Zeziphi ii-blockbusters ezizayo ezimi kweyona bhondi ilungileyo yokufumana i-1 yezigidigidi zeedola kwiofisi yebhokisi?YouTube / Sony / Marvel Kancinci kodwa ngokuqinisekileyo, iHollywood iyachacha kubhubhane we-COVID-19. Kodwa indawo yemiboniso bhanyabhanya ebuyela kuyo yahluke kakhulu kuleyo yayishiyekile kunyaka ophelileyo. Phantse zonke i studio eziphambili zibethe ngohlobo oluthile lokunciphisa iifestile kunye nababonisi abatshintsha ukuba sizisebenzisa njani kwaye nini iifilimu ezintsha.
I-Universal yafikelela kwizivumelwano kunye ne-AMC kunye neCineplex yokuvula iifilimu ngaxeshanye kwividiyo yeprimiyamu kwimfuno emva kweentsuku ezili-17-31 kwiithiyetha kuxhomekeke kwibhokisi yeofisi. UWarner Bros uhambise yonke i-2021 yeqonga kumdlalo weqonga ukukhutshwa kwemihla kunye nomhla kwi-HBO Max kwaye wabetha isivumelwano neRegal Cinemas ngefestile yeentsuku ezingama-45 eziqala kunyaka olandelayo. I-Paramount ibuyisela ezinye iifilimu kwiParamount + emva kweentsuku ezingama-30 ukuya kwezingama-45 kwiithiyetha kwaye iDisney ibizama ukukhutshwa kweedrama / iDisney + yeNkulumbuso yokuFikelela. Ngaphezulu kwayo yonke loo nto, iimovie kwihlabathi liphela zisasebenza ngokufumaneka okuncinci kunye namandla ngenxa yeCOVID.
Ngokubanzi, ukunyuka okunyuka kwi-1 yezigidigidi zeedola kuye kwaba nzima ngakumbi kunangaphambili. Ukwenza iprojekhthi nokuba yeyiphi na i-blockbuster ezayo nokuba inethuba lokugqitha kwi-1 yezigidigidi zeedola, sajika saya kwiphaneli yeengcali zeofisi.
UJeff Bock, uMhlalutyi weOfisi yeBhokisi ePhakamileyo e Ubudlelwane kuMbonisi
Kwihlabathi elitsha eligcwele ukungaqiniseki, uBock ubuyela kwimithombo ethembekileyo yaseHollywood yemali engenayo yebhokisi kule minyaka ili-15 idlulileyo.
Ndizokungagqibeki kwiimovie ezibalaseleyo kule, uxelele uMbonisi. Eyona nto inkulu iHollywood eyayihamba ngaphambi kobhubhane iya kuba yeyona nto ibalulekileyo ilandela ubhubhane nayo. Ukuba ekuqaleni kwehlobo kuyindlela enyukayo ukuya kwinto yesiqhelo, njengoko abaninzi belindele, ngo-Agasti / Septemba inokubona ibhokisi yeofisi ibuyela kwifom.
Ubona iifilimu ezibalaseleyo ezinje Iqela lokuzibulala, iShang-Chi kwaye Uhlobo 2 Bonke banokudubula ngaphandle kwi-1 yezigidigidi zeedola, nangona kulindeleke ukuba kufutshane ne-750 yezigidi zeedola xa konke kuthethiwe kwaye kwenziwe.
Ngoku, ukuba ukuzithemba kwabathengi kuthatha ixesha elide kunokuba bekulindelwe kwaye intsholongwane ebambekayo iqhubeka, sinokuba sijonge iKrisimesi. Indoda yesigcawu: Akukho Ndlela yokuGoduka , nangaphezulu kwe-2022 kude kube siphinde sabona iifilimu ezizigidi zeedola ezi-1, utshilo. Ezona zicace gca: I-Batman, yeHlabathi yeJurassic: Ulawulo, ii-Minions 2, Ugqirha Strange 2, Thor: Uthando kunye neNdudumo, I-Avatar 2 .
UPaul Dergarabedian, uMhlalutyi wezeMidiya oPhezulu e Comscore
UDergarabedian uyavuma ukuba iimovie ezaziwayo ezaziwayo ezazisenza i-1 yezigidigidi zeedola ngaphambi kokuba ubhubhane ume kwelona thuba lifanelekileyo lokufumana imali efanayo. Kodwa ujonge ne-IP enkulu, enophawu oluhlala lusebenza kakuhle phesheya kolwandle njengeendlela zokubheja ezikhuselekileyo kwikamva elingekude.
Inkqubo ye- Isantya ngomsindo I-franchise yaziwa ngokufumana uninzi lweebhokisi zayo ngaphandle kweNyakatho Melika, uxelele uMbonisi. F9 , njengababini ababengaphambi kwayo, inokufumana i-80% okanye ngaphezulu kwayo yonke ngaphandle kwe-US Plus, iinkonzo zokusasaza zahluke kakhulu ngokubakho kunye nomxholo kwindawo yentengiso yamanye amazwe, ke oko kuya kuba nefuthe kumakhaya aphesheya njengokuba.
