UJordani Harbinger kunye noAdam Carolla.(Ifoto: Jason DeFillippo) Ingcebiso yokuqala kaJordani Harbinger kwi-podcasting yile: Musa ukuyenza.
Ukuba ufuna ukungena kwi-podcasting ukukhuthaza into ethile, yenza i-buck okanye kuba uziva ngathi yindawo elandelayo apho uphawu lwakho lufuna ubukho, uMnu Harbinger ucebisa ukuba uhlale ngaphandle. Isizathu ekuphela kwaso sokungena kwi-media efana nepodcasting kungenxa yokuba uyakonwabela ukurekhoda kwaye uzibophelele ekuhambiseni ixabiso labaphulaphuli.
IJordani Harbinger isekwe ngokudibeneyo Ubugcisa beCharm kunye no-AJ. Harbinger. Yipodcast ezinikele kuphuhliso lomntu. Uninzi lwabafana luza kwipodcast lufuna uncedo ngokuthandana (ukuba nguwe, jonga Iziqendu zebhokisi yezixhobo zabo ), Kodwa ipodcast inyanzela abaphulaphuli bayo ukuba bacinge ngokuya ngaphaya kokuthandana, bafunde indlela yokutsala abahlobo, amaqabane oshishino kunye namahlakani. Iqela lijolise ekwenzeni umboniso ngokuphila obona bomi bakho bumnandi.
Ukuzinceda bekuhlala kuyishishini elikhulu, kodwa safikelela kuMnumzana Harbinger ukuba athethe malunga neshishini le-podcast uqobo, ukuze sifunde ukuba ucinga ntoni malunga nophuhliso olutsha kwesi sixhobo. Umboniso usebenze kangangeminyaka esibhozo ngoku, nto leyo eyenza ukuba ibe yeyakudala ngokwemiqathango yepodcast. Kananjalo ayihambelani ngokulula kwisitayile sikanomathotholo esidl 'umzi esenze okuninzi ukuchaza into entsha eguqukayo kwipodcasting ecinga ngayo.
Oku kuyaqhubeka kuthotho lwethu lwamaxesha athile kwishishini le-podcasting. Ngaphambili besithetha noJohn Lee Dumas, umphathi we Usomashishini ngomlilo ipodcast, kunye neGretchen Rubin, ye Ukonwaba ipodcast .
Le fowuni ilandelayo kunye noMnumzana Harbinger kunye nomvelisi wale nkqubo, uJason DeFillippo, ihleliwe kwaye yagqitywa:
Ndiyazi ukuba inkampani yakho yenza izinto ezimbalwa, njengokuqeqesha, iminyhadala kunye nepodcast. Ngaba ipodcast yafika kuqala?
IJordani Harbinger: Ewe. Bendihlala ndisebenza kwifemu yomthetho eWall Street. Ndandinendawo yokuhlangana ehlotyeni. Ndaye ndaqeshwa leli qabane elalingazange libe seofisini, nangona laliliqabane elikwinqanaba eliphezulu. Ndizama ukusebenza ngaphezulu kwamagosa am, kwaye kwakungenakwenzeka. Uninzi lwabo lwalukrelekrele kunam kwaye lwalunokuqhuba ngamandla. Ndandifana, 'Ndijijekile, bazakundigxotha, andingowalapha.'
Amaqabane asiqeshileyo bekufanele ukuba asicebise kwaye eyam ibiyiM.I.A., kodwa ngenye imini bendikhe ndaphuma naye siyokwenza ikofu, wathi, 'Ndibuze nantoni na oyifunayo.'
Ndathi, 'Kutheni usenza imali ngaphezulu kunamanye amaqabane, kodwa awunakuba seofisini?'
Kwaye, wabeka izandla zakhe phezu kwetafile wathi, 'Makhe ndikuxelele, ndingenisa lonke ishishini. Ndizisa bonke ubudlelwane. Ndizisa bonke abathengi abaphambili. Ke ndibaluleke ngaphandle kweofisi kunaphakathi eofisini. '
Ndifumanise ukuba uzisa izivumelwano ezizigidi ngezigidi kwifemu kuba wayexhonyiwe nabantu abafanelekileyo. Ndaze ndathi kum, ‘Ububhanxa obungcwele, andinakufunda kuphela indlela yokwenza loo nto, kodwa ukuba andenzi njalo, kusenokwenzeka ukuba ndijijekile.’ Ke ndaye ndagxila kuloo nto kwiminyaka elandelayo ye-10-plus.
Emva koko ndadibana neqabane lam, u-AJ, owayeyingcali yebhayoloji yomhlaza. Kwaye ke saqala ukuthetha malunga nenethiwekhi kunye nezinto ezinjalo kwaye wayefana, 'Ndinomdla nakuleyo.'
