Izifundo zibonise ukuba iipesenti ezingama-72 zabasebenzisi be-Twitter kunokwenzeka ukuba bathenge iinkonzo kwishishini abalilandelayo kunaleyo bangenayo. Nangona kunjalo, ngabalinganiswa abali-140 kuphela ukwenza umbono, i-Twitter ifuna isakhono esikhulu sokuseka inkampani yakho njengenkokeli yeshishini.
Nazi iingcebiso ezili-15 zokusebenzisa i-Twitter:
- Phuhlisa umxholo olungiselelwe. Ufuna umxholo onokuthi u-tweet rhoqo. Qala ngokusebenzisa iziqwengana ezivela kwiindaba zenkampani, iingcebiso ezivela kwisithethi, okanye imathiriyeli evela kwigama eliyintloko elinobutyebi begama.
- Abasebenzisi be-Twitter bakhangela isiza ngezihloko abanomdla kuzo. Umzekelo, abalandeli bezemidlalo bafuna amaqela abo (#GreenBayPackers) okanye imidlalo abayithandayo (#basketball), ngelixa abanye benokukhangela #yoga. Sebenzisa ii-hashtag kwi-tweet yakho ukuze ivele xa abathengi bakho bekhangela.
- Yenza i-hashtag yesiko. Phuhlisa i-hashtag oyisebenzisa ngalo lonke ixesha uthumela i-tweet. Umzekelo, i-CEO ye-Smith Widgets uJames Smith hashtags #smithsayings ngalo lonke ixesha ethumela isiqwenga sobukhuthazo beshishini.
- Hlanganisa ukuthengiswa kwejelo lomnqamlezo . I-Twitter liqonga elikhulu losasazo lwasentlalweni kodwa ukudibanisa neakhawunti ye-Instagram kuyenza ibe namandla ngakumbi. Thumela iifoto kwi-Instagram, emva koko uzithumele. Oku kusebenza ngakumbi kunyuselo kunye nokunikezelwa.
- Yandisa i-tweet frequency. I-Twitter ayisebenzi ukuba isetyenziswa kube kanye ngosuku. Kuya kufuneka uthumele amaxesha ngamaxesha ngemini, ngakumbi ngexesha leeyure eziphezulu. Okukhona abalandeli bakho bekubona, kokukhona uya kufumana abalandeli. Ungasebenzisa i-TweetDeck okanye i-Buffer ukucwangcisa ii-tweets ezininzi ukuze kungafuneki uhlale kwikhompyuter yakho imini yonke.
- I-Retweet, i-retweet, i-retweet kwakhona. I-Twitter ayisosixhobo sokwazisa esisecaleni. Kuya kufuneka unxibelelane nabalandeli bakho. Funda ukuba bathumela ntoni nge-tweet kwaye baphinde baphinda-ke i-tweet xa kukho into evakala inomdla. Abalandeli bakho bayayithanda inyani yokuba uyenzile kwaye baya kuthatha umdla ngakumbi kwinto oyithethayo.
- Yabelana ngobuncwane bobulumko. Xa uzimasa iinkomfa zeshishini, thatha ixesha lakho wabelane ngezinto ozifundileyo. Phila i-tweeting evela kwiminyhadala ebalulekileyo ithandwa kakhulu phakathi kwabasebenzisi be-Twitter kwaye yindlela elungileyo yokwabelana ngeendlela zangoku zeshishini.
- Cofa kwiindlela. Kwicala lasekhohlo lephepha lakho le-Twitter, uyakubona okwenzekayo kwilizwe lethu nakwindawo yakho (ungaseta oku). Khwela ii-coattails zendlela ngokuyi-hashtagging kwi-tweet yakho. Umzekelo, kwi #cookieday, ugqirha unokwenza i-tweet, Namhlanje yi #cookieday. Guqula izithako endaweni yamanqatha angenamafutha ukwenza iicookies zisempilweni.
- Khuthaza. Abalandeli bakaTwitter bathanda iikowuti ezithandekayo kunye neetwitter ezikhuthazayo, ke kubandakanya ezimbalwa ngeveki.
- Yiba nembonakalo. Abasebenzisi be-Twitter liqela elibonakalayo. Bayakuthanda ukujonga kunye nokubhala umxholo wokubonwa kwakhona, ke kubandakanya iifoto ezinesisombululo esiphakamileyo kunye nevidiyo ngeetweets zakho.
- Phendula. Xa umntu okwishishini lakho ecatshulwe kwi-tweet, phendula kuyo. Siyavuyisana nabo okanye nixoxe ngesihloko esibalulekileyo. Fumana igama lakho phambi kwabanefuthe kwishishini ojolise kulo.
- Yenza uluhlu lwe-Twitter. I-Twitter ikuvumela ukuba wenze uluhlu lwabantu. Yindlela elungileyo yokujonga oontanga bakho, abo ukhuphisana nabo, abeendaba kunye nabashukumisayo.
- Ncedisa. Abasebenzisi be-Twitter bathanda iingcebiso, ke jikela iiposti zakho kwi-DIY okanye i-DYK (ubusazi) iingcebiso amaxesha ambalwa ngeveki. Umzekelo, oogqirha banokubonelela ngeengcebiso zokulahleka kwesisindo, oosomashishini banokunika iingcebiso zeshishini, kwaye abenzi beefilimu banokubonelela ukuba uyazi ii-tweets malunga neefilimu kunye nemiboniso yeTV.
- Yibuze. Fumana ingxoxo. Umzekelo, umbhali osele ekhulile unokubuza ukuba abalandeli bacinga ntoni ngenoveli yokuqala yomnye umbhali, ngelixa ugqirha enokuxoxa ngophononongo lonyango lwamva nje. I-CEO inokuphakamisa incoko malunga nemithetho emitsha yerhafu yeshishini kunye nomculi orekhodayo ozayo onokuthi axoxe ngevidiyo kaTaylor Swift yamva nje.
- Hamba uqhubeke. Cwangcisa ingxoxo ebukhoma ye-Twitter kunye nabalandeli bakho. Apha banokukubuza imibuzo, bafumane iingcebiso, okanye baxoxe ngesihloko esibalulekileyo nawe. Unokuwela ukukhuthaza okubhaliweyo kwibhlog yakho, iwebhusayithi yenkampani, iphepha le-Facebook kunye ne-Instagram.
Uhlobo lwebhonasi: Ngaba ufuna ukusebenzisa i-Twitter ukufumana ukushicilelwa? Enye yeendlela ezilungileyo zokufumana intatheli ukuba ifunde iipaki zakho kukuzibandakanya nabo kwi-Twitter. Thatha umdla wokuba ubhale ntoni kwaye ubhale kwakhona umxholo we-tweet ofumanisa uluncedo. Sebenzisa amajelo asekuhlaleni ukuphanda ukubetha kwabo ngaphambi kokuba ubaphose.
Ingcebiso PR yosuku: Jonga imibuzo yeentatheli ngexesha lokwenyani ngokukhangela #journorequest.
UKris Ruby yi-CEO yeRuby Media Group, ubuDlelwane boLuntu kunye Imidiya yokuncokola Iarhente. U-Kris Ruby uhlala esenza inkcazo nge-TV kwaye uthetha kwimidiya yoluntu, iindlela zobuchwephesha kunye nonxibelelwano lweengxaki. Ngolwazi oluthe kratya, ndwendwela www.rradia.com okanye www.krrubibi.com