UMario Badescu.I-Facebook / uMario Badescu Ndifumana ii-imeyile malunga neempawu ezininzi zokukhathalelwa kolusu, kodwa eyona nto ikhathazayo, amanqaku akhathazayo endiwafumanayo avela ebantwini abazame imveliso ye-Mario Badescu kwaye bayazimela ngesikhumba sabo esihamba ngamantongomane njengesiphumo.
Imakethi yemigca ecace gca ngokwayo njengegama lezityalo ngumntu ongabonakaliyo ovela eRomania owasungula le nkampani ngo-1967. Isasazwe kwiivenkile ze-hip ezinje nge-Urban Outfitters kunye neAnthropologie kwaye ikwazile ukufumana isabelo esifanelekileyo sabantu abadumileyo kunye nabapapashi beendaba zentlalo ngaphezulu iminyaka.
Kodwa ii-blogger zomama kunye neenkwenkwezi eziyinyani zeTV azizizo iingcali zobuhle. UCaroline Hirons , ngubani oyena mntu, ebethule ngokucacileyo ngoMario Badescu kwibhlog yakhe yokunyamekela ulusu ngokuthengisa kakhulu. Amagqabantshintshi akhe kuphela emva kweshumi leminyaka lokubhloga kukuba kunjalo hayi fan enkulu .
IHirons iyathandwa, ngokuyinxalenye, kuba iyigcina iyinyani xa ixoxa ngemveliso. Kodwa naye akahambi efuna ukukhetha umlo ngeemveliso. Okwangoku, kuye kwafuneka ndibuze ukuba kutheni ethintele ekufundeni nantoni na evela kuMario Badescu kwiphepha lakhe elingcwalisiweyo.
Ndicinga ukuba yimveliso engabizi kakhulu kwiphakheji enexabiso eliphantsi ethengiswe kakuhle, uHirons uphendule kwisiseko sakhe eLondon. Kwaye kudala ikho. Ngesizathu esithile abahleli bobuhle bacule iindumiso zayo kwaye oko kubambekile. Inkulu kubo, ayilunganga kangako kubantu abathengile kwi-hype kwaye bashiyekile bephoxekile.
Ukuphoxeka yinto engafanelekanga. Inani lemiyalezo eyoyikisayo endiyifumana kubafundi abafaka ingxelo eyomileyo, erhawuzelayo, ebomvu, enomsindo, eyaphukileyo ulusu emva kokusebenzisa uMario Badescu ibalulekile ngokwaneleyo ukwenza umkhwa. Ukujonga olu luphawu olubanga ukuba lusebenzise kuphela izinto ezilula, ezithambileyo, nezintsha-ezisekwe kwizityalo, kuyaphazamisa nangakumbi.
U-Mario Badescu sele ebethwe yimiphumela yezomthetho yokuqaqanjelwa, ukonakalisa iziphumo zezinye zazo. Ngo-2013, uphawu lwaluhlala Ityala lesenzo seklasi eziswe ngokuchasene nokusilela ukuveza ukubandakanywa kwee-steroids ezomeleleyo ubuncinci kwimveliso yazo ezimbini. I-steroids, i-hydrocrotisone kunye ne-triamcinolone acetonide, inokubangela i-capillaries eyandisiweyo kunye nosizi lwe-dermatological, kubandakanya i-atrophy yesikhumba. Kulapho ulusu lucekeceke lula ukuba lutyhoboze ngokulula, olukhokelela kusulelo, izifo, ukukhula kokungunda, irhashalala kunye nolusu olunamadyungudyungu. Ewe kunjalo, oku kujongeka njengokubi njengoko kuvakala. Okubi kakhulu, i-atrophy yolusu inokubangela iingxaki kweminye imiba yezonyango; nokususa i-bandage kunokulukrazula ulusu oluhluphekileyo.
