URyan Murphy Ikaliwe yinto entle kodwa enexabiso kwiNetflix.INetflix Iminyaka emithathu edlulileyo, umbono we-Disney kunye ne-DreamWorks uJeffrey Katzenberg umbono wokuguqula ukonwatyiswa okuvakalayo kwavakala kungamabhongo, kuyilo olutsha, kwaye kusenokwenzeka nokuba kukuprofeta. Namhlanje, ngoku siyaqonda ukuba olona hlobo lusebenzisekayo lweQuibi lunjenge umgca wenqindi . Kodwa yile ngxaki yenkqubo yemithombo yeendaba ye-algorithm eqhutyiweyo-awunakuguqula injineli iphumelele i-Emmy. Into ebonakala ngathi inguquko yomdlalo kwiphepha inokuba yiyo nantoni na ngaphandle kwenyani, esisizisa kwiNetflix.
Ngo-2017, iNetflix isayinwe Indawo egreyi kwaye Ihlazo umdali uShonda Rhimes ukuya kumhlathi ophonsa umhlathana wezigidi ezili-100 zeerandi. Inkonzo yokusasaza simahla yalandela loo nto ngesivumelwano se- $ 300 yezigidi Ibali laseMelika laseMelika umdali uRyan Murphy. Ngelo xesha, zombini ezi ntshukumo zazithathwa njengamandla amakhulu edlalwa yiNetflix. Inkampani yayiqhumisa isaphetha samandla e-TV ngokuqesha abavelisi ababini abadumileyo kwiqonga layo le-Intanethi. Nini Umnyama-ish umdali uKenya Barris wabajoyina kwi-2018 kwenye into yesithoba, kwakucacile ukuba imeko sele iqalile ukudilika.
INetflix ifuna ngokucacileyo umxholo onyanzelisayo, kodwa ikwafuna ukuthumela isiginali eyomeleleyo kwishishini malunga nokuba zazinzulu kangakanani malunga nokwakha umxholo wazo, uRich Greenfield, umhlalutyi weendaba kunye neLightShed Partner, uxelele uMbonisi.
Ukanti kule mpelaveki iphelileyo, Umhla obekiweyo ixelwe ukuba uBarris sele ejonge ukuphuma kwisivumelwano sakhe seNetflix kanye phakathi kwesivumelwano. Okwangoku, ingqokelela kaMurphy yemvelaphi yeNetflix ibingalingani kwaye ingalingani kwezorhwebo. URhimes ekugqibeleni uza kuhambisa uthotho lwayo lwedijithali kulo Disemba IBridgerton , Kwiminyaka emithathu emva kokuqala ukujoyina inkampani. Ukuba iNetflix yayinethemba lokungeniswa kwangoko komxholo wokubukela, akukho nanye kwezi zivumelwano ezinkulu ezihanjisiweyo ukuza kuthi ga ngoku. (Amaphepha afanayo, anje ngee-2019 $ 200 yezigidi dibana ne Imidlalo yeethrone Abadali uDavid Benioff kunye noDan Weiss, nabo baphinde bakhuthaza ukuthandabuza.)
Kwinkampani ye-shakeup yakutshanje, umphathi wexesha elide uCindy Holland waboniswa umnyango kwaye uBela Bajaria waphakanyiselwa kwintloko yeTV. Ngokukhawuleza, i-Bajaria ihambise ishishini lonke leNetflix phantsi kwesigqeba esinye, uBrian Wright, ephakamisa umbuzo wokuba ingaba italente yoyilo enobuchule ehlawulwe kakuhle iye yafikelela kulindelo lwangaphakathi.
Ukulunga, kusekutsha ukugweba nasiphi na kwezi zivumelwano, utshilo uGreenfield. U-Bajaria ngokwakhe uchaze la manani asithoba ahamba notyalo-mali lwexesha elide xa ethetha Intatheli yaseHollywood . Kule ngxelo inye, umphathi omnye weNetflix uxelele iplaret Umbono wokwenza udumo ngakumbi ubonakalisa ukuba akukho mntu waziyo ukuba awukho mnandi. Inkqubo yeNiche isendleleni yokuphuma, umxholo wentengiso osebenzayo ukuyo Isicwangciso sokutshintsha kweNetflix kwaye iqala ukugxila ekwenzeni inzuzo rhoqo, kufanelekile ukuzibuza malunga nelifa elikhawulezileyo lokuzibophelela kwabadali.
Ingxaki ngokuphendula umbuzo malunga neNetflix akukho ndlela inye yokuchaza ixabiso lomboniso, ngokuka-Andrew Rosen, umbhali weendaba zeendaba IPARQOR . I-VP yeNetflix yeeFilimu zoqobo iTendo Nagenda ichaze iifilimu njenge :
Zininzi iimetrikhi eziya kumisela into ephumeleleyo kuthi. Ayisijongi nje kuphela kodwa umgangatho, amabhaso, ukumelwa. Ngaba ibisebenzela abaphulaphuli abathile esibaxabisileyo kwiNetflix, kwingingqi ethile, okanye kubemi, okanye umkhwa wokubukela? Nawuphi na umboniso bhanyabhanya esiwenzayo, nokuba wenza njani kwinyanga yokuqala kwiNetflix, uya kuba kwiNetflix ngonaphakade. Ke kunokwenzeka ukuba into ifumane ingqalelo engakumbi kunye nokujonga emva kweminyaka emibini ikhutshiwe. Akudingeki ukuba ucinge ngokubetha kunye neebhombu.
