Ugqiba njani ukuba zeziphi iinkonzo zokusasaza oza kuzirhuma.I-Pixabay Kukho konke ukuphazamiseka kweNetflix kunye nezinto ezintsha kumzi-mveliso kamabonwakude njengenkonzo yokwamkelwa kwangoko yokwamkelwa, iqonga alikaze loyise utshaba olunye oluphambili: ukuhlalutya ukukhubazeka. Ingavakala ngokungathi ndikulahla ngokungathandabuzekiyo amagama amakhulu eklinikhi, kodwa phantse sonke siye saba ngamaxhoba ale nto. Kukungakwazi ukwenza ukhetho xa ujongene nenani elikhulu lezinto onokukhetha kuzo. Kwimeko yeNetflix, kukhokelela kumxholo ongenanjongo osebenzisa imizuzu engama-20 nangaphezulu ngaphambi kokuba umsebenzisi anikezele kwaye aphose IOfisi ngasemva kwixesha leshumi elinanye (ubuncinci ngaphambili IOfisi abalekele kuPikoko ukuqala unyaka).
Okumangalisayo kukuba, uhlalutyo lokufa amalungu omzimba luba yimicocosm kuyo yonke ividiyo esasazayo kwishishini lokufuna. Ukwanda kwamaqonga kuzise abaphulaphuli ngengxaki ekuqondeni ukuba zeziphi iinkonzo zokusasaza ezixabisa inkcitho yanyanga zonke phakathi kwendawo enabantu abaninzi. Isiphene seNetflix asibulali kangako ngesiquphe sithe sagcwala kwindalo ye-SVOD. Ukuze ube nolwazi olungcono ngelixa uxubusha ngezibophelelo zakho zokusasaza, makhe sihlolisise iindleko zenyanga, ifilimu kunye nelayibrari yeTV, kunye nomxholo wokuqala kunye nomxholo okhethekileyo phakathi kwama-streamers amakhulu amahlanu.
Ixabisa malini nganye nganye?
Ingxelo ye-2021 VOD Catalog Insights , Reelgood -isixhobo sokuhambisa esidibanisa yonke imiboniso bhanyabhanya kunye nomdlalo bhanyabhanya okhoyo kwi-intanethi kubasebenzisi bayo baseMelika abazizigidi ezi-2- xa kuthelekiswa amaxabiso asezantsi aphuma kumgangatho wenyanga kwaye kungabikho ntengiso. I-Disney + Uhlala kwisiphelo esisezantsi kwi- $ 6.99 nje ngenyanga ngelixa I-HBO Max ikhokelela ipakethi ngexabiso kwi $ 14.99 ngenyanga. Kuba ezinye iinkonzo ezine azinazintengiso, Hulu ’s Inqaku lexabiso le- $ 11.99 limele inqanaba layo elingasekelwanga ntengiso. Kwaye INetflix kwaye Ividiyo enkulu yeAmazon zii- $ 13.99 kunye ne- $ 8.99, ngokwahlukeneyo, ngenyanga. Uphando oluninzi lwabathengi lubonisa umthengi ophakathi waseMelika ekulungele ukubhalisa ukuya kuthi ga kwiinkonzo ze-SVOD ezintathu kwinani elipheleleyo le- $ 50.
Kufanelekile ukukhumbuza abathengi ukuba iDisney ibhengeze ngoDisemba ukuba iyonyusa amaxabiso ayo nge-1 yeedola ukuqala ngoMatshi. Ngenxa yokuqhuma kweDisney +, ukukhula okulindelweyo, asinakugxeka iMouse House ngokunyusa indleko nanjengoko sikhalaza ngayo kuTwitter. Konke kufanelekile kuthando kunye (nokusasaza) imfazwe.
Bang ngebhanti yakho
Njengalo naluphi na ulwalamano, awufuni ukuzibophelela ngaphambi kokuba wazi ukuba yintoni na phaya. Ke makhe sijonge kwinkonzo nganye yefilimu kunye nelayibrari yenkonzo kamabonakude kunye nenqanaba lomgangatho ngokusekwe kumanqaku e-IMDb ukubonisa ukonakala kwamanani okhetho olunikiweyo.
35 yezigidi Abasebenzisi baseMelika) bathatha ukhokelo lokuyalela kumthamo kunye nomgangatho. Ngelixa uphononongo lwe-IMDb lukude kumakishi oqinisekileyo womgangatho, ziyanceda ukumela uluvo oluhlangeneyo. IAmazon ibambe umda kumanani aluhlaza, kodwa ukusasaza kukwasekwe kwisikhalazo esithile.