Ngokusisiseko, i-podcast yaqala njengengxoxo yam kunye ne-AJ esasinayo kwimivalo esasinayo emini nasebusuku malunga nokunxibelelana nokuzama ukudibana nabantu, apho sasizama ukufumana iingcebiso kunye namacebo esasicinga ngawo . Kwaye sifunde iqela le-psychology pop kwisifundo, izifundo zesayensi kwaye besizama ukuzisebenzisa. Kwaye into esiyifumeneyo ininzi yento ebesiyifunda isebenza, kodwa khange ihlolwe ngokupheleleyo. Ke sizamile ukwandisa olo lwazi.
Kwaye ezinye izinto esasizifunda zazigqityiwe ze-bullcrap kwaye ngokucacileyo zazingazange zizame ngababhali bezi ncwadi zoncedo. Ke nathi saqala iintsomi, Kwaye yile nto ekugqibeleni ikhokelele Inkqubo yobugcisa beCharm . Abantu kunye neenkampani beza kuthi kwaye basicela ukuba sifundise le nto sithetha ngayo kumaqela abo. Kwaye oku kwakuyiminyaka esibhozo eyadlulayo.
Ke injengembali yakudala ngexesha le-podcast.
H: Ewe. Siqale i-podcasting kwi-2006.
‘Bekuya kundityhafisa nyhani ukuba bendizilinganisa okanye ndilinganisela ixabiso leshishini ngokujonga ukuba bangaphi abantu abasifumene kwi-iTunes kuloo veki’
Oko kwakusasa ngokwenene. Oko bekukho ngexesha lomtshangatshangiso wokuqala wepodcasting. Kutheni wenze ipodcast? Kutheni ungakhange wenze ibhlog?
H: Asizange sitsho, 'Siza kwenza into yemidiya.'
Kwakungazange kube njalo. Ndiphume ndizama le nto yokunxibelelana, ndaye ndadibana no-AJ. busuku ngabunye. Kwaye sasiphuma sizama zonke ezi zinto zahlukileyo. Kwaye abantu baqala ukuqaphela. Ke babekhona abafana ababeza kuba bartender kwindawo enye kwaye ngobusuku babo bebehlala kunye nathi. Kwaye oonogada bakule ndawo bafuna ukuxhoma kunye nathi kamva. Saqala ukudibana nezi ntlobo zinempembelelo kwidolophu yethu iAnn Arbor. 
UJordani Harbinger, umseki we-Art of Charm.(Ifoto: Ubugcisa beCharm / Flickr)
Abantu ekugqibeleni baqala ukuqonda ukuba 'Yimani umzuzu, nina anizukuhlawulela iziselo. Nifumana ukutya kwasimahla emva kokuba ikhitshi livaliwe kubapheki. ’Basibuza ukuba singabafundisa na. Baqaphele ukuba senza into kodwa abanako ukusongela iintloko zabo kuyo. Banokuthi, 'Ndiqaphele nje ukuba umgangatho wobomi bakho uphezulu kakhulu.'
Ngenye imini uA. uthe, 'Kukho lento ibizwa ngokuba yi-podcasting. Intsha kraca. ’Sabeka ke kwigumbi elingaphantsi, sabe sincokola. Besizakurekhoda kwiGarageband 1.0, okanye nokuba yeyiphi na inkqubo yesihogo eyayikho ngelo xesha. Kwaye ndingahlela iaudiyo. Kwaye siya kuyilayisha kwisiseko se-crappy server esingakhange siyilelwe ukusasaza.
Kwakungekho zixhobo ze-podcast ngelo xesha. Kwakufuneka uyikhuphele ngaphakathi kwi-iTunes. Kwakuyintlungu enkulu kwi-butt, kodwa abantu bayayenza. Ekugqibeleni siye sahlala sikhula ngepodcasting. Ngexesha apho kwakungekho mntu umameleyo, sasilungile kubugcisa.
Ngaba ekugqibeleni ujoyine enye yemikhosi ye-podcasting yokuqala, njengeLibsyn? Ngaba zazibalulekile ukukunceda abantu bakhule?
H: Ngokusisiseko sasingekho kuyo nantoni na.
UDeFillippo: Ukungena kwam sasine-plug-in eyayibhalelwe iWindowsPress ukwenza eyethu intengiso, kwaye yonke into yabanjwa kwiAmazon S3. Siza kuphinda siyihlaziye yonke into veki nganye, ukuze sibe neentengiso ezintsha kuyo yonke imiboniso endala. Sasibaleka yonke into ngaphakathi ngaphakathi. Uhlobo nje lwe-hodgepodged kunye.
Ke emva kwethutyana kwaba sengqiqweni ukuya eLibsyn.