Ukwala kukaMario Badescu ukuveza ii-steroids kwiimveliso zayo kwakuthetha ukuba, xa bethule ngokuthe cwaka ukwenziwa kokubasusa, abathengi batyakatywa ngeziphumo zokurhoxa kwe-steroid. Yonke le nkohliso ifunyenwe xa umlandeli kaMario Badescu wexesha elide-ngoku ochaza uphawu njengenkampani eyoyikisayo, engenasimilo-eqala ukubandezeleka. Xa wathumela kwiAmazon malunga noku, abanye bangena kwimicimbi efanayo. Emva kokuthelekisa amanqaku, iqela lahlanganisana ukuze liqokelele idatha kwaye licele umngeni kuhlobo lwentengiso. Ummangali, owashumayeza uMario Badescu kubahlobo nakusapho iminyaka ngaphambi kokuba enzakale ngenxa yemveliso enye (engasasebenziyo), utsho Ukuthi ndiyacaphuka, ndothukile, ndidanile [kwaye] ndinomsindo ngo-Mario Badescu ngale nkohliso yexesha elide konke kukungaqiniseki… LUMKA. Andizukuthembela kuyo nayiphi na imveliso kaMario Badescu kwakhona.
Ukusukela ukuba inkampani iwamise loo mthetho, kuthekani ukuba baguqukile kwaye banesimilo ngokupheleleyo kule mihla? Ngaba iimveliso zabo kufanelekile ukuzama?
Ngokwe-guru guru kunye ne-cosmetics eyazibiza ngokuba nguCop Paula Begoun, impendulo nguhayi. Ngaphandle kweemveliso ezingama-60 zikaMario Badescu iqela lakhe liphonononge i-Beautypedia.com, ama-55 afezekisa inkwenkwezi enye okanye ezimbini kwabahlanu. Abahlanu babamba iinkwenkwezi ezintathu, kodwa akukho namnye kubo owenza ukuba zibe zine. Amabinzana afana Iyakucaphukisa ngokumangalisayo kwaye ingahambi zininzi kwizigxeko ncomo.
Okukhathaza ngakumbi, iqela likaBegoun lifumene amabango angachanekanga malunga nokwenziwa kwemveliso. Oku akuqulathanga naluphi na uhlobo lwe-AHA, njengoko kusenziwa ibango, amanqaku e-Beautypedia e-brand's I-Kiwi Face Scrub . Abavavanyi bakhe babothukile kuphicotho-zincwadi lwabo lukaMario Badescu I-Glycolic Skin yokuhlaziya iComplex , esithi:I-Lubragel CG kuluhlu lwezithako ligama lezorhwebo le-arhente yokwenza ifilimu i-glyceryl polymethacrylate (cinga nge-hairspray)… Kutheni iBadescu ingayinanzi i-FDA kunye nemimiselo yezithako zaseYurophu? Mhlawumbi uneentloni ngeefomyula zakhe?
Iimveliso ayisiyiyo kuphela ingxaki yophawu. Njengoko kuphawuliwe nguHirons kunye nabanye abadlali beshishini, uMario Badescu akabonakali etyala iipeni ezininzi kwiipakeji ezisebenziseka lula. Ngeli xesha iimveliso ezininzi-kubandakanya ukuthanda ezenkolo Iilebhu zikaJanuwari kwaye Pixi Ubuhle -Ungakwazi ukuhambisa ulusu olubalaseleyo kukhuseleko, ukupakisha okusebenzayo okulungelelanisiweyo kwaye kulula ukuba abathengi basebenzise. Indlela kaMario Badescu ibonakala ngathi ithatha elona qondo liphezulu kwiimveliso ezihlwempuzekileyo eziqulathe ezona nqanawa zincinci, zitshiphu ezikhoyo.
Ixabiso eliphantsi? Ewe, uphawu luye isetyenziswe elubala indawo yokufumana izihlwele 99designs ukuya prototypes ekhuselekileyo yokupakisha ngemali encinci eyi- $ 399 inye. Oko kubonakala kuhambelana ngokupheleleyo noMkhondo kaMario Badescu wokurekhoda ukusika iikona kunye neendleko ngelixa amaxabiso emveliso ngokungathi aqukethe izithako ezinkulu kwaye ayasebenza.
Isifundo: Umthengi wobuhle makalumke. Funda iilebhile, uvavanye amabango, wenze uphando oluncinci lweGoogle ngaphambi kokuba utyale imali kulo naluphi na uphawu-kwaye ungaze uthathe ingcebiso kulusu IKardashian .
UJackie Danicki udale enye yeebhlog zobuhle zokuqala nezaziwa kakhulu ngo-2004, kwaye uye wadibana nezinye zeempawu eziphambili zehlabathi kwisicwangciso somxholo wedijithali kunye nezinto ezintsha. UJackie blogs at http://burnedoutbeauty.com , kwaye ungamfumana kwi-Twitter, kwi-Instagram, nakwi-Snapchat njengo @burnedoutbeauty.
