I-Netflix, iAmazon kunye neHulu bayithathela njani eyona miboniso ibukeleyo?UChris Haston - © NBC Universal, Inc. Iprogram yoqobo ekhethekileyo inceda ukukhulisa isiseko sababhalisi beenkonzo njengeyona nto inomtsalane kubathengi abatsha. Abathandi bakamabonwakude babhalisela iNetflix ngokukodwa ukubukela Izinto ezingaqhelekanga , iitapile zesingqengqelo ezinekratshi ezinamathele kwi-HBO kule minyaka ilishumi idlulileyo Imidlalo yeethrone njl.
Kodwa ikhathalogu ebuyayo yenkqubo yamathala eencwadi, umxholo onelayisensi ovela kubavelisi bangaphandle, onceda abahambisa amanzi ukuba baphephe i-churn, okanye inani labathengi abacima umrhumo wabo ngexesha lokuhlawulwa elinikiweyo. Malunga noku, iinkonzo ezinkulu zokusasaza eziNtathu- iNetflix, iAmazon kunye neHulu- zonke zijamelene namaxesha anzima ngaphambili njengoko inkqubo yeelayibrari exabisekileyo ibuyiswa ngabanini bayo bokuqala.
INetflix — IOfisi , Abahlobo
Ngokwedatha yakutshanje yeNielsen -okutsho oko iNetflix iyaphikisa-iipesenti ezingama-72 zemizuzu ekubukelwe kuyo iqonga zinikezelwe ukuphindaphinda, ngelixa ezisibhozo kwezona zilishumi zibalaseleyo kwimiboniso ebukelweyo ayizizo ezokuqala. Ngaphezulu kolo luhlu ziindawo zokuhlala eziziiklasikhi Abahlobo kwaye IOfisi . IOfisi uzobe i-45.8 yezigidigidi zemizuzu-ebukelwe kwisithuba seenyanga ezili-12 esiphele ngoJulayi ophelileyo, ngokwedatha, ngelixa Abahlobo ifumene i-31.8 yezigidigidi. Kwangelo xesha linye, Izinto ezingaqhelekanga ithathe imizuzu engama-27.6 billion. Ixabiso licacile.
Emva kokubetha malunga ne-90 yezigidi zeerandi ngeWarnerMedia ukuyigcina Abahlobo KwiNetflix nge2019, uthotho lwe-hit luza kuthutha luye kwi-HBO Max kunyaka olandelayo kwisithuba seminyaka emihlanu, i-425 yezigidi zeedola kuWarner Bros. Umabonakude. Ngo-2021, IOfisi uya kutsibela inqanawa kwiqonga elizayo labathengi ngqo kwi-NBCUniversal emva kokuba istudiyo sifikelele kwiminyaka emihlanu Isivumelwano se- $ 500 yezigidi kunye neTV yonke. Oku kuza emva kokuba umphathi weDisney uBob Iger abhengeze ngasekupheleni kuka-2017 ukuba inkampani izakususa umxholo wayo kwiNetflix ngaphambi kweDisney +. Nangona kunjalo, kwimeko leyo, yonke imovie yeDisney ekhutshwe phakathi kukaJanuwari 2016 noDisemba 2018 eyonzakeleyo kwiNetflix iya kubuyela kwindawo ehamba phambili yentengiso malunga ne2026, IBloomberg ixelwe.
Amazon— Iipaki noLonwabo
Kufanelekile ukuba uqaphele ukuba i-NBCU's Iipaki noLonwabo Okwangoku imilambo kwiAmazon, iNetflix kunye neHulu. Kodwa emva kwesivumelwano esikhethekileyo seHBO sokusasaza neAmazon sangena endaweni ukhetho olunqwenelekayo kubabhalisi kunyaka ophelileyo, Iipaki kunye neRec iye yaba yenye yezona khathalogu zayo zixabisekileyo zangasemva.
IAmazon inelayibrari epheleleyo yemidlalo bhanyabhanya kunye nemidlalo yeTV ebambe eyayo ngokuchasene neNetflix kunye neHulu, ngelixa isiseko sayo sokuqala siphucula ngokuthe ngcembe. Ukuqhubela phambili, umsasazi uyaqhubeka nokutshintsha ukugxila kwakhe kwimpumelelo ye-niche ukuya isibheno esibanzi sokubaleka ekhaya . I-NBCU kulindeleke ukuba iphinde ibuyise amalungelo okusasaza akhethekileyo Iipaki kunye neRec nje ukuba isivumelwano sayo sangoku siphelelwe.
Kwasekuqaleni kwe-2018, kwaqikelelwa ukuba iVidiyo yeAmazon Prime yaqhayisa ngabasebenzisi abazizigidi ezingama-26. Ngalo mbhalo, iNetflix ibanga malunga nababhalisi basekhaya abazizigidi ezingama-60, ngelixa uHulu kwaziswa yayingaphezulu kwezigidi ezingama-28 ngoMeyi.
UHulu— Seinfeld
U-Hulu uphulukana ne-1 yezigidi zeedola ngonyaka kodwa i-Disney yafuna ngamandla thatha ulawulo olupheleleyo Yenkonzo yokusasaza kwaye sele iqalile ukumilisela i-hierarchical shakeup. Ngoba? Ngenxa yokuba iMouse House ibheja kwiqonga lokukhula kwexesha elide. Ngapha koko, izibonelelo eziqhubekekayo zemodeli yazo ethe nkqo ethe nkqo eyenza ukuba inkampani ilawule imveliso kunye nokusasaza ayonzakalisi. Ngokudabukisayo kobukumkani bobugqi, kuya kufuneka uqhubeke nokuloyisa ngaphandle kwesinye sezixhobo ezinamandla zikaHulu.
Seinfeld 'Isigidi esiyi- $ 150 sezigidi sokusasaza isivumelwano neHulu siphela ngo-2021 ngelo xesha iya kuba yeyona arhente yasimahla inomdla kwintengiso. Lindela uthotho oluthandekayo ukuba luzimisele embindini wemfazwe enkulu elandelayo yokubhida yaseHollywood. Umnini-sibambisene naye uWarnerMedia kuthiwa urhawuzelela umhlaba uthotho lwe-HBO Max kwaye intlebendwane zicebisa ukuba zingalifumana ixabiso nangaphezulu Abahlobo kwaye IOfisi .
