Isithuba senkulungwane (Umzekeliso: Veronica Grech). MnaIqale malunga nobusika obuthathu obudlulileyo, xa umhlobo waseCanada ekhalaza ngokuwisa ngaphezulu kweedola ezingama-600 kwidyasi yobusika. Idyasi ekuthethwa ngayo yayikukukhukhumala kweCanada Goose, kwaye amazwi akhe agxile kwimfuno yokuthenga eli qatha lengubo yangaphandle kwangoko ekuqaleni kwesizini. Sibe nale ncoko ngasekupheleni kuka-Agasti okanye ekuqaleni kukaSeptemba kwaye hayi, wandiqinisekisa, iibhatyi azikaze zithengiswe.
Ngokuzenzekelayo, kwiinyanga ezimbalwa kamva ndaqaphela ukuba izitrato zeWest Village kunye neWilliamsburg zazigcwele ibhatyi yokusebenzisa, kunye necoyote enoboya obuchetyiweyo, isilhouette evulekileyo kunye neyona nto ibonakalayo, isangqa esincinci esibomvu kwicala lasekhohlo elichazayo Inkqubo yaseCanada Goose Arctic. Ngokobuchwephesha, ayikho iNkqubo yeArctic, kodwa oko akubalulekanga kangako kubahlali bedolophu; le dyasi ibonakala ifudumele ngokwaneleyo ukuba igqithe ubuncinci usuku kwiArctic Circle.
Ekuqaleni yasekwa ngo-1957 phantsi kwegama leMetro Sportswear Ltd., amaMelika ashiywe engqeleni kangangeminyaka ngokubhekisele kwimfudumalo yokwenene yaseCanada Goose. Ngeeyure ezingama-450 kuphela, nangamanqanaba ali-13 emveliso, eyona inzima kwezi dyasi zicocekileyo zifakwe idada elimhlophe elizalisa amandla angama-625. Iibhatyi, ezinexabiso lokungena le- $ 645, zibonakala ngathi aziveli ndawo, nangona u-CEO we-brand uDani Reiss esiqinisekisile ukuba oko bekungeyonyani.
Iimuvi, watsho, yayiyindawo yokwenyani yenkampani. Iifilimu ezinje Ngapha kwangomso kwaye UNondyebo weSizwe zezinye zokuqala zaseKhanada uGoose uvele, uxelele uMbonisi. 
ECanada Goose Chelsea Park, $ 695, ECanada-Goose.com (Ifoto: Courtesy Canada Goose).
Omnye umzuzu omkhulu wenkampani weza nini Imidlalo eboniswe badubula uKate Upton malunga noMba wabo weSwimsuit ka-2013. I-blonde ye-buxom iboniswe kwisembozo enxibe idyasi encinci emhlophe, ezantsi yeebikini kunye ne-cleavage eninzi. Yayiyifolokhwe yokuqala ngqa e-Antarctica, utshilo uMnu. Bonke, abasebenzi bonke banxibe iimveliso zethu, hayi uKate kuphela.
ICanada Goose ineqabane eliliqhinga kwiTorontonia esebenzisana nayo: UDrake. Nge-Okthobha odlulileyo, irekhodi yerekhodi ye-OVO yesandi sikaDrake ilahle intsebenzo yayo yesine egxile kwidyasi kunye nophawu, olubandakanya ikepusi ebusic. Ngaba le nkampani yelifa lemveli yangqamanisa njani nomnye wabavakalisi abathandekayo banamhlanje? Babuyela umva, uMnu Reiss ucacisile: Sihlala kwisixeko esinye kwaye kudala sazana. Ngaphambi kokuba sisebenzisane nabo, nangaphambi komgca we-OVO, uDrake kunye neqela lakhe banxiba izinto zethu.
Inkampani ikwasebenzisene neLevi's, Pendleton kunye neeleyibhile skate Concepts, kunye neempawu ezincinci zaseCanada, kubandakanya amaphiko + iimpondo kunye noMalume Otis.
Ngoku ithengiswe ngaphezulu kwamazwe angama-50 kwihlabathi liphela, kunye neemarike ezikhula ngokukhawuleza eJapan naseKorea, uMnu Reiss uxelele uMbonisi ukuba iCanada Goose ilindele ukuba ingeniso yayo ekulindeleke ukuba idlule kwi-300 yezigidi kulo nyaka. Ukukhula eUnited States kuphela kunyuke ngama-33 epesenti. Uhlobo luza kuvelisa ngaphezulu kweebhatyi ezingama-500,000; Zonke ziya kwenziwa ngokupheleleyo eCanada.
Sizamile ukunciphisa abathengi bethu, ukwenza iprofayili ukusuka kwindawo yokuthengisa kwaye siye sanobunzima kakhulu ukuyenza, u-Reiss uvumile. Olu dideko alothusi, luphuma kwilifa lemveliso ye-adventure eneengcambu eziqinileyo kurap, isikeyiti, ulonwabo kunye noluntu lokunethezeka, kunye nembali ebuyela umva ngaphezulu kwesiqingatha senkulungwane. 
ECanada Goose Chelsea Park, $ 695, ECanada-Goose.com (Ifoto: Courtesy Canada Goose).
