UCarter Cleveland, umseki kunye ne-CEO yezobuGcisa.UbuGcisa Ngokuchanekileyo kwiminyaka elishumi eyadlulayo, umphathi wasePrinceton ogama linguCarter Cleveland waqalisa inkampani ebizwa ngokuba yiArtsy kwigumbi lakhe lokulala. Ngeyona ndlela ilula, iArtsy yiwebhusayithi eququzelela ukuthengwa nokuthengiswa kobugcisa.
Njengabanye oosomashishini abasebenza naye ekholejini, uqeqesho lukaCleveland kwizifundo zekhompyuter lubolekise ikhono lezakhono elifanelekileyo lokuqalisa inkampani ngalo naluphi na uhlobo kwiminyaka yobudijithali. Kwaye ukuthanda kwakhe ubugcisa, enkosi kwimpembelelo yosapho, ngokwendalo kwamkhokelela kumbono wokwakha into yokusebenzela abathandi bobugcisa njengaye.
Bhalisela iNcwadana yeendaba yoBugcisa
Oko uCleveland wayengazi ngelo xesha, nangona kunjalo, yayiyinyani yokuba abantu abaninzi babecinga ngcamango efanayo phambi kwakhe, bazama kwimarike kwaye bahluleka.
Ukuba bendilwenzile uphando kwaye ndafumanisa ukuba kunzima kangakanani, ngekhe ndiphume ndihambe ngaloo ndlela, uxelele uMbonisi.
Ukujonga loo mxholo, impumelelo ka-Artsy ingummangaliso. UCleveland akaphelelanga nje ekwaphuleni isiqalekiso ekungekho mntu unokuqinisekisa ubugcisa behlabathi ukuba bangene kwi-Intanethi, kodwa wakha i-Artsy kweyona ndawo inkulu yemarike yobugcisa kwi-intanethi kwihlabathi liphela kungabikho mngeni ubonakalayo.
Ukusukela oko yaqalwa ngo-2009, u-Artsy uqokelele imali eyizigidi ezili-100 zeedola kwinkxaso-mali yokuqhuba kwaye yayixabiseke kutshanje $ 275 yezigidi . (Ubugcisa bunqabile ukuphawula ngaloo nombolo.) Nangona u-Artsy engenakuthelekiswa nobukhulu kunye nefuthe loluntu ngokubanzi kwamanye amaqonga egumbi lokulala onokucinga ngalo kwangoko, njenge-Facebook okanye Reddit , ifuthe layo kushishino lobugcisa alikho ngaphantsi kwe-Facebook kunxibelelwano lwasentlalweni (okanye ngokwenene, intengiso) kunye neReddit kwindibaniselwano yeendaba.
Kwaye inendawo eninzi yokukhula. Ubungakanani bebonke beemarike zobugcisa obukhoyo bumalunga ne-67 yeebhiliyoni zeedola, utshilo uCleveland, eliqhezu nje elincinci loko kunokuba kuko ukuba ubuGcisa bunokungqineka buyindlela esebenzayo kwikamva lokuthengiselana ngobugcisa.
Kwinyanga ephelileyo, uMbonisi uxoxe noCleveland kwiofisi yaseNew York yaseArtsy malunga nendlela aqhekeze ngayo ubugcisa boluntu olunenkani nangona kukho konke ukungahambelani kwaye kutheni u-Artsy engenye yezo ziphazamisi zobuchwephesha ezinenjongo yokubulala ishishini kwaye bayenze eyabo.
Kwikholeji, uqale wafunda i-physics emva koko watshintshela kwisayensi yekhompyuter. Yintoni ekhuthaze ukuba uqale inkampani egxile kubugcisa? Oko kubonakala ngathi kukumka kwimvelaphi yakho yokufunda.
Ndandinomntwana onethamsanqa kakhulu. Utata nomama bobabini bayazithanda izinto zobugcisa. Utata wam ngumbhali wobugcisa. Ndisiwe kwiigalari kunye neemyuziyam kunye nakwizindlu zeefandesi ndisengumntwana, kwaye utata wam wayesoloko ethetha nam malunga nobugcisa kwaye endikhuthaza kum.
