Iithoyi R Us zivala zonke iivenkile zayo ezingama-735 eU.S.UDANIEL LEAL-OLIVAS / AFP / Getty Izithombe Amathoyizi R Us abhengeze ngokusemthethweni ngoLwesine ukuba azokuvala zonke iivenkile zayo ezingama-735 e-U.S., Kwiinyanga ezintandathu emva kokuba umthengisi onengxaki efake iSahluko se-11 sokukhusela ngokungabinamali, ephelisa ixesha lokuthenga izinto zokudlala kunye nokubhrawuza kwiivenkile ezinkulu.
Kwingcaciso yangoLwesithathu yangaphakathi kubasebenzi, u-CEO uDave Brandon uthe ukuthengisa okungalunganga ngexesha leholide ibingumququ wokugqibela owehlise uphawu lwe-70 yeminyaka.
Umngxunya esiwumbileyo ngexesha leholide usibeke kwindawo apho umbolekisi wethu abenexhala elifanelekileyo njengoko inkampani iqhubeka nokutya imali, uxelele abasebenzi.
Babengenandlela yimbi ngaphandle kokuya kwisahluko se-11, utshilo uCharles Tatelbaum, umlawuli kunye nosihlalo wamaLungelo abaTyala kunye nokuBhatala inkampani yamagqwetha yaseTripp Scott eFlorida.
Kwikota yesithathu yonyaka ka-2017, iiToys R Us zazisilele i-5 yezigidigidi zamatyala kubabolekisi babucala. Njengokuba intelekelelo malunga nokuwa kwenkampani yayiqina kwaye yenziwa esidlangalaleni ngamajelo eendaba, u-shopper wayemathidala ukuthenga amakhadi ezipho, esoyika ukuba iivenkile azisayi kubakho ngexesha abafuna ukuzihlangula.
Abanini bamatyala babetyhala. Abantu babesoyika ukuthenga amakhadi ezipho. Wonke umntu wayesoyika, utshilo uTatelbaum kuMqwalaseli. Ngokugcwalisa isahluko se-11, abathengi ngekhe babe nexhala malunga nokuphela kwamakhadi ezipho zabo okanye ukubuyiswa kwempahla ubuncinci ngexesha leholide. Ke eso yayisisicwangciso esifanelekileyo sokulandela.
Nangona kunjalo, ukufaka ukhuseleko njengongenamali ngelo xesha kudala ingxaki enkulu kwelinye icala lokubonelela.
Isibhengezo sikaToys R Us ngokungagungqiyo sabangela ukuba abathengisi bayo bothuke basike izinto ezithunyelweyo ngenxa iindleko eziphezulu ze-inshurensi. Abanye abathengisi bafuna ukuhlawulwa kwemali ngokuthunyelwa okupheleleyo, ukudala imeko engenakwenzeka kwinkampani ebotshelelwe yimali.
Ibali elifutshane elifutshane: Izigqibo zeToys R Us zazixabisa lonke ixesha leeholide, ngokwembali ezenze iipesenti ezingama-40 zentengiso yayo yonyaka.
Idityaniswe neengxaki zemali, isicwangciso-qhinga seshishini esiqokelelweyo sasihlisa ngokukhawuleza kunokuba sasinako.
Kuyinyani ukuba ukhuphiswano lweAmazon kunye ne-e-yorhwebo ejongene nemixokelelwano yokuthengisa ngokwesiko inoburharha, kodwa, ubunini Iipesenti ezingama-40 zentengiso yemidlalo yaseMelika, Iithoyi R kuthi zazinokuba nomda kwicandelo lazo.
Awunakuba nevenkile yokudlala encinci kwakhona, kuba zininzi izinto zokudlala, izinto zombane kunye nezinye izinto ezifunwa ngabantwana. Ke okhuphisana nevenkile ezincinci baphumile, ucacisile uTatelbaum. Kufuneka ube ne-inventri enkulu. Ithagethi kunye neWalmart zinoluhlu lwezinto zokudlala, kodwa akukho mntu ungomnye onokuba sisisongelo ku Toys 'R' kuthi kwindawo yokuthengisa ebonakalayo.
Kwifayile yayo yamva nje yezemali, iiToys R Us zathi omnye umceli mngeni omkhulu ebewusokola nawo yayikukuncipha kwesiseko sabathengi.
Uninzi lwabathengi bethu bokugqibela ziintsana kunye nabantwana kwaye, ngenxa yoko, ingeniso yethu ixhomekeke kubazalwayo kumazwe esisebenza kuwo. Kwiminyaka yakutshanje, amazwe amaninzi azelweyo ehlile okanye amile njengoko iminyaka yabo yabemi, kwaye amazinga emfundo kunye nengeniso enyuka, utshilo inkampani.
UTatelbaum uchaze ingxaki eqhelekileyo kubathengisi ngamaxesha okutshintsha kweemarike.
Abantwana bafuna izinto zokudlala ezishushu, kwaye iiToys ‘R’ Zakhe zazikunye nabo apho. Kodwa balinde ixesha elide ukuba benze nantoni na kwicandelo lokuthengisa, utshilo. Ngebengene kwisahluko se-11 ngaphambili phambi kwexesha leeholide. Kwaye ngekhe bavala iivenkile ezingenanzuzo ngaphambili. Njengakwimeko ezininzi zokuthengisa ngokuthengisa, iinkampani zilinde ixesha elide kakhulu. Wonke umntu unethemba lokuba akazukuyenza. Kufana nesigulana somhlaza esala ukuya kuqhaqho, kwaye ngexesha umhlaza wakhe usasazeke kakhulu, utyando aluzukunceda. Ndiyazi ukuba ngumfanekiso ongathandekiyo, kodwa yinyani eyenzekileyo.
Ndidanile kakhulu sisiphumo, kodwa asisenayo inkxaso yemali yokuqhubela phambili nenkampani yase-US, utshilo uBrandon kwingxelo ngoLwesine. Olu lusuku olubuhlungu kakhulu kuthi nakwizigidi zabantwana kunye neentsapho ebesizikhonze kule minyaka ingama-70 idlulileyo.
