Ngaba i-'Zack Snyder's Justice League 'yayiyiHiti yeHBO Max? Nantsi into ethethwa yiDatha.

Akuzange ngaphambili kwimbali ye-cinema kuthathwe okwesibini kwibhokisi yeofisi yeeflopu evelisa incoko enzulu kunye nokujongwa kunoko ILigi yezoBulungisa kaZack Snyder , eyafika kwi-HBO Max ngoMatshi 18. Ukusuka kuthelekiso olungenakuphepheka kwifilimu ka-2017, ukuya kwi- Abaxhamli abakhulu kwaye i abona baphulukene kakhulu Kule redux, ifilimu ibikwiziko lenkcubeko yefilimu kule nyanga. Kodwa yiSnyder Sika ye I-Justice League Ukubetha? Yile nto silapha ukuyifumana.

Endaweni yolwazi olusemthethweni malunga nokusebenza kwefilimu kwi-HBO Max, siqokelele yonke idatha yeqela lesithathu esinokuyiqonda ngcono entsha I-Justice League 'Yimpumelelo okanye ukusilela. Kodwa khumbula, idasaset nganye inezinto zayo eziluncedo kunye nezingeloncedo njengomboniso kunye nesalathiso sebango. Ngaphandle kwazo naziphi na izityhilelo zokuqala ezivela kwiWarnerMedia, injongo yethu kukuqokelela ulwazi oluvela kwimithombo eliqela ukubona ukuba imeko ehambelanayo, ekhanyayo iyavela na.

UHLAZIYO 4/6: Ezahlukeneyo ipapashe ulwazi lwedatha oluvela kumabonwakude, olinganisa izihloko ezingama-25,000 ngaphesheya kwe-US phakathi kwephaneli yamakhaya angama-5 000 kunye nabantu abayi-14,000 ukukhupha idatha yokujonga. Ngokophando lwabo, ILigi yezoBulungisa kaZack Snyder Utsale isabelo esincinci sokusasaza-esichazwa njengesabelo seveki ngeveki sexesha elichithwe kunye neenkonzo zokuhambisa phakathi kwamalungu epaneli ye-TV ye-U.S Umfazi omangalisayo ngo-1984 , UYudas noMesiya omnyama , kunye Godzilla vs. Kong .

I-ANTENNA

I-ANTENNA ibona idatha yokuthengiselana kwizigidi zabathengi baseMelika (ngokungachazwanga ngokunganyanzelekanga). Sebenzisa le datha, inokuxela xa abantu babhalisile, xa beyekile, xa betshintsha iinkonzo, njalo njalo. Ayisiwo umfanekiso wokujonga ubungakanani, kodwa inika ukucaca kwinto ephumeleleyo kwisiqwenga somxholo ekutsaleni abathengi abatsha kwinkonzo ye-SVOD. Endaweni yebhokisi yendabuko yeofisi, ukukhula okutsha kobhaliso kuyindawo efanelekileyo yexesha lokusasaza.

Ngokwedatha ye-ANTENNA, ILigi yezoBulungisa kaZack Snyder Uqhube ukonyuka kwe-2.3x kubhaliso lwe-HBO Max (ngoMatshi 18-Matshi 21) xa kuthelekiswa namaxesha amane edlulileyo ngoLwesine nangeCawa. Kwimpelaveki yokuvula kaSnyder Sika (nge-Matshi 19-21), i-HBO Max ifumene ukubhalisa ngaphezulu kuneempelaveki zokuvula ze Izinto ezincinci , UYudas kunye noMesiya omnyama kwaye UTom noJerry kodwa ngaphantsi kwe Umfazi omangalisayo ngo-1984 . Kwimpelaveki yayo yokuvula, ZSJL ifumene ukubhaliswa okungaphezulu kuneDisney + kwimpelaveki yokuvula UMandalorian Ixesha lesi-2 (Okthobha 30-Novemba 1).