Kodwa ngokuya ndikhula, ndiye ndafumanisa ukuba uninzi lwabantu ubugcisa luhlobo lwehlabathi elingaphakathi apho kukho imiqobo emininzi. Ndaya esikolweni kwi-physics, kodwa ndathatha izifundo ezininzi zembali yobugcisa ecaleni. Njengoko ndandijonga i-intanethi kwiindawo endinokuphanda nzulu kuzo malunga nobugcisa ndize ndithenge imisebenzi yobugcisa egumbini lam, ndothuka ndakufumanisa ukuba kwakungekho webhusayithi inye eyayinabo bonke ubugcisa behlabathi kwindawo enye yokuba abantu bafunde ngobugcisa okanye bathenge bathengise .
Ke leyo yayiyimpembelelo yokuqala yoBugcisa. Yayiloluhlobo lwale ngcamango ingenangqondo, ewe, ndicinga ukuba akukho mntu wakha wayicinga loo nto ngaphambili.
Ngaba kuyinyani ukuba akukho mntu wakha wayicinga le ngcamango phambi kwakho?
Kwakungekho nanye indawo ebanzi eyayinabo bonke ubugcisa behlabathi kuyo. Kodwa kwavela, abantu abaninzi bazamile ukwenza oku ngaphambili. Ngenxa yokuba andivelanga kwimvelaphi yeshishini, andizange ndenze uhlalutyo lwesiko lokukhuphisana kunye nokuphononongwa komhlaba. Ndicinga nje ukuba oku kuya kuba mnandi kwaye kuyindlela entle yokudibanisa ukuthanda kwam ubugcisa kunye nochulumanco lwam lwealgorithms kunye neengcebiso, ke ndavele ndalijuba.
Kodwa enkosi thixo ndiyithathile le ndlela, kuba ukuba bendilwenzile uphando kwaye ndafumanisa ukuba kunzima kangakanani, ngekhe ndiye ngehla ngaloo ndlela.
Iyamangalisa. Yintoni enzima malunga neli shishini, emva koko? Kutheni le nto bonke abo bebekhe bazama lo mbono besilele? Isizathu sokuba kwakungekho mntu wakha wakwenza ngempumelelo oku ngaphambili kukuba akukho mntu wakwaziyo ukwenza ubugcisa behlabathi buze kwi-intanethi.
Ukufumana abaxhasi bokuqala yayiyeyona nto inzima. Kufana nala mazwi kaWoody Allen, ngekhe ndijoyine iklabhu eya kuvumela umntu onje ngam ukuba abe lilungu. Ukuba umntu uthi, Hee, joyina iklabhu epholileyo! Unokuthi, Ewe, yintoni eyenza ipholile? Ngubani osele elilungu?
Bendingapholanga. Ndandineminyaka nje eyi-22 ubudala ngaphandle kwikholeji. Xa ndaphuma ndaya e-Artsy, utata wam wayeza kundisa kwiigalari awayebhale ngazo, kwaye ndandibabonisa iwebhusayithi kunye neengcebiso ze-algorithms, bonke bonwabile. Kodwa iigalari zazifana ngokusisiseko, Kutheni ndifuna ukudibanisa amagcisa am kunye nomnye oneminyaka engama-22 kunye newebhusayithi yakhe?
Kwakukho le mfazwe inyukayo apho kungekho galari yayifuna ukujoyina u-Artsy de sasinegalari eqongeni. Ngulo mceli mngeni wenkukhu kunye neqanda, njengakwiimarike ezininzi. 
UCarter Cleveland (M) kunye nonina, uPatricia Cleveland kunye notata, uDavid Adams Cleveland kumsitho wobugcisa ngoDisemba 2013.Mireya Acierto / Getty Izithombe zeNdlu yaseSoho Beach
Uphule njani esi siqalekiso ekugqibeleni?
Ibali elifutshane elifutshane, sikwazile ukufumana ezimbini zegalari ezinkulu zehlabathi, iGagosian Gallery kunye nePace Gallery, kwiqonga lethu. Sifike phambi kwabo sathi, Mamela! Ikamva lomzi mveliso wobugcisa liya kwi-Intanethi. Ukuba nina bantu nijoyina iqonga lethu, siya kuba nakho ukuzisa ishishini lonke kwi-intanethi.
