I-Disney ikwazile njani ukoyisa iHollywood.Izitudiyo ezimangalisayo NgoJulayi, iDisney yaphula irekhodi yayo yebhokisi yebhokisi ye-2016 ye- $ 7.61 yezigidigidi, kwaye iyenzile kwiinyanga ezintlanu ezishiyekileyo ngonyaka. Njengo-Okthobha Maleficent: Inkosikazi yobubi , KaNovemba Frozen II nangoDisemba Iimfazwe zeNkwenkwezi: Ukunyuka kweSkywalker Zonke iindudumo kwiindawo zemidlalo yeqonga, iMouse isongele ukungaviwa kwamanqaku ayi-10 ezigidi zeedola xa konke kusenziwa. Kodwa awudingi ukuvuselelwa kwibhokisi yeofisi yeDisney. Uyazi kakuhle ufudo lwesitudiyo kunye nomvundla okhokelayo Iimfazwe zaseHollywood zefranchise . Kodwa njengokuba kunjalo ngomntu kuphela, impumelelo izala iintshaba. Ukoyisa okungathethekiyo kukaDisney kule minyaka ilishumi idlulileyo kuthelekiswa nomzabalazo oqhubekayo kumzi-bhanyabhanya ngokuchasene nokuqhubela phambili kokusasaza kuye kwaqinisekisa abaphulaphuli ukuba iDisney lutshaba lwecinema.
Kwinyani, thina banetyala. I-Disney ayisosilo, sisisitudiyo esikulungeleyo ukusinda kwindawo yentengiso yemiboniso bhanyabhanya yanamhlanje-inkqubo yendalo esizenzele yona.
Malunga nonyaka ka-2000, ezi studio zintandathu zeefilimu zazikhupha itotali yeefilimu ezingama-200 ngonyaka. Namhlanje, elo nani lincitshisiwe ngama-25% (kunyaka ophelileyo wabona iBig Six ikhupha iifilimu ezili-114 kumdlalo weqonga). Ngoba? Kule minyaka ingamashumi amabini idlulileyo kubonile ukunyuka okumangalisayo ukonwatyiswa ekhaya -I-DVD kunye ne-Blu-ray, inkqubela phambili ebonakalayo kumgangatho kamabonwakude nasekuseni kweminyaka yokusasaza. Ukuphela konyaka, amanye amanqaku angama-520 aza kubhalwa. Ngenxa yoko, imodeli yeqonga ithwele ubunzima bevolumu ekhulayo yokhetho lokuzonwabisa lwasekhaya oluqhushumisa abathengi kule minyaka ingama-20 idlulileyo. Ukuthengiswa kwetikiti laseMntla Melika kuyehla ngokuthe chu ukusukela ngo-2002, kwaye, ekuphenduleni, iiparameter zomdlalo weqonga ofanelekileyo ziye zathintela.
Izitudiyo ziye zaba noqoqosho ngakumbi kutyalo-mali lwazo olukhulu ngaphandle kwesidingo, oko kuthetha ukuba yonke i-Hollywood iye yathintela umngcipheko. Iikhonsepthi ezintsha ezikwiskrini kunzima kakhulu ukuzazisa kwindawo yentengiso emxinwa yanamhlanje. Njengokuba abaphulaphuli begxeka ukungabikho kwemvelaphi yaseHollywood, inyani kukuba sivota kunye nezipaji zangaphandle. Ke xa imali yoqobo neyantlukwano njenge Intiyo Oyinikayo , Incwadi yeencwadi kwaye Ngemva ebusuku zonke i-flop, ii-studios zifumana i-skittish kakhulu malunga nemibono engaxhunyiwe kwiipropati zangaphambili. Asinakugxeka ishishini ngelixa ngaxeshanye sijika umva kuhlobo lomxholo esithi siyarhalela.
Njengoko Forbes 'UScott Mendelson usandula ukubhala:
Ukuba iDisney ibhengezwe njenge-monopoly kwaye yahlulwa yaziinkampani ezintathu, abaphulaphuli ngekhe baqale ngomlingo ukubona IStuber , Yonke imali eMhlabeni okanye Ehlotyeni kwiindawo zemiboniso ngobuninzi. Uya kuba nee-studio 'ezintsha' ezininzi eziza kwenza zonke iifilimu ze-'Disney ', ngakumbi uhlobo lwezinto eziqhelekileyo ze-IP-kunye-nomlinganiso othile wokunikezelwa kwamalungelo ngoku enza ukukhutshwa kwesitudiyo.
