IWalmart iyachuma ngokuhlengahlengisa kwintengiso eguqukayo.UJoe Raedle / Getty Izithombe Kutshanje iWalmart ibhengeze ukuba baya yongeza imisebenzi engama-10 000 . Ibamba imeko kwintengiso eye yabona ukulahleka kwemisebenzi kunye nokubhengezwa. Oku kuza ngelixa ishishini leentengiso lihlupheke kunyaka wama-2016. Ukuphela kukaNovemba 2016, ishishini lokuthengisa ichithe imisebenzi engama-57,969 . Phakathi kwabathengisi abasika imisebenzi ngo-2016 Inguqulelo , I-Nordstrom , kunye URalph Lauren .
U-2017 ujongeka njengomnye unyaka ombi kwicandelo lokuthengisa. Ebutsheni balo nyaka uMacy ’ubhengeze ukuvalwa kweevenkile ezingama-68 kunye ukulahleka kwemisebenzi eyi-10,100 . Umthengisi babekwa ngaphaya kwama-4,000 kwaye wavala iivenkile ezingama-36 ngeyoMqungu ngo-2016. USears no-K-Mart nabo babhengezile Ukuvalwa kweevenkile ezili-150 ezidibeneyo ; I-Sears ithengise umgca wayo wezobugcisa kunye ne-K-Mart ihlala iligama kwinkxaso yobomi.
Njengoko abakhuphisana neWalmart kuye kwanyanzeleka ukuba benze isivumelwano kwaye badibanise, umthengisi ebeqhubeka nokwanda. Zininzi izizathu zokuba kutheni. Ezinye zezo zizathu zibandakanya ukubanakho ukuthatha ithuba lokutshintsha kweshishini, kodwa ke iWalmart ikwazile ukubona inkcubeko eguqukayo yaseMelika kwaye yazilungelelanisa ngokufanelekileyo.
Eyona ndawo iphambili yokuthengisa iWalmart ibisoloko ikwisigama sayo esidumileyo, soloko amaxabiso asezantsi. Nangona isiqubulo sitshintshile, eso sisisishwankathelo esisiseko seWalmart sokufumana ithuba kukhuphiswano nabo. I-Walmart iya kuthengisa iimveliso zayo ngexabiso eliphantsi kunayo nayiphi na into ekhuphisana nayo kwaye ihlala isenza njalo amashumi eminyaka. Inkampani nayo ayixhomekeki kubuqhetseba nakwintengiso ukufumana abathengi ngomnyango kuba akunyanzelekanga. Abanye abathengisi basathembele kwiikhuphoni kunye nentengiso ethembisa ngezaphulelo ezinzulu ukuze bafumane ixabiso kubathengi abalambileyo.
Imodeli yamaxabiso asezantsi yemihla ngemihla yenzelwe ukubhenela umndilili waseMelika. Ngokungafaniyo nabaninzi abakhuphisana nabo kwisebe, iWalmart ibhenela kumndilili waseMelika endaweni yomthengi ophakamileyo okanye umntu ojonge ubuncinci ukuthenga loo mfanekiso. Endaweni ye-hipster okanye i-fashionista, abathengi be-Walmart bahlala bezama ukolula idola labo.
Kodwa amaxabiso asezantsi ayisiyiyo kuphela kwesizathu sokuba iWalmart ibangele imozulu yesaqhwithi sentengiso. Iivenkile ziphuculwe kumgangatho wazo. Xa ithagethi yayinqunqa isabelo sentengiso yeWalmart, izizathu ezibini zokuba kutheni iTarget yanikezelwa ukuthengiswa okusemgangathweni kunye inkonzo eyenzelwe. I-Walmart isandula ukuxhasa umdlalo wayo kuwo omabini amasebe. Bonyusile umgangatho wentengiso yabo kwaye okona kubaluleke kakhulu, baqalisile ukujongana nabo iingxaki zenkonzo yabathengi .
IWalmart inayo wenze iziko loqeqesho ukunika abasebenzi bayo uqeqesho oluqhubekayo kwinkonzo yabathengi. Uqeqesho luqhubeka rhoqo ukuze kuqhubeke ukomeleza uqeqesho lokuqala. Uqeqesho lwenzeka kwi-Intanethi nakwivenkile. Ukongeza, umthengisi ukunyusa umvuzo wayo . Ngoku bahlawula bonke abasebenzi baseMelika umvuzo ubuncinci beedola ezili-10 ngeyure. Le modeli kufuneka izwakale iqhelekile kuba yiyo eqeshwe, oko ikukuthi indawo yokutyela ethandwayo yesizwe . Ikhonkco lenkukhu liyaziwa ngokutyala imali kubasebenzi bayo kwaye iWal-Mart ngoku yenza okufanayo.
