Xa kuziwa kwimemes yezopolitiko, i-stills efanelekileyo ibambe ngaphezulu kweenkululeko-kwaye inkcazo inokuhla iseti ethile yezakhono.Ifoto nguDrew Angerer / Getty Izithombe. Kwinkomfa ye-American Priority ye-American ngoDisemba, umcebisi wentengiso uTom Shadilay uya kubamba iseshoni yokuphumla ebizwa ngokuba yi-Left Can't Meme: Ixesha elizayo le-MAGA Memetics.
Injongo, ngokukaShadadilay, ozibiza ngokuba ngumntu okhululekileyo wokuthetha, iya kuba kukufundisa abo bazimeleyo ukuba bapakishe njani iimemes kunye nezinye izinto ezinomdla kwimithombo yeendaba ukuze bakwazi ukuphumeza intetho yabantu kwi-Intanethi. Esi siganeko sidwelise igama likaShadadilay ecaleni kwezithethi ezinje ngomcebisi wangaphambili kwezoqoqosho kukaMongameli uTrump uStephen Moore kunye nomcebisi wephulo UGeorge Papadopoulos , Ukutyikitya ukubaluleka kokukhunjulwa kweememes kubasebenzi beRiphabhlikhi.
Sibonile kunyulo indlela esebenza ngayo imiyalezo yemidiya yoluntu kwaye mhlawumbi kukho ulwazi apho abantu abanokufunda kulo, uShadadilay uxelele uMbonisi. Ngokusisiseko, into endithemba ukuyenza kukwazisa abantu ukuba kukho itoni yeendlela onokuthi usasazwe ngayo imiyalezo.
Bhalisela iNcwadana yezepolitiki yaBakhangeli
Nangona iimemes ezininzi zezopolitiko zifana neziphumo zekhosi yengozi yasemva kwemini e-Photoshop, kunokubakho isayensi kumyalezo ochaza ukuba kutheni iinzame ezithile zihamba zintsholongwane . Abo baphethe iimemetics banefuthe kwintetho ekwi-Intanethi, kwaye banokuseta ithoni kwiRiphabhlikhi yePati. NgeCawa, INew York Times ipapashe i Uhlalutyo bonisa indlela imisebenzi yeRiphabliki yezeMisebenzi ngokuchasene nesiqubulo samahlokondiba esivela kuyo yonke i-Twitter kwaye yangena kwindawo ephambili ngoncedo lukaDilbert umyili uScott Adams. I-catchphrase ngoku iyinto yokuhlangana kwiintlanganiso zeTrump.
Emva kokudlala indima enkulu kumkhankaso kamongameli we-2016, ii-memes ziqhuba intetho emva komjikelo wexesha eliphakathi kulo nyaka. Kwinyanga ephelileyo, iTwitter imise malunga nama-1,500 iiakhawunti ezikhuthazayo Meme NPC (Iikholaji ezinee-avatars zabalinganiswa abangadlalekiyo kwimidlalo yevidiyo ukuhambisa iqela le-liberal) ngezizathu zokulahlekisa ngabom umxholo onxulumene nolonyulo. I-Memes egxile kwikharavani yokufuduka nayo ikhulile ngaphambi kokhetho lwangoLwesibini.
Jonga le post kwi-InstagramIposi ekwabelwana ngalo ngu IPragueU (@prageru) nge-Oct 23, 2018 kwi-9: 49 pm PDT
Jonga le post kwi-InstagramMusa ukucinga. Siza kuyenzela wena. #npc #npcmeme #npcmemes #liveleak # 4chan
Iposi ekwabelwana ngalo ngu imoto ekhethekileyo 77 (@ sonderkraftfahrzeug. 77) nge-Oct 15, 2018 nge-2: 30 kusasa PDT
UCarpe Donktum, ubuntu be-Twitter obugxile ekwenzeni iimemes ezilondolozayo, uthi uyawenza umsebenzi ngendlela umlawuli anokuya ngayo kwifilimu. Uqala ngombono, uDonktum uxelele uMbonisi. Kwimeko yememem, amaxesha amaninzi imicimbi yangoku kunye nezopolitiko ezihamba phambili zibeka abalinganiswa kunye necebo. Kungumsebenzi wakho ukufumana inkqubo-sikhokelo yemizobo yokuba bangene kuyo.
Isitshixo se-meme esiyimpumelelo, ucacisile uDonktum, ugcina umyalezo olula kwaye ubiyelwe ujikeleze ikhonkco elinomdla. Elinye iqhinga kukuphucula kwimemes zangaphambili, ezinje ngokurhabaxa kwabantu umfana ophazamisekileyo . Okanye ukwenza i-meme entsha ejikeleze umxholo wevidiyo. Ukudideka meme okanye imixholo entsonkothileyo yenzakalisa isiphumo, utshilo uDonktum. Ukungqinelana kwimeme kubaluleke kakhulu. Ummangaliso owenziwe ngokugqibeleleyo ngesiseko esibi uya kudilika. Ukuba unokuza nomyalezo okrelekrele kwiphakeji entle, uya kuphumelela.
Kodwa umyalezo onyanzelisayo uwodwa awonelanga ukuba i-meme ikhululeke kwiikona ezimnyama ze-4chan kwi-Twitter kaMongameli uTrump. Ukuya kwintsholongwane, i-meme kufuneka itsale amaRiphabhlikhi ahloniphekileyo ngokulandela izinto zosasazo zasekuhlaleni. UDonald Trump Jr., uAlex Jones kunye noGreg Gutfeld ziinkokheli ezimbalwa ze-MAGA zokukhuthaza umsebenzi kaCarpe Donkum-ngempelaveki, enye yeememes zakhe ezibandakanya iihagu eziphaphazelayo kwabelwana ngazo noDinesh D'Souza.
