UMlawuli weMojang woLonwabo uLydia Winters uthetha nge 'Minecraft' ngexesha lenkomfa yeendaba.Ifoto nguChristian Petersen / Getty Izithombe Ngo-2011, ndasebenza eLos Angeles-based start-up Machinima.com, uthungelwano lweevidiyo kwinethiwekhi Youtube . Ngexesha lokuhlala kwam apho, abalandeli bethu bezemidlalo babebukele ngaphezulu kweebhiliyoni ezine zevidiyo ze-YouTube ngenyanga. Ewe: iibhiliyoni ezine. Sasiphakathi kuguquko lwevidiyo kwi-Intanethi kwiYouTube. Nditsho noGoogle — ongumnini kuYouTube — utyale imali kwinkampani yethu. Besikwinqanaba lokusika. Ekupheleni konyaka ka-2016, emva kweminyaka emihlanu ndishiyile, uWarner Bros wafumana inkampani ngeedola ezili-100 zeedola.
Iividiyo zethu zeYouTube zihlala zibonisa abantu abadlala imidlalo yevidiyo efana neCall of Duty kunye neWorld Warcraft. Aba badlali baya kudlala, babalise amabali ahlekisayo, okanye babalise umdlalo wabo wokudlala emva koko balayishe iividiyo zabo kwiYouTube. Kuyamangalisa ukucinga ukuba uninzi lwabadlali bevidiyo yethu babengaphantsi kweminyaka engama-25, abanye bahlala emakhaya okanye besebenza kwimisebenzi yosuku abayithiyileyo. Nangona siphumelele kumdlalo weqonga, uMachinima uphinde wavelisa iividiyo ezijikeleze iminyhadala efana ne-E3 kunye neComic-Con kwaye wenza izinto ezinje ngothotho lwe-zombie kunye noopopayi.
Kwangelo xesha, ehlotyeni lika-2010, omnye umdlalo wawusele uyinto ye-Intanethi: iMinecraft. Ukuba ungumdlali weqonga okanye unabantwana, uyazi ngeMinecraft. Kwaye ukuba ulandela ishishini lobuchwephesha okanye lokudlala, uyazi ukuba iMicrosoft ifumene iMinecraft ngo-2014 nge $ 2.5 yezigidigidi zeedola. I-Minecraft ngumdlalo webhokisi ye-sandbox esekwe kwi-PC kwaye, ngo-2010, yayiyeyona nto iphambili yokuba yinto yehlabathi. Ukuba awuqhelananga nayo, cinga Indalo yam njengee-digital Legos: udlala kwihlabathi elikwi-intanethi apho yonke into ibonakala njengeebhloko zokwakha ezi-3-D. Abadlali beGamers banemisebenzi apho baphonononga khona, baqokelela izixhobo kwaye bayila indlela yabo kwihlabathi ezahlukeneyo. Kumdlalo, umdlali ubaleka ejikeleze njengebhokisi yomlinganiswa osebenzisana neemephu ezahlukeneyo kunye nehlabathi.
Emva phayaa, umphuhlisi weMinecraft, uMarkus Persson (AKA Notch), wayehlala kwenye indawo, esakha umdlalo endlwini yakhe eSweden. Inkampani yakhe, uMojang, yapapasha uguqulelo lwe-alpha ngo-2009. Ngo-2010, umdlalo waqala ukuqhushumba ekusebenziseni. Ngo-2013, abantu abazizigidi ezingama-70 badlala iMinecraft, kwaye ingeniso yayo yayixabisa i-200 yezigidi zeedola. Inotshi sele ifudukele eBeverly Hills, eCarlifonia, kodwa xa iMinecraft yaqalayo ukwenziwa, yayisisiqalo esiseYurophu.
EMachinima, sasidlala iMinecraft eofisini yethu ngeNotch emva ngoFebruwari 2011, kanye njengokuba yayiqhubeka njengomlilo wasendle. I-Minecraft yayiqale yaqala umdlalo okhutshelweyo kwaye yayingenamali kuhlahlo-lwabiwo mali lokuthengisa. Kwakunemihlaba emihlanu kuphela yokuyihlola kwaye yayingumdlali omnye. I-Minecraft yayisesigaba sayo se-alpha, edlalwayo eluntwini kodwa i-buggy kwaye ingagqitywanga ngokupheleleyo. Isebenze njani yonke le nto?