‘Nantsi into ekungekho mntu uthetha ngayo: abathengisi abadala bahlala bebuyela kuthi besithi iintengiso ezindala zisaguqula’
Ke umboniso uhambile nini ukusuka kwinto oyithandayo ukuya kwishishini?
H: Ndifuna ukuthi u-2013 wayenomdla xa ndandifana, 'Uyazi, ndingayiphatha le nto ngakumbi. Iyasebenza ukuguqula ishishini. '
Kwaye yile nto saqala ukuyenza. Sekuyiminyaka emithathu okanye emine. Ke abantu bayandibuza ukuba ndinqwenela ukuba siyiphathe njengeshishini kwasekuqaleni? Ewe nohayi.
Ewe, kuba bendizakufumana ukuziqhelanisa ngabom kwaye bendiya kuba ndiyilungile le nto kwaye bendizokwazi ukukhula ngcono kakhulu kule ndiyenzayo.
Kodwa, inyani, ndibheja ukuba ukhuphelo lwethu belumile ukuba aluzinciphisi kwiminyaka eliqela yokuqala. Bekuya kudimaza ngenene ukuba bendizilinganisa okanye ndilinganisa ixabiso leshishini ngokusekwe kwinani labantu abasifumene kwi-iTunes kule veki. Ukukhula kwabaphulaphuli yibhokisi emnyama. Emva phayaa, kwakungekho mvelaphi, kungekho luhlahlo-lwabiwo mali, ngesele sikhukulisiwe Ngendiyekile kudala.
Uzithengise nini iintengiso zakho zokuqala?
H: Sathengisa ezinye ngaphambili, kodwa azange nzulu kude kube ngo-2014, kwaye kwakunzima ngenene. Sasinayo iarhente yentengiso, esacela ukuba sibe yinxalenye yayo, kodwa yahambisa incinci kakhulu. Ekugqibeleni ndibashiyile IPodcastOne . Bathengisa itoni yentengiso. Asinandawo yaneleyo yazo zonke iintengiso abazithengisileyo. Baxokozela ngokungathi baphambene, kwaye abayithathi imiboniso emincinci kakhulu. Ke bayakwazi ukusebenzela wonke umntu.
Ngaba nenza intengiso enamandla? Ngokuqinisekileyo nina bantu ninesiqulatho esihlala sihlaza.
H: Sayiyeka loo nto malunga neminyaka emithathu edlulileyo, kuba kubuhlungu kakhulu ukuyenza loo nto, kwaye safumanisa ukuba abathengisi (ubuncinci abo sisebenza nabo), abathengisi ikhathalogu [QAPHELA: iinkqubo ezindala isafumaneka ukukhutshelwa].
D: Ewe, bajonge ikhathalogu yangasemva njengento entle ukuba nayo, kodwa hayi. Bakhathala malunga neeveki ezine bephumile. Ayisiyondawo yokuthengisa ukuba neentengiso ezindala, ke siyazishiya nje.
'Ukuba ufuna ipodcast yakho ilunge, awungekhe uyikhohlise, awungekhe uyikhuphe ngaphandle ... Itekhnoloji ayinakho nokufika kwinqanaba lokudlala.'
Ngaba awunakuyenza loo nto?
H: Siqulunqe ezo zinto. Sayiqulunqa oko ngo-2008. Sasingabantu bokuqala kwihlabathi lonke ukuba bafake iintengiso kwiipodcasts zabo, kodwa isizathu sokuba singaphindi siyenze loo nto kukuba, ngokunyaniseka, ayenzi mali.
Ndiye ndacinga, kunganjani ngoku ndishiya nje abathengisi abadala phaya, kuba nantsi into ekungekho mntu uthetha ngayo: abathengisi abadala bahlala bebuyela kuthi besithi iintengiso ezindala zisaguqula.
Kwenzeka ntoni ukuba ukhupha intengiso yabo ukuze ufumane isibini esikhulu? Akukho phulo litsha.
Siye sabanabantu abarhoxisa amaphulo entengiso kunye nathi kwiminyaka eyadlulayo kwaye emva koko babuya bathi, ‘Olo makhonkco asaguquka.’ Bacinga ukuba abaphulaphuli bethu banamathele. Ke iyakuba yi-ROI-negative kuthi ukuba sifake ngamandla kwikhathalogu yangasemva.
Intengiso yeDynamic ayikho kumdla wabantu beepodcasters ngokwabo ixesha elininzi. Yinkampani yentengiso nje eyityhalela imali encinci eyongezelelweyo. Kwaye, ngokunyanisekileyo, ukuba iPodcastOne ibicinga ukuba inokwenza imali ngaphandle kokufakwa kwesibhengezo esinamandla, baya kusityhalela kuyo. Kodwa azinjalo, nto leyo endenza ndicinge ukuba nabo abayiboni i-ROI.