Kula vacuum, iDisney ivele njengesona studio sixhotyiswe kakuhle ukuze sisebenzise ukutshintsha kwemikhwa yababukeli. U-CEO u-Bob Iger ukhokele Isicwangciso esiliqili sokufumana uphawu Kule minyaka ili-15 idlulileyo eye yazisa izitudiyo ezinje ngePstrong, iMarvel, iLucasfilm- edibanise malunga neebhiliyoni ezingama- $ 34 kwi-ofisi yebhokisi yehlabathi ukusukela oko yafunyanwa- kunye ne-21st Century Fox phantsi kwesambulela seDisney. Le yeyona ngqokelela ibalaseleyo yeepropathi zobukrelekrele kuyo yonke iHollywood. Ukumangalisa kukuba uninzi lokudala luyimpumelelo kwimbali yaseHollywood; Idabi leenkwenkwezi Ngokuqinisekileyo yeyona franchise ihlonitshwayo yaseMelika; Kwaye uPstrong sisine esinee-quadrant zosapho esinegolide. Phosa inja yeFox I-Avatar I-franchise kunye neDisney yokwahlulahlulwa kwendalo kunye neentshukumo zentshukumo kwaye uyabona ukuba kutheni zikhokelela kwixesha apho abaphulaphuli bathembela kuphela izihloko ezisekwe.
Isikali wonke umsindo namhlanje eHollywood kunye nokuphindaphindeka kokuhamba kwemali okt sequels zisembindini weso sicwangciso. Ukuqhubela phambili kokufunyanwa kweDisney yeFox kwakungumnqweno ukukhuphisana ngcono neNetflix -Isitudiyo esilawula ngaphandle komthungo kwimveliso nakusasazo. Ekuphela kwendlela yokukhuphisana nolo hlobo lwethambeka kukwandisa ubuninzi kunye nokwandisa indawo yakho yempembelelo. Ngexesha lokubhalwa, iDisney ilawula i-38% engakholelekiyo yebhokisi yasekhaya. Amanqaku alandelayo asondeleyo kule minyaka ingama-20 idlulileyo yi-Disney ngo-2016 (26.3%). Isizathu esinye soku kukuba iDisney, enesifuba sayo esikhulu semfazwe kufuneka ibone i-IP, ilungele imodeli yokukhutshwa ngoku.
Kwiminyaka engamashumi amathathu eyadlulayo, ii-multiplexes zaziza kudlala yonke imiboniso bhanyabhanya ephambili, inika abathengi betikiti itikiti lezinto abanokukhetha kuzo ngolwesiHlanu ebusuku. Ngoku, ii-multiplexes zidlala ifilimu enye okanye ezimbini kwizikrini ezininzi imini yonke. Oku kuye kwagxininisa ukubaluleka kwempelaveki yokuvula umboniso bhanya-bhanya eyenzelwe umxholo weDisney olawula incoko. Ukuba awuyiboni iMarvel okanye Idabi leenkwenkwezi I-blockbuster ekunene xa ihlasela indawo zemidlalo yeqonga, uba lixhoba lenkcubeko yomonakalisi, uloyiko olukhulu lomthengi kwiminyaka yolwazi kwimidiya yoluntu. Abagibeli: Umdlalo wokugqibela Ukuqhaqha konke ukuqondwa kwetyala lala maxesha xa yafumana irekhodi le-357 yezigidi zeedola xa ikhutshiwe; Iimpawu ze-12 ze-23 ze-MCU zifumene ubuncinci i-100 yezigidi zeedola kwizakhelo zabo zokuvula.
Amandla kaDisney okwangoku enza ukuba ikwazi ukomelela ngengalo yeqonga kwimidlalo yefolokhwe ngaphezulu kwento engaziwayo Iipesenti ezingama-65 zentengiso . Oko kunokubenza babe ngabaxhaphazi beentlobo ezithile, kodwa ngokuqinisekileyo abalutshaba. Ukuba unayo, bonisa, akunjalo?
Impumelelo yeNdlu yeMouse ibe nefuthe elibi kwezinye iitudiyo abaninzi beleqa indalo yabo ekwabelwana ngayo ngesinema emva kwempumelelo ye-MCU. Ipropathi yokuthengisa izindlu nomhlaba kwishedyuli yokukhululwa kuye kwanzima kakhulu ukuza. Akukho mntu ufuna ukukhuphisana ne-Kingdom Kingdom, ke ii-studio ezichasayo zibaleka ngeempelaveki ukuba i-Disney sele ibanga ukuba icinezela ishedyuli kwaye yenza ukuba kube nzima ukuba iitente zeembangi zikhuphe kwi-ofisi yebhokisi.
Kangangokuba singathanda ukwenza uloyiko loshishino lwethu kumntu okhohlakeleyo, inyani enzima kukuba iDisney ithatha nje ithuba kubabukeli bendawo yemiboniso bhanyabhanya abancedileyo ukuyila. Kwenzeka nje ukuba babe ngcono ngokwenza njalo kunaye wonke umntu okwangoku.
