Eyona Ezintsha Phambi kwe-IPO, i-Scandal-Struck Airbnb iyangxama ukubuyisela 'uQoqosho lweTrust'

Phambi kwe-IPO, i-Scandal-Struck Airbnb iyangxama ukubuyisela 'uQoqosho lweTrust'

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Ukuza kuthi ga ngoku, i-Airbnb iphumelele ekuxhomekekeni kuqoqosho lwentembeko, oko kukuthi ibisebenza ngendlela eyahlukileyo phantse kuwo onke amanye amashishini eMelika.I-Omar Marques / Imifanekiso ye-SOPA / i-LightRocket nge-Getty Izithombe



Akukho xesha lilungileyo lokwazisa ukuba imveliso yakho yiyo Igcwele ubuqhetseba kunye nomngcipheko womsebenzisi, okanye ukuba abantu abahlanu babulawe kwirente oyicwangcisileyo, kodwa phakathi kwamaxesha amabi kakhulu kulungile ngaphambi kokuba ujonge ukwenza imfumba yemali.

Oku kuyinyani ngoku kwi-Airbnb ehlaselwe sisikhalazo, ekufuneka ibuyise abatyali mali kunye nokuthembela koluntu — ekuthi, kunye nokuhlawula amatyala anje ngomngcipheko kunye nokuba ngumnini wepropathi, sisiseko salo mzekelo weshishini- phambi kwe-IPO ngamanye amaxesha ngo-2020.

Ngokuchanekileyo i-Airbnb, enokubiza ixabiso elingange- $ 35 billion , Izicwangciso zokuya esidlangalaleni, eSan Francisco esekwe kwifeksi-hotelier akakagqibi okwangoku . Kodwa eyona nto yayikhathaza inkampani ye-CEO kaBrian Chesky kunelahleko ebonakalayo yezemali yayiyinkohlakalo yenkampani iHalloween. Ngo-Oktobha 31, Intatheli u-Allie Conti uveze inqaku lentsholongwane kwi-Vice ukuba abasebenzisi be-Airbnb basesichengeni sokuxhatshazwa ngokusebenzisa umkhonyovu wokusasaza ngokubanzi (kwaye ngokucacileyo owaziwayo), benethuba elincinci lokufumana uncedo kwinkampani.

Kwangobo busuku, abantu abahlanu badutyulwa babulawa kwindlu yetheko eOrinda, eCalifornia, ngaphandle nje kweSan Francisco, eyayiqeshwe ngeAirbnb kwaye yayiyingxaki eyaziwayo. Abasemagunyeni babefumene izikhalazo zengxolo malunga nendlu kwiinyanga ezazikhokelela kudubulo oluninzi, kubandakanya nezikhalazo malunga nepati.

Bobabini umphathi kunye nomntu orente ikhaya bakhatywa eqongeni. Kwimpelaveki, u-Airbnb ubhengezile inokuphelisa ichazwe ngokungaqhelekanga izindlu zepati ezivela kuluhlu lwazo, ukunyusa uhlolo olwenziweyo lokubeka umngcipheko omkhulu, kunye nokuhambisa iqela elikhawulezayo ukuthatha amanyathelo ngokukhawuleza malunga neendwendwe ezophula imigaqo-nkqubo emitsha.

Ukuqonda oku kwakungonelanga, ngoLwesithathu, uChesky kwaziswa iinkalo ezimbalwa zokhuseleko. Ekupheleni kukaDisemba, i-Airbnb izakungqinisisa i-100% yoluhlu lwayo-into, usenokuthi, inkampani kufanele ukuba sele iyenza-ngaloo ndlela iqinisekisa ukuba iindwendwe aziveli ezinzulwini zobusuku kwisixeko esingaqhelekanga ziye kwindlu emnyama eyingozi xa babelindele indawo ekhuselekileyo.

