Ungalindelanga ukuba ii-studio ziyeke i-blockbusters enkulu ekhaya.Indlu yangasese Kudala sizibuza ukuba ingaba amava esigcino-bhanyabhanya azinzile kangakanani. Ukuthengiswa kwamatikiti kuye kwehla ngokuthe chu ukusukela ngo-2002 (kodwa kusahleli kungaphezulu kunango-1980 no-1990s) njengoko ukwanda kokonwatyiswa ekhaya kusigcine sincamathele kwiisofa zethu. Kunzima kunanini na ngaphambili ukurhwebesha abaphulaphuli kwindawo yemidlalo yeqonga, ngakumbi kwimveliso zentsusa, yiyo loo nto ubonile ukuncipha okumangalisayo kokukhutshwa konyaka kule minyaka ingama-20 idlulileyo. Ekugqibeleni, ulwalathiso lwentengiso kwindawo yokusasaza inayo iphakamise umbuzo ophambili Ngaba ii studio ziya kuze zithengise ukukhutshwa kweqonga elitsha kubathengi ekhaya?
Iinkonzo eziphambili zokusasaza ezinjengeNetflix, iAmazon, iHulu, iDisney + kunye neApple TV + zonke zibonelela ngeefilimu ezizodwa, ukanti ii studio ezinkulu zemidlalo yeqonga azikayamkeli le ndlela. Nangona kunjalo, ngenxa yobhubhane we-coronavirus kunye nokutshixeka okwandayo kwababonisi abakhulu basekhaya nakwamanye amazwe, iiMifanekiso eziManyeneyo ziya kuyithatha. Isitudiyo sabhengeza ngoMvulo ukuba sizakwenza iifilimu zangoku Indoda engabonakaliyo, uHunt kwaye Emma iyafumaneka ukurenta ekhaya ($ 19.99), ukuqala kwangolwesiHlanu, Matshi 20, ukwaphula ifestile yeqonga yeentsuku ezingama-70-90 zemveli. Isitudiyo sikwatyhile ukuba siyakwenziwa I-DreamWorks yoPhiliso UTroll Ukhenketho lweHlabathi, eyayicwangciselwe kuqala umhla wokukhutshwa kwe-10 ka-Epreli, yokuqala kunye nosuku lokukhutshwa olufumanekayo ekhaya.
Eli linyathelo elinesibindi elithathe ikhulu leenkomfa zaseHollywood kwaye ngobuchule lifuna ukubuyisa ingeniso kwimpembelelo engalindelekanga ebhekiswe kushishino. I-Universal ilungile ekuthatheni. Ngelixa kuphawula utshintsho olukhulu kumdlalo wesitudiyo ophambili onokuthi uqhubeke kwixesha elizayo, abalandeli beemovie akufuneki balindele into entsha, ngakumbi xa kufikwa kubabhlokondiba.
Ukuhlawula ngombono ngamnye kuswelekile kwingeniso
Indoda engabonakaliyo Sele efumene ngaphezulu kwe-120 yezigidi zeedola kwihlabathi liphela (ngokuchasene nohlahlo-lwabiwo mali oluzizigidi ezisi-7) ngelixa Ukuzingela ($ 6 yezigidi kwihlabathi liphela) kunye Emma ($ 25 yezigidi kwihlabathi liphela) ngekhe iphule enkulu, ngakumbi kule mozulu. Ngo-2016 Iitroli ifumene phantse i-350 yezigidi zeedola kwihlabathi liphela, kodwa Ukhenketho lweHlabathi kwakungalindelwanga ukuba ingadibanisa itotali leyo. Aba yayingabagqatswa abasengqiqweni ngaphandle kwabaphulaphuli abatsha ukuba babuyiselwe kumaqonga asekhaya apho ilahleko ezinokubakho zinokuncitshiswa. Kodwa isixelela ukuba i-Universal ikhethe ukulibaziseka Ngokukhawuleza nangomsindo 9 phantse iinyanga ezili-12 ukuya ku-2021 kunokuba uyibeke kwindlela efanayo.
Umnyhadala ophakamileyo wentlawulo-nganye yokujonga imbali yase-US uhlala ungowomdlalo wamanqindi ka-2015 phakathi kuka-Floyd Mayweather Jr. kunye noManny Pacquiao, ovelise i-400 yezigidi zeedola ukusuka kwizigidi ezi-4.4 ezithengayo kwi-90 yeedola. Ngo-2017 Ikamva Lomsindo ithengise ngaphezulu kwe-25 yezigidi zamatikiti e-US kuphela nangaphezulu kwe-135 yezigidi kwihlabathi liphela. Ezi yunithi zithengiswa ngokukodwa, endaweni yokujonga iqela elixhaswa yi-PPV. Nokuba ku F9 iphindwe kabini irekhodi le-PPV lonke ukuya kwizigidi ezili-10 zithenga nge-19.99 yeedola inye, kusajongwa kuphela i-199 yezigidi zeedola.
