Indlela intsimi yokusasazeka egcwele ngayo ukuzihlaziya kwakhona ngo-2021.Beata Zawrzel / NurPhoto nge-Getty Izithombe Oko kubizwa ngokuba ziimfazwe zokusasaza kuthetha ukuba ungquzulwano luthathwa ngamadabi kunye nezixhobo. Kanye njengokuba imikhosi emibini ephikisanayo ibandakanyeka kumlo omncinci wommandla, amaqonga ezorhwebo aphambili abetha ukuqhubela phambili kushishino lokuzonwabisa. Apha, amathala eencwadi abonisa kunye neemovie eqongeni ngalinye eliqokelelweyo lisebenza njengezixhobo ezinamandla zoombayimbayi abayalela abaphumeleleyo naboyisileyo.
Kunyaka omnye ubhubhane kunye nevidiyo yokubhalisela kwimfuno (SVOD) kuye kwanyanzeleka ukuba bagcine iikhathalogu zabo zethala leencwadi ziphuphuma yingqokelela ejikelezayo yenkqubo enomdla hleze baphele befana neQuibi. Iindawo zokulwa eziphambili eziye zavela ngaphakathi kwesi sigubungelo se-melee kunye nemiboniso bhanyabhanya kunye neemovie, ezolonwabo losapho kunye nomabonakude oyinyani. Ezi ziindawo zokukhula okuphezulu apho imisinga ephambili ijolise ubuninzi bezixhobo-zizibonda ezincinci zeTV ezilingana nezo Umdyarho weNdawo Yomlo obandayo .
Emva kokuvala ikota yokuqala ye-2021, kuyanceda ukufumana ukuqonda okubonakalayo kweendlela ezivelayo kunye nokutshintsha kolawulo lwentsimi ye-SVOD enesidubedube. Reelgood ’s Q1 2021 SVOD Ikhathalogu yokuqonda Ingxelo ibonelela ngoncedo kuloo mfuno yolwazi ngokubeka iinkonzo ze-SVOD e-United States kwikota edlulileyo esekwe kumxholo wokuqala wokukhula, kunye neenkampani eziphambili zemveliso ezinomxholo onelayisensi yeenkonzo ezahlukeneyo zokusasaza. Ukuphonononga iziphumo zabo kupenda umfanekiso ocacileyo weemfazwe zokusasaza.
Ii-SVOD eziphezulu eMelika ngeZongezo zoMxholo
Ngelixa ukusetyenziswa kwe-streaming kuye kwacima ukusukela kubhubhane weenyanga ezili-12 ezidlulileyo, isaya yomelela ngokubanzi. Izigidi ezithandathu zabathengi baseMelika basika intambo kwi2020 kwaye i-59% yabo bonke abathengi beTV basebenzisa ezimbini okanye nangaphezulu kwii-SVOD eziphambili (iNetflix, iNkulumbuso yeAmazon, iHulu, iDisney +, okanye iHBO Max), ngokukaHub. Isifundo esinye sifumanise ukuba abathengi abasibhozo kwabali-10 ngoku basebenzisa inkonzo yeTV yokusasaza ngokubanzi ngelixa uqikelelo lwamva nje oluvela kwiLightshed Partner luqikelele ababhalisile be-1.25 yezigidi ze-SVOD ngasekupheleni kuka-2024.
Ukwanelisa inkanuko yolonwabo kubo bonke abathengi phakathi kokhuphiswano olukhulayo, iinkampani zokusasaza zizama ngamandla ukongeza iikhathalogu zazo zomxholo. Kule kota, iinkonzo ezinje nge-HBO Max, uPhilo, kunye neAmazon Prime Video zikhokele imali ekuqinisekiseni ukuba inyanga nganye entsha izisa intabalala yemiboniso bhanyabhanya kunye neefilimu zababhalisi abanokukhetha kuzo, ngoReelgood ngamnye. 
Ukongezwa kweMixholo emitsha yeSVOD kwiQ1 2021Ukulungiswa kwakhona
Ukuvalwa kwemveliso okunyanzelwe sisifo kungaphazamisa iinjongo zomxholo wokuqala we-HBO Max. Kodwa ngokwembono yethala leencwadi, iqonga liqokelele ingqokelela enkulu yomdlalo bhanyabhanya kunye neefilimu ngexesha elincinci. Umxholo okhoyo okhoyo onikwe ilayisenisi ubangelwe kukuthoba amaxabiso e-churn kunye nokugcina ababhalisile kwi-hook phakathi kokukhutshwa kweyona ndawo bayithandayo yokusasaza.