Ngokobuchwephesha be-podcast, inqaku elinye leenkampani zepodcasters kunye nezobuchwephesha zithetha malunga nokubiza izinto eziza kwenziwa kumdlali (njengeSatchel, eyayixelwe ngaphambili nguMbonisi). Ke, umzekelo, intengiso inokudlalwa kwaye umsebenzisi angacofa iqhosha kwifowuni ukuze asebenzise isithembiso, kunokuba angene kwigama, umzekelo. Ngaba niyabajonga izinto ezinje?
D: Hayi, akukho mntu uthetha nathi ngalo nto.
Oko kuthetha ukuba kuya kufuneka unefowuni yakho ikulungele ukuhamba. Uninzi lwabantu xa bemamele iipodcast bakwimoto yabo, bayasebenza okanye bahamba ngeenyawo. Abayi kuba nakho ukukhupha ifowuni yabo kwaye benze umnxeba wokuthatha isenzo ngelo xesha.
H: Abantu basibeka kubadlali, kodwa ingxaki kukuba, kuya kufuneka ndifane, 'Ukuba umamele le Random Podcast Player kwi-iPhone yakho okanye kwi-Android, tyhala isikrini ngoku. ukuqhuba abantu baye kwi-app yakho ukuze ndenze i $ 20? Hayi enkosi. Amanqaku kufuneka aqhube oku.
Ukuba ufuna ukuba iintengiso zakho ziguquke ngcono, tyhala iApple ngokuba nesicelo esingcono. Bonakalisa ukuba ngubani onesabelo esikhulu semarike, baya kubandakanya oku kusebenza xa abantu beza kuyisebenzisa. Namhlanje, ukuba ubeka ikhonkco elinokucofa kumanqaku akho omboniso, unokucofa kuwo. Awukwazanga ngaphambili. Ngoku wonke umntu uyayenza.
Ngaba ikho into ebambe nina bantu ngokwetekhnoloji ye-podcast?
D: Ukuya kwicala lokurekhoda, Zencastr yiyo kuphela ekhangeleka ngathi iza kuba sisixhobo esihle. Ihlala iyintlungu ku-Skype. I-Zencastr isenzima kancinci kwaye isengumbala wenene. Xa befika apho basebenza kunye, siza kubasebenzisa, kodwa kuphela kwento ebenomdla.
Xa uyijonga, ipodcasting yifayile ye-RSS ekhutshelwe nge-MP3. Akuyiyo i-rocket science.
H: Ngenye yezinto endizithandayo kakhulu malunga nepodcasting. Abantu bahlala bendimema ukuba ndithethe malunga nepodcasting, ngakumbi ngoba eyam yonke into yile, ‘Ungayenzi.’ Kuyinto eqhelekileyo kwaye uchitha ixesha lakho lokudlala. Ukuba uqala ibhlog, kwaye ugula ukuyenza, uqesha umbhali kwaye babhala njengawe kwaye akukho mntu waziyo, akukho mntu ukhathalayo. Ufuna ukukala umxholo? Qesha ababhali abathathu.
Ukuba ufuna i-podcast yakho ilunge, awungekhe uyikhohlise. Awunakho ukuyivelisa ngaphandle. Unokuqesha abavelisi abangama-25, umgangatho uya kuba ngcono kancinci, kodwa ubukhulu becala kuyafana, kuba nguwe owenza udliwanondlebe. Kufuneka usasaze. Kufuneka ubenobuntu, uqhube. Itekhnoloji ayikakwazi nokusondela ekulinganiseni indawo yokudlala.
Kwiintsuku zokuqala, bekufuneka ubengumntu othanda ukuba yiblogger, emva koko nabani na onokubhala angabhloga. Ke abantu bagula ziiblogi, kwaye ekuphela kwabantu abenze imali ngebhlogi yayingabantu abanike ixabiso lokwenyani.
IPodcasting? Uhlobo lokuya kwicala elinye. Ngaphandle kokuba siphakathi kuyo ngoku. Emuva ngemini, yayingeyonto inomdla kakhulu kwi-podcast, ke umxholo omninzi wawusekwe kubuchwephesha, yayizizidudisi zonke kubaphulaphuli. Ngoku, abaphulaphuli bakhulu, ngaphandle kokuba sikweli nqanaba apho wonke umntu efuna eyakhe ipodcast.
Phawula amazwi am, kwiminyaka emibini okanye emithathu ukusukela ngoku, izakuba kuphela kwabantu abasasasaza i-podcasting zii hobbyists kunye nabantu abafumene indlela yokunika ixabiso eloneleyo lokwenza imali ngalo mboniso.
Kuba wonke umntu obecinga ukuba bazokufumana ubutyebi ngokukhawuleza bazakuqonda ukuba yi-bullshit, kwaye ayizukwenzeka.
