Zixabiseke njani ngqo ukusasaza iimovie?ALEX BAILEY / LEGENDARY © 2020 Kwi Uvavanyo lwe-PCMag lwango-2019 , Iipesenti ezingama-38 zabaphenduliyo zidwelise ukufumaneka kweemovie njengezona zinto zibalulekileyo zokusasaza xa kusenziwa iinkonzo ze-SVOD. KuNovemba ophelileyo, I-KPMG bagqibe isifundo kukhetho lwabathengi base-US xa bekhetha ii-streamers ezifumanise ukuba iimovie yayiyindawo ebalulekileyo ekugxilwe kuyo, ngakumbi ukukhutshwa okutsha kunye neefilimu zoqobo. Ukanti ngaphandle kogxininiso, ngqo ekusasazeni ividiyo kwimfuno bhanyabhanya kunqabile ukuba bazive ngathi bathelekisa ukukhutshwa kweqonga eliphambili ngokufikelela kunye nomvuzo. Ngokuqinisekileyo ababonakali beqikelela i-1 yezigidigidi zebhokisi yeofisi ngokwempembelelo yenkcubeko eyenziwa ngu-CEO we-Netflix uTed Sarandos ibango kwikhampani ye-Q3 yokufumana umvuzo.
Lixoka phi ixabiso lokwenyani kwaye sililinganisa njani?
Kwi-2018, iNetflix yentloko yebhanyabhanya yasekuqaleni uScott Stuber wahlekisa ngokuhlaselwa kwe-cinematic kwinkampani ezalisiweyo eneefilimu ezingama-90 zoqobo ngonyaka ezisusela kwizigidi ezingama-20 zeedola ukuya kwizigidi ezingama-200 zeebhloko. Kunyaka ophelileyo, inkampani ikhuphe amanqaku ayintsusa angama-72; I-2020 iya kubona ngaphezulu kwe-120 yeefilimu zoqobo ezikhutshiweyo xa konke kusenziwa. Ngokucacileyo, umsasazi wenze iimovie zantlandlolo zaba yeyona nto iphambili, ehambelana nokuqhushumba kuhlahlo-lwabiwo mali lwenkampani lonyaka. (Uqikelelo lukaJanuwari oluvela kwiBMO Capital Markets luqikelele ukuba iNetflix izakuchitha i-26 yezigidigidi zeedola ngonyaka kumxholo ngo-2028, okanye ngaphezulu kwe-GDP yonyaka yamazwe afana ne-Iceland, El Salvador, Senegal nezinye ezininzi.
Ukanti iifilimu zantlandlolo eziqala ukudlala kwiNetflix zivelisa uninzi lwababukeli kwiveki yokuqala okanye kwimpelaveki. Ngapha koko, iifilimu zakuqala zeNetflix kunqabile ukuba zigcine ukubambelela okuphezulu kubathengi ngaphezulu kweeveki ezimbini, ephikisa ibango likaSarandos lokuba banempembelelo efanayo kwinkcubeko njenge- $ 1 yezigidigidi zebhloko. Inkqubo ye- Icebo lokuzonwabisa Guy Usebenzisa idatha yeNielsen ukusukela nge-30 kaMatshi ukuya nge-18 ka-Okthobha amanyathelo okujonga ixesha, etyhila inqanaba lokubola kweefilimu zangaphambili zeNetflix. Njengoko kubonisiwe ngezantsi, kukho ukwehla okuthe ngqo kwiiyure ezibukelwe ukusuka kwiVeki yoku-1 ukuya kwiVeki3. 
Idatha evela kuNielsen ibonelelwe kwiSicwangciso seQhinga lokuzonwabisa.Icebo lokuzonwabisa Guy
Iveki ezi-3 zamanani lelona nani liphezulu leeyure ngosuku ifilimu ebinokuyifumana ngokusekwe kwinombolo ye-10 yefilimu kumanqanaba okusasazwa kukaNielsen, wabhala. Elona nani linokuba sezantsi. Yongeza Ibhokisi yeentaka , Umntu waseIreland kwaye Imfihlelo yokubulala -Ekuphela kweefilimu ezathi iNetflix yaqinisekisa ukuvulwa kwempelaveki kunye neentsuku ezingama-28 zokujonga- kwaye yenza uluhlu lweefilimu eziphambili ezili-9 ezabona ukubola okubonakalayo kwiiveki ezintathu zokuqala.
