Iidayimani ezikhuliswe kwiLebhu ziidayimani zokwenyani ngawo nawuphi na umgaqo wenzululwazi.LIONEL BONAVENTURE / AFP ngokusebenzisa imifanekiso kaGetty Wonke umntu wasetyhini (kwaye ngenene wonke umntu, naye) unengxaki yedayimani-ukungakwazi ukumelana nokuqaqamba kunye nokuqaqamba kwesimbiwa esomeleleyo sekhabhoni kunye nomba wothando, ukuzibophelela kunye nenqanaba lentlalontle elibonakalisayo. Nangona iphindaphindwe kuqinisekisiwe ukuba le mbono yenkulungwane indala konke konke kukukholelwa, kuxhokonxwa zizibhengezo zentengiso ezinje ngeDayimani ingunaPhakade, kwaye ilitye elixabisekileyo alikho kunqabile njengoko ixabiso lentengo liphakamisa okanye lingenakutshatyalaliswa njengoko abathengisi balo bebanga, abathathu kwabasetyhini abane eMelika basafuna idayimani kwiminwe yabo yomsesane ngosuku lwabo lokuzibandakanya.
Ushishino lwedayimani, ixesha elingaphezulu kwenkulungwane, luchazwe ngamajelo eendaba njengolawulo olubi, apho iqaqobana lezigebenga zemigodi zisebenzisa ubonelelo kunye nemfuno (kungoko ixabiso) ngelixa bengazihoyi iindleko eziphezulu zokusingqongileyo nezoluntu ezinxulumene neshishini labo. . Kodwa kule minyaka imbalwa idlulileyo, inkampani yedayimani ibone isityalo sabaceli mngeni abanikezela ngendlela eyoyikekayo: iidayimani ezikhuliswe elebhu ezinemichiza kunye nomzimba ofanayo noogxa bazo bendalo kodwa zitshiphu kakhulu kwaye zinobuhlobo kwindalo esingqongileyo.
Oovulindlela abakolu luhlu lweemveliso ezisakhasayo bangumxube onomdla kuzo zombini i-tech hub yaseSilicon Valley kunye nabanini bemigodi yemali endala, kubandakanya iDe Beers Group, eyona nkampani inkulu yedayimani eyila isiqubulo esidumileyo esithi, IDayimani ingunaphakade. Kukho ukuvumelana ngokubanzi phakathi kwezi nkampani ukuba imboni yedayimani ilibazisekile ekuphazanyisweni njengoko itekhnoloji yeelebhu ikhula kunye nabathengi beMillennial kunye noGen Z ngokuya besondela kumashishini abeka phambili uzinzo noxanduva kwezentlalo.
Ndandigqibile ngenene ngeshishini ledayimane. Ndive nje ukuba likwicala elingalunganga lembali, u-Alex Weindling, i-jeweler yesizukulwana sesithathu esinotatomkhulu wayo wayenemigodi yedayimane e-Afrika, watsho ngokusekwa Iindawo eziphakamileyo , ivenkile ekwi-intanethi ethengisa iidayimani ezikhuliswe elebhu, kwi-2019. Umama wathi ukuba awunanto intle oyithethayo, ungathethi nto. Ke andinanto ndingayithetha ngemigodi.
Sifuna ukuseta umgangatho wedayimane ngokubanzi, utshilo uMartin Roscheisen, i-CEO eseSan Francisco Ukusekwa kweDayimani , ukuqala kweminyaka emihlanu ubudala exhaswa ngabantu abadumileyo abanjengoLeonardo DiCaprio. Oku kubandakanya ukuzisa elubala kushishino ngokwesiko ngabom opaque… namaxabiso asekwe kwimarike angalandeli amaxabiso e-cartel.
Iidayimani ezikhule ngeLebhu zenziwe ngekhabhoni phantsi kobushushu obugqithisileyo kunye noxinzelelo kusetyenziswa inkqubo eyaziwa njenge ukufakwa komphunga wemichiza elinganisa ukubunjwa kweedayimani nzulu ezantsi kwengubo yoMhlaba. Zizo, ngawo nawuphi na umlinganiselo wesayensi, iidayimani zokwenene. Kodwa ukuzibeka kwiivenkile zokugcina kunye nokuthengisa ngokungathi zilingana ngokupheleleyo needayimane zendalo, njengoko ezinye iinkampani zedayimane ezikhule ilebhu ziye zafumanisa, ukuza kuthi ga ngoku, libali elinzima ukuthengisela abathengi. 
Ipenti yedayimane ekhulileyo epinki kwivenkile yeLightbox pop-up kwiNew York City ngoDisemba ka-2018.USissi Cao woBukele
Ibhokisi yokukhanya , Inkxaso-mali ye-De Beers eyaphehlelela ngo-2018, umzekelo, yenza iinzame zokuzama ukunqanda indawo yokufaka indibano.Uphando lwethu lwentengiso lubonisa ukuba abathengi basenokhetho olomeleleyo kwidayimani yendalo yeziganeko ezibalaseleyo njengokuzibandakanya, u-CEO uSteve Coe uxelele uMbonisi. Xa babona iidayimani ezikhuliswe elebhu, babecinga ukuba ikhangeleka intle. Kwakukho umdla omkhulu kuloo nto kwizihlandlo zemihla ngemihla zesipho, njengemihla yokuzalwa okanye ubucwebe bokuqala bezinto zokuhomba kwintombi ekwishumi elivisayo.
Ngokusekwe kwezi ziphumo, i-Lightbox igqibe kwelokuba ithengise idayimane enemibala eulungiselelo, iipendenti kunye neentsimbi ezinamaxabisophakathi kwe- $ 500 kunye ne- $ 1,000, inqaku lentengo uCoe uthe uninzi lwabasetyhini banokuchitha ngovuyo kwibhegi okanye izihlangu ezizodwa.
