Kutheni iAmazon Prime Video ivakalelwa ngathi ikhona kumzi mveliso ohluke ngokupheleleyo kuneNetflix kunye neDisney +.U-Annie Leibowitz / iAmazon I-Prime Prime yaseAmazon iyaqhayisa Izigidi ezili-150 Ababhalisi behlabathi kunye noqikelelo 50 yezigidi eMelika kuphela. Iividiyo zePrimehouse zinezinto zokuqala ezinje ngamabhaso-othandekayo UNksk Maisel oMangalisayo kwaye uthotho lweflegi ephambili Amakwenkwe. Abo bakwizikhundla eziphezulu babandakanya i-1 yezigidigidi zeedola INkosi yeeRingi Uthotho lweTV kunye nokulungelelaniswa kweyona nto ithengiswa kakhulu Ivili leXesha iinoveli. Intloko yesitudiyo saseAmazon uJennifer Salke une-hefty $ 8.5 yezigidigidi yohlahlo-lwabiwo mali analo asayine ukusayina Uluhlu lokudibanisa italente njengoDonald Glover, Jordan Peele, uPebeebe Waller-Bridge kunye noMichael B. Jordan kwizivumelwano ngokubanzi.
Ukanti iAmazon Prime Video ayifane ikhankanywe kwimimoya efanayo neNetflix kunye neDisney + xa kusenziwa ividiyo esasazayo kubukhosi obuphezulu. Kutheni kunjalo?
Into ebalulekileyo ekufuneka uyikhumbule malunga neVidiyo eNkulumbuso yeAmazon kukuba yinkokeli yelahleko.
Yintoni le icwangcisa iAmazon Prime Video ihluke?
Ewe, iVidiyo yeAmazon yeNkulumbuso kunqabile ukuba ibonakalise iimetric eziphambili zokubukela ezinokuthi zibe semthethweni kwiminikelo yazo ethandwayo emehlweni abaphulaphuli. Imilinganiselo yokulinganisa kunye nohlaziyo oluchanekileyo lokukhula komrhumo kubalulekile kuluntu ngokubanzi njengoko inika umkhombandlela malunga nokuba ubukele ntoni kwaye uyibukele phi ukuba sifuna ukuba yinxalenye yencoko epholileyo yamanzi. Kungenxa yoko le nto iidatha zeNielsen kunye neebhokisi zeofisi ziye zafunwa ngokwembali. Ngapha koko, iAmazon Prime Video ihlala ihamba iinyanga phakathi kokukhutshwa kuthotho olukhulu ngaphandle ukuchitha ngaphezulu kwiintengiso zedijithali zase-US kuneNetflix ngo-2020.
Ngokubanzi, iVidiyo yeNkulumbuso isebenza ngokungafaniyo neDisney, iNetflix, okanye nayiphi na inkonzo encinci yokusasaza. Rhoqo, kubonakala ngathi kuyakhuphisana kwicandelo elahlukileyo ngokupheleleyo ngokusekwe kwizigqibo zalo zobuchule.
Ke iyintoni injongo yayo yeshishini?
U-Andrew Rosen, owayesakuba ngumsasazi weendaba e-Viacom kunye nomsunguli wencwadana yeendaba IPARQOR , Ukulandela umkhondo kwishishini leAmazon Prime kunye nezixhobo zomlilo ukuze ufumane iimpendulo. Ubethelela iAmazon Prime njengelayibrari yevidiyo yasimahla ebandakanyiweyo kubulungu beNkulumbuso enceda ukuqhuba ukuthengisa ubulungu kunye nengeniso ephindaphindayo yenyanga ngelixa izixhobo zoMlilo zinceda ukubonelela ngesindululo sexabiso esikhethekileyo esivela kwiRoku okanye kuGoogle ngokubandakanya imiboniso bhanyabhanya kunye nemiboniso.
IAmazon, ngokungafaniyo neNetflix, ubukhulu becala ayinomdla ekuphumeleleni * kwiimfazwe zokusasaza.
Kodwa hayi uziva yanele kuba iAmazon yibhokisi emnyama kuzo zombini-ziyonwabile ukukhupha ukuthengiswa kwezixhobo zoMlilo ngaphandle kokukhankanya iinombolo zokusetyenziswa kwe-Prime Video yoqobo, uxelele uMbonisi. Ke ngenxa yokuba bengafihli nto malunga neshishini labo, andicingi ukuba bajolise kukhuphiswano. Ndicinga ukuba bazama ukuba yeyona nkonzo ibalaseleyo enokunikezelwa kubathengi beAmazon Prime.
Wongeze wathi: Andithengiswanga ekufuneka ibengaphezulu koko bakunika ngoku.
Ngamanye amagama, iAmazon, ngokungafaniyo neNetflix, ubukhulu becala ayinomdla kuyo ukuphumelela iimfazwe zokusasaza njengoko kungqinwa ngokuyinxalenye yi-Prime Video's engaguqukiyo yomsebenzisi, ethe yafumana ukugxekwa kubabhalisi kangangeminyaka (ngokufanelekileyo oko kuba yiSistine Chapel yokudideka kwiscreen). Ukanti uhlahlo-lwabiwo mali lomxholo wenkonzo, yesibini emva kweNetflix kwicandelo le-SVOD, kunye nokutyhala kwayo kwamalungelo abizayo eNFL TV abonisa ukuba iNkulumbuso yeVidiyo iseyinto ephambili kwiAmazon. Yindlela ephikisanayo kakhulu kubabukeli bangaphandle.
