Idabi elilandelayo le-IP esebenzayo ye-Hollywood iya kuba kwi-Intanethi.Ifoto-mfanekiso ngu-Eric Vilas-Boas / uMqwalaseli; UDavid McNew / Getty Izithombe Nokuba kwiminyaka eli-10 eyadlulayo, iNetflix yazidla ngokuziphazamisa kulwakhiwo lwamandla amade kunye nemodeli yokuhambisa yaseHollywood. Njengomboneleli wokuqala womxholo, icele umngeni kwimikhwa yesiqhelo yeshishini lokuzonwabisa ngokuhanjiswa kwe-Intanethi, imodeli yokukhutshwa ngokuzinkcinkca, inkcitho enobundlongondlongo kunye nezicwangciso zokwandisa amabhongo. Akukho nasinye kwizicwangciso-qhinga okanye iinkqubo ezalandela imigangatho ifilimu yemveli yelifa kunye neestudiyo zikamabonwakude.
Namhlanje, inkonzo ekhokelela kwintengiso ehamba phambili kunye nabangaphezulu kwezigidi ezingama-200 ababhalisi behlabathi ligunya elingene nzulu. Ayisekho i-callow upstart ejonge ukuzenzela igama, iNetflix ngumzekelo wokuhamba phakathi kweshishini lokusasaza elinabantu abaninzi. Eli ligqala elinobuqili kwibala lomlo elinamandla okulwa kweembryonic. Imile ngokuqinileyo ngaphakathi kulawulo lwaseHollywood olwalukade lufuna ukulungiswa.
Oko kushiya igumbi labaphikisi abatsha ukuba bavele, baphazamise, bavuselele, kwaye baqalise kwakhona umjikelo wophuhliso lokuzonwabisa kwakhona. Eyona nto iphambili ekuthini ithathe ingubo ibona indlela yokuziphatha kwabathengi eqhutywa ngumxholo wefom emfutshane kwaye ikhokelela kuthethathethwano lwexesha elide. Ngokubanzi ngokubanzi, sisakhono sabadali ukwakha ixabiso ngaphandle kwamaqonga ophuhliso lokonwaba emveli.
Ngelixa kuyinyani ukuba sibona ukunyuka kwendlela imo yefomathi emfutshane ebangela ukubandakanyeka kwexesha elide, iya kuba ilahlekile inqaku lokugxila kubude bomxholo njengotshintsho, uFrank Patterson, CEO we studio yemveliso Trilith Studios, esebenze ngokusondeleyo neMarvel Studios ukusukela ngo-2014, uxelele uMbonisi. Olona tshintsho lolokwenyani kukuba abadali baqala ukuzenzela ezabo 'ii-brand'-endaweni yokuvelisa nje umxholo owenziwe ngumsebenzisi okanye umboniso-ngokusebenzisa umxholo wefom emfutshane simahla, kubuchwephesha obunqabileyo obunje ngeYouTube kunye neTikTok ukufikelela ngokuthe ngqo nokwakha abaphulaphuli .
Into esiyibonayo kukuba italente entsha ivela kumaqonga asimahla akhoyo ngaphandle kwendawo yokuhlala yesiqhelo yaseHollywood (okt ifilimu ephambili kunye nomabonakude). Nje ukuba ziphumelele, ezi talente zonyusa abaphulaphuli bazo ukuba bandise uphawu lwabo kuyo yonke inkqubo yendalo yemixholo yexesha elide, uyacacisa uPatterson. Oku kubandakanya ukuthengiswa okunelayisensi, iimveliso zabathengi, ukupapasha, imidlalo kunye nokunye. Yenza uphawu lokuvelisa ingeniso emininzi olwalugcinelwe imarquee kwi-IP yescreen njengeMarvel okanye Idabi leenkwenkwezi .
Ezi ziindidi zeendlela zokuziphatha eziya kuthi zichaphazele ngokuthe ngqo ukukhula kwecandelo lezolonwabo, ngakumbi uGen Z kunye nabantu abancinci, kunye nendlela abenzi bemixholo abaya kuthi benze ngayo ixabiso kubaphulaphuli nakwabanini zabelo ngokufanayo kule minyaka ilishumi izayo.
