Ngwevu Imvu evela kwi-shades(Ifoto: Instagram / Imbovane Engwevu).
Ibali elisemva kweGrey Ant lelona lifudumeza iinkuku nokuba lolona hlobo lumnyama, lubandayo kwentliziyo. Njengomntwana okhulela kwimimandla yaseChicago, uGrant Krajecki waqala ukwenza iimpahla emva kokukhubeka kumatshini wokuthunga unina. Waguqula iphupha lakhe laba lishishini ngo1998 xa wayeqala umgca wokunxiba obizwa ngokuba yiGrey Ant. Unyaka emva konyaka, ileyibhile ikhuphe iimpumlo ze-hip ezipholileyo, izikipa eziprintwe phezulu kunye nezinye izitayile ezahluke kakhulu kwimikhwa ebelawula iindlela. Ngo-2004, owayesakuba ngumfundi wasemsebenzini uNatalie Levy wajoyina ilebheli njengeqabane kwaye kwiminyaka emibini kamva, i-duo yazisa iiglasi zelanga kulayini wazo.
Xa itheyibhile yamkelwa ukuba ithathe inxaxheba kwinkqubo yokuqala yeCFDA ye-Incubator ngo-2010, yonke into yatshintsha. Kulapho uKrajecki kunye noLevy bathatha isigqibo sokuyeka ukuyila iimpahla phantsi kwegama leGrey Ant kwaye bajika bajolise ngokupheleleyo kwizibuko zelanga. Okumangalisayo kukuba, olu tshintsho lube negalelo kwimpumelelo yabo kwaye lubanike nendawo yokugqibela kwi-CFDA / Vogue Ingxowa-mali yeFashoni ngo-2014. Ngoku kukho uluhlu lwabalandeli abadumileyo (kubandakanya uBeyoncé) ileyibhuli iyaqhubeka, ivelisa izakhelo ezingacacanga, ezingaphezulu kwabo abathengi babo abathanda ukuzifihla. 
UNatalie Levy kunye noGrant Krajecki(Ifoto: Ngembeko iGrey Ant).
Nangona kunjalo, indlela eya empumelelweni ayikhange igudile ngokupheleleyo, njengoko iGrey Ant iye yahlangabezana namaqhuqhuva esantya xa uyilo lwabo lwakhutshwa yileyibhile enkulu yefashoni. UKrajecki noLevy babelane noMqwalaseli ukuba kunkqonkqozwa njani, kwaye ungalindela ntoni kuluhlu lwabo lwamva nje lweiglasi.
Uyilo oluhle kodwa oluhle oluvela kwiGrey Ant(Ifoto: Ngembeko iGrey Ant).
Iluyincede njani iCFDA iMfashini yokuFaka?
Isibonelelo IKrajecki : Isincedile sabona kufutshane indlela abantu bexesha lethu abaliqhuba ngayo amashishini abo, nto leyo eyenze imeko apho sinokwabelana ngokukhululekileyo ngeentlungu zethu ezikhulayo. Ukuba kwiklasi yokuqala, i-CFDA yayiqala ukuyenza le nto. Ngelixa besenza iikhinki zekharityhulamu yabo kwaye sijongana nee-ajenda zethu zobuqu kwaye ngamanye amaxesha eziphikisanayo, iiprojekthi ezinxulumene neqela zihlala ziba zizilo ezinzima ukuzilungisa.
Natalie Levy: Ukufudukela eNew York ukuba yinxalenye ye-Incubator kusincede ngokwenene ekusibumbeni kwaye senze utshintsho lwethu lube yimpumelelo; sinokufikelela okuninzi ngakumbi kubathengi nabahleli abavela kwihlabathi liphela. Ikwancedile ukuba nenkxaso evela kwi-CFDA kunye nabahlobo bethu bokuyila, uninzi lwethu lwanceda ngokwenene.
Yahluke njani imarike emva kwi-2010, xa wawuku-Incubator?
Isibonelelo: Umdlalo weendaba zosasazo wawutshintsha ngexesha lokuhlala kwethu, njengoko sabona ukwenziwa kwe-Instagram. Ukuthandwa kuyalingana nemali, [ayisiyonto intsha], kodwa ngoku yayihambelana ngqo nokuthi ngubani kwaye unabalandeli abangakanani. Ifashoni lishishini elingaqhelekanga kunye neengcambu zalo ezityalwe ngokunzulu kule mbono kodwa ndicinga ukuba ukuthandwa kufanele ukuba kufunyanwe, kungathengi. 
Isakhelo esi-chunky esiye safana neGrey Ant(Ifoto: Ngembeko iGrey Ant).
