Iintengiso zeHuluUKaitlyn Flannagan woMqwalaseli Jonga ngokukhawuleza iintsuku ezisehlotyeni inokuba yeyona jingle ibambekayo kunye nebinzana elingenantsingiselo ukunxibelelana nenyani yokuba indawo yokugcina izinto yaseNew Jersey iyakwenza iiswitshi zakho zintsha ukuba ziodolwe, kodwa apha sikubunzulu bobusika, sisaqhuma ngengoma ngengoma nakuphi na ukukhankanywa kwe-subs, ihlobo, okanye ngeeCawe ngalo mbandela.
Kwaye kwimozulu ebandayo, sikwachitha ixesha elininzi kunanini na ngaphambili sisongekile esofeni sizinkcinkca ngencopho yeTV. Ukuba nguHulu ubukele, ngokungathandabuzekiyo ufumene enye intengiso kwiimbangi ezikhawulezayo zokuHlola ukuHlola kweentsuku zasehlotyeni kukucaphukisa-zombini ngomxholo wayo kunye nobuninzi bamaxesha owabonileyo.
Rhuma kwiNcwadana yeendaba yoMbonisi
Ngokwedatha evela kuhlalutyo lweScreen seN, ifayile ye- uninzi lwabantu Ababhalisi beHulu bakholelwa ukuba bakwiplani yenkampani ye-limited Commerces ye- $ 7.99 ngenyanga (uHulu akazange aphendule kwizicelo zokubeka izimvo). Ngelixa umsasazi umndilili weentengiso ezimbalwa ngeyure kunentambo kunye nenethiwekhi yesathelayithi ( imizuzu elithoba kuHulu, Imizuzu eyi-14 enesiqingatha kuthungelwano losasazo, kunye 16 imizuzu Kwintambo) ababukeli baya kuqaphela ukuba inkonzo yokusasaza iyathanda ukuphindaphinda intengiso efanayo amaxesha amaninzi ngexesha lenkqubo enye. Uhlalutyo olusisiseko olwenziwe ngu-Braganca (ngoncedo lwabahlobo abambalwa) lufumanise ukuba ngaphezulu nje kweepesenti ezingama-40 zeentengiso zenkampani enye, ifilimu, okanye uthotho lukamabonwakude olwenziwe kabini okanye nangaphezulu ngenkqubo enye, uninzi lwayo lwalunemizuzu engama-45 ibonisa.
Amaqonga afana neHulu afuna ukulawula ukubekwa kwentengiso ngaxeshanye ukwandisa ukuthengiswa kwempahla ngelixa kuqinisekiswa ukuba abasebenzisi bangakhathazeki kwaye baphume, utshilo uRichard Broughton, umlawuli wophando eAmpere Analysis. Umthengisi, okwangoku, ufuna umxube olungileyo wokuphinda ujonge ukuqhuba ukukhumbula uphawu kunye nokufikelela kubaphulaphuli abatsha. Ukuba i-Hulu ihambisa iintengiso rhoqo, inokuba yenzakalisa iimveliso ezihlawula amatyala ayo.
Olu luphawu nje lwamva nje lwengxaki enkulu, yamashumi eminyaka kwi-biz yentengiso: umbuzo wokuba ingakanani kakhulu. Ababukeli kunokwenzeka ukuba bathenge imveliso-okanye ubuncinci khumbula ukuba ikhona inkampani-ukuba babona urhwebo ngaphezulu kwesinye. Kodwa intengiso ejongwa rhoqo inokuba yi-albatross kuye wonke umntu. Icebo lokuqhushumbisa le yokugqibela libonakala ngathi sisicwangciso sangoku sikaHulu. Kwaye ngelixa inxamnye nobulumko obuqhelekileyo obugcinwe ngumzi mveliso wentengiso, indlela kaHulu isenokubonisa ukuba imodeli endala ayikusiki nje ukuthengisa iimveliso kwihlabathi lanamhlanje.
Ngelixa iingcali zingavumelani malunga nelona nani lililo lentengiso, i mpikiswano phakathi kweetanki zokucinga Ngokuqhelekileyo ukhonkotha inani kwizinto ezimbini okanye ezintathu ezichaziweyo ubukhulu becala. Iprojekthi yophando ye-Facebook, ukusebenzisana ne-Oracle, iya ngqo ngakumbi: Elona xesha liqhelekileyo lokuvezwa kokuphindaphindeka yinto enye ukuya kwezimbini kwiveki ngeeveki ezili-10 ubuncinci. Oku kuncinci kakhulu kunoko kubonakala ngathi uHulu uyakhonza kubathengi, ngenxa yokuba ababukeli kunqabile ukuba babukele inkqubo enye kwisithuba seveki.