Into ebalulekileyo ekufuneka uyikhumbule malunga neVidiyo eNkulumbuso yeAmazon kukuba yinkokeli yelahleko, uDavid Offenberg, uNjingalwazi onxulumene neMali yoKonwabisa kwiKholeji ye-LMU yoLawulo lwezoShishino, uxelele uMbonisi. Ayisiyo ibhloko yokwakha abazama ukwenza imali kuyo, njengoko, njengoko uJeff Bezos watshoyo, 'ukuthengisa iikawusi.' Abayidingi ukuba ibeyeyona nto ibalulekileyo kwicebo labo.
Oku kuthetha ntoni ngaphakathi komxholo wokushishina?
Njengoko besitshilo, iAmazon ayinomdla ekuphumeleleni iimfazwe zokusasaza. Kodwa okwahlukileyo kwisitatimende semishini ye-Prime Video kukuba ayihlukanga kangako kubasasazi abaphikisanayo xa kuvavanywa kufutshane. IAmazon isebenzisa iPrime Video ukuvelisa ngakumbi ukuthengisa kwi-Intanethi; I-Apple isebenzisa i-Apple TV + ukuthengisa ii-iPhones ezingakumbi; IWarnerMedia isebenzisa i-HBO Max ukuthengisa ngeenkonzo zefowuni ze-AT & T; I-NBCUniversal isebenzisa uPeacock ukuthengisa inkonzo ye-Broadband. Zonke zixabiso kwaye zifakwe njengeenkokeli zelahleko kwaye zonke ziyakhuphisana kwiimarike ezahlukeneyo, uOffenberg uyabona. Endaweni yokulwa ngokuthe ngqo phakathi kweenkonzo ze-SVOD, imeko yahlulwe yaba yimizila emincinci, eyahlukileyo yokhuphiswano. Kuyadinisa ukugcina kunye.
Ngu-50/50 ukuba iAmazon yaphulwe kwiminyaka eli-10 ezayo.
IAmazon inezinto ezimbalwa ezifihliweyo ezizahlulahlula kwizityalo ezixineneyo zemisinga, amanqaku e-Offenberg. Oku kubandakanya iinzame ezenzelwe wena kwiqonga elenza yonke imimandla ye-Intanethi yeAmazon ngokuchasene nomsebenzi weVidiyo yeNkulumbuso. Ikwabandakanya iiNkonzo zeWebhu zeAmazon (i-AWS), engumqolo weNetflix, iDisney + kunye nayo yonke inkonzo ye-SVOD. Xa ufikelela kwiiwebhsayithi zokusasaza, uskrole kukhetho lwethala leencwadi, kude kube ngumzuzu ucofa ukudlala yonke into oyenzayo ikwi-AWS, evelisa iibhiliyoni zeedola kwiAmazon. Ukucwina ukhuphiswano ngaphandle kobukho ayisiyonyani enenzuzo yeAmazon.
Liyintoni ikamva leVidiyo eNkulu yeAmazon?
Kodwa nkqu neenzuzo ezicacileyo nezifihlakeleyo zeAmazon azinakukhusela kwiSebe lezoBulungisa. Urhulumente wase-US kunye noorhulumente kwihlabathi liphela lixhalabile ngamandla odwa eAmazon . Ukuba iAmazon inokuqhekeka ibe ziinkampani ezincinci ezincinci, bekuya kuba nzima ukubona ukuba iPrime Video ingaqhubeka kanjani ukubakho kuphazamiso.
Ndingathi yi50 / 50 ukuba iAmazon yaphulwe kwiminyaka eli-10 ezayo, utshilo u-Offenberg. Ngokucacileyo ligunya lokulawula wedwa kwimakethi ethile kwaye luxanduva lukarhulumente ukwahlulahlula iimonopoli. I-EU inobundlongondlongo kune-US malunga noku. Ekugqibeleni, bazama ukubetha ibhalansi phakathi kokuqhekeka koosodolophu kunye nokuzivumela ukuba ziqhubeke ngelixa zisenakho ukwenza izinto ezintsha, nto leyo edala ixabiso kuqoqosho. Ngexesha elithile, ibhalansi iya kunika kwaye amandla e-Amazon okwenza izinto ezintsha akasayi kuba saxabiseka ngaphezu kwesoyikiso solawulo lwayo.
Ukuba iAmazon Prime Video iyekile ukubakho, ilayibrari yayo inokuthi ifike kwimarike evulekileyo, elingana neLeBron James ye-NBA kunye noKevin Durant we-NBA bangena kwiarhente yasimahla ngaxeshanye. Ukuba ilayibrari yokunqongophala kukaQuibi yatsala umdla omkhulu, ekugqibeleni yafunyanwa nguRoku, umntu unokucinga ngomdyarho weereyithi ukubanga izihloko eziphambili zeAmazon.
IAmazon inengqokelela yemixholo emikhulu yazo zonke iinkonzo ze-SVOD ngenxa yezihloko ezinelayisensi, ke ezi zinto ziya kwabiwa njani ngokuxhomekeke kubude beekhontrakthi zelayisensi ziya kuba zinomdla kakhulu. Kodwa phakathi kweetayitile zangaphandle ezahlala phantsi kwesivumelwano kwaye ziya kufuna ukuphazanyiswa ngakumbi kwaye uluhlu olunokubaluleka lweAmazon lwemvelaphi, inokuba yeyona nto iphikisayo kwimbali yokondla.
Umboniso bhanyabhanya luhlalutyo lwesitulo kwizicwangciso zeHollywood zokukhutshwa kwezinto ezinkulu.
