Ngaba ubhubhane wecoronavirus uyakuguqula ishishini lemidlalo yeqonga ngonaphakade?Iphupha leMifanekiso oopopayi KuLwesihlanu ophelileyo, Iiphupha le-DreamWorks kunye neMifanekiso yeHlabathi UTroll Ukhenketho lweHlabathi Ifilimu yokuqala enkulu yohlahlo-lwabiwo mali ukuqala ngokukhethekileyo kwiiplatifomu zevidiyo ezifunwayo ekhaya njengoko ubhubhane wecoronavirus egcine imixokelelwane yemidlalo bhanyabhanya ivaliwe iiveki. Ngexesha lokuqhambuka, i-Universal ibiyeyona studio inesibindi xa kufikwa kumba wokuzama ukukhutshwa ekhaya kunye nokunciphisa ifestile yeqonga. Ngelixa thina akufuneki alindele naziphi na iifilimu ze-blockbuster njenge F9 (ilibazisekile de kube ngu-2021) okanye Umfazi omangalisayo ngo-1984 (ilibazisekile de kwaba ngu-Agasti) ukulandela ngokufanelekileyo nanini na UTroll Ukhenketho lweHlabathi iphawula eyona nto iphambili kushishino.
Imvelaphi yo-2016, Iitroli , Ixabise i-125 yezigidi zeedola ukwenza kwaye ivulelwe i-46.5 yezigidi zeedola kwindlela eya phantse kwi-347 yezigidi zeedola kwihlabathi liphela. Kukude nama-apile ukuthelekisa ii-apile kunikwe ithuba lokujonga ekhaya kunye neemeko zehlabathi ezixhasayo, kodwa UTroll Ukhenketho lweHlabathi ixelwe ivulwe yaya kuthi ga kwi-50 yezigidi zeedola ngevidiyo yayo yeprimiyamu kwimfuno yokuvula impelaveki. Oko kukuphumelela nangayiphi na indlela osika ngayo. Kodwa uMark Zoradi, u-CEO weCinemark, iqela lesithathu ngobukhulu belizwe, akayiboni impumelelo evelisa naziphi na iziphumo ezibi kumzi mveliso.
I-Universal yaphuma ngokucacileyo kwaye yenza isigqibo xa sasivala iithiyetha zethu. Baziva ngathi bachitha imali eninzi ekuthengiseni imali kunye nokubeka izibophelelo ezinje ngeMcDonald's, kangangokuba abanandlela yimbi. Asiluboni naluphi na utshintsho lwenkqubo kuzo zonke ii-studio ezinkulu xa kufikwa kwimifanekiso eshukumayo enkulu ngenxa yokuba umdlalo weqonga ubaluleke kakhulu kubo, utshilo umhla wokugqibela.
Owona msitho mkhulu wokuhlawula ngokujonga embonini yayingumdlalo wamanqindi wonyaka we-2015 phakathi kukaFloyd Mayweather Jr noManny Pacquiao. Lo mlo uqokelele i-4.4 yezigidi uthenga kwi-90 yeedola pop kwindlela eya ngaphezulu kweedola ezingama-400 yezigidi kwingeniso. Kwifilimu enje UTroll Ukhenketho lweHlabathi Ukuthengisa nge-20 yeedola ngokuthenga, ukuthengiswa kwasekhaya kunokuthelekiswa nemidlalo yemidlalo yeqonga. Kodwa kwi-blockbuster enkulu efana neMGM's Akukho xesha lokufa okanye Ukumangalisa Umhlolokazi omnyama , Zombini ezinokusongela uphawu lwe- $ 1 yezigidigidi, ukukhutshwa ekhaya akusenzi ngqondo ininzi kwezemali. Iakhawunti yokuthengisa itikiti lemidlalo bhanyabhanya malunga neepesenti ezingama-54 zengeniso yesitudiyo, ngokukaZoradi.
Izitudiyo zinokubona impumelelo kwangoko Iitroli kwaye ukhethe ukuphinda uhambise ezinye izihloko ezifanelekileyo-iidrama eziphakathi kuhlahlo-lwabiwo mali kunye neemidlalo ezihlekisayo, imali efanelekileyo yosapho, njl.njl.ukusasaza kunye neVOD ngamaxesha aphakamileyo okuzimela. Kodwa uZorardi unyanzelisa ukuba uninzi lwee-studio ezinkulu zixhalabile ukubuyela kweli shishini emva kokuba ukhuseleko lungasasebenzi. Uyavuma ukuba ixesha lokuzifudumeza kulindeleke apho abaphulaphuli bathathe ixesha labo baphinde bathembele kwaye bazithembe kwimpilo yoluntu kunye nokhuseleko. Ukuhamba kweenyawo akuyi kubuyela ngokuzenzekelayo kwesiqhelo. Kodwa ii-studio zibonakala zikulungele ukuthatha ilahleko yexesha elifutshane kwiitente zazo ukuze zisebenzise amathuba enzuzo emveli ahamba kunye ne-blockbusters: ukukhutshwa kweqonga, ukuthengiswa kwe-elektroniki (i-EST), ukuqeshiswa kweDVD / VOD, ukuHlawula uNye, iNethiwekhi, ukuHlawula Mbini.
UTroll Ukhenketho lweHlabathi yimpumelelo engalindelekanga kwaye i-Universal ifanelwe ikhredithi ngobuchule bayo. Kodwa, okwangoku, luloyiso oluzimeleyo kwaye ayisosiqalo sendlela entsha yaseHollywood.