Ingxelo yeMisebenzi isandula ukuphuma kwaye into engaqhelekanga iyaqhubeka kwi-CNN. #WhenPigsFly I-CNN idumisa uTrump! pic.twitter.com/ZfJ14OiX02
-bamba iDonktum (@Carpedonktum) NgoNovemba 3, 2018
I-meme nganye inabantu ekujoliswe kubo, njengayo nayiphi na intengiso, kuchaza uDonkum. Asinguye wonke umntu owabelana nayo yonke imeme. Wonke umntu unendlela yakhe yokuthengisa anokulwa nayo.
Nangona iimemes zihlala zinxulunyaniswa nemifanekiso ye-Intanethi enombhalo wemiyalezo, umxholo weememetics waqala waqanjwa nguRichard Dawkins kwincwadi yakhe ka-1976 IGene yokuzingca kwaye igubungela ukuhanjiswa kolwazi lwenkcubeko. Ngexesha lonyulo luka-2016, abezopolitiko kwinkampu yeTrump-ikakhulu umphathi wephulo losasazo u-Brad Parscale -babambe ngempumelelo kwimiyalezo yezopolitiko esezantsi ekhuthazwa kwimidiya yoluntu.
Kwakunzima ukufumana nantoni na eya kwi-Intanethi kwicala leDemokhrasi likaHillary, utshilo umsunguli weMedia Matters uDavid Brock wendima ayidlalayo kunyulo luka-2016. UTrump ngenene, uhlaziye ubukrelekrele kwaye wakhwela iqonga losasazo lwentlalo ngendlela abanye abagqatswa abangakwazanga ukuyenza, kwaye inxenye yoko yayinento yokwenza nemeko ye-Intanethi eyoyikisayo kunye nobutshaba kubaxhasi bakaHillary.
Abantu bakaBernie Sanders bayiqonda imemetics nabo, bongeze uShadadilay. Wayenabantu abakhunjulwayo abasaqalayo kunye nabakhohlisayo kumculo. Wayenombulali uMike wamxhasa kwaye wenza iphulo kunye naye esidlangalaleni.
Emva kokuyazi kakuhle indawo yedijithali yowama-2016, uParscale kungoku nje ungusihlalo wephulo likaTrump lowe-2020, ebonisa ukubaluleka kwememes eza kudlala ngexesha lonyulo lukaMongameli olulandelayo. Ngentloko kumanethiwekhi asezantsi achaza ithoni yeqonga lakhe, umongameli wathumela umyalezo ngenkxaso yephulo lentsholongwane #Hamb 'umshiye emva kokuba umsunguli wentshukumo u-Brandon Straka wakhokela umngcelele ka-Okthobha eWashington, D.C Iqonga le #WalkAway lisebenzisa iimemo ukukhuthaza abavoti ukuba bashiye iDemocratic Party ngaphambi kwexesha eliphakathi.
Jonga le post kwi-Instagram#Walkthevote #walkaway #votered
Iposi ekwabelwana ngalo ngu UBrandon Straka (@brandonstraka) ngo-Novemba 3, 2018 kwi-10: 46 am PDT
Ngelixa uBrock esithi iiDemokhrasi zinomda kwimiyalezo yezopolitiko (umabonwakude, unomathotholo), uyavuma ukuba amaRiphabhlikhi asenayo inzuzo ngaphezulu kweenkululeko kwiimemem kunye nentengiso yedijithali, encediswa ikakhulu ngabangenzi nzuzo abanjengoTurning Point USA abenza iimem. Ukulandela utshintsho lwe-Facebook kwi-algorithm kwangoko kulo nyaka, amaphepha ememe ancike ekunene afumana umndilili wokunxibelelana phakathi evekini kwaye aqhubeka nokwenza amanye amaphepha e-Facebook ahambelana nezopolitiko ngokwexabiso lomxholo okwabelwana ngawo, ngokweMicimbi yeendaba. ukufunda ukusuka kuJulayi.
Jonga le post kwi-InstagramHmm… 🤔🤔🤔 #BigGovSucks #TPUSA #SocialismSucks #CapitalismCures #TaxationIsTheft
Iposi ekwabelwana ngalo ngu Ukujika kwe-USA (@turnpointusa) ngo-Novemba 2, 2018 kwi-5: 20 pm PDT
Jonga le post kwi-InstagramIposi ekwabelwana ngalo ngu Ukujika kwe-USA (@turnpointusa) nge-Oct 10, 2018 kwi-1: 56 pm PDT
Abantu bakaTrump, ngokubeka umphathi wabo wedijithali ephethe iphulo labo lowe-2020, baya kuzama ukubambelela kolo loncedo, utshilo u-Brock.
Ke kutheni le nto iinkululeko zimbi kakhulu ekumemeni?
Luluvo lwam ukuba iiNkululeko zenze iimemes ezothusayo nezifaneleyo ngenxa yokuba zingasondeli kwindawo yokuhlekisa okanye yokuhlekisa ngento yokwenyani, kodwa endaweni yesimo sentiyo enzulu, umsindo nentiyo, ucacisile uCarpe Donktum. Ndenza iitoni zememes ezihlekisa nge-CNN nakwezinye iindawo zeendaba, kodwa andinantiyo yokwenyani ngezo ndawo… Xa ndibagculela ndiyenza ngendlela edlalayo, hayi indlela yokuphindezela ephikisayo.
