UKenny Ditcher, usomashishini osisigxina, ngumseki we-Wheels Up.(Ifoto: Ivili Eliphezulu) Sibonile le movie ngaphambili. Ushishino olulawulwa kakhulu luyaphazanyiswa sisiqalo esisekwe kubuchwephesha esifumana isibonelelo salo ngaphezu koontanga besikolo esidala ngokungayikhathaleli imigaqo elandelwa ngabachasi bayo abathandekayo. I-Airbnb ibonelela ngamagumbi ehotele ngaphandle kweenkcukacha ezicaphukisayo ezinjengokucandwa komhlaba okanye irhafu yehotele. U-Uber akazithandi zonke ezi zinto zintle zakudala njenge-inshurensi kunye nokubonelela ukukhwela kwabakhubazekileyo ukuze bangabahoyi-boom, $ 50 yezigidi zexabiso.
Kubonakala ngathi siqala ukubona ipateni efanayo ivela esibhakabhakeni.
Wheels Up sisiqalo sabucala senqwelomoya esisekwe eNew York. Imodeli yayo yobulungu eguqukayo amabango ukunciphisa kakhulu indiza yokubhabha ngasese ngelixa unikezela ubhetyebhetye obungenakuthelekiswa nanto kunye nenkonzo, kwaye ifemu inyuse izigidi Imijikelo yenkxaso mali ujoyine ngokuthandwa yiT. Rowe Ixabiso. Umrhwebi kwiphephancwadi kutshanje ebizwa umseki wayo, uKenny Dichter, uKevin Bacon woShishino, ngenxa yoqhakamshelwano olunzulu lweziqalo zangaphambili. Ngomhlobo wakhe u-Jesse Itzler, wasungula iMarquis Jets, ikhadi lokubaleka elihlawulelwa kwangaphambili, awathengisa ngalo kwicandelo le-NetJets laseBerkshire Hathaway. Yena no-Itzler ngaphambili babeseke iAlfabhethi yesiXeko kwiiRekhodi zeMidlalo. Umnumzana Dichter uyonwabele impumelelo ngaphandle kohambo lomoya, naye, njengoko ebebandakanyeka kukutya okunezinto eziphilayo ngokuqala kwakhe ngeJuice Press (kwi-imeyile, uMnu. Dichter wandicebisa ukuba ndimelane nengqele yam yasebusika eyingozi: Sela kakhulu ijusi eluhlaza kunye nokugungxula umkhuhlane) kunye ne-tequila enencasa emhlabeni, Tequila Avion.
I-Wheels Up inamalungu angaphezulu nje kwe-2,100, anelungelo lokubhabha ngesaziso esiphambili seeyure ezingama-24 kwizithuthi zenkampani ezingama-40 zeKing Air turboprops kunye neejetshi zeshishini ezili-15 zeCitation Excels / XLS. Ubulungu buxabisa i-17,500 yeedola kunyaka wokuqala emva koko i-8,500 yeedola ngonyaka ukuvuselela.
Kwiveki ephelileyo, i-Wheels Up iphumeze uhlobo olwahlukileyo lokhetho lokuhamba-inqwelomoya yenqwelomoya bayazithengisa njengeeNdawo eziHlangayo kunye / okanye iiNdiza eziBelwana ngazo usetyenziso olutsha I-8760, ngokubambisana ne-Apollo Jets, i-charter broker broker. Ubulungu buxabisa kuphela i-5,950 yeedola ngonyaka kwaye banika abasebenzisi ilungelo lokuba yinxalenye yamaqela e-ad hoc asayinayo kwaye abandakanya iqela elikhulu ngokwaneleyo kwiiWheels Up ukukhusela inqwelomoya. Ezi zicwangciselwe iinqwelomoya ngeenqwelomoya ezihamba phantsi kwabakhweli abangama-30. Ukuhlikihla akubonakali ngathi kubhalisiwe kwi-FAA, njengoko zonke iinqwelomoya ezinokuthengwa ngoluhlobo kufuneka zibenjalo. 
Le kephusi lescreen seenqwelomoya zeenqwelo moya ekwabelwana ngalo libonakala ngokucacileyo ukuba kunikezelwa ngamaxesha athile okuhamba. Eso sisiqwenga esiphambili sephazili ngokubhekisele kwi-DOT ethathela ingqalelo indiza 'ecwangcisiweyo' kwaye ngenxa yoko iphantsi kolawulo oluphezulu.(Ifoto: Ivili Eliphezulu)
UMhloli wahlola ngononophelo iSebe lezoThutho iwebhusayithi . Ukuba umntu ukhangela iiNgxelo zeCharter zika-2015 kunye neeNgxelo zeCharter zango-2016, iiWheels Up kunye neqabane lakhe uApollo Jets azikho ndawo.
Abanye abaninzi are kuluhlu. Umzekelo, inkampani ebizwa ngokuba yi-PrimeSport yaqesha i-Southwest Airlines 737 ukuya e-Phoenix ngoJanuwari 9 no-12 ukuzisa abalandeli bebhola ekhatywayo ngapha nangapha kumdlalo wobuntshatsheli phakathi kweAlabama neClemson. Inkampani ebizwa ngokuba ziiCuba Travel Services icwangcisa uhambo lwama-50 ukusuka eMiami ukuya eHavana ngo-Matshi 16. Yinto enesidima, kodwa leyo yinto yenkampani ekufuneka ihlawule abantu ukuba bahlale ngaphezulu-kwaye sesinye sezizathu zomoya Ukuhamba, lelinye lawona mashishini alawulwa kakhulu onokucinga, iindleko kakhulu. 