Mhlawumbi ngenxa yoko, okanye nangona kunjalo, iCanada Goose yayingazange yenze intengiso eninzi ngaphambi kwalo nyaka; inkampani ixhomekeke ikakhulu kwimidiya yoluntu. Nge-Novemba ka-Novemba, uphawu lwakhupha umkhankaso wevidiyo, okhokelwa nguPaul Haggis. Isihloko Gaphandle phaya , yabelana ngamabali abantu bokwenyani abaxhomekeke kwiidyasi zaseKhanada iGoose ukuze bahlale bephila. Ibonisa ingxaki kaPaddy Doyle esinda kwingozi yokufika e-arctic yaseCanada naseLaurie Skreslet, owokuqala waseCanada ukubamba iNtaba i-Everest.
Ngelixa ngokuqinisekileyo kungekho nto iphosakeleyo ngokunyusa amagqabi kule dyasi ifudumeleyo kwaye unikele ngeyunifomu engekho semthethweni yaseNew York kobu busika, isiqubulo sekhephu siya kuthwala ngakumbi kwizambatho zangaphandle ezigqamileyo kwezinye. Kwinto efudumeleyo, esebenzayo hayi yeCanada Goose, cinga ngeMoose Knuckles. Ngokusekwe kwigama, elibhekisa kukungasebenzi kakuhle kwengubo yamadoda, ungatsho ukuba le nkampani iyayazi indlela yokuqhekeza isiqhulo.
Nangona kunjalo, umphathi we-Moose Knuckles u-Ayal Twik wanyanzelisa ukuba zimbini iinkcazo zegama lophawu. Sisoloko sisithi inyamakazi sisilwanyana saseKhanada kwaye amaqhina ngumoya wokulwa ihoki, utshilo ngekofu kwikhefi eseSaks Fifth Avenue. Wayesedolophini evela eToronto ukuya kubhiyozela ukufika kohlobo kwivenkile yesebe laseTony.
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NGAPHAKATHIUluhlu oluquka iibhatyi ezikhukhumeleyo ezineenkcukacha zesikhumba kunye nenwele yoboya yokwenene, zikwanazo neemveliso ezijolise ngakumbi kwifashoni, kubandakanya nengubo yoboya enemibala emininzi ekhupha ulonwabo kunye nesitayile. Uyakuqaphela ukuba asihlali kumgangatho wempahla yangaphandle apha, uMnu. Twik usixelele. Sihlala kule mihla, kuba siluphawu lwefashoni, hayi uphawu lwangaphandle olukhethekileyo. 
I-racy Moose Knuckles yadubula (Ifoto: ngoncedo lweMoose Knuckles).
Ngokufana nophawu lwefashoni, iMoose Knuckles ibeka ingqalelo kakhulu kwimikhankaso yayo yentengiso. Ngo-2013, inkampani yathatha uxanduva olupheleleyo lwe-heist yezigidi zeepawundi zesiraphu elahlekileyo eCanada, nangona yayingenanto yakwenza nobusela. Ngenye imini, iintengiso zebrendi zibonisa imodeli enxibe kwanto ngaphandle kwebhatyi emhlophe kunye nebikini engezantsi, efikeleleke ngomgca webhikini onoboya obuninzi, kwindawo engacacanga kuNks Upton's Imidlalo eboniswe isiciko.
Ngamaxesha athile, iimagazini bezisaziwa ukuba ziyala ukubekwa kwentengiso kunye nentlawulo ehambelana nayo kwiMoose Knuckles, ngenxa yomxholo kunye nemifanekiso yabo. Emva kokukhutshwa kwevidiyo ebonisa iqela labanqolobi eliqanjiweyo elivela eQuebec phantsi kwe-moniker FUQ ngo-2012, iivenkile ezimbalwa zeempahla zemidlalo kulo lonke elaseCanada zatsala imveliso kaMoose Knuckles ezishelfini zabo. Nangona kunjalo, iimpendulo ezinjalo azikhathazi uMnu. Twik. 
Kwaye enye i-Knuckles engaqhelekanga (Ifoto: Courtesy Moose Knuckles).
Kukho abantu abazokumba esikwenzayo, kwaye kukho abantu abangayiyo. Kubantu abangenayo, ngubani okhathalayo? Sithanda ukonwaba kwaye ngamanye amaxesha siyona, kodwa sikwenza ngentando yesininzi. Sikhubekisa wonke umntu ngokulinganayo, watsho, ehleka.
Umxholo okhubekisayo ecaleni, iiMoose Knuckles zinesizathu sokuqhayisa: Zonke iimveliso zalo ezingundoqo zenziwa eCanada, nazo, zisebenzisa uboya obusulungekileyo bokuziphatha kunye nedakhi engwevu ekumgangatho ophezulu ukuze ifudumale. Lindela ukuba uqhelane ngakumbi nokubona ilebhile, njengoko iRevolve, iBloomingdale kunye neNordstrom zithathe uluhlu, iipaki zazo eziqala kwi- $ 850, ngexesha lasebusika. I-Moose Knuckles ikwaceba ukubakho kwi-Sundance, ke lungiselela ukubona amaphepha e- Ngeveki kwaye KULUNGILE! ichaphazeleke ngemifanekiso yabantu abadumileyo abenza uphawu. Ke ngoku? Siqinisekile ukuba ukhuphiswano neCanada Goose luya kuphalala ezitratweni; iya kuba bubusika obumnandi.
