Eyona Indlela Yokuphila Kutheni uRachel McMahon eyi-Quiz yokutya eyi-Genius BuzzFeed engafanelekanga

Kutheni uRachel McMahon eyi-Quiz yokutya eyi-Genius BuzzFeed engafanelekanga

Yeyiphi Imovie Ukubona?
 
Umsebenzi usebenza kwilaptop kwikomkhulu leBuzzFeed kwisiXeko saseNew York.Ifoto nguDrew Angerer / Getty Izithombe



Uthuli oluvela kwinkampani ye-BuzzFeed kwihlabathi liphela ukudendwa ngekhe hlala ngalo naliphi na ixesha kungekudala, kwaye umzi-mveliso obuyela umva ngokubanzi ubalulekile. Phantse ama-200 eentatheli kunye nabayili bedijithali baphulukene nemisebenzi yabo kule mpelaveki iphelileyo, kwaye uninzi lwabaxhasi lushiyekile ukuba bacamngce ngendima yabo kumbutho obonakala ngathi ukhetha ukulandela inzuzo kunengqesho ezinzileyo yabasebenzi bayo.

Omnye wabo banegalelo nguRachel McMahon, oneminyaka eli-19 ubudala kwi-Grand Valley State University eMichigan ophakamileyo kwezonxibelelwano kwaye ubhala imibuzo yoqobo kwiforum yoLuntu ye-BuzzFeed ngexesha lakhe lokuphumla. Amawaka amavolontiya afaka isandla kuLuntu lweBuzzFeed ngenxa yoku, kodwa uMcMahon yinto engathandekiyo kuba imibuzo ayibhalayo ihlala ihlanganisa amakhulu amawaka eembono ezizodwa, ivelisa ingeniso ebonakalayo yeBuzzFeed.

Rhuma kwiNcwadana yeNdlela yokuBukela yaBabukeli

Kwi udliwanondlebe nge Inew York Iphephancwadi, uMcMahon, ongabhatalwanga ngomsebenzi wakhe, ubonakalise umkhwa wakhe wokubhala imibuzo njengezinto zokuzonwabisa. Nangona kunjalo, uvumile ukuba malunga nama-692 emibuzo ayenzileyo yesiza ahlala etsala inani elinomtsalane lwee-hits ezizodwa, ezilandelelwa nge-dashboard yakhe ye-BuzzFeed.

Nantsi enye nge-578,000. Inye enama-428,000; Ama-499,000; I-534,000, watsho uMcMahon. Indawo yabulela uMcMahon ngomsebenzi wakhe ngokumthumelela iphakheji yesmag yasimahla ebandakanya iimpahla kunye nemagi yekofu, kodwa kwaphela. Andizange ndiyazi ukuba inkulu into, utshilo uMcMahon.

UMcMahon uxhonywe ngaphambili kwindawo yokulahla ngenxa yokuba wayebhekiswa ngokukodwa kwi iposti yebhlog ipapashwe ngoMvulo nguMateyu Perpetua, BuzzFeed's kutsha nje ibekelwe phandle umlawuli wemibuzo.

U-Perpetua wabhala ukuba ekubeni isixa esikhulu semibuzo yesiza esivela kumxholo oveliswe ngumtsalane, yayisengqiqweni imali kwi-BuzzFeed ukusika abasebenzi ababebhatalwa kwaye bekhetha ukupakisha indawo ngaphandle kwemisebenzi yasimahla njengoRachel. Kwakhona wathi uMcMahon ungowesibini umqhubi wezithuthi eziphezulu kwi-BuzzFeed's quizzes.

Ayiphelelanga nje ekunciphiseni i-BuzzFeed ukunika uMcMahon imbuyekezo, kodwa nasemva kokuba ubuchule bakhe bokubhala imibuzo bucacile, abaveleli bokuhlela baqinisekisa ukuba ugcina umxholo wakhe wokugaya.