Yakha kunye noluntu lwakho
I-Minecraft yaba ngumdlalo omkhulu wokudlala kuba i-Notch yakha umdlalo kunye noluntu. Njengoko wakhumbula, Yindlela engaqhelekanga yokwenza umdlalo. Uyibeke nje ngaphandle kwaye uqhubeke nokusebenza kuyo njengoko usenza ... Ndizamile ukuqinisekisa ukuba icacile 'Lo asingomdlalo [oza kubonwa ngabathengi].' Ndiyasebenza nje kuwo, kwaye yidlale ngelixa ndiyenzayo. Kodwa ke, wabafumana abo babamkelayo kwangoko, kwaye bawuphucula umdlalo. Baxela iibugs kwaye, okona kubaluleke kakhulu, benza iimods, ezazingumhlaba omtsha, abalinganiswa kunye nezinto zabadlala umdlalo ngaphakathi kweMinecraft.
Fumana abantu osebenzisana nabo
Enye yezinto ezihamba phambili zeNotshi, nokuba wayengaziqondi ngelo xesha, wayewukhulula umdlalo kumamkeli olungileyo kwangoko ngaphakathi kwishishini lokudlala. Abamkeli bokuqala kunye nokulandela okukhulu kweYouTube bafumene umdlalo kwaye bathabatheka ngawo. Ngale ndlela u-Minecraft wabetha igolide-yafikelela kubashukumisi ukuba nawuphi na umdlalo wevidiyo we-indie okanye umdali we-lm anganika nantoni na ukufikelela. Aba badlali akufikelelwa kubo ngokuqina kwePR; yayiyinto yonke ephilayo. Yayiyimfihlo, umdlalo wehlelo kunye nokulandela ngokurhabaxa.
Xhobisa iimpembelelo zakho
Abenzi bemidlalo yokuqala yeMinecraft ababizwa ngokuba yi-SeaNanners, iHasCupquake kunye neYogscast, kwaye bayalingana neenkwenkwezi zerwala kwishishini lokudlala. Uninzi lwehlabathi lokuzonwabisa eliqhelekileyo alivanga nangayiphi na kwezi mpembelelo, kodwa ukuba unentambo kwimidlalo yokudlala kunye neYouTube, uvile ngabo. Kwaye ukuba ungumfundi webanga lesithandathu kwaye uyakuthanda ukubizwa koXanduva, iMinecraft, okanye nawuphi na umdlalo wevidiyo ohamba phambili, ngokuqinisekileyo uyazi ngabo ngeethegi zabo zomdlalo weqonga.
I-Minecraft yayifana nokuqalwa kobuchwephesha kwisigaba sayo sokuqala sokumiliselwa, njengoko uluntu lwayo lwangaphambili lwalunika ukukhula kokuqala nokwamkelwa. Xa uqalisa ngohlahlo-lwabiwo mali oluncinci kunye nezixhobo, igama -omlomo ngumqhubi ophambili wokusetyenziswa. Ngelixa abasebenzisi bokuqala bakaFacebook babengabantwana beekholeji kunye nee-Instagram zazingabachwephesha beSan Francisco, oonozakuzaku baseMinecraft bokuqala yayingu-YouTubers ababedume kakhulu kushishino lokudlala. Ngaphandle kwaba bamkeli bokuqala basebenzisane ukwenza umdlalo ubengcono, ngekhe sive ngeMinecraft, kwaye ishishini ngelalidlulile. Endaweni yokuba uqoqosho olunempembelelo luphehlelele umdlalo kwihlabathi kwaye luhlaziye indlela imidlalo kunye nepropathi yolonwabo eza kuqaliswa ngayo kwixa elizayo.
URyan Williams sisicwangciso-qhinga seendaba, isithethi samanye amazwe kunye nombhali we Uqoqosho lwempembelelo . Unike iintetho kwaye wafundisa kwi-SXSW, iYunivesithi yaseVanderbilt, iUSC kunye neLoyola Marymount. Unokumamela ipodcast kaRyan kwi IfluencerEconomy.com .