Nje ukuba lo mqobo ungummangaliso wophulwe, ababukeli bangena kwithafa lokwazisa elichazwe kukungakhathali, ukuba nochuku, kunye nomnqweno ngequbuliso wokuba ungaze uphinde ubukele urhwebo oluthile. Kwimveliso ejongene neklinikhi yoshishino, intengiso ibonisa imiqondiso yokuncipha kwempembelelo eyoyisayo , iyangena iphelile , endaweni yayo.
Inxalenye yengxaki yokuvavanya ukuba yintoni eyenza ukuba inani elifanelekileyo lokuvela kwimozulu yanamhlanje lutshintsho olungazange lwenzeke kwishishini lezolonwabo kule minyaka imbalwa idlulileyo. Ngaphambi kokufika kwabanikezeli beendaba ngaphezulu kwe-top (i-OTT) njengeNetflix, iHulu, iVidiyo yeNkulumbuso yeAmazon kunye neFireTV, ukujonga intengiso kwakulula kakhulu ukulandela umkhondo. Ukuphela kwendawo yokuphuma kwintengiso yevidiyo abantu ababedibana nayo yayikukusasazwa kweTV. Namhlanje, yiWest West. Abantu bazibandakanya nevidiyo yemithombo yeendaba ngeendlela ezininzi ezahlukeneyo- ukusuka kwiiselfowuni ukuya kwimiboniso yeempompo zerhasi- ukulandela umkhondo wentengiso kusetyenziswe ngesiquphe ukuba neentloni zokuba kungenzeki.
Iindawo zokusasaza ezinje ngeHulu kunye nabanye ababoneleli nge-OTT ngokudibeneyo bakukhokele phambili kuphuhliso lwe imboni yeebhiliyoni ezininzi kwisithuba esingaphantsi kweshumi leminyaka. Iinkampani ezinje ngeRoku kunye neComcast zinokuhlalutya ngokwazo ukuba zeziphi iintengiso kunye nababukeli benkqubo ababukeleyo, okwangoku akukho ndlela yokwenza idatha ukuthelekelela okuthembekileyo mangaphi amaxesha intengiso efikelele kumntu omnye kuwo onke amaqonga abafikelela kuwo.
Ababoneleli be-OTT banexesha elinzima ngakumbi lokuchonga ukuba ngoobani abathengi, utshilo uGary Savoy, usekela-mongameli weMedia kwiDathaXu. Ngumceli mngeni omkhulu ekufuneka ishishini lisombulule kuwo, kwaye ababoneleli be-OTT batyala imali eninzi, ixesha, abantu, kunye nezixhobo zokwenza umthwalo olula wentengiso kunye namava abathengi abaluleke ngakumbi.
Kodwa izindululo zokuba yintoni kanye kanye eyakha amava olwazi kubathengi zichithwe ngaphakathi kweengcinga ezicacisa ikamva lentengiso. Abathengisi kunye namaqonga bafuna nje ukuba ibhalansi phakathi kokubambisa iimpahla zabo kunye nokugcina abantu bonwabile. Yintengiselwano enkulu ebikhona amashumi eminyaka phakathi kwababukeli kunye neempawu. Umdibaniso weMelika uya kubhala phantsi iindleko zeendawo zethu esizithandayo kunye nemidlalo yeqonga ukuze sinikele ingqalelo kuthi kwaye sichithe imali.
Ukufunda yonke ukusikwa ukusukela kunyaka ophelileyo kwi-Hulu ibonisa ukuba inkampani izama ukuqala kwakhona izivumelwano ngenkulungwane yama-21. UHulu wazalwa kwintengiso; ukuqala ngo-2007 njengewebhusayithi yasimahla apho iziqendu zamva nje zemidlalo yeTV yenethiwekhi edumileyo inokujongwa kunye neentengiso ezifakwe ngokukhululekileyo. Inkonzo yokusasaza efunekayo iye yakhula okwethutyana ukubandakanya izicwangciso ezibonelela ngenkonzo engenazintengiso, ukufikelela kumxholo wesitishi sepremiyamu, kunye nenketho yeTV ebukhoma kumanqanaba emirhumo. 
Iipropathi zoqobo zikaHulu njenge Ibali lesicakakazi Ukutsalwa kwababhalisi ngamanani amakhulu.Iifoto zikaEmma McIntyre / imifanekiso kaHulu
Injongo yayo yokwandisa iindlela zokuzonwabisa ibisoloko ihamba kunye nenjongo yokufumana ezona ndlela zokuphakamisa abaphulaphuli bazo. Ngaphandle nje kokuthumela i Ilahleko ye- $ 1.5 yezigidigidi , UHulu waqesha abasebenzi abangaphezulu kwama-40 ukuphucula intengiso yayo ngeli xesha ukuhlela ngokutsha inkampani yayo kula maqela alandelayo: uhambo lwababhalisi, itekhnoloji kunye neemveliso, umxholo kunye nentengiso.