IGagosian kunye nePace bajoyine iqonga kwaye kamva baba ngabatyali mali kuthotho lwezobuGcisa C. Kwaye, ngequbuliso, iqela labanye abadlali abanempembelelo kubugcisa nakwezobuchwephesha batyale imali kuthi, kubandakanya neegalari ezingade zithathe iminxeba yethu. .
Ucinga ukuba yintoni eyahlukileyo kwezobuGcisa kuzo zonke ezo zinto zingaphumeleliyo kwezobugcisa ngaphandle kwenceba yonxibelelwano lweshishini likatata wakho? Ngaba ikhona isosi eyimfihlo yokuphumelela xa ujonga ngasemva?
Njengoko ndicinga ngokubanzi kubuGcisa,Icinga ukuba yinyani yokuba sithathe ubambiswano endaweni yendlela yokuphazamisa [esenze ukuba siphumelele].
Uninzi lwabakhuphisana nathi kwiintsuku zokuqala babefuna ukuphazamisa ishishini lobugcisa, ke baya kukhuphisana ngokuthe ngqo neegalari ngokuzisa amagcisa kwigalari yawo ekwi-intanethi okanye bakhuphisane nezindlu zefandesi ngokuqhuba indawo yabo yefandesi.
Ezi nkampani zikwazile ukwenza ingeniso ngokukhawuleza kakhulu kunathi, kuba ziye ngqo kwimodeli yentengiselwano. Kodwa ekugqibeleni, inani le-inventri abanokuyifumana lalilinganiselwe, kuba lonke eli shishini alifunanga ukusebenza nabo.
Kithina, ubugcisa bu malunga nezinto ezizodwa ngokubaluleka kwenkcubeko kunye neemvakalelo; ayizizo izinto zorhwebo. Awunakho nje ukuthatha ibhetshi yemisebenzi yobugcisa ukusuka kwinxalenye encinci yentengiso kwaye ubonise ixabiso lesinyanzelo kumthengi wobugcisa.
Kwaye ngenxa yokuba ezizinto ezizodwa nezingafaniyo, abathengi bafuna ukubona uluhlu olupheleleyo lwemisebenzi. Umzekelo, ukuba ndingumqokeleli kaDavid Hockney eMzantsi Melika, ngekhe ndoneliseke yindawo yentengiso yoMzantsi Merika esebenza kuphela noDavid Hockney kuloo mmandla. Iyavakala ke into yokuba ophumeleleyo kwisithuba ukuba abe liqonga lehlabathi elinakho ukufikelela kuludwe oluninzi kangangoko kunokwenzeka. Kungenxa yoko le ndlela yokubambisana ibaluleke kakhulu.
Into esiyifumana inomdla ngokwenene kukuba umndilili wethu wentengiselwano umgama malunga neekhilomitha ezingama-3,000. Ngowona mgangatho uphezulu wentengiselwano kuyo nayiphi na iwebhusayithi ekwi-intanethi, okanye ubuncinci endiyaziyo. Ndicinga ukuba iyathetha ngokwenyani kulo mnqweno wobugcisa wehlabathi.
Ngaba uyihlola njani imisebenzi yobugcisa kunye namagcisa eqongeni lakho? Ngaba unayo iqela lokuqinisekisa ngaphakathi endlwini okanye into enjalo?
Imodeli yobambiswano siyamkele kwangethuba kakhulu kwiintshatsheli zethu kwigalari kunye nobungcali bobuchwephesha kubuchwephesha kunye nokukwazi ukwenza ixabiso lemisebenzi yobugcisa kunye nokuqinisekisa ubunyani bayo-sisakhono esikhethekileyo esithatha iminyaka yamava obuchwephesha kunye nobudlelwane ukuphuhlisa-kunye nokukhulisa amakhondo amagcisa . Sibonelela ngamaqabane ethu ngeqonga lehlabathi elingenakuthelekiswa nanto ngobuchwepheshe obukumgangatho ophezulu obudibanisa nabasebenzisi bethu abazizigidi eziyi-1.4 kwihlabathi lonke, ukubonelela ngendlela yokuthenga nokuthengisa ngaphandle kwempikiswano kubathengisi nakubathengi bethu.
Ngaba seso sizathu sokuba ungasebenzi ngamagcisa ngamanye?
