I-Paramount, iWarner Bros kunye ne-Universal zonke zityumkile iifestile zemidlalo yesiko. Ngaba iDisney elandelayo?Eyona nto iphambili Nangona iViacomCBS 'inkcazo yenkampani ende ngolwesiThathu yayijolise ikakhulu kusasazo lwayo lokusasaza iParamount +, enye yezona zinto zibalulekileyo zityhila lomnyhadala ubambe ukubaluleka kweefilimu ezinkulu zesikrini. Umphathi omkhulu u-Bob Bakish utyhile ukuba iParamount izakuthumela ezinye zeefilimu eziphezulu ezinje Indawo ethuleyo II, Umpu ophezulu: Maverick kwaye Umnqophiso: Akunakwenzeka 7 ngokukodwa kwiParamount + emva kweentsuku ezingama-45 kwiithiyetha.
Isitudiyo sijoyina iUniversal, enevidiyo yeprimiyamu eyahlukileyo kwizivumelwano zebango ezikhoyo kunye nomboniso okhokelayo, kunye neWarner Bros, ekhupha isilayidi sayo sonke sefilimu se2021 kuzo zombini iithiyetha nakwiHBO Max, njengabadlali bamandla baseHollywood bokuphazamisa i-90 yesiko -Imihla yefestile yeqonga ekhethekileyo. Ukulandela amashumi eminyaka yotshintsho oluncinci okanye into entsha, ishishini lefilimu ngequbuliso lizifumana likwimo entle ngokutsha ngeendlela ezininzi eziphambili. Ngaba ibhokisi yetanki yebhokisi enefestile ezimfutshane kwaye iya kukhokelela ekuswelekeni kwebhloko yeebhiliyoni zeerandi? Ngaba zibaleka ngokufutshane iithiyetha, ngaba ii studio zeemovie zifuna ukulawula kuhlahlo-lwabiwo mali? Ndiyakuze ndikwazi ukuyeka ukubuza imibuzo engenamsebenzi?
Ukuqonda ngcono ukuba olu tshintsho luthetha ntoni ngekamva le-medium, kunye nokuba zeziphi na ii-studio ezinkulu ezinokuthi zijoyine le mpikiswano, sajika saya kwiqela lethu leengcali zeofisi yeebhokisi.
UJeff Bock, uMhlalutyi weOfisi yeBhokisi ePhakamileyo kubudlelwane beMiboniso
Imifanekiso yeParamount yenye yezona studio zindala emhlabeni kunye nenkulungwane yembali ngasemva kwayo. Ukubona ubunkokheli bayo buvuma ubunyani bohlaziyo losasazo luthetha lukhulu malunga nemeko yemidlalo bhanyabhanya yemveli unyaka omnye kubhubhane we-coronavirus wehlabathi. Lungisa okanye ufe.
Sonke siyazi ukuba ifestile yeentsuku ezingama-90 iphelelwe lixesha amashumi eminyaka, njengoko ingenguye wonke umboniso bhanyabhanya okanye uhlobo olwenziwe lalingana, uBock uxelele uMbonisi. Ukunika ii-studio ubhetyebhetye ngakumbi kuya kukhulisa onke amacandelo ezezimali. Kwaye, luphawu lwamaxesha. Ukufikelela kubaphulaphuli bakho ngokuthe ngqo, ukubandakanyeka nabo, yinxalenye ebalulekileyo yolonwabo kwezi ntsuku. Kwaye eyona ndlela yokufikelela kubo isesofeni rhoqo ngokuhlwa.
UBock akayiboni imidlalo yeqonga kunye nokusasaza okukhoyo ngokudibana komnye nomnye, uyababona besebenza ngokulandelelana. Kodwa njengoko abathengi besanda bekhetha indlela yedijithali, iinkampani zemveliso kunye nezitudiyo ziya kufuna ukunciphisa inkcitho ukuzikhusela. Ngeendlela ezininzi zokusasaza, kuya kuba ngumdla ukubona ukuba indawo yemidlalo bhanyabhanya iyenza njani into kwi-equation. I-Paramount ngokucacileyo idlala umdlalo omde ngemidlalo yeqonga ithathela ingqalelo ukuba ikude kangakanani iParamount + kwiimfazwe zokusasaza. Kodwa uthini ngeDisney?
U-Bock ukholelwa ukuba iMouse House inokukhetha kwaye ikhethe iifestile zayo emva kokungqina ukuba iifilimu zayo zinebhokisi yebhokisi ende ekude engafakwanga kwezinye ii-studio. Kuxhomekeka ekubeni ingakanani iDisney efuna ukwabelana ngayo nemidlalo yeqonga, ethi isuse iipesenti ezingama-50 kwintengiso yetikiti lasekhaya, okwangoku.
Ndicinga ukuba kucacile ukuba zonke izitudiyo edolophini ziya kunciphisa umdlalo wabo weqonga kuxhomekeke kuhlahlo-lwabiwo mali, uhlobo kunye nokulindelweyo, utshilo uBock. Khumbula, uninzi lweefilimu ze-blockbuster zenza uninzi lweebhokisi zazo lube yimali ngeempelaveki ezimbini zokuqala. Emva kwee-studio zeentsuku ezili-10 zeewindow kuya kufuneka zenze isigqibo sokuba ukwahlulahlula kwiindawo zemidlalo yeqonga kufanelekile ukubamba ukumiliselwa kwabo kumacandelo okusasaza / e-PVOD.
