Disney nxamnye IWarnerMediaUKaitlyn Flannagan woMqwalaseli Ukuqonda kunye nenyani zikhona kufutshane nokuhlala kuphela, kodwa kwiimeko ezinqabileyo zendlela enqumlayo kubonakala ngathi iyavela. Umzekelo ocacileyo wangoku yinkolelo yokuba iDisney yinyani engenakubethwa yimbumba, umbono oxhaswa ikakhulu amanani angenakuphikiswa . Kodwa oko akuthethi ukuba yintoni eza kuhlala ihleli-izikumkani ziyenyuka kwaye ziwe rhoqo rhoqo UQuentin Tarantino ubonakalisa iinyawo .
Ukusukela oko uBob Iger wabizwa njenge-CEO ye-Disney ngonyaka ka-2005, isitokhwe senkampani siye sanda ngaphezulu kwama-458%. Oku kubangelwe yinxalenye enkulu yeqhinga lokufumana ngobundlongondlongo lika-Iger elizise uPstrong oPhilayo, uMarvel Entertainment, uLucasfilm kunye ne21st Century Fox phantsi kwesambulela seDisney. Isiphumo? Isitudiyo ngoku sigqitha ngokulula kwabo sikhuphisana nabo kwiofisi yebhokisi, kwaye iMouse House ibekwe njengesoyikiso esiyingozi sokusasaza. Ukukhala kokusebenza kwabantu bodwa kunye nokufuna ukutshabalalisa amaqhinga kubabamba imilebe abagxeki njengoko amanye amashishini esokola ukuqhubeka.
Ngubani oza kufaka endaweni ye-CEO ye-Disney uBob Iger-Kwaye iya kutsalwa njani?
Kodwa kubo bonke abadlali beDisney abaza kuba ngumceli mngeni, i-AT & T ephantsi kweWarnerMedia yeyona nto inezixhobo ezifanelekileyo zokuvela njengomntu olwa ngokusemthethweni (sukuyithatha buqu, INetflix ), nangona kungasayi kuba lula ukusongela uBukumkani boMlingo.
Amandla e-AT & T kweli dabi kukungena kwamakhasimende abo abalulekileyo kunye namandla abo okuthengisa iinkonzo ezingenazingcingo, njl njl, njengephakheji phakathi 'komxholo omkhulu' kunye nesiseko sabathengi, u-Al DiGuido, umongameli kunye negosa eliyintloko kwingeniso ye-Arhente yeNyakatho ye-6. , uxelele uMqwalaseli, ebhengeza i-AT & T's I-150 yezigidi kunye nabathengi abakhoyo. Ubungqina bukupudding. Siva okuninzi 'okunokubakho' kwiWarner / AT & T-imeko yemithombo yeendaba igcwele imibutho ebinamandla amakhulu okuphumelela kwaye nangalo naliphi na inani lezizathu ezingakhange lizise kweli thuba. Izinto zokubala zeDisney ngokuba ngabathengisi abakhulu kunye nokuhambisa ngaphezulu kwizithembiso zabo. Ngenxa yoko, banomlenze phezulu kweli dabi.
Ukutshatisa isifuba semfazwe seDisney sepropathi, iWarnerMedia iya kudinga ukuxhomekeka kwindalo yayo ethandekayo kunye nokuguquguquka, uninzi lwayo esele lukhona endlwini.
Ngenxa yoluhlu lomxholo abanayo kunye nobudala bomxholo wabo (ibuyela umva ngeendlela), banokuba nesibheno ngokubanzi esinokutsala isiseko se fan fan kwaye hayi nje iseti esekwe kuhlobo, uPatrick Millsaps, umvelisi wefilimu kunye nomsunguli / umphathi weqonga lezolonwabo uLondonderry, uxelele uMbonisi.