Ngokucacileyo, umsebenzi kaNagenda kwicandelo lefilimu wahlukile kwiHolland kunye nokujoliswa kweJabaria kumabonwakude. Kodwa nangona sele kuthethiwe, ukubuyela kutyalo-mali (i-ROI) iseyinto ebaluleke kakhulu kwixabiso lomboniso, into uDavid Fincher eshwankathele ngayo malunga nokuphela Ingqondo ukuya Ixhalanga : Iidola kufuneka zilingane iibhola zamehlo.
Ngokwenyani asizazi iinkcukacha zala manani asithoba angaphaya kweemali zokugqibela, zona zona ziimali ezihlawulwa kuphela xa iimeko zifezekisiwe okanye kufikelelwe kumanqaku, uRosen uxelele uMbonisi. Asizazi ezo meko okanye iibhentshi, nokuba.Ke, kwicala leNetflix, imalunga ne-ROI. Kwaye kwicala lomdali, kumalunga nokusebenza ngokubhekisele kwikhuthazo yekontrakthi kunye neebenchmark zokuhlawulwa.
IHollywood , Isiqwenga sexesha likaMurphy esiqale ekuqaleni kwalo nyaka, sifumene nje iipesenti ezingama-57 kwiitamatisi ezibolileyo kunye nezingama-55 kwiMetacritic. INetflix ayilukhuphelanga ulwazi kubabukeli kuthotho. Murphy ’s Izopolitiko , eyayiyinxalenye yesivumelwano sangaphambili neNetflix, yafumana ixesha lesibini ngaphandle kokuphononongwa okufanayo. Umvelisi weyona Netflix yakutshanje yoqobo, Ikaliwe , yajongwa ngama-akhawunti amalungu angama-48 ezigidi kwiiveki ezine zokuqala, ngokweNetflix (thatha amanani abo nge ingqolowa yetyuwa ). Ngokwedatha yeNielsen ebonelelwe kuMqwalaseli, Ikaliwe indawo ebuyiselweyo ebuyela umva kwindawo yokuqala igqityiwe ngokwemizuzu ebukelweyo kuthotho lwedijithali ngaphakathi kweeveki ezimbini zokuqala, ngaphambi kokugqiba isihlanu kuluhlu kwiveki yesithathu. Ngelixa kungathandabuzekiyo ukuba yimpumelelo, lo mboniso wadibana nohlolo olwaxubeneyo (61% kwiitamatisi ezibolileyo, ezingama-49 kwiMetacritic). Ikwavule incinci kunezinye ii-premiere ezifana ne Witcher ( 76 yezigidi ababukeli kwiiveki zayo ezine zokuqala) ngaphandle kwenkonzo yokongeza malunga nezigidi ezingama-30 zababhalisi ngaphezulu ngelo xesha Ikaliwe iphehlelelwe. I-Umbrella Academy yaqala ixesha layo lokuqala ngoFebruwari 2019 kwaye yafumana izimvo ezingama-45 ezigidi kwinyanga yokuqala; Ixesha lesibini lika-Agasti ilawule iireyithingi zikaNielsen . 
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IBarris ’ #blackAF ivuselelwe ixesha lesibini, kodwa khange ihambise ngqo inaliti yokusasaza. Kuyafana nangokuzonwabisa kwakhe kodwa kubonwe kancinci Iklabhu yeenkwenkwezi Umzobo uthotho lwamahlaya.
Singagqiba ngokufanelekileyo ukuba ibali malunga neKenya Barris ethetha-thethana neViacomCBS lithetha ukuba u-Barris uziva ngathi akanakukwazi ukufikelela kwiimeko zakhe okanye kwiibhentshi zokufumana i-100 yezigidi zeedola kwiNetflix, utshilo uRosen.Singaphinda sigqibe kamnandi ukusuka kumanani eNetflix abikiweyo ukuba uRyan Murphy akahlawulwa $ 300 yezigidi Ikaliwe ukufikelela kuma-60% emizi iyonke echitha Witcher .
Njengoko iGreenfield ikhankanyiweyo nanjengoko noRosen egxininisa, kusekutsha ebomini bezi zivumelwano. UMurphy ubuncinci ubuncinci uthotho lokuqala kunye namaxwebhu amathathu kwipayipi yophuhliso. Kukho ibuzz efanelekileyo ejikeleze iRhimes ' IBridgerton , ethe yatyhila i-teaser yayo yokuqala (ijongeka inamanzi!) Kule veki kwaye iyakonwabela ukukhutshwa okuhle kweKrisimesi. Ukwanazo nezinye iiprojekthi ezisixhenxe ngokwamanqanaba ahlukeneyo ophuhliso. Ngamanye amagama, kusekho ixesha lokuba iNetflix ibe ngaphezulu kokufumana imali yayo. Aba banetalente, nabayili abaqinisekisiweyo abanerekhodi yempumelelo, emva kwayo yonke loo nto.