflix abasayine kwiPeacock, konke okukhokelayo kwinkokeli yentengiso akuzange kube nefuthe kwizinto eziphathekayo.
Ipikoko
INetflix ayikhange iwele ngaphandle IOfisi kulindeleke ezinye, ngelixa ipikoko ikhule ngokuhambelana nokulindelweyo. I-NBCU ayibethi ixabiso lentengo $ 500 yezigidi kuthotho ukuba ayiqinisekanga ngezibonelelo ezinokubakho. 
I-hit sitcom ihambelana kakhulu nesicwangciso sexesha elide sePeacock kangangokuba i-NBCU ibonakala isekele amaxabiso ayo kujikelezo lwento xa ifika. Abasebenzisi abasayine kwiPeacock's tier yasimahla banokufikelela kumaxesha amabini okuqala IOfisi ngeentengiso. Ababhalisi kwi-4.99 yeedola ngenyanga (iPeacock Premium) banokuvula zonke iziqendu… kunye nokusikwa okwandisiweyo okungabonwanga ngaphambili kunye nemifanekiso esusiweyo, kwiwebhusayithi yePeacock. Eli nqanaba lihlala lixhaswa ziintengiso kunye nofikelelo olwandisiweyo lwenkqubo. Njengoko kukhankanyiwe ngasentla, iPrimiyamu Plus ibonelela ngalo lonke ixesha lonyaka ngaphandle kwentengiso.
Kwifowuni yayo ye-Q4 2020 yokufumana umvuzo eyayibanjelwe ngasekupheleni kwenyanga ephelileyo, uComcast kwaziswa Ipikoko ityikitye ama-33 ezigidi zababhalisi, nangona inkampani ingakhange iveze ukuba yeyiphi ipesenti yelo nani ekwi-free tier. Umphathi we-NBCU uJeff Shell uxelwe IOfisi Njengesizathu esiphambili sokukhula koPikoko.