Ukufunda ngezixhobo zentengiso kwicandelo elidibeneyo lewebhusayithi kaHulu kutyhila ukuba umsasazi ukholelwa ukuba ababukeli bakhe banendawo ephezulu yokubukela iintengiso, ecaphula Imiboniso engama-9 njenge frequency yentengiso ezinzileyo kubasebenzisi bayo. Ngokuqinisekileyo oku, kwisiphelo esiphezulu soqikelelo olukhankanywe apha ngasentla, kodwa alunasiseko ngokupheleleyo.
UJennifer Burton, unjingalwazi oncedisayo kwezentengiso kwiYunivesithi yaseTampa, wenze isifundo ngeziphumo ezingqina ibango likaHulu. Yonke incwadi yokubhengeza inembono efanayo. Ukuvezwa kathathu ukuya kweshumi kuye kwabanjwa njengomgangatho wegolide. Nantoni na engaphaya mayibe yinciphiso ebuyayo, utshilo uBurton, kodwa ucinga ukuba kudala bephazama. Uphando lwethu lufumanise ukuba kukho ukutsiba okukhulu ekuzibandakanyeni xa umntu eveze intengiso ngaphezulu kwamaxesha e-10. (IBurton ukufunda Yahluke ngokupheleleyo kwaye ayihambelani neHulu.)
I-Anecdotally, nabani na unokubona ukuba uHulu ulwamkele olu hlobo lokuhamba rhoqo kwintengiso. Ezi nkampani bezingazukuyenza le nto ukuba ibingasebenzi, utshilo uBurton, Ulwazi lwethu esiluzuze njengentengiso lwenziwe zizifundo ezivela kwinxalenye yokugqibela yenkulungwane yama-20. Umahluko phakathi kwelo xesha nangoku kukuba sesichengeni sokubhengezwa kwintengiso ezininzi kunangaphambili. Ke mhlawumbi uHulu, ngaphezulu kwakhe nabani na, ubambelele kwinto yokuba ngoku sidinga ukuvela okungama-15 ukufumana impembelelo efanayo neyabanayo kwiminyaka emihlanu eyadlulayo.
Uqikelelo lwamva nje luthi umndilili waseMelika ubona Iintengiso ezingama-5,000 ngosuku . Asinawo namandla obuchopho ngokwaneleyo okwenza yonke loo nto, utshilo uBurton.
Ukuqwalaselwa kunye namandla okuthenga, ewe, zonke zizinto zorhwebo kuphela. Abathengisi kunye namaqonga aya kufuna ukuba bayile ukuze bakhuphisane ngempumelelo kwiibhola zamehlo kunye nezipaji. Uhlengahlengiso lwakutsha nje lukaHulu, umzekelo, luyinxalenye yomzamo wokujolisa kumava entengiso amkela ixesha kunye nexesha lethala leencwadi. I-Hulu yenza uqikelelo lwengeniso evela kwintengiso engangenisi, njengabaxhasi kumaphepha athile kuneentengiso eziphazamisa inkqubo, ziya kukhula ukusuka kwinqanaba langoku le-10 yepesenti ukuya Iipesenti ezingama-50 ngo-2021. Uvavanyo lwakutsha nje lwale nkqubo lubonwe kwiintengiso ezihlanganisiweyo kwiziko le-streamer's Huluween ukukhutshwa, kunye nokujikeleza kweedrama yendawo Eyokuqala kunye nembali eyoyikisayo Idwala lenqaba .
Nokuba kwenzeka ntoni, ukusasaza kunye ne-OTT likamva. Amakhaya angama-60 ezigidi asebenzisa i-OTT kwaye ahambisa umndilili weyure ezingama-54 zomxholo ngenyanga (ukuya kuthi ga kwiipesenti ezingama-28 ukusuka kwi-2017). Uninzi lokusasaza lwenzeka kwiNetflix, iYouTube, iHulu kunye neAmazon Prime, ngokulandelelana.
Ababhalisi beHulu, nangona kunjalo, basasaza uninzi lweyure zomxholo ngenyanga, ukuza kuthi ga (iiyure ezingama-86 ngenyanga xa kuthelekiswa neeyure ezingama-62 ngenyanga kubabhalisi beNetflix, ngokwentetho yeComScore enesihloko Imeko ye-OTT ). Iintengiso zifunxa, kodwa aziyi ndawo kwaye ababonisi bakaHulu, abangcono okanye ababi, iihagu zeginea kumda omtsha wentengiso.