Umqwalaseli uphonononge zonke iinqwelomoya ze-2016 ezibhaliswe kwi-DOT kwaye azifumananga naziphi na ezidweliswe ngamavili aphakamileyo okanye iApollo Jets, eneapp yayo entsha engu-8760 ebonelela ngezihlalo eluntwini.(Ifoto: Ivili Eliphezulu)
Ke ziphi iinqwelomoya ze Wheels Up?
Umnumzana Dichter uxelele uMbonisi ukuba inkampani yakhe ayixolelwanga. Azikho iiNdiza eziHlangayo okanye amathuba okwabelana ngenqwelomoya ahamba phantsi kwe-DOT Regulation 14 CFR 380. Zonke ezi nqwelo moya ziqhutywa njengesiQendu 135 kwimisebenzi yokufunwa, zonke ziqhutywa zizithuthi zomoya eziqinisekisiweyo ze-FAA kunye neziphethe i-DOT.
Njani lonto?
Eyona mpendulo ilula kumbuzo wakho malunga nokubonelela ngezihlalo kukuba akukho zihlalo zinikezelwayo okanye zithengiswayo kwiiNdiza eziHlangayo okanye amathuba eeNdiza eziBelwana ngawo, waphikisa uMnu. Dichter. Amathuba eenqwelomoya ezishushu afumaneka kuphela xa kubhukishelwa kwaye kuthengwa yonke inqwelomoya, oko kuthetha ukuba umntu obhala i-Hot Flight uthatha yonke inqwelo moya. 
Kuyafana nokukhethwa kwe-8760's 'Hot Flights'. Ngokunikela 'emva kwemini' okanye 'kusasa' endaweni yexesha elithile, inkampani ngokucacileyo inethemba lokuhlala kwicala lasekunene lomgaqo osaguqukayo. Kuhlala kubonakala ukuba ukubonelela 'ngefestile' endaweni yexesha elithile kusosher kunye ne-DOT.(Ifoto: Ukunyuka kwamavili)
Kumathuba eenqwelo moya ekwabelwana ngawo, apha, akukho zindiza zibhukishwayo zinikiweyo kwaye akukho zihlalo zithengiswayo. Kwaye emva koko ukuthengisa okunzima: Iinqwelomoya ezabiweyo zihlangene ngamalungu, oko kuthetha ukuba amalungu ethu acebisa iinqwelomoya ukuba zabelane ngobulungu, zizonke, ziyavumelana phakathi kwabo ekwabelaneni ngeendleko emva koko babhukishe iinqwelomoya ngokusekwe kwimilinganiselo ekuvunyelwene ngayo kuzo zonke abakhweli abelana ngenqwelomoya. Iivili eziPhezulu azidlali ndima ebonakalayo ekusekweni kwamaqela ahamba kunye, ukukhethwa kwawo nawaphi na amanqaku okufika okanye okuhamba okanye imihla okanye amaxesha eenqwelo moya ezicetywayo. Iivili eziPhezulu zisebenza ngokulula kwi-App yeLungu ukukwazi kwamalungu ukuba afumanane kwaye enze amalungiselelo ezothutho ekwabelwana ngalo.
Unayo loo nto? Iivili eziPhezulu zilula nje. Kanye njengokuba u-Uber engakuqhubi; ilungiselela nje intlanganiso yabakhweli ikontraka ezimeleyo ekuqhubayo. Abakhweli banako zive ngokungathi bakwi-Uber, kodwa bakwimoto ethile ephethwe yenye indoda-u-Uber wenza nje i iqulathe . Kwaye ukuze uqiniseke ukuba umntu uyayifumana inqaku, uMnu.Dichter ukhumbuze uMqwalaseli, i-Wheels Up ayisiyiyo inqwelomoya yeenqwelomoya ezilungiselelwe okanye zenziwe ngeWheel Up kwaye i-FAA-ilayisensi kunye nabaphethe umoya ababhalise kwi-DOT basebenzisa ulawulo olupheleleyo lwenqwelomoya. .
‘Kukho izigidi zabantu abanokufikelela kwi- $ 5,950 ngonyaka. Kufana nokuba lilungu leklabhu yezikhephe ngaphandle kokuyifuna. ’- UKenny Dichter, uCEO, Wheels Up
Ngokwesiqendu 380 seSebe lezoThutho laseMelika (i-DOT) (14 CFR 380), Bonke abantu abanqwenela ukwenza amalungiselelo eenqwelomoya kwiinqwelomoya bayafuneka ukuba bangenise iphepha-mvume lomgaqo-nkqubo kwiCandelo lamaGunya awodwa ngolwazi olufunekayo malunga nomgaqo-nkqubo ocetywayo. Inkqubo. Ngamanye amagama, iifemu ziyacelwa ukuba zibhalise ezi nqwelomoya kunye ne-FAA ukuze i-inshurensi kwaye ngenxa yezizathu zokhuseleko kufuneka zenze zombini ulondolozo lwenqwelomoya kunye nohlobo loLawulo loKhuseleko kuThutho.