Kwimeko enkulu, i-HBO Max ibikhula ngokunyuka, kodwa ayikhawulezi ngokwaneleyo ukucenga iWall Street. Le nkonzo ibinezigidi ezili-17.2 zizonke ebezisebenza ngoJan 27.

Eyona nto ibaluleke kakhulu ekugxilwe kuyo kwiimfazwe zokusasaza zi-churn. Bangaphi kwaba bathengi batsha abaya kuhlala bebhalisile kwi-HBO Max emva kwenyanga enye ngaphandle kokurhoxisa ukubhaliswa kwabo? Icala elisezantsi lokubaluleka kwe-churn kukuba kuyakufuneka silinde iiveki ezimbalwa ukuphonononga loo nto, kodwa kukho isizathu sokukholelwa ukuba umxholo ophezulu we-DC Comics unika inqanaba elifanelekileyo lokugcina. Nge-ANTENNA nganye, Umfazi omangalisayo ngo-1984 waziqhayisa ngenqanaba lokubambelela ngokuqinileyo kulandela oko ukukhululwa ngempumelelo . Ngaphezulu, iqondo lokugcina ngokupheleleyo le-HBO Max kwisiqingatha sokugqibela se-2020 sasinomtsalane.

Ukugcina ukugcinwa kweyona bhanyabhanya inkulu ye-2020-WW84 kunye ne-Soul cohorts ngokulandelelana i-7 kunye ne-5pts kusenokwenzeka ukuba irhoxise ngaphakathi kweenyanga ezi-2 zokuBhalisa ngokuchasene neBenchmark, ngelixa iqela laseHamilton lalinama-16pts ngakumbi pic.twitter.com/naSqeAg4d2

-I-ANTENNA (@AntennaData) Ngomhla wamashumi amabini anesixhenxe ku-Matshi 2021

Amaxabiso okugcina i-SVOD.I-ANTENNA

Phantse kwikota yababhalisi abajoyine iDisney + Hamilton ‘Ukuvulwa kweveki kurhoxisiwe kungaphelanga inyanga enye. Kwiinyanga ezintathu kamva, iipesenti ezingama-59 ze Hamilton Ababhalisi bahlala bebhalisile kwinkonzo. Isalathiso, i-69% yababhalisi beDisney + abajoyine ngoJuni 2020 bahlala bebhalisile kwiinyanga ezintathu kamva-xa kuthelekiswa ne-70% ye-HBO Max kunye ne-77% yeNetflix kwangaxeshanye.

I-WarnerMedia ibingelela nge-1,2 yezigidigidi zeerandi kwingeniso ngokuhambisa isiteyithi sayo somdlalo bhanyabhanya we-2021 ukukhutshwa kwemihla kunye nomhla kwi-HBO Max, nge Ezahlukeneyo . Ngoku ka Isicwangciso-qhinga , I-HBO Max ivelisa irhafu yarhoqo ngomsebenzisi ngamnye (i-ARPU) ye- $ 12, elingana ne- $ 144 kwi-ARPU yonyaka. Ukugubungela uqikelelo lwe- $ 1.2 yezigidigidi kwingeniso yemidlalo bhanyabhanya elahlekileyo kwi-2021, i-HBO Max iya kufuna ukongeza malunga ne-8.3 yezigidi zababhalisi abatsha. Isibonelelo esisecaleni semodeli esekwe kubhaliso, nangona kunjalo, sisakhono sokufumana ingeniso ephindaphindayo, sisizathu esinye sokuba iWall Street ibonelele ngeenkonzo zobuchwephesha ezisekwe kubuchwephesha ngakumbi kunendlela yemveli yemithombo yeendaba.

I-WarnerMedia ekuqaleni yayiqikelela ukuba phakathi kwababhalisi abazizigidi ezingama-75 ukuya kuma-90 yezigidi ngowama-2025. Ekuqaleni kwale nyanga, inkampani inyuse ingqikelelo yayo ukuya kwizigidi ezili-120 ukuya kwizigidi ezili-150, iphakamisa ukuzithemba kwangaphakathi kwimveliso.