Emva kokusokola ukwenza indawo ezinzileyo ekwabelwana ngayo nge-cinematic enokuthi ikhuphisane rhoqo ne-MCU, iWB ngobukrelekrele ibuyisela iiFilimu zeDC kwiinzame ezizimeleyo. Eda ucacise kutheni oku kuyimpazamo (ethe yafumana i-822 yezigidi zeedola kwihlabathi liphela) kwaye U-Aquaman ($ 1.1 yezigidigidi) ziitemplate zika-Okthobha Joker kulindeleke ukuba liqalise icandelo elitsha leemifanekiso bhanyabhanya ezihlekisayo ezinqunyulweyo. Izilwanyana eziMangalisayo: Izenzo zolwaphulo-mthetho zaseGrindelwald inokuba iced uJK Ihlabathi likaRowling's Wizarding okomzuzwana, kodwa ipropathi ihlala ixabiseke kakhulu. Uhlengahlengiso lwexesha elizayo lwe- Uqalekisiwe umntwana edibanisa eyokuqala uharry Potter i-cast yeyona nto ibheja i-1 yezigidigidi ngokubheja ukuba ikhe yenziwa.
KaJames Wan Ukonwaba uthotho eyoyikekayo uyaqhubeka nokwanda kunye sequels kunye spinoffs-kwaye akukho ukudinwa ebonakalayo. KaJuni Ufika uAnabelle Ekhaya , ifilimu yesithandathu kulandelelwano, gross ngaphezulu kwe-220 yezigidi zeedola kwihlabathi liphela. It , okwangoku, ihlala iyeyona bhanyabhanya yoyikisayo iphezulu ngalo lonke ixesha, kwaye ukulandelelana kukaSeptemba kumi ithuba elihle lokuphosa eyokuqala. Kwaye, emva kweminyaka yamarhe, i-WB ekugqibeleni iluhlaza yalayitha enye IMatrix imuvi . I-franchise yemultimedia ifumene ngaphezulu kwe- $ 3 yezigidigidi ngaphezulu kobomi bayo, kubandakanya i-1.5 yezigidigidi kwiofisi yebhokisi yehlabathi.
Nangona i-WB ingakhange ivelise i-top 10 ye-grosser yasekhaya kunyaka ophelileyo de U-Aquaman Ukuqubha waya kwimidlalo yeqonga ngoDisemba, yahlala yomelele phakathi kwezona ndawo zintathu ziphezulu zokufumana umvuzo. Njani? Ngokuphelisa uthotho lwee-singles ezinomtsalane kunye nokuphindaphindeka okwahlula iintlobo kunye neethagethi zedemokhrasi. Akukho nto ingako yokudlula phakathi Ama-Asiya aTyebileyo , Kuzalwa inkwenkwezi , Inkqubo yeMeg , Ulwandle lwesi-8 kwaye Ulungele umdlali omnye ngaphandle kwentengiso eqinileyo yetikiti.
Ngaphandle kwebhokisi yeofisi, i-WB ihlala iyindawo ekhuselekileyo yezinto eziqhutywa ziifilimu. Ukususela ngo-1990 ukuya ku-2019, i-studio isasaze iifilimu ezi-4 ezihamba phambili eziphumeleleyo, okwesibini emva kwe-Universal kuphela kweso sithuba. Isitudiyo siqhayise okungenani umtyunjwa ogqwesileyo woMfanekiso minyaka le kule minyaka ilishumi ingaphandle kuka-2016, kwaye ubunzulu beentlobo ezahlukeneyo kufuneka bukhonze iWarner Bros. ukuya phambili. Abaphulaphuli bafuna ukhetho.
I-WB inamalungelo kwi-90% yethala leencwadi le-RKO— Ummi Kane , UFred Astaire, njl., Utshilo uMillsaps. Kukho ubuntwana obudityanisiweyo bokudibanisa. Emva koko, banayo i-DC; lelo qela lakho lamaqhawe. Banobubanzi obunjalo bomxholo ongenakufakwa kwibhakethi elifana neMarvel okanye i-Star Wars. Oko kubanika isiseko sabaphulaphuli ngokubanzi, kwaye nabantu abaninzi onokufikelela kubo, ngakumbi imali oza kuyenza.
Ngelishwa kwi-HBO, ukuhanjiswa okungaphezulu kuye kwanyusa indawo yentengiso kunye nokugcina imeko ngokuhamba ngononophelo lomgangatho ayisosisicwangciso esisebenzayo. Ngaphantsi kwentloko yeWarnerMedia uJohn Stankey, i-HBO izama ukutshintsha ngamaxesha. Oko kubandakanya ukukhupha uhlahlo-lwabiwo mali lomxholo wenethiwekhi yekhebula nge- $ 500 yezigidi kunye nokwandisa inkqubo yoqobo ngama-50%. Ngokwesiko, i-HBO ityale i-50% yohlahlo-lwabiwo mali lomxholo, eqikelelwa ukuba iphakathi kwe- $ 1.5 yezigidigidi kunye ne- $ 2.5 yezigidigidi, kwimvelaphi kule minyaka idlulileyo. Uluhlu oluninzi lwezinto zokuqala luya kunceda ukunqanda i-churn kunye noncedo lwe-WarnerMedia yokubhalisela ividiyo-kwiimfuno ezifuna ukufakwa okubalulekileyo komxholo ukuze kugcinwe.