Ngendlela efanayo neyokuba uthango lwezezimali luthintelwe kwabo babizwa ngokuba ngabatyalomali abafanelekileyo, kwaye ke bajongane nezithintelo ezimbalwa kutyalo-mali lwabo kunokuba bathi, imali eqhelekileyo, ingcamango yabarhwebi babucala kukuba umgibeli oneedola ezingama-40,000 ukuhla isihlalo ukusuka eNew York ukuya eLos Angeles yinkwenkwe enkulu kwaye inokuvavanya umngcipheko. Kodwa le nkonzo intsha-i-charter moya evulelekileyo eluntwini kwinto umntu anokucinga ngayo njengeenqwelomoya ezibonakala kwaye zivakalelwa ngathi ziinqwelomoya zabucala-yintsimi engaziwayo.
Ngaba kusemthethweni ukunikezela ngesihlalo kwi esidlangalaleni kwinqwelomoya ebonakala ngathi ngasese kwaye ngubani moya ongabhaliswanga kwi-FAA? Ingayiyo. UJeff Wieand, usekela-mongameli omkhulu we-Boston JetSearch, Inc. kunye nombhali wee-Taxes, Laws, and Finance Umhambi weJet yeShishini, uxelele uMbonisi ukuba ukholelwa ukuba iiWheels Up azifanelanga njengetshata yoluntu kuba abazizalisi izihlalo kwiindawo ezimiselwe kwangaphambili. Ngokwendlela endiyiqonda ngayo, bangabasebenzi nje betshata [besebenzisa isatifikethi seGAMA], okanye mhlawumbi ngokuchanekileyo ngakumbi, umthengisi womqulu owenzeka ukuba abe ngowenqwelomoya. Ngamanye amagama, uluvo lwakhe kukuba akukho nto iphosakeleyo ngenkonzo abayinikelayo.
Kodwa olo luvo alubanjwanga kwindalo iphela.
Inxalenye yengxaki apha kukuba ayicacanga i-100% ukuba yintoni umthetho. Amagqwetha e-Wheels Up acinga ukuba enza kakuhle. Akumangalisi ukuba abo bakhuphisana nabo abenzi njalo. UDavid M. Kirstein yenye yeengcali eziphambili kwicandelo le-arcane lomthetho wabucala wokuhamba ngenqwelomoya, esebenze njengoMcebisi Jikelele weBhodi yezoLimo yaseKhaya (i-CAB) kunye noMcebisi wabaNinzi kwiKomitana yezoPhapho ye-US Senate Committee on Commerce. Akamele i Wheels Up okanye abo bakhuphisana nabo. Kwaye ucinga ukuba akukho semthethweni. Kwaye ulindele ukuba i-DOT isebenze kungekudala.
Uthetha ikakhulu malunga nomlenze ongenanto okanye umgaqo wokumisa kwakhona, uMnu Kirstein uxelele uMqwalaseli kudliwanondlebe olubanzi. Xa inqwelomoya ifuna ukusuka eChicago iye eNew York ukuya kuthatha itheko eliqhelekileyo elihlawulelwe ukubhabha ukusuka eNew York ukuya naphina. Endaweni yokubhabha kungenanto ukusuka eChicago ukuya eNew York, iapps ifumana abantu abafuna ukubhabha kuloo ndlela bayithengise kubo njengeCandelo 135 labaqhubi abafuna. Oko kuthetha ukuba abanalo igunya lokusebenza naluphi na uhlobo lwenqwelomoya. Ingxaki kukuba i-app ye-8760, njengoko kugwetywe nguMnu. Kirstein, ubuncinci, iyanyanga njengenqwelomoya, nokuba bayala ukuyibiza.
Kutheni ihlelwe nje? Ngenxa yokuba inika indawo yokuhamba, indawo yokufika kunye nexesha elithile lokuba i-eflight iza kuhamba. Nje ukuba i-FAA kunye ne-DOT bajonge into njengoko kucwangcisiwe kufuneka ube kwinqanaba eliphezulu kakhulu lolawulo. Kuya kufuneka ube uliNxalenye ye-121 yenethiwekhi phantsi kwemigaqo ye-FAA. Ukuba bayayibamba njengetshata kawonke-wonke kuye nabani na oba lilungu leklabhu yabo, kunokuba njalo okanye kungabikho semthethweni. Kuba babambe indawo yokuhamba kunye nexesha, ngekhe babenakho ngaphandle kokuba bayayithobela imithetho yetshata yoluntu.
Ke kutheni iDOT iyivumela?
Ukuqonda kwam kukuba kuya kufuneka benze ifayile njengetshata yoluntu. Kukho abanye abenza loo nto. Kwaye ukuba bangumqulu wasesidlangalaleni emva koko umkhweli ufumana zonke iintlobo zokhuselo, ezinje ngokuba ngenene baya kubhabha kwaye ukuba ababhabhazi bayayifumana imali yabo. Inyaniso yokuba i-DOT ayikenzi nto okwangoku ayithethi ukuba abayi kuyenza. Banenani elithile labasebenzi kwaye baninzi abanokujongana nayo kodwa banokuthatha ukukhutshwa kwiveki ezayo okanye kwinyanga ezayo. Ukuba bayayigcina le nto bayenzayo, ndilindele ukuba kubekho isenzo.
