INetflix ibanga likaChris Hemsworth Ukukhutshwa yeyona bhanyabhanya ibukelwa kakhulu ngalo lonke ixesha.UJasin Boland Yeyiphi inkqubo kamabonakude oyifunayo?
Umboniso A unqabile kuzo zombini izibhengezo ezinobuntu kwintengiso ye-18-49 yedemokhrasi kunye nenani elipheleleyo lababukeli abaphilayo kumaxesha amathandathu alinganayo. Kukhuphiswano lwakutshanje, uMboniso A ubone idipsi ye-9% kumlinganiso weedemo eziphambili kunyaka-kwaye phantse iipesenti ezi-4 zokujongwa kokuphila kwazo kunyamalale. Ukwenza izinto zibe mandundu, inethiwekhi ye-Show A ilahlekile i-8% yababukeli bayo xa kuthelekiswa nonyaka ophelileyo.
Okwangoku, uMboniso B lelona chungechunge lwe-TV lubukelwe kakhulu kwixesha le-2019 le-TV kunye nezigidi ezingaphezulu kwe-15 yezigidi zababukeli beveki. Umboniso B luthotho lwayo lwenethiwekhi olukhokelayo kuzo zombini iindlela eziphambili zedemo kunye nababukeli ngokubanzi. Kwaye, inethiwekhi ye-Show B yeyona ijonge ukubonwa kakhulu kwiminyaka eli-11 ilandelelana.
Ke, ngokuqonda ukuba yonke into echazwe apha ngasentla yinyani ye-100%, ebonisa ukuba uyafuna? Lindela, ngaphambi kokuba uphendule, kukho enye into ekufuneka uyazi: zombini ezi nkqubo zii-CBS I-NCIS .
Hmmm.
Njengoko UMateyu Berry we-ESPN Usifundisile, singenza izibalo zithethe phantse nantoni na esiyifunayo. Ngaphandle komxholo ofanelekileyo ojikeleze la manani, zihlala zingenantsingiselo. Gcina loo nto engqondweni njengoko sijonga iNetflix's uzixele Iifilimu ezili-10 ezibukele kakhulu.
Singayincoma iNetflix ngokwenza umzamo wokubonakala elubala, kodwa inyani kukuba asinakuthembela kwidatha yabo, okanye nayiphi na enye into esasazwayo, kude kube kukho imilinganiselo efanayo esetyenzisiweyo kwimizi-mveliso yabathengi ngokuthe ngqo. Kwaye kuba uNielsen akasoze aqhekeze iimfihlo zobunini kunye nokukhuselwa okunzulu kokusasaza ababukeli, kufuneka sithathe zonke izibhengezo zabaphulaphuli abanomdla ngoncedo olukhulu lokuthandabuza.
NgokukaNetflix, Iifilimu zabo zokuqala ezili-10 ezibukelwe ngokwembono yababukeli kwiiveki ezine zokuqala zokukhutshwa zezi:
- Ukukhutshwa (99 yezigidi)
- Ibhokisi yeentaka (Izigidi ezingama-89)
- Umgcini wemfihlo (Izigidi ezingama-85)
- 6 Ngaphantsi komhlaba (Izigidi ezingama-83)
- Imfihlelo yokubulala (Izigidi ezingama-73)
- Umntu waseIreland (Izigidi ezingama-64)
- Umda kathathu (Izigidi ezingama-63)
- I-Missy ephosakeleyo (59 yezigidi)
- Iqonga (56 yezigidi)
- Umhla ogqibeleleyo (Izigidi ezingama-48)
INetflix ibala nayiphi na iakhawunti ebukela imizuzu emibini njengembono, utshintsho olusandula ukwenzeka ukusuka kwimetrikhi yabo yangaphambili yayo nayiphi na iakhawunti ebukele isiqephu seTV okanye ifilimu kangange-70% yexesha layo lokubaleka. Indlela entsha yayi egxekwa ngokubanzi xa yaziswa ngoJanuwari ngokuqhubeka nokunyusa amanani ababukeli beNetflix. Leliphi ilizwe eliyilensi yemizuzu emibini enika naluphi na uhlobo lokucaca okubonakalayo kwimikhwa yokujonga ikhonkrithi? Bangaphi kuni abanike imizuzu engama-90 yokudibanisa ifilimu imizuzu eli-15 ngaphambi kokuthatha isigqibo sokuyicima? Ngaba oko kufanele kubalwe njengombono?
Ukuqhubela phambili ukugubungela idatha eluhlaza yinto elula yokuba njengoko iNetflix iqhubeka nokongeza ababhalisile, amanani ayo ababukeli aya kunyuka nawo. Ukukhutshwa ikhutshwe ngo-Epreli 22, kanye emva kokuba iNetflix yongeze irekhodi lenkampani ye-15.8 yezigidi yababhalisi abatsha kwi-Q1 kwaye ikhule isiseko sabathengi kwihlabathi liphela ukuya kwizigidi ezili-183 (i-Q2 kufuneka ithembise njenge-wel l). Phantse kanye ngonyaka, Umhla ogqibeleleyo yakhutshwa xa iNetflix isenababhalisi abangaphantsi kwezigidi ezili-150 kwihlabathi liphela. Nokuba luhlobo luni okanye amandla eenkwenkwezi, ukubonwa kuya kuhlala kuchaphazeleka kukufikelela kwabaphulaphuli. INetflix yongeze abathengi abazizigidi ezingama-43.6 okoko kwaqala u-2019 kuphela. Umlinganiso ochanekileyo wokubukela uya kuba yeyiphi ipesenti yee-akhawunti zamalungu eNetflix ezisebenzisa isihloko esinikiweyo, kodwa ekubeni oko kunokupeyinta umfanekiso omncinci, ngekhe sikubone ukungafihli.
INetflix izamile ukubakho ngaphezulu ngokulinganiswa kwabaphulaphuli ngokulahla idatha ngokukuko kunye noluhlu lwazo oluPhezulu lwe-10, kodwa ayikazityhili iindlela zayo zokulandela umkhondo okanye ivumele naziphi na iimetriki zomntu wesithathu ukuba ziqinisekise amabango ayo ababukeli. Oko akuthethi ukuba umsasazi uyaxoka malunga nokulinganiswa kwayo, kodwa ukuba uluntu alunabungqina benye indlela yokubonisa ubungqina. Izibalo zinokubanjiswa ukuze zilungele ukubalisa, kwaye kufanelekile ukuba ukhumbule ukuba njengomboniso osasazayo uya usiba yinto exhaphakileyo kwishishini lokuzonwabisa.
