UMichelle noBarack Obama.UMark Wilson / Getty Izithombe Emuva ngo-Matshi, kwaxelwa ukuba u-Barack kunye noMichelle Obama babethandana neNetflix, iAmazon kunye neApple kwisivumelwano esingazange sabakho ngaphambili kwiNdlu eNtshonalanga. Ngoku, iNetflix inayo kwaziswa ukuba ifikelele kwisivumelwano seminyaka emininzi kunye nesibini sokuqala sokwenza iifilimu kunye nothotho kunye nokusasaza.
UMongameli uBarack Obama kunye noMichelle Obama bangene kwisivumelwano seminyaka emininzi sokuvelisa iifilimu kunye nothotho lweNetflix, ngokunokwenzeka kubandakanya uthotho olubhaliweyo, uthotho olungabhalwanga, uthotho lweedocu, amaxwebhu, kunye neempawu.
-Netflix yaseMelika (@netflix) Ngamana 21, 2018
Ngokudibana nentshukumo, ii-Obamas ziseke iiMveliso eziMgangatho oPhakamileyo apho ziya kuvelisa umxholo weNetflix.
Olunye lolonwabo olulula lwexesha lethu kwinkonzo yoluntu yayikukuhlangana nabantu abaninzi abanomdla kuzo zonke iindlela zobomi, nokubanceda babelane ngamava abo nabaphulaphuli ababanzi, utshilo owayesakuba nguMongameli u-Obama kwingxelo ekhutshiweyo. Kungenxa yoko le nto mna noMichelle sonwabile ukuba sisebenzisane neNetflix-siyathemba ukuhlakulela nokukhulisa amazwi abanetalente, abakhuthazayo, nabanobuchule abakwaziyo ukukhuthaza uvelwano olukhulu kunye nokuqonda phakathi kwabantu, kwaye babancede babelane ngamabali abo kwihlabathi liphela.
UBarack kwaye bendihlala ndikholelwa kumandla okubalisa amabali ukusikhuthaza, ukusenza ukuba sicinge ngokwahlukileyo malunga nehlabathi elijikeleze thina, nokusinceda ukuba sivulele iingqondo neentliziyo zethu kwabanye, wongeze watsho uNkosikazi Obama. Inkonzo engenakuthelekiswa nanto yeNetflix yinto yendalo efanelekileyo kwiintlobo zamabali esifuna ukwabelana ngawo, kwaye sijonge phambili ekuqaliseni obu budlelwane butsha.
U-Barack kunye noMichelle Obama baphakathi kwamanani oluntu ahlonitshwayo kwaye ahlonitshwa kakhulu kwihlabathi kwaye babekwe ngokukodwa ekufumaneni nasekuqaqambiseni amabali abantu abenza umahluko kuluntu lwabo kwaye bazama ukutshintsha umhlaba ube ngcono, utshilo iGosa eliyiNtloko lezeMxholo weNetflix uTed ISarandos. Siyazingca ngendlela emangalisayo, bakhethe ukwenza iNetflix ikhaya elilelona likwazi ukubalisa.
Olu luphumeleleyo olukhulu lokusasaza, oluqhubeka nokwandisa ithala lencwadi lomxholo kwaye liceba ukuba nemvelaphi eyi-1,000 iyonke eqongeni ekupheleni kwe2018, ngokweSarandos. Umxholo okhethekileyo okhethekileyo, njengale, sesona sizathu siphambili sokuba iNetflix yenze nkulu ukukhokela kuMorgan Stanley kutshanje uphando Ukufumana ukuba leliphi iqonga elinenkqubo elungileyo yentsusa. INetflix iphume phambili ngomda obanzi.
Le nkampani kutsha nje inexabiso elimalunga ne-140 leebhiliyoni zeerandi, ngaphezulu kweTime Warner (i-75 yezigidigidi zeedola), iMcDonald's (i-100 lezigidi zeedola) kunye neGeneral Electric (i-130 yezigidigidi zeedola). Isivumelwano sika-Obama ngokuqinisekileyo siyakhuthaza nokuzithemba ngakumbi okuvela eWall Street, njengoko nje amarhe esivumelwano sabo avelise ukungqubana kweempendulo ezilungileyo emva kuka-Matshi.
Ngeengxelo zamajelo eendaba ezibonisa ukuba owayesakuba nguMongameli u-Barack Obama ukuxoxisene phambili neNetflix ukuvelisa uthotho lwemiboniso ephezulu, singakuchaza oku njengesivumelwano 'sokubaleka ekhaya' kwinkampani njengoko bejonge ngolunya ukufumana italente ephezulu kunye neyantlandlolo. Umxholo wokuqhubeka ukondla umatshini wabathengi weNetflix, intloko yophando lwetekhnoloji uDaniel Ives wabhala kwinqaku kubathengi kwiinyanga ezimbini ezidlulileyo, nge I-CNBC .
Siyakholelwa ukuba iNetflix ihlala ikwindawo eyodwa yamandla okukhulisa umxholo kunye nokusasaza iithente kwiinyanga ezili-12 ukuya kwezili-18 ezizayo kwaye ke oko kuqhubeka nokwakha umxholo wayo omkhulu kunye nokusasaza unyawo kunye no-Obama onokuthi asebenze 'ngentsiba yakhe,' utshilo yaqhubeka.
Kwii-Obamas, isivumelwano seNetflix siza emva kokuba esi sibini sithethathethane ngesivumelwano sencwadi enengeniso ekuthiwa ibiza phakathi kwe-60 yezigidi kunye ne-65 yezigidi zeedola. Ngenxa yokuba umsasazi wamva nje wanika uRyan Murphy kwenye indawo kufutshane ne-300 yezigidi kunye ne-Shonda Rhimes eyi-100 yezigidi, sinokucinga ngokukhuselekileyo ukuba ii-Obamas zihlawulwa kakuhle kulo mzamo mtsha.
Umongameli wangaphambili kutshanje uvele kuthotho lweNetflix lukaDavid Letterman Undwendwe lwam olulandelayo aludingi kwaziswa .