Intengiso yemilenze engenanto ayonto intsha kuhambo lwabucala lomoya. I-FAA yabeka i-kabosh kuyo ngo-2007 kwaye uMbutho weSizwe wezoThutho ngoMoya wathi amalungu ayo ayakuwuyekisa lo mkhuba, ngokutsho kwebali le-Aviation Today ka-Okthobha ka-2007.
Umbonisi ufumene ileta eyathunyelwa nguRebecca MacPherson, uMcebisi oyiNtloko weeMigaqo kwi-FAA kuPatton Boggs, ngokubhekisele kubaphathi bayo be Windsor Jet Management. Ileta iyenza icace gca ukuba iijets zabucala azinakho ukunikezela ngexesha elithile lokuhamba, kwaye zinokunganiki nkqu nefestile, ebonakala ngathi sisicwangciso 8760 esisebenzisa ukunqanda izithintelo kwiinqwelomoya ezicwangcisiweyo. Ileta ye-FAA, ebhalwe ngoMatshi 1, 2010, ithi ukuba iWindsor ibinikezela kwangaphambili ezi zinto zintathu zilandelayo- indawo yokuhamba, ixesha lokuhamba, kunye nendawo yokufika- imisebenzi yayo ecetywayo iya kucwangciswa ukusebenza. … Malunga nexesha lokuhamba, uxela ukuba iWindsor ayinakubhengeza naliphi na ixesha lokuhamba. Awuchazi, nangona kunjalo, ukuba iWindsor inganikezela ngefestile yokuhamba- umz. ukususela ngo-1: 30 emva kwemini. ukuya ku-2 emva kwemini. -Ukuba kunjalo, ingaba inkulu kangakanani iwindow. Njengoko kubonisiwe kutoliko lwangaphambili lwemimiselo, ukuba incinci ifestile yokuhamba, kokukhona kuya kubonakala ngathi umphathi womoya unikezela kwangaphambili ixesha lokuhamba.
Iinqwelo-moya zomnqophiso woluntu ikakhulu ziinqwelomoya zabucala ezinokwabelwana ngabantu abangama-30. Kukho umahluko obalulekileyo phakathi kweenqwelo moya zamalungelo oluntu kunye neenqwelo moya zabucala ezifunwayo rhoqo. Okokuqala, umnini charter, uhlala engowesithathu, ubeka imvelaphi kunye nenqwelomoya kunye nokuyalela ixesha lokuhamba, endaweni yomhambi. Okwesibini, ngelixa iinqwelo-moya ezifunwayo zibhukishwa ngokomthwalo wenqwelomoya-oko kuthetha ukuba umntu omnye okanye incwadi yeencwadi yonke inqwelomoya-iitshata zikarhulumente zinikezelwa kubathengi kwisihlalo ngasinye. Oko kuthetha ukuba inqwelomoya nganye inokuhlala abantu abangabazi omnye komnye. Okokugqibela, ngokungafaniyo nokuthengwa kwetshatha rhoqo okufunwayo okubandakanya umthengi, umqhubi, kwaye ngamanye amaxesha umrhwebi, itshata yoluntu ibandakanya iqela elongezelelekileyo, umqhubi womqeshi, oqokelela imali yeenqwelomoya kwaye asebenze njengenqununu ekucwangciseni ukuthuthwa. .
Ngenxa yomahluko, inqwelomoya yenqwelomoya yenqwelomoya kucingelwa ukuba iphantsi kweliso elibukhali kuba iDOT kufuneka iqinisekise ukuba amalungelo abakhweli ngamnye akhuselekile. Le migaqo yamalungelo oluntu inokufumaneka kwi uxwebhu Isihloko esithi 14 CFR Icandelo 380 esithi, phakathi kwezinye izinto, sichaza ngokweenkcukacha imigaqo-nkqubo yokurhoxiswa kweenqwelo moya zomthetho, ibonelela ngokhuseleko olubanzi lwemali kubahambi, kwaye ichaza neemfuno zentengiso yeenqwelo moya. Ngokwalo mmiselo, zonke iinqwelomoya zeenqwelomoya ezinikezelweyo kufuneka zifayilishwe kwi-DOT ngaphambi kokubonelela ngeenqwelomoya. Ummiselo ukwabonelela ngezikhokelo ezingqingqwa ekufuneka zihlangane nabaqhubi kunye nabarhwebi, njengokufaka ibhondi yazo zonke iinqwelomoya ukuqinisekisa ukuba abakhweli baya kufumana uncedo kwimeko apho umqhubi womgaqo-nkqubo kawonkewonke ephumile kwishishini emva kokuba kuhlawulwe imali yokuhamba kodwa phambi kokuba uhambo lube yenzekile.
I-Wheels Up kunye ne-Apollo Jets, ngokungathandabuzekiyo, bathengisa inkonzo yabo njengolawulo lwentando yesininzi labucala, endaweni yokuthintela imigaqo.