Joker yayiyifilimu ye-2019 enenzuzo enkulu kunye ngaphezulu kwe- $ 500 yezigidi kwimivuzo emsulwa emva kokuba zonke iindleko zibalisiwe. Ngokubanzi, ezona bhanyabhanya zilishumi-zenza inzuzo enkulu kule minyaka imbalwa idlulileyo ziye zagcina ebhankini naphi na $ 175 yezigidi ukuya kuthi ga kwi-500 yezigidi zeedola Imida ekuthengwa yi-PPV ayinakulinganiswa.
I-SVOD yenziwe-yodwa
Ukuphinda uhambise iifilimu kubhaliso lwevidiyo-yeemfuno zeqonga ezinjengeNetflix, iDisney + kunye neAmazon zibiza kakhulu. Ngelixa sizibonile ii-studio zithumela imveliso enengxaki ekusasazeni ngaphambili, ezi yayiphantse ibe ziifilimu ezazibonwa njengee-bhokisi ezilahlekileyo okanye umngcipheko omkhulu ngabenzi bazo. Ngokugubungela uhlahlo-lwabiwo mali lokuthengisa, ukuthengisa kwiNetflix kunokuguqula isiphukuphuku sibe yinzuzo encinci. Kodwa kukho isizathu sokuba ii-studio ezinkulu zingathengisi ngezavenge zefranchise ezinokubakho.
Nje ukuba ifilimu ivele kuphela ekusasazeni, ayibuyisi naliphi na ixesha elide kubavelisi bokuqala. Ihleli nje ngentlawulo yayo yangaphambili ethe tyaba. Ukukhutshwa kweqonga lemveli njengeDisney zeMarvel movie okanye Ngokukhawuleza I-franchise iyakwazi ukonwabela iifestile ezininzi zenzuzo-ukukhutshwa kweqonga, ukuthengisa nge-elektroniki (i-EST), ukuqeshisa i-DVD / VOD, ukuHlawula uNye, iNethiwekhi, ukuHlawula ezimbini. Kutheni le nto udlula ngamathuba amathandathu ohlukeneyo okufumana ophumeleleyo? Ayenzi ingqiqo yezemali.
Olunye uthintelo lwendlela kukuba ngaphandle kweNetflix, efumaneka kumazwe angaphezu kwe-190 (kodwa ingeyiyo iTshayina), kunye neApple TV +, ekwaziyo ukufikelela kwizixhobo ezingaphezu kwesigidi esinye sezixhobo ezisebenzayo kwihlabathi liphela, akukho nanye kwezi nkonzo ziphambili zokusasaza ezinomkhondo wehlabathi. Awunakulindela ukuba iDisney ikhuphe i-blockbuster enkulu enje Mulan ngaphandle kwesithembiso sokufikelela kwilizwe liphela.
Khetha kwaye ukhethe
Uninzi lwabalandeli beemovie ngokuqinisekileyo lunqwenela ukubona Akukho xesha lokufa okanye Indawo ethuleyo Icandelo II ngemihla yabo yokuqala yokukhutshwa, nokuba oko kuthetha ukubukela iifilimu ukusuka ekhaya ngexabiso elinyusiweyo. Kodwa iqhinga elinje liya kudla ii-studio ezingamakhulu ezigidi zeedola kwinzuzo yemiboniso bhanyabhanya ephambili, yiyo loo nto ulibaziseko lweendleko zexesha elifutshane lubalulekile emehlweni abo. Iifilimu ezikhethekileyo ezinje ngeedrama eziphakathi kuhlahlo-lwabiwo mali, ii-comedies, kunye neendleko ezithile zoopopayi zilungelelene nesi sicwangciso sokukhululwa ekhaya kwaye sinokukunceda ukugubungela i-studio esezantsi.
Kodwa xa usaphuhlisa i-blockbuster eyi- $ 1 yezigidigidi, uyayinyusa ifilimu ukuze wandise umvuzo kwisicwangciso esiliqela sokuhlasela esibandakanya yonke into ukusuka kwintengiso yetikiti ukuya kumalungelo ephepha mvume. Njengokuba iiholo zemiboniso bhanyabhanya zisondele kwihlabathi liphela, ungalindeli ukuba ibhloko enkulu ye-blockbuster ibethe i-D2C.
