Eyona Iimuvi 'Mulan' Drove a Huge Surge of New Disney + Sign-Ups Ngaphandle kweeBoycotts

'Mulan' Drove a Huge Surge of New Disney + Sign-Ups Ngaphandle kweeBoycotts

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Injani i Mulan idlala kwiDisney kunye neDisney + phakathi kwenkcaso?Disney / iYouTube



Ngokukhutshwa kwe Isenzo sikaDisney sokuhlala Mulan kule mpelaveki idlulileyo kwiithiyetha ezikhethiweyo kwihlabathi liphela nangokudlula Ukufikelela kwiNkulumbuso yeDisney kwimimandla embalwa, uqhankqalazo kunye neefowuni zokuba boycotts ziphinde zavela kwakhona. Ekuqaleni, iphulo le #BoycottMulan laqala ngehlobo le-2019 xa inkwenkwezi uLi Yifei wenza amagqabantshintshi eendaba ezentlalo exhasa imikhosi yamapolisa ngexesha loqhanqalazo lwaseHong Kong.

Ngeli xesha, uLiu wabelana nge umyalezo kwiqonga losasazo laseTshayina laseWeibo elifundwayo ndixhasa amapolisa aseHong Kong, ungandibetha ngoku, ngoku ka Intatheli yaseHollywood. U-Liu wongeze kwi-Weibo ngesiNgesi, yeka ukuba lihlazo kwe-Hong Kong. Ezi ntetho zifike ngexesha apho imigaqo-nkqubo emitsha evumela abemi ukuba baphinde bangeniswe kwilizwekazi lase China bekhalazwa luluntu. Kwangoko kulo nyaka, u-Liu uthe nje ndiyathemba ukuba le nto iza kusonjululwa kungekudala… Ndicinga ukuba yimeko ethe-ethe kakhulu xa ibuzwa ngu Intatheli yaseHollywood ukucacisa ngakumbi amagqabantshintshi akhe angaphambili. Ngoku, uqhanqalazo olongezelelekileyo luyavela njengoko bekuxeliwe ngu INew York Times lonto Mulan Ifotwe ngenxalenye eXinjiang, ingingqi yaseTshayina apho amaSilamsi aseUighur aye abanjwa kwiinkampu zoxinaniso.

Ngaphandle kweempikiswano ezixineneyo, ifilimu ibonakala iqhuba kakuhle kwiDisney. Isensor Tower, isixhobo sophando lokukhuphela usetyenziso, sixelela EzeMali ze-Yahoo Ukhuphelo lweDisney + luchaze iipesenti ezingama-68 ukusuka ngoLwesihlanu, nge-4 kaSeptemba ukuya ngeCawa, ngo-Septemba 6, xa kuthelekiswa nempelaveki enye ngaphambili. Inkcitho yomthengi kwi-app nayo inyuke nge-193%, eqhagamshele ngqo kwimali yokuthenga eyi- $ 30 efunekayo ukufikelela Mulan nge-Disney + yeNkulumbuso yokuFikelela. Oko kuthelekiswa kakuhle ne- impumelelo enkulu Hamilton , ekunikwe ingxelo yokuba yaqhuba ukhuphelo lweapps ngaphezulu kwe-72% yeempelaveki zayo zokukhutshwa, ngokuqina kweAfptopia.

Ukongeza amafutha omntu wesithathu emlilweni Ukulungiswa kwakhona , ezilandelela yonke imiboniso bhanyabhanya kunye nomabonakude efumaneka kwi-Intanethi phakathi kwezigidi ezi-2 zabasebenzisi baseMelika. Ngokwedatha yabo, Mulan Yeyona ifilimu ibukelwa kakhulu eMelika kule mpelaveki iphelileyo kumaqonga edijithali. Ibanga phantse i-15% yayo yonke imijelo yefilimu yedijithali efumanekayo ukusukela nge-4 kaSeptemba ukuya kuSeptemba 6, ephelisa inqaku elitsha likaCharlie Kaufman weNetflix Ndicinga Ukuphelisa Izinto .

NgokukaDisney, kule mpelaveki kuvulwe ngokuqinileyo Mulan kwiimarike ezincinci zamazwe aphesheya, ezimele kuphela iipesenti ezi-6 zesiqhelo sehlabathi, kwiComscore nganye. Ifumene imali eqikelelwa kwi-5.9 yezigidi zeedola, ibeka i- # 1 e-UAE, eMalaysia, eSingapore naseThailand ngelixa ithumela eyona veki iphezulu yokuvula ukuza kuthi ga ngoku ngo-2020 eSingapore naseThailand. Kwimpelaveki ezayo uyabona Mulan ivuliwe e-China nase-Russia.

Nangona kunjalo, ngaphandle kokuba iDisney ngequbuliso iye icace gca kunembali yabo yamva nje, besingayi kwazi naliphi na inani lokuthengwa kwekhonkrithi okanye idatha yokukhula kokubhaliswa ngokunxulumene neDisney +. Iimethrikhi zempumelelo zitshintshile ngexesha lobhubhane we-coronavirus kwaye akusekho manani-manani afanayo wokulinganisa ukusebenza. Izibonelelo zeDisney xa ukhulula Mulan nge-PVOD kwiDisney + ngokuchasene noGoogle okanye iTunes bagcina i-100% yengeniso evelisiweyo kunye nayo yonke idatha yokubukela ukukhokela ngcono izicwangciso zabo zokukhululwa kwexesha elizayo.

Mulan , ephethe uhlahlo-lwabiwo mali lwemveliso oluzigidi ezingama-200 zeedola, ifumene ukhululo kumdlalo weqonga wamazwe aphesheya kwimimandla apho kwakukhuselekile ukuvula iithiyetha kwakhona. Kumazwe angama-20 kunye nemimandla esebenza ngoku iDisney +, abasebenzisi banokuthenga ifilimu ngeDisney + yeNkulumbuso yokuFikelela nge-30 zeedola okanye balinde de ifilimu yongezwe kwi-Disney + ngoDisemba ngaphandle kwentlawulo eyongezelelweyo.

Sisicwangciso esiliqili sokukhululwa esime ngokuchaseneyo nesigqibo sikaWarner Bros Umgaqo ngokukhululwa kweqonga lomhlaba jikelele.

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