Umnumzana Dietrich uxelele uMqwalaseli, Ishishini esisebenza kulo no-Apollo, [i-8760 Club], kukho abantu abangama-25,000 esiqikelele ukuba bangazibandakanya kwaye akufuneki ukuba ibeyiflaya yabucala ngendlela yokuba iiflaya zabucala. zachazwa ngokwesiko. Ngendlela u-Uber azimisele ngayo ukuphazamisa inkonzo yemoto emnyama, kodwa intengiso iphindwe kalishumi kunentengiso yemoto yoqobo. Ubulungu bethu be-8760 yi- $ 5,950 ngonyaka kwaye ukuba amaxesha ngamaxesha ngama-25,000 unenombolo entle esempilweni. Kukho izigidi zabantu abanokufikelela kwi- $ 5,950 ngonyaka. Kufana nokuba lilungu leklabhu yezikhephe ngaphandle kokufuna i-yacht. 
Ngamaxesha onke isigqeba sentengiso kunye nesiphawuli se-Braganca uRichard Kirshenbaum ngomnye wababhalisi baka Wheels Up's 2,100 kwaye ubonakala kwizixhobo zayo zentengiso.(Ifoto: Umjongi)
Ngapha koko, iiVili ziPhezulu kutshanje inki isivumelwano Ukuthengisa umrhumo wayo kumalungu e-Costco-eyona nto iphambili yentengiso ephezulu njenge- $ 17,500 yokubhalisa ithengiswa kubantu abazizigidi ezingama-81 bezama ukugcina iisenti ezingama-50 kwibhokisi esentolongweni yeCheerios.
Iiprofayili eziphezulu ze-CEO ze-Apollo kunye ne-Wheels Up ngokwenene ziyintengiso yentengiso yeapp kunye nenkonzo yayo. Isicelo sobhaliso samva nje esifunyenwe nguMbonisi sibonisa ukuba ii-CEO zeenkampani zombini ziphikisana nesivumelwano sobhaliso.
U-Apollo yingqondo ka-Al Palagonia, umntu omkhulu kunobomi ophuphe umbono wokubalekisa iimbaleki ezijikelezayo njengesihendo sabantu abazizityebi abadakumbileyo kwaye banesithukuthezi kangangokuba kufuneka babonwe kwinkampani yeembaleki eziqeqeshiweyo. Ewe, eso sisicwangciso seshishini. Yena uxelelwe IBloomberg yeShishini Kwi-2012, yonke imodeli yam yeshishini ijikeleze ezemidlalo. Ndenza ishishini neembaleki ezininzi. Emva koko unomntu omkhulu osisityebi oshishino, uchitha isiqingatha sesigidi ngonyaka kwizihlalo ezingaphambili. Akanakho ukufikelela kubadlali. Kodwa ndiyayenza.
Kwaye kuyasebenza. U-Apollo waba ngomnye wabarhwebi beenqwelo moya ezikhula kolu shishino.
Kodwa kulapho ibali lifumana nokuba mandundu ngakumbi. U-Apollo sisiseko somthengisi weenqwelo moya zabucala. Ayinazo iinqwelo-moya zayo kwaye irenta iinqwelomoya kubanini bazo abangazisebenzisiyo. Kukho uninzi lwabarhwebi abanjengoApollo kwaye balawulwa kancinci. Inkqubo ye- Ushishino Inqaku licaphula uJames Wynbrandt, umbhali ocacileyo kukhenketho lwabucala kunye nombhali we incwadi malunga nomsunguli weJetBlue uDavid Neeleman, esithi, Yonke into oyifunayo yikhompyuter kunye nefowuni ukuze ube ngumrhwebi wabucala we-jet charter.
Ngaphambi kokuba abe ngumrhwebi wenqwelomoya, uMnu. Palagonia wayengumthengisi wesitokhwe odumileyo kwiiyure awayezichitha kwifowuni etyhala izitokhwe.
Kwingxelo engaphantsi kwesisa sikaJanuwari 2000 yokubhalwa kwe-movie engaphantsi Igumbi leBoiler kwi-Braganca, uNick Paumgarten uchaza uMnu. Palagonia, othengise isitokhwe se-D.H.Blair esele iphelile, njengeyona ntsomi inkulu kwilizwe levenkile yamabhakethi. Owayesebenza kunye noMnumzana uPalagonia uthe, uAl wayeza kuqhuba intlanganiso yakusasa, efana no-Ben Affleck kwimovie. Wayedlala i Iliwa theme, Ukuzama nje ukuba wonke umntu afumane impompo ukuze afike kwiifowuni.
Ngokwenqaku, ngo-1997, ubuqhetseba bokuthengisa kukaMnu Palagonia bamenza wagwetywa kwaye wahlawuliswa ngabalawuli bezokhuseleko. Wayevinjelwe kolu shishino. (Iqela lakhe lebhola yomnyazi nalo lavalwa kwiligi yase West Side ebusuku, emva kokuba beqale ingxabano.)