Ngokuchanekileyo. Ukuba besinokuyenza loo nto, besizakuba sithatha indlela yokukhuphisana neegalari, kwaye ngokuqinisekileyo siya kuba yenye igalari yezobugcisa ekwi-intanethi, ngokuchaseneyo nokuba lelona qonga likhulu nelikhokelayo kuzo zonke iigalari zobugcisa zehlabathi.
Inkqubo yedijithali oyichazileyo malunga nomzi mveliso wezobugcisa ivakala ngokufana nokufakwa kwidijithali kwintengiso yentengiso, apho abadlali abaphezulu kakhulu badla ngokuba ngabokugqibela ukuya kwi-Intanethi. Nanamhlanje, abathengisi bexabiso eliphambili kwincam yephiramidi (njengoChanel noHermes) abasafuni ukuveza iimveliso zabo kwi-intanethi ukuze bagcine olo lwazi lodwa. Ngaba ubunomceli mngeni ofanayo xa ubuthetha neegalari kunye nezindlu zeefandesi?
Injalo kanye loo nto. Kukho oku kucinga ukuba, Ukuba ubugcisa bam buveziwe kwi-intanethi, ngandlela ithile ayixabisekanga.
Ikwafana neentsuku zokuqala zokuthandana kwi-Intanethi. Abantu bebengafuni ukuthi bayathandana kwi-intanethi, kuba bekukho ibala elibi macala onke ngathi, Ngaba uza kwi-Intanethi kuba awukwazi ukufumana abantu kwihlabathi lokwenyani? Kodwa njengokuba ixesha lihamba, abantu ngokuthe ngcembe baqonda ukuba yeyona ndlela isebenzayo yokuba abantu badibane.
Ndiyakholelwa ukuba baninzi kakhulu abantu emacaleni abafuna ukuzisa izinto ezintle nezinentsingiselo kumakhaya abo, kodwa abayazi nje indlela yokungena kwintengiso ngoku ngenxa yemiqobo yokungena ephezulu.
Ubungakanani bebonke beemarike zobugcisa zimalunga ne- $ 67 yezigidigidi ngoku. Siyakholelwa ekubeni leyo liqhezu elincinci lento inokuba yiyo ukuba loo ntengiso iye yafikeleleka ngakumbi, ayinachaphaza kwaye iyabonakala. 
UWendi Murdoch (L), owayesakuba ngumfazi wenkosi yeendaba u-Rupert Murdoch, lilungu lebhodi esekwe e-Artsy.Andrew H. Walker / imifanekiso kaFetty
Loluphi uhlobo lwabathengi abatsala ubuGcisa obunokwandisa imakethi yezobugcisa esele ikho?
Ngokuqinisekileyo sinabathengi abaninzi abaziingcali abazi kakuhle ukuba bafuna ntoni. Kubo, iArtsy ibonelela ngokufikelela okulula kakhulu kuluhlu lwezinto zobugcisa ezinkulu ehlabathini.
Okwangoku, yintoni ekhula ngokukhawuleza yiklasi elivelayo labathengi bemillennial. Kwesi sizukulwana sitsha sabathengi, into abayifunayo ayifuni ukukhuphela usetyenziso olwahlukileyo kwigalari nganye, ubugcisa obufanelekileyo okanye indlu yefandesi. Bafuna nje usetyenziso olunye apho banokufumana khona izinto ngokusekwe kukhetho lwabo kwaye bathenge ngonqakrazo olulula. Yiyo kanye le nto ubuGcisa.
Yintoni le millennials inomdla wokuthenga?
Njengoko unokucinga, bathambekele ekubambeni kubugcisa bemihla ngemihla kumaxabiso asezantsi, kunye nemisebenzi yentengiso yesibini, enje ngobugcisa basesitratweni okanye iiprinta zikaAndy Warhol. Kwakhona, i-millennials ifuna ukuthenga izinto ezingahambelani nezinto abazithandayo, kodwa zikwabambe ixabiso lotyalo-mali.
Ngaba ubugcisa beemarike zangoku kunye nezesekondari butyalo-mali obunobungozi, nangona kunjalo?