Ngokwengxelo kaReelgood, iimuvi kwezi nyanga zintandathu zidlulileyo zigqithisiwe ukusuka kwinkonzo enye yokusasaza ukuya kwenye i-2.4x ngokomndilili e-U.S kwicala laseTV, uthotho oluphakathi eMelika luneziqendu ezisasaza kwiinkonzo ezimbini ezahlukeneyo.
Ii-SVOD eziphezulu eMelika ngeeNkqubo zoNyaka zeTV
Inkqubo yokusasaza ekhethekileyo yile nto iqhuba ukukhula kobhaliso kwindawo yokuqala. Phakathi kwabadlali abakhulu ababhaliweyo, iNetflix, i-HBO Max kunye neAmazon Prime Video ihola phambili ekukhuleni kwevolumu kulo nyaka. Ukukhula okupheleleyo kweNetflix kunokucotha emva kwerekhodi ngonyaka we-2020, kodwa abathengi bayo bahlala bethembekile kwimakethi ye-SVOD ngobubanzi obunokubakho ngenxa yomkhukula omkhulu wemvula yokuqala. 
Imiboniso bhanyabhanya yoqobo yasekuqaleni kwiQ1 2021Ukulungiswa kwakhona
Umsebenzi onephepha-mvume kunye noqobo lwenkqubo ngokutsala ababhalisi abatsha kunye nokugcina ababhalisile ixesha elide. Ngokumangalisayo, ukuFumanisa okutsha + kuye kwafika phakathi kwe-10 ephezulu ngaphandle kokumiliselwa kuphela ngoJanuwari. Kwenziwe oko ngokuhlasela uhlobo oluphezulu lwenyani kamabonakude, oluya kwiwindow yethu elandelayo ekukhuleni kwe-SVOD.
Ii-SVOD eziphambili eMelika ngokwenyani yeMxholo weTV
Umabonwakude ongabhalwanga uxabiseke kakhulu kwiHollywood kuba ihlala iphakathi kwezona ntlobo zingabizi kakhulu ukuvelisa. Kananjalo, ibonelela nge-bang ehexayo kwimbuyekezo yakho yempunzi. NgokukaChris McCarthy, uMongameli woLonwabo kunye noLutsha loLutsha eViacomCBS uthungelwano losasazo lwasekhaya, inkampani nayo ifumene ukugqagqana phakathi kwabathandi bezemidlalo kunye nabalandeli bokwenyani.
Inyani ithathwa njengeyona ndawo iphambili yokukhula ngaphakathi kokusasazeka ngenani lezinto ezenzeka kumabonwakude eziphantse zaphindeka ngaphezulu konyaka-kwi-Q1 2021 nge-92% yokunyuka. 
Umxholo omtsha weTV kwiQ1 2021Ukulungiswa kwakhona
UPhilo ngumdibaniselwano phakathi kweeNethiwekhi ze-A & E, iiNethiwekhi ze-AMC, ukuFumanisa, kunye neViacomCBS. Ngokukodwa intambo yeTV kunye nesatellite enye ebonelela ngamajelo angama-60 nge- $ 20 ngenyanga. Ibandakanya ukusasazwa kweTV bukhoma kunye ne-avalanche yenkqubo yokwenyani.
Ii-SVOD eziphezulu eMelika ngabantwana / iZongezelelo zoMxholo woSapho
Enye indawo yokukhula ephezulu ngaphakathi kwezolonwabo yinkqubo enobubele yosapho. Sesona sizathu siphambili sokuba iDisney + igqwese kulindelo kwaye ikhule isiseko sababhalisi ngokukhawuleza. Ubhubhane uncedise kuhlobo olo kunye neentsapho ikakhulu ezihlala ezindlwini kunyaka ophelileyo. Kodwa oopopayi babesele beqaqanjisiwe njenge Indawo ephambili yemfazwe ngaphambi kwe-COVID. Kukho isizathu sokuba iNetflix, iHBO Max, kunye neDisney + batyale imali kakhulu ebaleni. 