Ngo-2019, I-KPMG bagqibe isifundo kukhetho lwabathengi base-US xa bekhetha ii-streamers ezifumanise ukuba iimovie yindawo ebalulekileyo ekugxilwe kuyo, ngakumbi ukukhutshwa okutsha kunye neefilimu zoqobo. Ngokuphathelene noku, iNetflix, esandula ukugqitha kwizigidi ezingama-200 zababhalisi behlabathi, iqokelele eyona ngqokelela yeefilimu ezintsha kuluhlu lwayo, nge-87% yeemovie zayo ezikhutshwe ngo-2010 okanye kamva. Ukufumaneka kweefilimu zamva nje yinto efanelekileyo yokuhambisa inaliti kubathengi abanokubakho.
Ividiyo enkulu yeAmazon ikwakhokela kumthamo weenkqubo zeTV, kodwa iwela emva kweNetflix kunye neHulu kwimetric esemgangathweni ye-IMDb.
Impumelelo yeDisney + eyandayo (ngaphezulu kwesigidi sababhalisi behlabathi liphela) yenziwe ukuba ibe nomtsalane ngakumbi yinto yokuba inelayibrari encinci kakhulu xa kuthelekiswa nezinye iinkonzo zokusasaza. Kukwanjalo nakwi-HBO Max (17,6 yezigidi kusebenze), ekhula kancinci kodwa ngokuthe chu. Kodwa ngo-2021, iDisney + iya kulandela Umbono weWandaVision Ngokuhambisa iseti yeebhloko ze-blockbuster ezilindeleke kakhulu ezisetiweyo kwi-Marvel Cinematic Universe ngelixa i-HBO Max izakuxhaswa yi-Warner Bros.
Umxholo wokuqala kunye nokhethekileyo
Njengoko iinkonzo ezintsha zokusasaza zibonakala ngathi zivela rhoqo ngenyanga kunye ne-engile yokubuyisa inkqubo yabo kubantu besithathu ukuba basebenzise ngaphakathi endlwini, amaqonga aphambili aye ajika ngokungaphaya ekunyuseni ukukhula kwemiboniso yoqobo yeTV ngokuhlawula umxholo onelayisensi.
Umxholo okhoyo ngaphambili wethala leencwadi unceda ukuthintela i-churn, kodwa umxholo wokuqala yeyona nto iqhuba ukukhula okutsha kobhaliso. Phakathi kwemisinga ephambili, iNetflix kunye ne-17 yezigidigidi- kunye nohlahlo-lwabiwo mali lomxholo ngokungathandabuzekiyo ngowona mlimi mkhulu kunye nothotho lwantlandlolo olwenza i-39% yekhathalogu yayo yonke yeTV. Oku kuphawula ukonyuka kwe-14% ukusukela kunyaka ophelileyo phantse ngama-300 uthotho lwantlandlolo olongezwa kwiinyanga ezili-12 ezidlulileyo. Ukuba inkqubo yoqobo yeyona nto iphambili kuwe xa usenza isigqibo sokuba yeyiphi imisinga yokurhuma kuyo, uyazi apho uqala khona.
Nangona ezi metric zingahlambi thoni yothando kuHulu, umsasazi wenze umsebenzi omkhulu wokujikeleza uluhlu lwayo lokuqala kwiminyaka yakutshanje ukuncoma Ibali lesicakakazi . UHulu uzibonakalisile ukuba unobuchule kwimidlalo yaseshashalazini efana nale Isakhelo , Shrill kwaye Ipeni15 Kunye ne-buzzy limited series ezinje ngeGlobal Globe etyunjiweyo Abantu abaqhelekileyo . Ngokwamazwi angenzululwazi ngokupheleleyo, singabeka uHulu njengeHit You In The Feels streamer.
Iinkampani zikwabonakala ngathi zenza umzamo wokugcina ipesenti ephezulu yomxholo ongenakufunyanwa kwenye indawo kwintengiso ye-SVOD. Inkqubo ekhethekileyo ikunceda ukugcina kunye nokufumana abasebenzisi abatsha kwaye ifikelela kokubini kokudala umxholo kunye nenkqubo enelayisensi.
Umboniso bhanyabhanya luhlalutyo lwesitulo kwizicwangciso zaseHollywood zokukhutshwa okutsha, iimfazwe zokusasaza kunye neendlela zenzuzo.