Wongeze wathi: Ibhokisi yomdlalo weofisi ngokuqinisekileyo iya kuthatha i-hit, kodwa ngecandelo lokusasaza elenza oko kunye nemirhumo yenyanga, iyinyani entsha yebhola yebhola kwindlela esisasaza ngayo impumelelo ye-cinema.
UShawn Robbins, uMhlalutyi oyiNtloko kwi-Box Office Pro
Xa ubuzwa ukuba intengiso iyakunyanzela iDisney, eyi ilungele imeko yemovie yaphambi kobhubhane , Kwimeko efanayo, iRobbins yathatha umbono omde kwimarike yentshukumo esesandleni.
Andiqinisekanga ukuba 'bayanyanzelwa' ukuba benze nantoni na enikiweyo ukuba bayilawule ngokufanelekileyo kangakanani imixholo yabo amashumi eminyaka, utshilo. Nangona kunjalo, imikhwa icacile ngoku kwaye akunzima ukuthelekelela ikamva apho bazifinyeza khona ezabo iifestile kwimeko nganye. Njengoko sibona ii-studio ezahlukeneyo zisiza etafileni ezinezicwangciso ezahlukeneyo, kuyacaca ukuba akukho ndlela-inye.
Ngaphandle kwempumelelo yeDisney engazange ibonwe ngaphambili, kuyacaca ukuba imboni yefilimu ingena kumhlaba ongaziwayo. Kodwa iRobbins ayiyijongi ngamehlo afanayo wentshabalalo nobumnyama njengabanye. Ukhomba kugxininiso lobuchule ekuvuleni ngeempelaveki kule minyaka ingama-25 idlulileyo kunye nembono yentengiso yokuba umsitho-wenza iifilimu ezinkulu zestudiyo ukuba zilayishe ngaphambili iinombolo zeofisi njengelungiselela eli hlabathi litsha linenkalipho.
Iifestile ezimfutshane zinokukhokelela kwimizamo edibeneyo yokunyusa inqanaba leebhokisi zeebhokisi ezilayishwe ngaphambili kule minyaka izayo. Izitudiyo zisayiqonda indlela exabiseke ngayo ingeniso yeqonga ngelixa bezimisele ukukhuphisana kwindawo yokusasaza, uyachaza. Ifestile yeentsuku ezingama-30 ukuya kwezingama-45 yeParamount isondele kakhulu kwinto ayibonayo iba ngumhlaba oqhelekileyo kukhupho oluninzi olunempumelelo.
Ezinye iziphumo ebezingalindelekanga ezinokubakho kwiifestile ezimfutshane zibandakanya amandla eestudiyo okunyanzela iimovie ezingaqhubi kakuhle kwintengiso yasekhaya kwakamsinya kunangaphambili, oko kugcina iindleko zokuthengisa, ngelixa kuvulwa nethuba lokufumana okungakumbi. Iifilimu eziza kwintengiso, utshilo uRobbins. Ukuba inye into icacile ngoku, kukuba umthamo womxholo uza kunyuka ngokucacileyo kwiminyaka ezayo. Ukusuka kuloo mbono, iifestile ezimfutshane zinokuthi ziphenduke zibe yimvelaphi elungileyo yomboniso ukuba oko kuthetha imveliso esemgangathweni ngakumbi eza kwintengiso.
UPaul Dergarabedian, uMhlalutyi oMkhulu weMedia kwiComscore
UDergarabedian ayimangalisi into yokuba enye idomino ephambili ye studio iye yawela kulwakhiwo lwemarike yemidlalo yeqonga.
Siphila kwilizwe elinamandla, eliguqukayo lokuzonwabisa kwaye ayifanele kusimangalise into yokuba ii studio ziziqhelanisa nale meko iguqukileyo ngokusungula iindlela ezintsha zokukhupha iifilimu, utshilo uDergarabedian.
Ubona umhlaba apho abathengi bemiboniso bhanyabhanya ngoku banikwa ukhetho ngakumbi malunga nokuba bazibona phi kwaye phi iifilimu kunanini na ngaphambili. Ngaphandle kweefestile ezimfutshane esele zibekwe kuvavanyo, ubonile ukuba nokuba kunendawo encinci yemidlalo yeqonga, abaphulaphuli baye benza ukhetho lokubona iimovie ezinje Umfazi omangalisayo ngo-1984 ($ 160 yezigidi kwihlabathi liphela), Izinto ezincinci ($ 20 yezigidi) kunye IiCroods: Ixesha elitsha ($ 154 yezigidi) ukuya kwiidigri ezahlukeneyo.
Amava emidlalo yeqonga kumdlalo bhanyabhanya achatshazelwe kukusikelwa umda kwindawo yentengiso nge-COVID-19 ngaphezulu kwayo nayiphi na enye into kwaye ngenxa yoko ezi windows zintsha zinamandla akufuneki zijongwe njengegunya lokuxhasa ukusasaza kwaye njengophawu lohlobo oluthile lokufuduka kude I-multiplex, kodwa endaweni yesisombululo kwi-dynamics engazange ibonwe ngaphambili.
