Ividiyo enkulu yeAmazon iyaqhubeka ngokuzolileyo phakathi kobhubhane we-COVID-19.IAmazon Okwangoku, ulawulo lwehlabathi lweNetflix kulo lonke ubhubhane we-coronavirus lubhalwe kakuhle. Ngaphezulu kwesiqingatha sokuqala sonyaka, inkampani yokusasaza yongeze ababhalisile abazizigidi ezingama-26 emva kokutsala izigidi ezingama-28 kuyo yonke i-2019. Kwiinyanga ezintandathu ezidlulileyo, babonile isitokhwe sabo sinyuka ngaphezulu kwe-36%. Kodwa ayisiyiyo kuphela iqonga lokusasaza elixhamlayo ekuvalelweni ekhaya.
Ividiyo enkulu yeAmazon iqokelele uninzi lwababhalisi abatsha kukhuphiswano lokusasaza ividiyo-kwi-bango (i-SVOD) kwi-Q2, ngokweengxelo zeenkampani zeKantar kwikota ye-Entertainment On-Demand yeengxelo (nge TheWrap ). Kwelinye icala lesiphelo, i-COVID-19 iye yatshayela imidlalo ebonakalayo kuninzi lonyaka, ishiya i-ESPN + ngokuhla okukhulu kubasebenzisi (yonke indumiso ibhola yeNBA!).
Ngokweziphumo zikaKantar, ukubhaliswa kweVidiyo yeNkulumbuso kwabalelwa kwi-23% yemirhumo ye-SVOD kwi-Q2, ukonyuka okubukhali ukusuka kwikota yokugqibela ye-14%. Ukuthelekisa, iNetflix yongeze irekhodi le-Q2 yezigidi ezili-10 zababhalisile kwikota ephelileyo yokunyusa inani elipheleleyo kwihlabathi liphela ukuya emantla e-190 yezigidi. Kukholelwa ukuba iNkulumbuso inezigidi ezili-150 zababhalisi behlabathi, kunye ne-2017 Ingxelo yeReuters kutyhilwe ukuba ababhalisile abazizigidi ezingama-26 baseMelika basebenzisa iPrime Video service.
I-sitcom entsha Layisha ibiyinto enkulu ye-Prime ngexesha lokufika kwayo kulo nyaka njengoko yayilixesha lesi-2 lika Hanna , ehlaziyiweyo yolunye ujikelezo. Ububanzi , Ehlangulwe yiAmazon kwisitishi seSyfy emva kokurhoxiswa, ikwangumdlali oqinisekileyo wokuhambisa. Enkosi kwikhathalogu yayo yangasemva yeefilimu kunye nothotho, iAmazon ithathwa njengenye ye Ezona nkonzo zibalaseleyo ze-bang-buck-SVOD yakho ecaleni kweNetflix. Nje ukuba uhlahlo-lwabiwo mali olukhulu lwasekhaya lujikeleze njenge- $ 1 yezigidigidi INkosi yeeRingi Imdidlalo eqhubayo yeTV kwaye Ivili leXesha ukufika, iAmazon inokuqhayisa ngeenguqulelo zayo Imidlalo yeethrone kwaye Izinto ezingaqhelekanga .
Nangona iDisney ibhengeze ukuba iDisney + ifikelele kubabhalisi bezigidi ezingama-60.5 (ukusuka kwi-54.5 yezigidi ngoMeyi), uKantar uhambisa ukuba ubhaliso olutsha lwehle ngaphezulu kwe-50% kwikota. Ngokukodwa, i-13.3% yemirhumo emitsha yayiyeyeDisney + xa kuthelekiswa ne-30.9% kwikota yokuqala ngaphezulu kokuhla kwe-ESPN +. Inani leqela lesithathu le- Hamilton kubonakala ngathi phikisana nalo mbono , nangona singenakukwazi ngokuqinisekileyo. Esikwaziyo kukuba ipotifoliyo ethe ngqo ukuya kubathengi yeDisney, ekwabandakanya iHulu, inika ingxelo kubabhalisi abangaphezulu kwezigidi ezili-100, ngokutsho kwe-CEO yeDisney uBob Chapek. Ke ayisiyiyo into yokuba iMouse House yaphuke kakhulu ngalo mzuzu.
U-Kantar ukwabonisa ukuba ukumiliselwa kwe-HBO Max yeWarnerMedia phakathi ku-Meyi kwaba yimpumelelo njengoko inkonzo ikhusele enye kwimirhumo elishumi entsha ye-SVOD ngaphezulu kwe-Q2. Nangona kunjalo, ngokuka Ezahlukeneyo I-HBO Max inabasebenzisi abazizigidi ezi-4.1 nje kuphela, inqanaba lokuguqula kakhulu xa ukhumbula ukuba ababhalisile be-HBO kunye ne-AT & T bafumana inkonzo ngaphandle kwentlawulo.