Umzekelo omnye wangoku wale meko intsha athi uPatterson akhombe kuyo CoComelon , ephethwe nguMoonbug Entertainment. Luphawu lwabantwana olwakhiwe kwiifutshane ezimfutshane ze-3D kunye nejelo le-YouTube. Ngokwenkampani yedatha iParrot Analytics, CoComelon— ekwafumaneka ngoku ngeNetflix kunye nokubhaliselwa kweprimiyamu kweHulu- ngamaxesha angama-18.91 ngaphezulu kokufunwayo kunomboniso ophakathi kwihlabathi liphela kwiintsuku ezingama-60 ezidlulileyo. Oku kusemva kokuba lelona jelo lesibini libhalise kakhulu kwi-YouTube emhlabeni (i-108 yezigidi) kunye nejelo le-YouTube elirhuma kakhulu eMelika.
Inyani yokuba iNetflix inelayisensi CoComelon ukulandela ukubaleka ixesha elide xa yayifumaneka simahla kwihlabathi liphela kubonisa amandla ayo ophawu. Njengoko ilayibrari yeNetflix enelayisensi ebhaliweyo iyancipha ngenxa yezitudiyo ezinkulu zokubuyisa uthotho olunje Abahlobo kwaye IOfisi Umququzeleli ukhuthazekile ukuba achonge i-IP eqinisekisiweyo egcina ukubandakanyeka kwabaphulaphuli. I-Moonbug sele ingenise umgca wokudlala ngokusekwe CoComelon abalinganiswa kunye nefilimu enobude obude. UPatterson ulindele imidlalo yezemfundo, ukupapasha, kunye nemiboniso bhanyabhanya elandelayo.
Aba baqulunqi bomxholo bakha uphawu olunomtsalane olunemithombo emininzi yengeniso ngaphandle kwenkqubo yemveli, utshilo. Bakhe ulwalamano olunokulinganiswa lophawu phakathi kwabaphulaphuli babo kunye nabathengi kwaye ngoku bandisa uphawu lwabo ngeendlela ezahlukeneyo CoComelon IP. Kwaye konke kwaqala ngokukhululekileyo, umxholo omfutshane kwi-YouTube.
Mhlobo ogqibeleleyo ngomnye umzekelo uPatterson walatha kuwela kule ndlela intsha yophuhliso kunye nempumelelo. Umahluko ukusuka CoComelon kukuba ngumxholo owenziwe ngumsebenzisi ojolise kubaphulaphuli abadala. Abahlanu abahlala nabo kwiikholeji benza umxholo wefom-ezomxholo wefom emfutshane kwiYouTube edibana ngokukhawuleza nabantu abadala abesilisa. Namhlanje, banabaphulaphuli abaninzi (ababhalisile abazizigidi ezingama-55.7) kunye nophawu lwentengiso oluvelisa imithombo emininzi yengeniso kwilayisensi yokuthengisa kunye neemveliso zabathengi, uthotho lomabonwakude, usetyenziso lomdlalo, uxwebhu kunye nokupapashwa kwencwadi. Ngaphambi kwe-COVID, bekukho nezicwangciso zomboniso wokuhamba ohleliyo. Ukusukela ngoSeptemba 2020, ijelo yayilelona jelo lesibini libhalisileyo kwezemidlalo kwiYouTube, kunye neshumi elinesihlanu esona sabhaliso sibhalisiweyo ngokubanzi. Mhlobo ogqibeleleyo uqokelele ngaphezulu kwe-12.7 yezigidi zokujonga kwiYouTube ebomini bayo.
Imithombo yeendaba kwezentlalo ikwangqine ukuba ingumhlaba ochumileyo weetalente kunye nabenzi bemxholo ukuba bawelele kwiindawo eziqhelekileyo zaseHollywood ukuba bakhetha njalo. Umenzi wefilimu kunye nomhlekisi uBo Burnham wayeyimvakalelo ye-YouTube embindini ngaphambi kokuba ahlasele inkcubeko yesiko kule minyaka ilishumi idlulileyo. UAkwafina waqala uhambo lwakhe lokuyila njenge rapper ekwi-intanethi kwaye ngoku ungumlingisi, umbhali kunye nomvelisi. Kwi-2019, iViacomCBS 'uNickelodeon yabetha imveliso yabathengi ijongene nesitudiyo somxholo wabantwana kwidijithaliukubukela ipokothingenxa ye-7 yeminyaka ubudala u-YouTube u-Ryan weRyan ToysReview. Oku kweza emva kokuba uNickelodeon evuselele eyakhe Imfihlakalo kaRyan Playdate uthotho lwexesha lesibini. USara Cooper waya kwintsholongwane ngexesha lobhubhane lokulingiswa kukaDonald Trump kwiTikTok kwaye ngoku une-Netflix ekhethekileyo kunye nomdlalo we-CBS phantsi kwebhanti lakhe.