Sinokubona oko kutyhala kuqala ukuzibonakalisa elundini. Ekuvukeni kwe Imidlalo yeethrone 'Ukuqukumbela, iHBO inayo uthotho lweebhajethi ezinkulu ukwazisa kungekudala. Kububulumko ukungayiphunguli eyona nethiwekhi yemiboniso kamabonwakude kule minyaka ingama-30 idlulileyo.
I-HBO Max
IWarnerMedia izimisele ukunqanda ukwenza izigqibo kusondelelene ngokusondela kwinkonzo yayo yokusasaza evela kwindawo yokujonga ngokubanzi ethe tyaba ngaphaya kwethala leencwadi leWarner.
Ukuba asihambelani noko kufunwa ngumthengi, asizukubaluleka kwaye singasasebenzi, uPeter Roth, intloko yeWarner Bros. Television, utshilo ngoJuni. Kodwa ukuba kukho into enye endiyoyikayo ngekamva, kukonyuka ukunganyaniseki kunye nokudityaniswa nkqo. Izitudiyo ziya kuxhomekeka ngokukodwa kwintlawulo yangaphakathi endlwini, kwaye ndiyayiphikisa loo nto. I-homogenization ayinakulunga kumthengi. Injongo yethu kukuba ngumboneleli womxholo wenkonzo entsha ngelixa sigcina inkululeko yethu. Sinothotho kwinethiwekhi ezingama-26 ezahlukeneyo kwaye sizimisele ukuyigcina injalo.
Sike sabuza umbuzo malunga nokukhutshwa kwangoko kunye nenqaku lamaxabiso amahle (i-16 ukuya kwi-17 yeedola ngenyanga) kwi-HBO Max kwaye savavanya imiceli mngeni enokubangelwa zezi zinto. Kwaye imibuzo efanayo isebenza ezingqondweni zababukeli kulo lonke ushishino.
Ukuze ube nethuba lokuphumelela ekusasazeni, iWarnerMedia kufuneka ibe yenye yezona zine ziphambili ezimiyo emngxunyeni we-gladiator, u-Eric Schiffer, umtyali mali wezobuchwephesha kunye ne-CEO yequmrhu labucala laseLos Angeles elizimeleyo le-Patriarch Organisation, uxelele uMbonisi. Ukwenza oko, isicwangciso seWarnerMedia kufuneka sibekwe amaxabiso ngakumbi ngobulumko (okwahlukileyo okuqhutywa ziintengiso kuxhaswe ngemali kunokwenzeka) ukukhetha ababhalisile be-HBO abazizigidi ezingama-40 ngokuhambelana neNetflix kunye neAmazon.
Kodwa ukuba umxholo uyinkosi ngokwenyani, njengoko eli xesha lempumelelo eqhutywa yi-IP ingacebisa, kunokuba i-HBO Max ifikelele kwiitayitile eziyimfuneko ukuze ekugqibeleni umhlaba ube kufutshane neenjongo zawo ezichaziweyo. Iqonga liza kutsala umxholo (wokuphefumla nzulu): HBO, TNT, TBS, truTV, Ukuqubha kwaBantu abadala, iBoomerang, i-CNN, iCarton Network, i-CW, iCrunchyroll, DC Ukuzonwabisa, iLooney Tunes, iNew Line Cinema, iRooster Teeth, iTurner Classic kunye neWarner Bros. Umxholo wethala leencwadi owongezelelweyo ubandakanya isivumelwano sexesha elide neBBC Studios ebandakanya onke amaxesha onyaka ali-11 Ugqirha Ngubani imvuselelo, Idris Elba’s ULuther kunye nohlobo lwaseBritane lwe IOfisi . Usihlalo we-AT & T kunye ne-CEO uRandall Stephenson unayo wagcina umnyango uvulekile ngenkqubo edlalwa ngqo- intsalela yethemba Uqeshwe ngumabonakude omdaka-kwiTurner Sports.