Kungekudala emva kwenqaku likaJanuwari 2000 le-Braganca, iingxaki zomthetho zikaMnu. Palagonia zaya zisiba mbi. Ngo-Matshi 2, 2000, i oko kubizwa IKing Shop Shop, esele ivaliwe kolu shishino, yayinjalo ubekwa ityala ngendima yakhe kwisikimu sokumpompa nokulahla esenziwe ngamalungu osapho lwaseNew York iGambino naseColombo. Ngoku ka Uzalelwe ukuba eze , Ingxelo kaGary Weiss xa uMafia Hit Wall Street, uMnu. Palagonia wagwetywa ngendima yakhe kwiState Street brokers kwisikimu sokunyusa ixabiso lendawo yokutyela iChic-Chick (izitokhwe zokutyela nje zazisemfashinini emva I-IPO yaseBoston yenkukhu eshushu). UMnu Palagonia wafumana igama lakhe phambi kweSekethe yesiBini, kunye nabafana abanjengoStevie Mbini u-Ernest, uButch Montevecchi, uFrank Coppa, uRocco Basile noGiuseppe Joe Temperino. Aba yayingabafana abathandekayo abaneziteketiso ezoyikisayo.
Iinkampani zithengisa indlela yokuphila ngendlela yokufumana ukusuka kwindawo A ukuya kwinqanaba B.
Umnumzana uPalagonia ulivumile ityala lobuqhetseba kunye nokushishina ngorhwebo kwaye wachitha iinyanga ezingama-24 entolongweni. Akazami ukuguqula ixesha lakhe elidlulileyo kwaye axoxe ngokunyanisekileyo kunye neentatheli. Njengomthetho, uMqwalaseli akabambi ngempazamo yolutsha kumntu oguqukileyo wohlwaywa.
Endleleni, uMnu. Palagonia wayenobuhlobo noSpike Lee noWoody Allen ngothando lwabo ekwabelwana ngalo ngoKnick-Mnu. IPalagonia yenza ukubonakala kwe-cameo ngaphakathi Chiraq kwaye IBlue Jasmine kwaye wayenendima yakhe ebonakalayo njengearhente engacacanga uDom Pagnotti kuMnu Lee Unomdlalo . Ngokwenene ungumlingisi obalaseleyo kwaye ungabona ukuthengisa kwakhe kusebenza njengoko ezama ukuba uYesu Shuttlesworth asayine ikhontrakthi yokutsiba ibhola yasekholejini kunye nentloko ngqo kwizilumko. Igolide? Libala ngayo. Isilivere? Libala ngayo. Uneplatinam kunye nedayimani. Oko kufana nokuba nesantya kunye namandla kwi-NBA. (Lo mlinganiswa uqhubeke ukuba yinkwenkwezi kumdlalo wevidiyo NBA2K16.) 
UDom Pagnotti, odlalwa nguAl Palagonia, udibana noYesu kwi Unomdlalo. (Ifoto: Ivili Eliphezulu)
Emva kokudweba isigwebo sakhe, uMnu. Palagonia waya eHalcyon Jets ukuya kufunda ishishini labarhwebi labucala kwaye wafumanisa ukuba intolongo khange imhluthe amandla, Igumbi leBoiler uyikhumbule, uyithengise i-bubble gum kwiwadi yokutshixa e-Bellevue. Kunyaka emva koko, waseka uApollo kwaye kungekudala wabetha uShaquille O'Neal kunye noMichael Jordan kwilizwe liphela, kunye noosomashishini bezimisele ukuxelela abahlobo babo ukuba bazokubhabha ngobukhulu.
Iinkampani zithengisa indlela yokuphila ngendlela yokufumana ukusuka apha uye phaya. Amavili ePhakamileyo iphepha lokungqina ibonisa abantu abanjengomsasazi weFox obalekayo u-Erin Andrews kunye noMhlobo osemthethweni kaKenny, Ukukhuthaza umdali uDoug Ellin (kunye nenja yakhe eyoyikekayo enenkohliso enkulu), ethetha ngobuhle benkampani. Umbhali wemihlathi yamaphephandaba uRichard Kirshenbaum, osondele kakhulu kuMnumzana Dichter, ufumana ithuba lokujonga umbhobho, ephawula ubuso obuchanekileyo ekubeni iKing Air 350i ivumela iqela lethu ukuba lifikelele kwimizila emifutshane nakwiindawo ezikude, singasondela emhlabeni abaxhasi bethu kwaye bazenze zonke iintlanganiso ngexesha. Uncedo lokuhamba ngenqwelomoya okufikelelekayo ngokufikelelekayo, kwaye lonke ufikelelo nodumo oluthembisayo, luyahenda, ngaphandle kwamathandabuzo ngalo.
Okwangoku, i-groove ye-pathetic ye-hanger-on yezemidlalo iyaqhubeka nokuqaqamba kwintengiso yezo nkampani zombini. Izolo, i-Wheels Up ivuyisane nelungu layo, iGolden State Warrior uKlay Thompson, ngempumelelo ebalulekileyo-yokuphumelela iNBA's 3 Point Contest! Kusuku olungaphambili, igolfer kunye # Ivili Ilungu kunye no-Ambassia u-Bernhard Langer babethwa emqolo ukuze baphumelele kwi-Chubb Classic. Kwaye kwiintsuku ezimbalwa ngaphambi koko, abalandeli baphathwa kwividiyo ethandekayo ye-Seahawks quarterback uRussell Wilson 'kwi-huddle' kunye noKenny Dichter kunye # Ivili iqela. Iposi lalinesihloko esithi Akukho ntlungu, akukho moya!