Olu hlobo lolawulo olwenziwa ngabenzi bomxholo lutsha, kwaye nokukhula okunokubakho koosomashishini be-savvy media kukhulu kakhulu, utshilo uPatterson.
Inkqubo yosasazo eyayilawula umabonwakude amashumi eminyaka inike ithuba elincinci kubenzi bomxholo. Bafuna ulingano ngaphakathi kweeparameter ezimxinwa zemigangatho yosasazo kwaye ekuphela kwendlela yokwenza imali kumxholo wabo kungokujongana neenethiwekhi ezifanelekileyo. Umxhasi kunye needola zentengiso zisebenze njengemithombo yenkxaso mali, zenza iwindow encinci yenkqubo eyamkelekileyo kunye nombono woyilo. Kwaye ngelixa abadali bokuqulatha ngamanye amaxesha bafumana amanqaku ngaphezulu komvuzo, kunqabile ukuba bahlawulwe ngokuthengisa ngokuthe ngqo kweemveliso zabathengi, imidlalo, okanye ukupapasha okunxulunyaniswe nomxholo wabo. Inkqubo enjalo ayivumanga into enje CoComelon ukufikelela kwindawo eqhelekileyo okanye kwimbuyekezo yesiphelo esiphakamileyo sabadali bayo. Ngoku abavelisi banesakhono sokulawula yonke imiba yomxholo wabo kuphuhliso, ukwenziwa kunye nokuhanjiswa ngelixa bevuna i-100% yezibonelelo kwiimeko ezininzi.
Iqonga ledijithali lalikhe lajongwa kuphela njengeqonga lokuthengisa lokonwaba ngokwesiko kunye nokukhutshwa kwetreyila kwi-Intanethi, uluntu lwabalandeli, kunye nephulo lokwazisa ngentsholongwane. Kodwa ngalo mhla, iivenkile ezinjengeYouTube kunye neTikTok zibonelela ngonqakrazo olunye lokufikelela kwimixholo xa kunye nendlela abathengi abakhetha ukuyibona ngayo. Emva koko ikhokelela kumsila omde wokuzibandakanya, ngakumbi phakathi kwabaphulaphuli abancinci abakhetha umxholo wefom emfutshane kwimiboniso yeTV nakwimiboniso bhanyabhanya. YouTube ( Izigidi ezili-150 ) kunye neTikTok ( Izigidi ezingama-450 ) zezona ziqonga zibandakanyekayo ngokubhekisele kubasebenzisi abasebenza mihla le.
Kuphela ngoku, kunye nemodeli entsha yedijithali yokuqala, ukwakha abaphulaphuli akufuneki ukuba kuvele kwizivumelwano ezinelayisensi ngaphakathi kweenkqubo ezivaliweyo-yenye indlela ejikeleze. Ilayisenisi zivela kubaphulaphuli ezakhiwe kwiinkqubo ezivulekileyo, utshilo uPatterson. Imodeli ilula: sebenzisa idijithali ukwakha abaphulaphuli, emva koko uphakamise abaphulaphuli bakho ukuba bakhe uphawu lwentengiso oluma nkqo ngeentengiselwano ezinelayisensi, njl.njl.
I-Disney ine-Marvel kunye ne-Star Wars, iWarnerMedia inayo Imidlalo yeethrone , uharry Potter kunye neDC, iUniversal inayo Ihlabathi leJurassic kwaye i yesantsya & nomsindo . Kodwa ekugqibeleni, i-IP ephambili yanamhlanje iya kuphelelwa lixabiso. Ukuba olo suku luye lwafika, iimveliso zedijithali zasekhaya ziya kuba nomdla wokuzalisa isithuba.
Umboniso bhanyabhanya luhlalutyo lwesitulo kwizicwangciso zaseHollywood zokukhutshwa okukhulu okutsha.