Ngaba ukuthatha kwakho inxaxheba kwi-Incubator kuthintele uphawu lwakho konke konke?
Isibonelelo: Sityikitye njengomgca wempahla sashiya uphawu lwelanga. Konke oku kwenzeka ngexesha lokudodobala koqoqosho kulandela u-2008. Kwakunzima kuthi sonke ukuziqhelanisa nokuhlala sinyuka ngoko ke ndicinga ukuba oku kukodwa kusincede sayila into esiyiyo ngoku. Somelele kakhulu kwaye sigxile kuyo.
Natalie: Ndicinga ukuba ukuthatha kwethu inxaxheba yenye yezona zigqibo zintle zeshishini esizenzileyo. Itshintshe kakhulu kwinkampani yethu.
Leliphi elona cebiso lililo ulithathileyo ngexesha uhleli?
Isibonelelo: Ukunikezelwa yinto yonke.
Natalie: Hlala unyanisekile kumbono wakho.
Ngoobani abanye babaxhasi abadumileyo begama lakho?
Natalie: Beyonce, Rhianna, Jennifer Hudson, Lady Gaga, Kelis kunye itoni rappers. Sibe nethamsanqa lokufumana inkxaso eqhubekayo evela kubo nakwabanye. Ngokwenene banxiba nje iiglasi zethu kunye nemithombo yeendaba zentlalo, kulula ukuyithumela nokusasaza igama. Kuhle ukumangaliswa ngokungacwangciswanga xa befotwa benxibe iiglasi zethu. 
Isitayile esisikiweyo, esiye sayina iGrey Ant(Ifoto: Ngembeko iGrey Ant).
Kwiminyaka emithathu eyadlulayo uMingu Miu wakhupha iiglasi zelanga ezazikhangeleka zirhanela njengolunye loyilo lwakho. Kukangaphi uyilo lwakho lukhutshwa?
Natalie: Phantse LONKE ixesha lonyaka. Indicaphukisa kakhulu, kodwa uGrant ulungile ekuyiyekeni iqhubeke!
Isibonelelo: Senze impazamo enkulu kungekudala emva kokuba siqale ngokuthatha intlanganiso noLuxottica odala uninzi lweempawu zodidi lweeyile. Ngokusisiseko sizibeka emephini njengomntu onokubukela kwaye ngokungqinelanayo iimveliso zabo zodidi ziqale ukujonga kakhulu ngathi, phantse ngokufanayo.
Ufumanisa njani malunga nezi nkqonkqozo?
Natalie: Abahleli, abathengi kunye nabalandeli ndibaleka kubo bonke ndibabize! Bayazi ukuba ngoobani ii-OG.
Isibonelelo: Iimagazini kunye neebhodi zezibhengezo kuzo zonke iidolophu.
Leliphi inyathelo onokuthi uluthathe ngokuchasene nabaqulunqi abakrazula indalo yakho?
Isibonelelo: Akukho nto ngokwenene onokuyenza ngaphandle kokuhamba kanye kwaye uqhubeke nokwenza entsha.
Lithini ibali elingasemva kohlobo lwakho lweNtwasahlobo / ihlobo?
Isibonelelo: Ndisebenza noZeiss, umthengisi weelensi zethu, ukwenza imibala emitsha kunye neefomula ezingekakhulelwa. Imibala efihlakeleyo kubume bethu obomeleleyo beGrey Ant. 
Uhlobo lweClip(Ifoto: Ngembeko iGrey Ant).
Zeziphi izithunzi oza kuzinxiba kweli hlobo?
Natalie: NdikwiClip ngokwenene, kwihotele kaPete nakwiiLonesones. Ndiyathemba ukuba ndiza kuzinxiba kwindawo enomdla!
Izambatho zakho zamehlo ziveliswa ngesixa esilinganiselweyo. Zingaphi izitayile nganye eziveliswayo?
Isibonelelo: Nje ukuba sibethe uphawu lwenqaku eliliwaka sinokutshintsha umbala okanye uyilo.
Ufumanisa njani ukuba isixa esilinganiselweyo songeza kwisibheno sebhrendi yakho?
Isibonelelo: Njengenkampani esakhulayo encinci, kunyanzelekile ukuba unikeze abathengi bakho into yeemveliso ezinkulu ezingenako ukufikelela kuzo-eziza kuhlala zizodwa kangangoko sinako. Ukuba naluphi na uyilo luye lwathandwa kakhulu kusenokufuneka sitshintshe imotto yethu, kuba njengenkampani encinci ngekhe silichithe ithuba lokukhula.