Eyona nto yandincedayo xa ndongezwa kwiphepha leBuzzFeed loluntu kuFacebook ngabasebenzi beBuzzFeed, utshilo uMcMahon Inew York. Basinika imingeni. Njengokuba yayikufuphi iKrisimesi, babeya kuba ngathi, ‘Owu ngumceli mngeni weKrisimesi, yenza imibuzo emininzi enxulumene neKrisimesi kwaye uyithumele apha kwaye siza kuyazisa.’ Abasebenzi bandincedile bandinika izimvo zemibuzo. Kwakusoloko kubonakala kum ukuba bafuna ukuba ndenze imibuzo, kodwa ngoku ndifumana iimpendulo kuTwitter apho abantu bathi kufanele ukuba ndiye ndabona ukuba ndithatha le misebenzi yabantu.

Ewe, uMcMahon akanaxanduva lokudendwa kwabantu abaninzi. Wayengenalo nofifi lokuba ubuchule abubonisayo sisakhono esithengisa kakhulu. Kubonakala ngathi kuba ibingazukuphazamisa imali kwi-BuzzFeed, akukho namnye umntu owakhe wamazisa ngokuchanekileyo ukuba italente yakhe ixabiseke kangakanani.

Ukubalula kwelo talente kufanelekile ukuba kuhlolwe ngokweenkcukacha. Imibuzo ye-Intanethi ngoku ikuyo yonke indawo kangangokuba ifomathi inokufakwa ngokusisigxina kwingqondo yethu. Unxibelelwano oluyindalo phakathi kwexesha lakho olithandayo kunye neDisney Princess oyiyo zombini ungumthombo wolonwabo ongenakuphikwa. Njengokuvumisa ngeenkwenkwezi, imibuzo yakhiwe ukuze ikuxelele into enomdla ngawe; bondla i-ego yakho ngeedosi ezincinci, ezingenabungozi.

McMahon's imibuzo baneentliziyo ezilula, abanolwazi ngokwenkcubeko kwaye abafutshane ngokuthandekayo, kodwa eyona nto intsha ayenzileyo yeyokuba wakha imibuzo ethi, ngaphambili, yazise umfundi ukuba ukhetho abalwenzileyo ngexesha Imibuzo ayinakuba nefuthe elicacileyo kwisiphumo semibuzo. Ngamanye amagama, imibuzo yakhe yaphula udonga lwesine kwaye yavumela abaphulaphuli bangena kwihlaya. Zizifo zentsholongwane.

Umzekelo, Njengo okanye Dlula kwezi Pop-Tart Flavour kwaye Siza Guess Ubume bakho Relationship yinto emangalisayo yeSEO. Ikwayimibuzo eyaziwayo kakhulu kaMcMahon, ene-851,000 yokubetha kunye nokubala.

Kutheni isebenza? Njengomfundi, unomdla kumxholo ophambili kuba uxelelwa ngoko nangoko ukuba konke okufuneka ukwenze kukucofa u-Ewe okanye u-Hayi iqhosha ukuze udlule kwimibuzo, inkqubo ekhawulezayo nelula kunokuphithanisa nemibuzo ekhethiweyo. Isibheno sokutya sicacile: Ngubani ongayithandiyo iPop-Tarts? Kodwa imigaqo yokukhangela ecofa kakhulu ikho nayo, kubandakanya ubume bobudlelwane bamabinzana, isazisi esenziwa sithandwa nguFacebook njengendlela yokuba abasebenzisi basasaze ukuba bayathandana okanye hayi.

Le yigolide ye-intanethi enenzuzo, eyilwe yaza yenziwa yindalo yedijithali. Kodwa endaweni yokunika uMcMahon uqeqesho okanye umsebenzi okanye umcebisi ukumnceda ukuba akhuthaze ubukrelekrele bakhe, iBuzzFeed yamthumela iibhotile zamanzi kunye nencwadi yokupheka .

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