Inye into yokuphikisa onokuyiphakamisa kukuba le modeli ayihlukanga kangako kwifilimu ye-blockbuster, ethembele ngokungalinganiyo kuyo impelaveki evulayo ukufumana uninzi lwesambuku salo sasekhaya. Ibhokisi yeentaka ifumene ababukeli abazizigidi ezingama-45 kwiintsuku zayo ezisixhenxe zokuqala, okanye i-56% yayo yeentsuku ezingama-28 iyonke (80 yezigidi). Imfihlelo yokubulala ivelise izimvo zababhalisi abazizigidi ezingama-45 kwimpelaveki evulekileyo, okanye i-62% yayo yonke yeentsuku ezingama-28 zokubukela (i-73 yezigidi). Umntu waseIreland bafumana amanqaku angama-26 ezigidi kwimpelaveki evulekileyo, okanye iipesenti ezingama-55 zeeveki ezine (47 yezigidi).
Ayilothelekiso lwee-apile-nee-apile, kodwa i-2019 blockbusters efana UJumanji: Inqanaba elilandelayo (18%), INgonyama yeNgonyama (35%), Frozen II (27%), Abagibeli: Umdlalo wokugqibela (41%), Indoda yesigcawu: Kude nekhaya (24%), UCaptain Marvel (36%) kunye Joker (29%) bonke bazuze ngaphantsi kwama-50% ewonke amaxabiso apheleleyo asekhaya ngeempelaveki zokuvula. Ukuhambisa ezi bhanyabhanya kumaxesha afanayo eentsuku ezingama-28 njengemizekelo yethu yeNetflix kunye neempelaveki zokuvula ze I-Jumnaji: Inqanaba elilandelayo (24%), INgonyama yeNgonyama (39%), Frozen II (35%), Abagibeli: Umdlalo wokugqibela (Zine. Zihlanu%), Indoda yesigcawu: Kude nekhaya (26%), UCaptain Marvel (42%) kunye Joker (Iipesenti ezingama-33) zonke zinika ingxelo engaphantsi kwama-50% kwifilimu nganye yeeveki ezine. Kwakhona, le yimodeli eyahlukileyo kunemizekelo yethu yeNetflix, kodwa iyathetha ngokuzibandakanya okuzinzileyo.
Njengoko u-Andrew Rosen watshoyo kutshanje Incwadana yeendaba yePARQOR , Impembelelo yenkcubeko yokukhutshwa kwebhanyabhanya yeNetflix kunye nokukhutshelwa kumdlalo bhanyabhanya weDisney akufani kuba ubukhulu babo bahlukile ngobude. Iimfazwe zeNkwenkwezi: Ukunyuka kweSkywalker yayikwezemiboniso iiveki ezili-13 kwaye Abagibeli: Umdlalo wokugqibela Imisipha iye kwiiveki ezingama-20. Iifilimu zokusasaza azihlali zichaphazelekayo ngokulingana kwexesha elilinganayo ngaphandle kobukho ngokusisigxina kumaqonga asekhaya.
I-Samba TV, ebonisa ukubonwa kwii-35 zezigidi zeTV zeTV, uxelele uMqwalaseli lonto I-Borat elandelayo ye-Moviefilm I-1.6 yezigidi zemilambo yekhaya laseMelika kwiVidiyo yeAmazon ngeempelaveki zayo zokuvula (ngoLwesine ukuya ngeCawa) nakwiDisney + Mulan batsale i-1,12 yezigidi zemijelo yamakhaya kwi-Disney + yeNkulumbuso yokuFikelela (i-30 yeedola) ngeVeki yoSuku loMsebenzi. Kwakhona, ayikude ukudibana ngokuthe ngqo ngenxa yezizathu ezahlukeneyo kubandakanya ukungafani kubungakanani besampulu. Kodwa ngexabiso letikiti eliphakathi kwe- $ 9.01, i-R-rated Joker ithengise ngaphezulu kweshumi lezigidi zamatikiti e-US kwimpelaveki yayo yokuvula ($ 96.2 yezigidi) kunyaka ophelileyo.