Ayisiyonto nje yeenkwenkwezi zemidlalo, imalunga nabaphumeleleyo, u-Dichter othandekayo nothandekayo uxelele uMbonisi kudliwanondlebe. Imidlalo edlalayo kunye nenani lamadoda-iwaka leminyaka eliyindoda kunye nendoda ezenza ngathi zizigidi zeminyaka- xa ujonga ukuba uthengisa kubani, asijolisanga kwiimbaleki okanye kwezolonwabo, sigxile kubaphumeleleyo. Enye yezona zinto zibalaseleyo kulo nyaka yayingu-Pharoah waseMelika. Ukugxila kwethu kwijokhi kunye nehashe ngokwalo. Sasinamavili aphakamileyo kwiisilika. Okanye jonga uErin Andrews. Usebenzisa iiWheel Up ukusukela ecaleni ukuya kwigumbi lokudlala ibhola. Uyazi, abafazi abasebenzayo. Ewe yhu. Abasetyhini abasebenzayo. Ingcebiso yezemidlalo ayisiyonto intsha kuMnu. Dichter. Irekhodi yokurekhoda awasungula kunye noMarquis Jets ongumhlobo u-Itzler obalaseleyo kwimixube ye-arena yokuhlaziya iingoma zabantu; Umnumzana u-Itzler kamva waba ngumnini-sibambisene we-NBA's Atlanta Hawks.
Okwangoku, uMnu. Palagonia uthe ufundile okuninzi okoko wagqwetha ngaphezulu kweminyaka elishumi eyadlulayo. Wabelana ngobulumko bakhe noMqwalaseli kudliwanondlebe ngomnxeba. Oku akusiyo ishishini lokuthengisa, yinkampani yenkonzo. Abathengisi abakhulu kule shishini abayenzi. Kuya kufuneka ulungele ukuba kwisikhululo seenqwelomoya xa umfana efika kwaye uvuke ngentsimbi yesithathu kusasa xa umntu efuna inqwelomoya engxamisekileyo. Kwaye kuya kufuneka uzimisele ukubuyisela inqwelomoya xa unemicimbi yoomatshini nokuba uza kulahla i $ 40,000. Abantu abaninzi abashiye iWall Street abanakukwazi ukuyenza kweli shishini kuba bayabhideka phakathi kokuthengisa kunye nokuhambisa.
Njengoko u-Uber kunye no-Airbnb babonakalisile ngodlwengulo lomqhubi ngamaxesha athile okanye amagumbi anobungozi, kukho iingozi zabathengi kwabo bafuna zonke izibonelelo zentengiselwano ephantsi, kodwa ngaphandle kwalo lonke ukhuselo la mizi mveliso ilawulwa ngokunokwenzeka.
Omnye umzekelo uza kummandla we-bureaucracy yenzuzo yabasebenzi. Intatheli e-Buzzfeed uWilliam Alden ubonakala eyenze umsebenzi wakhe osisigxina ukubonisa ukuba ixabiso leSan Francisco isithandwa sikaZenefits sisikrelemnqa. Kwaye kwiveki ephelileyo, wenza njalo. Ifemi ibonakala inayo ubhale inkqubo eyavumela abarhwebi bayo beinshurensi eCalifornia ukuba babonakale befumana uqeqesho olunyanzelekileyo ababengalufumananga. UZenefits emva koko wabayalela ukuba baqinisekise, phantsi kwesigwebo sobuxoki, ukuba benze njalo. I-Buzzfeed ikwachaze ukuba iipesenti ezingama-83 zemigaqo-nkqubo ezithengiswe yiZenefits kwelinye ilizwe, eWashington, ziphethwe Abarhwebi abangenazo iimpepha mvume .
UZenefits ulahle umsunguli wakhe we-shlumpy kunye ne-CEO uParker Conrad, kodwa ngumbuzo ovulekileyo ukuba kuya kuba nzima kangakanani na ukutyhila izivumelwano ezithengiswa ngabarhwebi abangenazo iimpepha-mvume okanye abaqeqeshiweyo ngendlela engafanelekanga. Ukukhula kweemeteorali zenkampani-kwiinyanga ezintandathu phambi kwezi zityhilelo, uZenefits wayenayo kuqokelelwe i-500 yezigidi zeedola , eyathi yanika inkampani uqikelelo lwama- $ 4.5 ezigidigidi-yayitsale amehlo abatyali begolide abatyunjiweyo kubandakanya u-Andreessen Horowitz, Ashton Kutcher's Sound Ventures kunye neKhosla Ventures.
Aba ngabatyali mali abakrelekrele kakhulu begalela imali kwiinkampani ezingavavanywanga, ezingenamava ngombono wokuba i-Intanethi iyakuvumela inkampani enoburharha, enamandla ukuba itshintshe ngokusisiseko indlela ehanjiswa ngayo imveliso. Kungenxa yoko le nto iNetflix inentengiso yentengiso ye- $ 36 yezigidigidi kwaye iBlockbuster ngokuqinisekileyo ayisekho.