Iidayimani ezikhule ngeelebhu zeLightbox zithengisa malunga ne-800 yeedola kwi-carat nganye. Idayimane enye yendalo ithengisa nge-avareji ye- $ 11,500 kwintengiso yehoseyile (ixabiso lingahluka kakhulu ngokuxhomekeke kwizinto ezisemgangathweni kubandakanya imilo, ipolishi kunye Ii-4Cs ), ngokuka Injini yokukhangela yeDayimani .
Ngapha koko, ixabiso leLightbox lavakala lihle kangangokuba abanye beentshaba zalo babeqinisekile ukuba ayinakwenzeka nje. I-Chatham Created Gems Inc., iSan Marcos, umthengisi wedayimani okhulele e-Calif esekwe e-Calif, omnye, utyhola uphawu lwe-De Beers elinexabiso lentengo. UDe Beers akasosidenge, utshilo umphathi weChatham uTom Chatham kudliwanondlebe naye IBloomberg ngoSeptemba 2018, kungekudala emva kokumiliselwa kweLightbox. Bayayazi indlela yokukhulisa iidayimani, kodwa esi sixhobo asibizi. Bathengisa ngezantsi kwexabiso.
UCoe waliphika elityala. Ayisiyonyani leyo, uxelele uMbonisi. Ndiyakuqinisekisa ukuba zonke iimveliso zethu [zithengiswa] ngaphezulu kweendleko. I-CEO icacisile ukuba inxenye yesizathu sokuba i-Lightbox ikwazi ukuxabisa iimveliso zayo kula manqanaba kungenxa yokuba ifumana itekhnoloji kunye nezinto zokwenza izinto ezivela kwi-Element Six, enye incedo ephantsi kwe-De Beers enamava eminyaka yokuvelisa iidayimani ezikumgangatho we-lab.
Ngayiphi na imeko, uCoe uthe abona bantu bakhuphisana nabo beLightbox asingobathengisi bendabuko bedayimane, kodwa iivenkile zefashoni, kunye neebhegi zezandla kunye neebhutsi. 
Iindawo eziphakamileyo zinika ubuqu obupheleleyo beendandatho zokuzibandakanya kunye nesixhobo sokujonga kuqala esinqeni esakhiwe liqela leCGI ngasemva kweMidlalo yeTrone.Iindawo eziphakamileyo
Kwelinye icala lesindululo semveliso, iNew Heights eseNew York ikhethe ukujongana nendawo yereingi yokuzibandakanya ngenjongo, ukubheja kwinkolelo yabasunguli abanamava okuba yinto nje yexesha ngaphambi kokuba abathengi bahlukane nedayimani. yamkela ukulingana kwabo okwenziwe elebhu.
Abathengi ekugqibeleni babonile nge-bullshit ukuba iinkampani zemigodi bezisusa umqala wabazali babo, utshilo u-CEO kunye nomsunguli we-Weindling. Akufanelekanga ukuqhubeka nokukhanda umhlaba kunye nokumba ii-craters ezinkulu kakhulu ezibonakalayo ezivela kumoya ophezulu ukuze zifike kwi [idayimane].
Incwadi yokudlala yeGreat Heights, endaweni yokuthengisa nje ngexabiso kunye nokuchaneka kokuziphatha, iveza iimveliso zayo ngendlela yokuba izibini ezisencinci ziya kuqonda. Yonke enye inkampani ethengisa amakhonkco edayimani kwi-intanethi isebenzisa amava amadala kakhulu angatshintshanga ukusukela kwiminyaka yoo-90, utshilo umsunguli womlingani uRyan Bonifacino.
Ixhaswe liqela lophawu emva kweempawu ezithandwa nguGen Z, njengoCasper kunye no-Allbirds, kunye neqela leCGI ngasemva kweMidlalo yeTrone, iiGreat Heights ziqhayisa indawo ephambili yokugcina izinto ekwi-intanethi ebonisa inkqubo yokwenza ngokwezifiso kunye nesixhobo sokujonga kwangaphambili uBonifacino asibhengeza njengesiqalo Umzi mveliso wonke uyilo lelo nqanaba lokwenyani kumfanekiso owenziwe ngekhompyuter kunye nelo nqanaba lomntu.
Kodwa ndisenombuzo: ukuba yonke into ethe xhaxhe yedayimani isekwe kwisikimu sokuthengisa esithengiswa ziinkampani ezibawayo kwaye mhlawumbi iidayimani azikufanelanga nokuba ngumniniyo kwasekuqaleni, ke ithini into yokwenza uluhlobo olwenziwe elebhu?
Umtsalane wedayimane uyanda. Ipesenti yemitshato ekhatshwa yiringi yedayimane iyaqhubeka inyuka, utshilo u-CEO weDiamond Foundry u-Roscheisen. Ngokucacileyo isizukulwana seTinder sikuxabisile ukuzibophelela kunakuqala. Ukuzibophelela kuya kuhlala kuyinto enqabileyo njengoko kubotshelelwe ngumda wabantu, kwaye ngakumbi ngakumbi kwixesha lokuphazamiseka okungakumbi.
Ngaba unayo idayimane? Weindling wandibuza.
Hayi ndiphendule.
Lindela kude kube lusuku olunye umntu ebeka enye emnweni wakho kwaye uyayiqonda, utshilo. Ndiyazi ukuba loo nto ivakala ngathi yinkunkuma, kodwa kufuneka ndikuxelele, zintle ngendlela emangalisayo. Akukho nto ibengezelayo njengedayimane. Akukho nto.