Apptopia

Inkampani yohlalutyo losetyenziso i-Apptopia iqikelela imilinganiselo yokusebenza kweesoftware, ezibandakanya ukhuphelo, ingeniso yokuthenga ngaphakathi nohlelo, kunye nabasebenzisi bemihla ngemihla. Nangona kunjalo, abaqikeleli ukubonwa kunye neenombolo zabo zanda kuphela kwizixhobo eziphathwayo kwaye azibandakanyi ii-consoles, iiTV kunye neeTV zeTV. Kukwabalulekile ukuba uqaphele ukuba ukhuphelo alwenzi ngokuzenzekelayo lilingane nemirhumo emitsha okanye umbono kwaye uninzi lwabasebenzisi kusenokwenzeka ukuba alubukeli bhanyabhanya opheleleyo kwiifowuni zabo. Endaweni yoko, i-Apptopia inokunceda ukubonelela ngomlinganiso omncinci wokukhula okunokubakho kwe-HBO Max.

Ngokwedatha ye-Apptopia, i-HBO Max ibone ukhuphelo lwesoftware ekwi-1.48 yezigidi zeveki ephela ngo-Matshi 28. Oku kuphawula ukonyuka kwama-64% ukusukela kwiveki engaphambi ILigi yezoBulungisa kaZack Snyder wafika eqongeni. Ukuthelekisa, iDisney + ifumene ukhuphelo lweapps ezintsha ezingama-831,000 kule veki I-Falcon kunye ne-Soldier yasebusika 'Isiqendu sesibini, nge-Apptopia nganye. Ngokubanzi, iqonga lokusasaza labona i-8.9% inyuka kubasebenzisi abasungula usetyenziso lwayo lweselfowuni, ngokwe IBloomberg .

Inkampani yohlalutyo lweeapps ikwagqibe kwelokuba i-HBO Max ikonwabele ukuthatha inxaxheba kwesibini ngobukhulu ekusasazeni usetyenziso lwefowuni kwiveki ephela ngo-Matshi 28. Ngokukodwa, iapp yeHBO Max yavulwa amatyeli ayi-119.1 yezigidi kwesi sikhokelo, nge-Apptopia, yesibini emva kweNetflix's 838.8 yezigidi. I-Disney + yavula i-69.7 yezigidi zeapps ivula ngexesha elifanayo. Kwakhona, nangona kunjalo, ukhuphelo losetyenziso alulingani ngokuzenzekelayo kwimisebenzi yobhaliso.

Ukulungiswa kwakhona

I-Reelgood sisikhokelo sokuhambisa umkhondo kuyo yonke inkqubo yeTV kunye nomdlalo bhanyabhanya okhoyo kwi-Intanethi. Inkonzo inama ngaphezu kwezigidi ezi-2 zabasebenzisi baseMelika. Njengomsebenzi weinjini yokukhangela, abaphulaphuli bayisebenzisa ikakhulu ukufumana apho kuboniswa khona kunye nemiboniso bhanyabhanya, enokuthi ngamanye amaxesha ithande izihloko ngokufumaneka kancinci okanye ulwazi lwabaphulaphuli.

Ngokuthelekisa kwayo, iReelgood ibandakanya zonke iimuvi ezinkulu kunye nemidlalo yeTV eyadlalwa kwiqonga le-SVOD phakathi kwe-Okthobha ka-2020 ukuya nge-Mar. 2021. Idatha ibonisa ukuba yayizezona zine ziphezulu ngokubhekisele ekusasazeni kunye nokuzibandakanya phakathi kwabasebenzisi baka-Reelgood base-US: I-4 ephezulu ye-SVOD yokuvula impelaveki.Ukulungiswa kwakhona

Ngokukodwa, izabelo zeempelaveki zokuvula kunye nokuzibandakanya kwezi zihloko zingasentla zehle ngolu hlobo lulandelayo:

Umbono weWandaVision (S1E1): 7%
ILigi yezoBulungisa kaZack Snyder : 5%
Umfazi omangalisayo ngo-1984 : 4%
I-Falcon kunye ne-Soldier yasebusika (S1E1): 4%