Olunye uthelekiso oluchazwa nguRosen kukuba Ukunyuka kweSkywalker ivelise abathengi abangama-2.24 ezigidi abathenga itikiti kwiveki yayo yesine ngelixa bebona malunga nesigidi sabathengi beetikiti kwiveki yesithandathu neyesixhenxe. Kwakhona, oku kuphakamisa inqanaba lokunxibelelana kwexesha elide phakathi kwemveliso kunye nomthengi ezingasasazwayo njengangoku. Ukuthelekisa, i-Season 2 iphambili yeDisney + UMandalorian itsalile izigidi ezili-1.04 zamakhaya ngomhla wokuvula (nge-Okthobha 30). Kuyamangalisa oko, kodwa ngenxa yokwahlulwa kwendalo kweenkonzo zokusasaza ezinje ngeDisney +, ezifumaneka kuphela kumazwe angama-20 nangaphezulu, ukukhutshwa kweqonga elibanzi kunika ukufikelela kwihlabathi liphela.
Nokuba iNetflix, enababhalisi abazizigidi ezili-195 kwihlabathi liphela, ayinakho ukubonelela ngempembelelo efanayo eyandisiweyo njengokukhutshwa kwemidlalo yeqonga. U-Enola Holmes -Enye yeefilimu ezaziwa kakhulu zeNVV ze-SVOD kwi-Q3, ngokweReelgood-eyaphuma ngaphezulu kwesigidi se-18 iiyure ezibukelwe kwiveki yokuqala, ithatha indawo yesi-2 phakathi kwe-10 ye-SVOD izihloko ezibukelwe kakhulu kwisakhelo seentsuku ezisixhenxe, kwidatha nganye yeNielsen . Kwiveki yesi-2, yehle yaya kuthi ga kwi-8.9 yezigidi zeeyure (-50%) emva koko yawa kwelona-10 liphezulu ngeveki yesi-3.
Emva koko kukho into yoshishino ekufuneka uyiqwalasele. Iifilimu zemidlalo yeqonga zithengisa amatikiti kwiiyunithi ezizodwa endaweni yokuthenga ikhaya elinye okanye umjelo onokubandakanya ababukeli abaninzi. Esi sisizathu esinye esilula kodwa esisisiseko sokuba kutheni Uqoqosho lokukhupha iifilimu ze-blockbuster ekhaya musa ukwenza ingqiqo enkulu ukuba istudiyo sizama ukuguqula inzuzo. Isakhono sokwenza imali kunzima kakhulu kubahambisa kunokuba kunjalo kwizitudiyo zelifa. Ngokwendlela yokuqonda, ibhokisi ye-blockbuster grosses iya kuhlala iyinto ebonakalayo yempumelelo ephezulu kunezibalo zeNetflix ezixeliweyo (ezazisetyenziselwa ukugubungela iakhawunti esebenzisa iipesenti ezingama-70 zefilimu kwaye ngoku zigubungela nayiphi na iakhawunti etya ubuncinci imizuzu emibini yefilimu) okanye iimetrikhi zomntu wesithathu.
Ukukhutshwa , Ibango leNetflix lelalo eyona ifilimu yokuqala ibukelwe , yiyo kuphela imovie yeNetflix enokuthelekisa okunene kwifilimu eyi-1 yezigidigidi zebhokisi yeofisi enje Ukunyuka kweSkywalker ngokweendlela zokukhangela zikaGoogle ezihamba phambili, elingumlinganiso we-anecdotal wenzala.
Eyona nto isasazwayo ngo-2020 , ayikafanisi ncam neentshatsheli zeofisi ezinje nge Abagibeli: Umdlalo wokugqibela (kwaye akufuneki silindele ukuba yenzeke).
Eyona ndawo iphambili yayo yonke le nto kukusasaza iifilimu, ezihonjiswe ngexabiso elibalulekileyo ngabathengi kwaye zixhaswe ngexabiso elikhulu kumaqonga e-SVOD, zitshisa ziqaqambile kodwa ngokukhawuleza xa kuthelekiswa nemiboniso bhanyabhanya yesiqhelo. Abanayo impembelelo yenkcubeko ngokuhambelana nebhokisi ye-1 yezigidigidi zebhokisi, njengoko uSarandos ebanga. Kananjalo, kufanelekile ukuba ubuncinci babuze umbuzo wokuba babuyisa ixabiso elingakanani banikwe utyalo-mali olukhulu olufunekayo.
Umboniso bhanyabhanya luhlalutyo lwesitulo kwizicwangciso zaseHollywood zokukhutshwa okukhulu okutsha.