Omnye umbuzo ozayo kukuba ubaluleke kangakanani, ukuba konke konke, ubungakanani beebhokisi zebhokisi ziyancipha ngenxa yokunyuka kokuguquguquka phakathi kokusasaza kunye neqonga kunye neefestile ezimfutshane. Ukuba kunjalo, ukuqonda kwethu kwimpumelelo yeofisi yeebhokisi kuya kufuneka kuguquke ukubonakalisa ngcono ubunyani bendawo yentengiso entsha.
Ukuba ibhokisi ye-North American box, esele idlula i-11 yezigidigidi ngonyaka kule minyaka mihlanu idlulileyo, iyancipha kwixesha elifutshane ukuya kwi-5 yezigidigidi ukuya kwi-6 yezigidigidi ngonyaka, kuya kubakho iifilimu ezimbalwa ezinokuwela i-1 yezigidigidi zeedola kwihlabathi liphela. uthe, Kodwa kuyakufuneka siphinde siqwalasele kwakhona kwaye siphinde siqwalasele oko sikuthatha njengebhokisi yeofisi kwaye siphoswa ukuya phambili. Kuze kube yilapho iithiyetha zifumaneka kwi-100% kunye ne-100% yamandla, banqunyelwe kumandla abo okuzisa ezo dollar ezinkulu.
UBruce Nash, uMseki we Amanani , Uhlalutyo lweofisi kunye nenkonzo yokulandelela
UNash ukwagxininisa nokubaluleka kweemarike zaphesheya, kodwa ngakumbi e-China njengeyona nto iphambili kuyo nayiphi na into ethembisayo eyi- $ 1 billion.
Ngaphambi kokukhankanya iimuvi ezithile, ndicinga ukuba indlela eya kwi-1 yezigidigidi zeedola kwi-ofisi yebhokisi yehlabathi ilele e-China okwangoku, ngakumbi xa ucinga ukuba Molo mama Ndifumene nje ngaphezulu kwe- $ 800 yezigidi apho, uxelele uMbonisi. Ukusukela ukuba ezinye iimarike zamazwe aphesheya kunye ne-U.S. NaseKhanada zisathotyelwe kwaye kuyakuthatha ixesha ukubuyela kwimeko yesiqhelo, ifilimu yokuqala yezigidigidi zeedola ngokuqinisekileyo iyakufumana isixa esikhulu semali yayo e-China.
Iimodeli zikaNash zokuqikelela kwiNumeri zibona F9 ezinokubetha i-100 yezigidi zasekhaya. Iifilimu ezimbini ezidlulileyo ziye zangaphezulu kwe- $ 1 yezigidigidi kwihlabathi liphela, ubukhulu becala sibulela phantse i-400 yezigidi zeedola e-China. UNash ucinga ukuba yonke into kuya kufuneka iphule ngokufanelekileyo F9 ukukhusela i-1 yezigidigidi zeedola kwi-grossoss yelizwe liphela, kodwa kunokwenzeka ngoqhekeko olumalunga ne-150 lezigidi zasekhaya, i-600 yezigidi zeedola e-China, kunye ne- $ 250 yezigidi kwezinye iimarike zamanye amazwe.
Iimodeli zakhe zikwathetha oko Indoda yesigcawu: Akukho Ndlela yokuGoduka izakwenza i-230 yezigidi zeedola eMelika ngokuxhomekeke kwindlela ekubuyiswe ngayo kwintengiso ngeKrisimesi. Ukuba ingaphezulu Ukude neKhaya 'I $ 205 yezigidi e-China nakwezinye iimarike zamanye amazwe ziphucukile ngelo xesha, emva koko i-1 yezigidigidi zeedola inokufikeleleka emva koko Ukude neKhaya ifumene i-1.1 yezigidigidi zeedola kwihlabathi liphela. Kodwa abalandeli beemovie akufuneki bathembele kulo nyaka.
Ngokwam ndicinga ukuba siyakuba nethamsanqa ukubona ifilimu eyi-1 yezigidigidi zeedola ngo-2021, utshilo uNash. Zizo zodwa iifilimu ezibonakala kum ukuba ndizenzele, kwaye baya kuxhomekeka kwintsebenzo elungileyo e-China kwaye akukho zindaba zimbi kubhubhani wangaphambili kwiinyanga ezilithoba ezizayo.
Nangona kunjalo, kukho uninzi lwabaviwa basehlotyeni abangama-2022 uNash abona njengabagqatswa abafanelekileyo: I-Batman, Thor: Uthando kunye neNdudumo, Ihlabathi leJurassic: Ulawulo, iiMinions: Ukunyuka kweGru , kunye IBlack Panther II .
Ndingacinga ukuba nganye kwezo kubhejwa i-50-50 ngokwenza i-1 yezigidigidi zeedola ngeli xesha, kwaye ndingothuka ukuba akukho namnye kubo owenzileyo, utshilo.