Ngombono owongeziweyo, Ixesha lesibini leAmazon Prime Video's Amakwenkwe Uzoba a 7.2% isabelo semilambo Kwimpelaveki yayo yokuvula (ngo-Sep. 4-6, 2020), ekwinqanaba leNombolo 1 kamabonakude kwiReelgood ngelo xesha. Izinto ezingaqhelekanga 3 (Nge-5 ukuya ku-5 kaJulayi ngo-2019) bathathe inxaxheba kwi-5.8%. Inye into ekufuneka uyiqaphele, nangona kunjalo, kukuba uReelgood ubala isihloko ngasinye se-superhero sokusasaza kunye nesabelo sokuzibandakanya usebenzisa i-metric eyahlukileyo kune Amakwenkwe kwaye Izinto ezingaqhelekanga Ukwenza ukuba inkampani ikwazi ukuthelekisa ngokuthe ngqo phakathi kweemovie ( ZSJL , Umfazi omangalisayo ngo-1984 ) Kunye neziqendu ze-premiere ze-TV show ( Umbono weWandaVision , I-Falcon kunye ne-Soldier yasebusika , njl.).

Xa ujonga kuphela kumabonwakude kwaye ungabandakanyi iimovie kwi-equation (yile nto yenziwa nguReelgood Amakwenkwe kwaye Izinto ezingaqhelekanga ), Umbono weWandaVision eneneni iqokelele i-9.6% yokusasaza kunye nokuzibandakanya ngexesha lokuvula impelaveki, ngelixa Ukhozi ifumene i-6.0% -umsebenzi oncomekayo ovela kwiDisney + .Ngokufanayo, ujonga kuphela kwimiboniso bhanyabhanya, ZSJL ifumene i-6.3% yokusasaza kunye nokuzibandakanya ngexesha lokuvula iveki ngelixa Eda ucacise kutheni oku kuyimpazamo wabona izabelo ze-4.8%.

Nangona kunjalo, kufanelekile ukuba uqaphele ukuba zombini iNkulumbuso yeVidiyo kunye neNetflix indlu ibhalise kakhulu kubabhalisi baseMelika kune-HBO Max, enokuthi inyuse amanani okusasaza xa kuthelekiswa iinkonzo ezahlukeneyo. Ngokwendalo, inkonzo enenkxaso engaphezulu iya kuvelisa isabelo esiphezulu sokusasaza xa kukhutshwa umxholo omtsha othandwayo.

Ngokunikwa kufutshane ILigi yezoBulungisa kaZack Snyder (Matshi 18) kunye I-Falcon kunye ne-Soldier yasebusika (Nge-Matshi 19), u-Reelgood wadibanisa imephu ebonisa ukuba zeziphi kwezi zihloko zazisasazwa ngabasebenzisi abaninzi nge-app yayo kuwo onke amazwe. Ukujongwa ngurhulumenteUkulungiswa kwakhona

Ixesha leTV

Ixesha leTV leWhip Media liyafana neReelgood kuba iyanceda ukulandela ubukho kunye nokucwangciswa komxholo wescreen esincinci njengesixhobo sokufumanisa. Kananjalo, ngamanye amaxesha inokuthanda ngakumbi izihloko ezingacacanga abasebenzisi abazilandelayo.

Xa kulinganiswa, ixesha leTV-elisentla kwesigidi sabasebenzisi bemihla ngemihla-bayifumene loo nto ILigi yezoBulungisa kaZack Snyder Yeyona bhanyabhanya ibukelwa kakhulu e-US ( 7.6% yabelana phakathi KWEZO ZONKE izihloko zeemovie zombini ukukhutshwa kunye nethala leencwadi) ngeempelaveki zokukhutshwa (nge-Matshi 18-21, 2021). Ixesha leTV lichaza umbukeli njengomsebenzisi weapps olandelele isihloko njengesijongiweyo. Iifilimu eziphezulu ezingama-20 ngokwabelana ngeembono (nge-Matshi 18-21).Imithombo yeendaba Whip