Kodwa ukuba bayakwenza oko, baya kuba nenombolo yomnxeba engummelwane esebenza ngabantu bokwenyani ukuba bafowunele bakhalaze kuyo, kunye nesiqinisekiso sendwendwe sokubuyiselwa imali okanye ukubuyisela incwadi kwenye into edweliswe kwa-Airbnb entle kakhulu, uChesky wabhala kwi uthotho lwezinto ezithunyelwe ku-Twitter, injongo ecacileyo -kusekwe kwinani lamaxesha asebenzise eli gama- kukubuyisela ukuthembana kwiqonga lakwa-Airbnb.

U-Airbnb ukwishishini lokuthembela, wathumela. Senza awona manyathelo abalulekileyo ekuyileni ukuthembela kwiqonga lethu ukusukela oko sayilwa ngo-2008.

Kwaye: Siliqonga elakhelwe kwisiseko sentembeko. Kufuneka siqhubeke nokwenza izinto ezintsha ngokuzithemba ukuze senze nzima kubadlali ababi. Ukuthenjwa koluntu lwethu yeyona nto iphambili kuthi.

Iveki ye-Airbnb embi kakhulu kunye nezilungiso zikaChesky zizikhumbuzo ezibonisa eyona nto imangalisayo nge-Airbnb, ethi nabani na uyisebenzisa kwaphela. Ukuza kuthi ga ngoku, i-Airbnb iphumelele ekuxhomekekeni kuqoqosho lwentembeko, oko kukuthi ibisebenza ngendlela eyahlukileyo phantse kuwo onke amanye amashishini eMelika — ngokuqinisekileyo ngokwahlukileyo kwabo bakhuphisana nabo kwishishini lokubuka iindwendwe.

Uninzi lwamashishini alusebenzi ngokuthenjwa-lusebenza ngokusekelwe kwiziqinisekiso. Amaqela kwimvumelwano athembela kwicala ngalinye aya kuzalisekisa uxanduva lwawo; ukuba abenzi njalo, baqinisekisiwe ngolungiso oluthile ngenkqubo yezomthetho. Umnini-mhlaba uyakuthemba ukuba uyakuhlawula irente yakho ngexesha, kodwa ukuba akwenzi njalo, akunyanzelekanga ukuba akholose ukuba uyakuyishiya iyunithi yakho. Uyathemba ukuba iHilton okanye iMarriott iya kuba lapho kwaye iya kuba negumbi elilungele wena xa uyibhukisha. Kodwa ukuba ayenzi njalo, inkampani iya kuba neziphumo ezibi.

Ukuza kuthi ga ngoku, i-Airbnb iphumelele ekuxhomekekeni kuqoqosho lwentembeko ikakhulu ngenxa yomdlalo wamanani. I-Airbnb inento efana nokudweliswa kwezigidi ezisixhenxe phantse kuwo onke amazwe ehlabathi, kunye nezigidi ezili-150 zabasebenzisi behlabathi. Uninzi lwabasebenzisi, njengabantu abaninzi, abakhohlisi, kwaye ke zeziphi iingxaki ezivele phambi kuka-Okthobha u-31 zazingalunganga ngokwaneleyo ukuntywila kwinkampani. Kodwa ukubala kwakungenakuphepheka. I-Airbnb ibiyekethisa kwaye ingenazimpazamo ekunyanzeliseni eyayo imithetho, ixhomekeke ngoku kubabuki zindwendwe nakwiindwendwe ekusombululeni iyantlukwano phakathi kwabo. Ukuba abenzi njalo, baya kufumana uphononongo olubi kwaye ngekhe bakwazi ukwenza imali ngokurenta iipropathi zabo okanye ukugcina imali ngokuphepha iihotele.

Nokuba siyintoni na isizathu okanye isiphumo, ubuncinci bexesha kwaye ubuncinci sithetha ngokusemthethweni, hayi ingxaki ye-Airbnb. Ayisekho imeko leyo.

Itrust isenokubonakala ingabalulekanga kunokubiza ixabiso eliphantsi kwaye ininzi — leyo yinto ezimisela ukuba iindwendwe kunye neendwendwe ze-Airbnb ziyayenza. Kodwa ukuba i-Airbnb izakutshintsha ngempumelelo isuke kwi-unicorn yaseSilicon iye kwinkampani yexesha elide, kusenokufuneka inike enye into kubatyali-mali bayo kunokuba ithembise.

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