Umphathi womoya wabucala ocele ukungachazwa uxelele uMbonisi ukuba uthelekiso no-Uber alulungelanga ncam. I-FAA kunye ne-DOT zinzima kakhulu kunekhomishini yeteksi yale okanye kweso sixeko. Bonke abantu abadlala kweli hlabathi bayazi kakhulu i-FAA kunye ne-DOT. Ubalise umzekelo wabalawuli kutshanje besaphula umthetho. Abantu abaneenqwelo moya kwiCandelo 91 baqala inkonzo enje ngeLyft-abantu babenika abantu abakhwele. Babebhengeza ngayo. Kwaye i-FAA ivale yonke into. Icandelo le-135 kunye ne-380 lilapho ukukhusela abantu kwaye xa abantu bephuma emgceni kwishishini lethu akufani ne-Airbnb ne-Uber, apho banokugaya nje abalawuli ngaphandle.
Ukusuka kwindawo yokujonga imali, akukacaci ukuba into eyenzelwe ukubukela imovie yasekhaya iya kusebenza kumashishini alawulwa kakhulu, ngakumbi lawo apho imigaqo ikhusela ubomi. Ukuba iNetflix iyasilela ukugcina umhlathi wama-55 kwicandelwana B12, mhlawumbi isikrini sam siba mnyama ngexesha Columbo . Kodwa ukuba i-Wheels Up iwutyeshela umgaqo ofihlwe kwincwadi enephepha lesigidi elawula ukuhamba komoya, mhlawumbi umnyango wenqwelomoya ubhabha uvulekile phakathi kwendiza. Iziteki zahlukile. 
Udumo oluphezulu lwee-CEO zeenkampani zombini ziyinxalenye yomtsalane wokujoyina i-8760. Amalungu atyikitya ikhontrakthi esayinwe ngokobuqu nguKenny Dichter no-Al Palagonia, njengoko kubonwe apha kwesi sivumelwano senziwe ngu-Braganca.TK
Umnyango ophaphazelayo ovulekileyo ayisiyiyo kuphela isiganeko esiye safunyanwa ngamaWheel Up. U-Myron Yoder, umqhubi wenqwelomoya ozimeleyo e-Fort Wayne, e-Ind., Uchaze isiganeko esenzekileyo ngelaxesha wayengumqeqeshi oyintloko wenqwelomoya kwisikolo senqwelomoya saseIndiana esibizwa ngokuba yiSweet Aviation. Umnumzana Yoder wayejikeleza inqwelomoya yethu e-FWA [e-Fort Wayne Airport] kanye ngoku xa i-Wheels Up King Air yaqhushumisa mna nomthengi wam [kunye nenqwelomoya yakhe] ngokupaka nokwenza i-injini yokujonga ijonge ngqo kude kuthi. Iingxondorha kunye nesanti zisibethe kabuhlungu kakhulu. I-ramp inkulu kwaye babenazo zonke iintlobo zezinto ezintle zokupaka ngaphambi kweeteksi. Wowu. Kunqabile ukuba ndibone izigqibo ezimbi ngoluhlobo.
Umnumzana Yoder uxelele uMqwalaseli ukuba ayingomba we Wheels Up owaphula nayiphi na imithetho okanye imigaqo, ngakumbi njengokuphula umthetho olandelwayo. Abaxhasi bafana nabalandeli abakhulu. Kufuneka bavuthele umoya emva kwenqwelomoya ukuze bakwazi ukuqhubela inqwelo moya phambili. Aba bantu bamise ukuze amatye kunye nomoya nayo yonke into yavuthelwa kuthi. Akukho ncwadana ithi benze into engalunganga, ibingabo kuphela abangacingi ngendlela ezibachaphazela ngayo ezinye iinqwelomoya.
Ngokwenxalenye yayo, i-Wheels Up inyanzelisa ukuba ibeka ipremiyamu ephezulu kukhuseleko. Umnumzana Dichter uxelele uMqwalaseli, ukuba uKhuseleko yinto yethu engu-1. Umntu wokuqala esiqeshileyo yayingumlawuli wezokhuseleko kwi-Netjets uDave Hewitt, osebenza njengosihlalo we-Air Charter Safety Foundation kwaye yena umqhubi onamava .
Nangona urhulumente ebonisa indima yakhe yokulawula, isibheno sokwenza lula kunye nendlela yokuphila ayinakulunga. Izinto zommeli wethu azikho nje malunga neentengiso okanye amabala eTV. Besinomsitho wommeli eSan Francisco apho besinoBobby Weir wesikhumbuzo seminyaka engama-50 seSuper Bowl kunye nesikhumbuzo seminyaka engama-50 sabaBulekileyo baFile kwaye wenza iingoma ezintandathu ezazisetelwe amalungu ethu. Inye into malunga nabo bonke aba bantu kukuba ixesha yinto abangakwaziyo ukuyithenga. Ukuba unokufumana abantu ukusuka ku-A ukuya ku-B ukuya ku-C ngemini kwaye ube yinto eluncedo kubo, kulapho i-Wheels Up ifuna ukuba khona.
Ngeli xesha, uMnu. Palagonia usengumsomi ongenazintsholongwane. Undixelele, esebenzisa laa mxube wezwi lomtsalane kunye nesoyikiso esenze u-Dom Pagnotti ukuba abe yinkwenkwezi yomdlalo wevidiyo, ukuba uyayithanda indlela eli nqaku eliphuma ngayo unamatikiti amabini kwi-premiere elandelayo ye-Spike Lee kum.