Nangona kunjalo kude Ukusuka kuthelekiso lwee-apile-nee-apile, iNetflix kutshanje ibhengeze ukuba iJennifer Garner's Ewe Usuku! , Elikwinqanaba lesibini ngasemva kweSnyder Sika kwitshathi engentla, likwizinga lokujonga izigidi ezingama-53 kwinyanga yokuqala yokufumaneka kwayo. Kwakhona, oku ayikokuthelekisa ngokuthe ngqo ngenxa yokungafani kwababhalisi phakathi kwezi nkonzo zimbini, kodwa kuyacaca ukuba Ewe Usuku! ndikonwabele ukuvulwa kweveki ephumeleleyo yimigangatho yangaphakathi yeNetflix.

IAmazon ibanga oko Iyeza 2 Merika, elikwinqanaba lesithathu kule tshathi ingentla, yayiyimidlalo bhanyabhanya eqala ukuhanjiswa nge-1 # (nge-Matshi 5-7), nge-1 yokuvula impelaveki yayo nayiphi na enye imovie esasazayo ngo-2021 ukuza kuthi ga ngelo xesha, kunye ne- # 1 yokuvula impelaveki yayo nayiphi na Umdlalo bhanyabhanya osasazayo kwiinyanga ezili-12 ezidlulileyo njengokukhutshwa kwawo, ngokweqela lesithathu labathengisi abathengisa i-Screen Injini / i-ASI yeveki ye-PostVOD TM. Injini yescreen, nangona kunjalo, ayivumelekanga ukuba ichaze amanani ababukeli kwimiboniso bhanyabhanya eyenzayo, isenza ukuba ibango lingenakuqinisekiswa ngaphandle kokubonakala okukhulu.

Xa kuthelekiswa nezinye iimovie zeHBO Max, iimfuno zabaphulaphuli zeSnyder Cut zazingama-35% ngaphezulu kune Umfazi omangalisayo ngo-1984 kwiintsuku ezi-3 zokukhutshwa emva kwexesha, ngokwexesha leTV. Ifilimu ikwanomdla ongaphezulu kune Godzilla vs. Kong (Matshi 31) okanye Mntundini Kombat (Epreli 16), ngokomthamo wabalandeli abalandelela iprojekthi nganye kwiNkqubo yeTV yexesha. Abalandeli * kwiNkqubo yeTV yeXesha ngokuHamba kwexesha
Iintsuku zokuphuma (Usuku 0)Imithombo yeendaba Whip

Samba TV

I-Samba TV iqokelela idatha yababukeli ngokusebenzisa itekhnoloji yayo yokuZenzekelayo yokuQaphela isiQinisekiso kwiiTV ezikhethiweyo zeTV. Bahlalutya idathasethi yobunini kwiprojekthi yenqanaba lababukeli kwinqanaba leTV. Kuyafaneleka ukuba uqaphele, nangona kunjalo, ukuba oku kudibaniswa kwiqela elikhethiweyo labasebenzisi be-smart TV kwaye alinakucinga ngezixhobo ezingezizo ze-TV, eshiya isiqwenga esikhulu se-puzzle. I-HBO Max ifikelele kwi-3.1 yezigidi zokukhuphela usetyenziso kwinyanga yokuqala iyodwa, nganye Apptopia .

Ngokwedatha yeSamba TV, I-1.8 yezigidi zaseMelika ubukele ubuncinci imizuzu emihlanu ye ILigi yezoBulungisa kaZack Snyder kwi-HBO Max kwimpelaveki. (Ngokwembono, iNetflix isebenzisa imizuzu emibini njengobuncinci beemitha zokujonga). Nantsi indlela ethelekiswa neempelaveki zokuvula zezinye izinto eziphambili zeSVOD, ngokwamanani eSamba:

Umphefumlo (Disney +): 2.4 yezigidi
Umfazi omangalisayo ngo-1984 (HBO Max): 2.2 yezigidi
ILigi yezoBulungisa kaZack Snyder (HBO Max): 1.8 yezigidi
I-Falcon kunye nejoni lasebusika (Disney +): 1.7 yezigidi
Umbono weWandaVision (Disney +): 1.6 yezigidi
Izinto ezincinci (HBO Max): 1.4 yezigidi
UTom noJerry (HBO Max): 1.2 yezigidi
Mulan (Disney +): 1.12 yezigidi
UYudas noMesiya omnyama (HBO Max): 653,000

Xa iSamba TV yabuya ukubala inqanaba lokugqitywa kwefilimu yeeyure ezine, bona ifunyenwe yi-1/3 kuphela yamakhaya (i-600,000) ebukele imovie iyonke ukusukela ngoMatshi 19-21. Ifilimu yahlulwe yazizahluko ezithandathu kangangokuba ababukeli abaninzi bayibukele ngokwamacandelo kwiintsuku ezininzi.

Kwi I-Justice League ‘Kwiveki yokuqala (nge-18-24 kaMatshi), i-2.2 yezigidi zamakhaya ase-U.S abukele ubuncinci imizuzu emihlanu, ngenani leSamba TV. Oku kungasemva kwamanani enkampani yeveki enye Umfazi omangalisayo ngo-1984 (3 yezigidi), ethe yaphinda yangcono ngeempelaveki emva kokuvula (amakhaya angama-800,000) xa kuthelekiswa neSnyder Cut (400,000). Ngokwengxelo yeveki epheleleyo ye-Samba TV, kuphela yi-36% yamakhaya ase-US (i-792,000) eneneni ayigqibileyo ifilimu yeeyure ezine.

Imikhwa kaGoogle

Iindlela ezihamba noGoogle azithathi indawo yamanqanaba okujonga nangaluphi na uhlobo. Endaweni yoko, nangona kunjalo, inika umbono wendlela yokukhangela kwi-intanethi, enokubonisa umdla kunye nemfuno yesihloko esinikiweyo. Nantsi indlela igama elithi Justice League (eliphume lide lenza ezinye iiyantlukwano kubandakanya uSnyder Cut kunye neZack Snyder yeJustice League) xa kuthelekiswa nezinye izinto eziphambili zakutshanje zokukhutshwa kweebhanyabhanya. Imikhwa kaGoogleImikhwa kaGoogle

Apha, sinokubona ukuba incopho ye I-Justice League ukufuna kwezithuthi kwakuthelekiswa neAmazon Prime Video's Ukuza kwe-2 eMelika , inkulu kuneDisney + URaya kunye neNjoka yokugqibela , kodwa incinci kunePstrong Umphefumlo kunye noMax blockbuster Umfazi omangalisayo ngo-1984 .

Ngoku, nantsi indlela entsha-iiyure ezine I-Justice League, eyayiza kukhutshwa ngeciski ze-episodic njengee-miniseries, ngokuthelekisa nezinye izinto eziphambili zikamabonakude ze-SVOD. Imikhwa kaGoogleImikhwa kaGoogle

Ngelixa I-Justice League Iqhayisa ngeyona ndawo iphakamileyo, ayikabi nawo umsila wokuzibandakanya ozinzileyo njenge Umbono weWandaVision okanye IBridgerton . Inkqubo ye- ukubola ekubukeni kwimiboniso bhanyabhanya yinto yokwenyani esebenzayo nakwincoko yentlalo eyijikelezileyo. Nokuba ixesha lokubaleka lefilimu alichasanga ukuba inyani iya kuhlala ibonakala ixesha elide. Kodwa ukugcwala kwitrafikhi ejikeleze ifilimu sele kwehlile ngokungxama kwincopho yayo.

Eli nqaku lihlaziyiwe kunye nomxholo wedatha weReelgood kunye nedatha entsha evela kumabonwakude .

Umboniso bhanyabhanya luhlalutyo lwesitulo kwizicwangciso zaseHollywood zokukhutshwa okukhulu okutsha.