Ewe, ukuba uthenga umsebenzi omtsha ngumculi okhulayo, kufana nokwenza utyalo-mali kwinqanaba lembewu kwinkampani. Oko kuyingozi kakhulu. Kodwa ezinye iimarike eziziisekondari ezenziwa ngabazobi abaziwayo banamathuba amaninzi okubamba ixabiso kuba bathengiswa rhoqo kwiifandesi okanye kwintengiso ye-Intanethi.
Utshilo ukuba u-Artsy ebengenayo enye indlela ngaphandle kokuba abe yinkampani yehlabathi ukusukela kusuku lokuqala. Ngaba ubukho bakho behlabathi bubonakala njani? Zeziphi ezona ntengiso zakho zikhulu ngelizwe?
I-US, emva koko i-UK Continental Yurophu yayiza emva koko, kwaye ngokucacileyo i-Asiya yeyona ntengiso ikhula ngokukhawuleza.
Sinenombolo esempilweni yegalari eziphezulu kunye neefriji zobugcisa eAsia kwezobuGcisa. Kwi-Art Basel eHong Kong ngo-Matshi, sisungule i-app ye-Artsy City Guide. Yayingumboniso wokuzinikela kwethu kwingingqi yeAsia.
Kuba ubugcisa luhlobo losasazo, ndingacinga ukuba inokuba sisifundo esinovakalelo kumazwe anemithetho eyahlukeneyo yokuthetha ngokukhululekileyo kune-U.S. Uziphatha njani iimarike ezinemithetho engqongqo yokunyanzelwa, umzekelo, njenge China?
Sinobukho eHong Kong. Kwilizwekazi lase China, ubukho bethu bukhula. Sineofisi eShanghai kunye nelungu leqela elisisigxina apho.
I-China yintengiso ebaluleke kakhulu kuthi kule minyaka ili-10 izayo. Ngokucacileyo kukho inkohliso ukungena, kodwa ekuhambeni kwexesha sizimisele kakhulu kuyo. Ngo-Matshi kunyaka ophelileyo, sasungula ijelo le-WeChat e-China elinomxholo wokuhlela.
Kwaye umsunguli wethu wobugcisa kunye nelinye lamalungu ebhodi yethu, uWendi Murdoch, ebesebenza kakhulu kubukho bethu base China nakwiakhawunti yethu ye WeChat.
Kuthetha ntoni ubuGcisa kubume bendawo yabathengi ngokubanzi? Uyibona phi inkampani ekuhambeni kwexesha?
Ndiyakholelwa ukuba ukuthengwa kobugcisa yinxalenye yentshukumo enkulu eya ekusetyenzisweni kwengqondo.
Sibonile inkcitho yobutofotofo isuka ekubeni yiniche kakhulu iye ekubeni yinto ethi yonke imizi enengeniso elahlwayo ithathe inxaxheba kuyo. Kwaye xa abantu sele behambile kwicala elinye, kunqabile kakhulu ukuba babuyele umva. Umzekelo, xa abantu beqala ukutya ukutya okusempilweni, okulinywe kwalapha ekhaya kunye nokuziphatha okufanelekileyo, kunqabile kakhulu ukuba babuyele ekutyeni okukhawulezayo.
Ndiyakholelwa ukuba ubugcisa buya kudlula kwindaleko efanayo. Njengokuba abantu besiba nolwazi ngakumbi ngento abayifaka kwimizimba yabo, sikholelwa ukuba abantu baya bekwazi ngakumbi nangakumbi ngento abayizisa emakhayeni abo.
Uninzi lwabantu abathe batyale imali kwiArtsy okanye bajoyina ibhodi yeArtsy bakholelwa kwelokuba ubugcisa lolona hlobo lokugqibela lwabathengi olukhulu ukuba luziswe kwi-intanethi.
Ukusungulwa kweshishini loBugcisa liqwalaselwe nge-21 kaMeyi eNew York sisiganeko sokuqala seengcali zeshishini lobugcisa. Sijoyine kangangesiqingatha seentsuku zeentetho, iingxoxo-mpikiswano ezibukhoma kunye neeseshoni zokunxibelelana nabadlali abaphambili kumzi mveliso. Iifemu zobugcisa ezikhokelayo zehlabathi, iigalari, iimyuziyam kunye nezindlu zeefandesi ziya kudibana ukuze zabelane ngezinto eziphazamisa ishishini namhlanje. Ungaphoswa , Bhalisa ngoku!