Inkqubo yelifa inceda ukugcina abathengi, kodwa umxholo wokuqala yeyona nto iqhuba ukukhula kobhaliso. Abasebenzisi be-HBO Max abayi kufuna ukhetho olukhethekileyo; Inkampani yemveliso ka-Reese Witherspoon Hello Hello Sunshine kunye nomvelisi we-uber uGreg Berlanti bobabini batyikitye isivumelwano sefilimu ne-HBO Max. Imvelaphi iquka ukubakho okubonakalayo okunokubangela ukubhengeza okubanzi okunje Iindunduma: Ubusisi kwaye Isitishi ezilishumi elinanye . Kwakhona, iintlobo ngeentlobo kunye neenkcukacha zabantu ezimahluke mpela kwi-PG ukuya kwi-PG-13 kugxilwe kwindawo yeDisney + kunye nobutyebi bomxholo obunokuthi ekugqibeleni ugqwese inkxalabo yeendleko ezingqondweni zabathengi.
Kodwa ukuze bafumane ukubambeka ngokunyanisekileyo, bafuna ubuchule obuninzi obungaphelelanga nje ekwakheni ngeendlela ze-Warner kunye ne-HBO asethi, kodwa baphume kunye nomgangatho wokuqala wentente enkulu, utshilo uSchiffer. Oku kwenza abathengi babambeke ngaphezulu kwelayibrari yabo ye-mega-trove. Ekugqibeleni, ndilindele ukuba eyona nto iphambili kukhuphiswano lokuyila umxholo omtsha ukubetha iNetflix iyonke kwinkqubo esemgangathweni yokuqala kwaye ibavumele ukuba babe zezinye zezinto ezine ezimileyo.
ukugaywa kwamashishini ngokubanzi ye-arhente yasimahla yokubhala umbhali-umlawuli-umvelisi uJJ. Abrams, iWarnerMedia iphumelele usuku ngesivumelwano se- $ 500 yezigidi. Esi sivumelwano kulindeleke ukuba sibandakanye umboniso bhanyabhanya, umabonwakude, umxholo wedijithali, umculo, imidlalo, iimveliso zabathengi kunye nomtsalane wepaki yomxholo, okwenza utyalomali lwesiqingatha sezigidigidi ku-Abrams nakwisitudiyo sakhe sokuvelisa iRobot esineyona nto ibanzi kunemigangatho yakho isivumelwano.
Njengomlawuli, iifilimu ezintlanu zika-Abrams zinexabiso elidityanisiweyo lasekhaya phantse le- $ 1.7 yezigidigidi kunye nokutsalwa kwehlabathi malunga ne-3.5 yezigidigidi zeedola. EyoMnga Ukunyuka kweSkywalker , evala eyona iphambili Idabi leenkwenkwezi I-saga yeDisney, iqinisekile ukongeza kuloo nto. I-Abrams kunye ne-Bad Robot bakwazile ngempumelelo ukuvuselela iifrboksi ezintathu ze-blockbuster- Umsebenzi ongenokwenzeka , Inkwenkwezi yetrek kwaye Idabi leenkwenkwezi . I-Bad Robot Television inoxanduva kuthotho oludumileyo olufana Izibizo , KULAHLEKILE , Umntu womdla kwaye IWestworld . Imiboniso yeTV ezayo evela kwibhanile ibandakanya iApple Ilizwi elincinci kwaye Ibali likaLisey, Kunye neeHBO's Imvumelwano kwaye Ilizwe laseLovecraft .
I-Abrams kunye ne-banner yakhe bangqineka bengabenzi be-hit, ii-brand kubo ngokwabo umanyano lwabalandeli. Lonto ixabisekile kugqatso lweengalo lwaseHollywood lomxholo omele ixabiso lokuphindaphindeka kwemali. Kukho isizathu sokuba iDisney, iNetflix kunye neApple nazo zishushu kwizithende zakhe.
Ngendlela yakhe, u-Abrams unokusebenza njengendawo ephikisayo kaWarnerMedia kuMarvel's Kevin Feige okanye kuLucasfilm kaKathleen Kennedy-umfanekiso omkhulu wokucinga onombono okhokelayo weqonga.