Abantwana abatsha_Umxholo woSapho kwi-Q1 2021Ukulungiswa kwakhona
Kwakhona, eyona nto iphambili ithathwa yi-HBO Max ngokumangalisayo. Inkonzo iphantsi kokugxekwa rhoqo ukusukela oko yasungulwa ngezizathu ezahlukeneyo kodwa ikwazile ukwakha ithala lencwadi elinomtsalane. Esinye sezizathu zokunyuka kweqonga kumxholo osapho onobubele yenye yeenkampani ezinkulu zeWarnerMedia, iCartoon Network Studios-eyenzekileyo njengenkampani yemveliso ekuboneleleni ngeziqendu zomxholo kwicandelo le-SVOD.
Iinkampani eziPhezulu zeMveliso nguMxholo owongezwe kwii-SVOD eMelika.
Ubhubhane uphazamise iishedyuli zemveliso kunye nokukhutshwa okucwangcisiweyo, ukunyanzelisa iinkonzo zokusasaza kujika kumxholo onelayisensi ukugcina ababhalisile bezibandakanya. Into enomdla kukuba, kule kota kubonwe iiCartoon Network Studios zinyuka zisiya phezulu, enkosi kwinxalenye enkulu yeHBO Max yokufumana ilayisensi ngakumbi kumxholo wenkampani.
Kwenye indawo, sikhe saphakamisa umbuzo wokuba ingaba iViacomCBS izimisele ngokwenene na ukuguqula iParamount + ibe yinkonzo ye-SVOD ephambili, okanye ukuba umsasazi uyinto nje yokudlala emenyezelayo ukulungiselela inkampani ukuba ithengiswe. Umntu unokucinga ukuba inkampani yabazali yayizimisele ngokukhuphisana kwiimfazwe zokusasaza, iya kugcina izihloko zayo eziphambili endlwini. Kodwa inkampani yokuvelisa iParamount yabona uninzi lweemovie ezongezwa kuyo nayiphi na inkonzo yase-US SVOD kwi-Q1 2021, nangona ingaphantsi kwesihlanu kwezi bhanyabhanya yaphela kwi-CBS All Access (eyaphinda yaziwa njengeParamount + ngo-Matshi). 
Umxholo omtsha oneLayisensi kwi-Q1 2021Ukulungiswa kwakhona
I-whopping 32% yeefilimu zeParamount ezongezwe kwii-SVODs kule kota zifumene ikhaya kwiAmazon Prime Video, kubandakanya ukulandelelana kokubetha Ukuza kwe-2 eMelika , eyonwabele isabelo sesine esikhulu sokuvula ngeempelaveki yokubandakanyeka kwayo nayiphi na imovie eyaqala yenziwa kwiqonga le-SVOD kule kota, ngokweReelgood nganye.
Nangona iSony Imifanekiso yeThelevishini isenokungayiqhekezi i-5 ephezulu, ngokuqinisekileyo iyinkulumbuso yelayisensi yomntu wesithathu kwishishini. Inkampani yokuvelisa inoxanduva lwezinye zezona ngcelele zidumileyo nezithandekayo kwimarike ye-SVOD kubandakanya UCobra Kai (INetflix), Lonke Uluntu (Sebenzisa iTV +), kunye Amakwenkwe (I-Amazon Prime Video).
Zeziphi ezona zinto ziphambili zithathiweyo zolu hlaziyo lwenqanaba elandayo? INetflix kunye neHBO Max bayayiqonda inzuzo kaDisney + kwiinkqubo zosapho ezinobuhlobo kwaye bavuseleleka ukuleqa abantu abafanayo. Inyaniso yeTV ihlala iluhlobo oluphezulu, nangona ukuFumanisa + kunokuba ngaphezulu kwenkonzo yokusasaza niche xa kuthelekiswa neqonga elikhulu le-SVOD. IViacomCBS ayibonakali ngathi yiyo yonke into enomdla wokuguqula iParamount + ibeyimpikiswano efanelekileyo kwaye ngaphandle kokukhubeka kwangoko, iHBO Max isendleleni yokuba yiyo kanye. Okwangoku, izinto eziphambili ezifana neNetflix kunye neAmazon Prime Video zihlala ziziinkokeli zentengiso kwiindidi ezininzi.
Umboniso bhanyabhanya luhlalutyo lwesitulo kwizicwangciso zeHollywood zokukhutshwa kwezinto ezinkulu.