Njengenxalenye yokuphucula inkonzo yabathengi, ivenkile inayo kubuyiswe abantu imibuliso . Abantu ababulisayo bakwasebenza njengesithintelo kubusela ezivenkileni nakubusela.
I-Walmart ikwaqhelanise nokutshintsha kwemeko yokuthengisa. Umzekelo, iye yamkela ukuthengisa kwi-Intanethi ngcono kunentengiso yezitena nodaka. Ivenkile inikezela ngamaxabiso akhuphisanayo kwiimveliso ezikwi-Intanethi kwaye inikezela ngeendlela ezininzi zokuhambisa njengokuhambisa kwindlu yomthengi okanye ukuhanjiswa simahla kwivenkile. Ukuhanjiswa kwivenkile kukhetho oluyingenelo kwiWalmart kuba igcina kwiindleko zokuhambisa kwaye inethuba lokuthengisa umthengi ngakumbi kwiimveliso ngaphakathi kwivenkile yokwenyani.
Ayisiyiyo kuphela i-Walmart eyamkele urhwebo lwe-e ngokungcono kunabaninzi abakhuphisana ngezitena nodaka, iye yadibana nezinye iinkonzo. IWalmart ngumdlali okhulayo ngakumbi kwivenkile yokutya. Yonke i-Walmart supercenter inevenkile yokutya enobungakanani obugcweleyo enokhetho olunomdla ngakumbi kunoko uninzi lweethagethi zinikezela. IWalmart ikwaphuhlisile Intengiso Yommelwane ingqokelela yevenkile ezincinci ezenzelwe ukukhuphisana namatyathanga okutya anje ngeKroger, Safeway, Winn-Dixie, kunye neAlbertson's. I-Walmart ngoku inikezela abathengi ithuba lokubeka i-odolo kwi-intanethi okanye nge-app ye-smartphone kwaye bafumane iodolo kwisithuthi somthengi.
Kodwa iWalmart ayisiyo nje ukutya kunye nezinye izinto ezithengiswayo. Uninzi lweeWalmart supercenters ziivenkile ezinkulu ezinikezela yonke into ukusuka eMcDonald's ukuya kwisebe lebhanki.
Amaxabiso eWalmart ahlala ubukhulu becala ngokuhambelana nalawo aseMelika esembindini. Kwiminyaka yakutshanje, inkampani iye yenza iinzame thenga iMelika okuza njengoko ilizwe lijonge phambili ngaphakathi. Kukwalumashishini akrelekrele ngakumbi kuba kukho ithuba elihle kakhulu lokuba uhlobo oluthile irhafu yokulungiswa kwemida okanye ukunyuka kwamaxabiso kuya kuba ngumthetho kulo nyaka. IWalmart iye yandiswa inani leevenkile ezithengisa umpu , eyenza ukuba ibe ngowona mthengisi mkhulu wesizwe. Okokugqibela, iWalmart iyithintele kakhulu imicimbi yemfazwe yenkcubeko ekhuphisana nayo Ithagethi ibanjiwe .
Isibheno se-Walmart kwi-avareji yaseMelika, ukuhlonipha amaxabiso aseMelika aphakathi, kunye ne-savvy yeshishini iyenze ukuba ikwazi ukuziqhelanisa nokutshintsha kwemeko yokuthengisa. Iya kuqhubeka ukubheja okuhle kwiminyaka ezayo, nokuba uninzi lwabakhuphisana nayo bawela ecaleni kwendlela.
UKevin Boyd ngumbhali osekwe eLouisiana kunye nomnxibelelanisi osele epapashwe ngaphambili nguNgokuqhelekileyo.us,IJReview.com, iSiseko seMfundo yezoQoqosho, iR Street Institute, iZiko loPhando lweNkunzi, kunye namanye amajelo eendaba. Ukwasebenza njengoMhleli weBhlog apha UkusebenzaPoliticking.com . Ungamlandela kwi-Twitter @TheKevinBoyd
