UNate Faust, isiseko seJet.com kunye neOlive.Umnquma Phantse kumashumi amathathu eminyaka ukusukela oko ukusekwa kweAmazon kunye ne-eBay, zonke iinkampani ezingena kwishishini le-e-commerce zazinenjongo efanayo: yenza ukuhanjiswa ngokukhawuleza. Kuthathe ukuphinda-phinda ukujikeleza kwenkqubo yokuhambisa kunye neposi ukuze kukhawuleziswe ixesha lokuhambisa eliqhelekileyo ukusuka kwiintsuku ezi-4 ukuya kwezi-14 ukuya kwiintsuku ezimbini kuphela. Kodwa ngoku, enye yezona ndawo zengqondo zorhwebo zikholelwa ukuba ityhula liyajika.
UNate Faust, owasungula umthengisi we-Intanethi uJet.com ngo-2014 kwaye wayithengisa kwiWalmart kwiminyaka emibini kamva nge-3.3 yezigidigidi zeedola, eyona ntengiso ye-e-commerce yaseMelika ukuza kuthi ga ngelo xesha, uchithe phantse wonke umsebenzi wakhe kwicandelo lokuhambisa ye-e-yorhwebo, kunye nempumelelo edibeneyo. Emva kokuthengisa i-Jet.com, uFaust wahlala kunye neWalmart njengentloko yecandelo lokubonelela ukunceda ukwakha ishishini elikhulu kwi-Intanethi. Ekupheleni konyaka we-2019, uFaust uthathe indawo enzima yeWalmart yokuthenga izinto, iJetBlack, kodwa wasilela ukuyiguqula. IWalmart ivale iJetBlack ngoFebruwari kunyaka ophelileyo.
Ngo-Epreli, uFaust wayehlanganisa iqela lephulo lakhe elitsha, i-Olive, inkonzo yokudityaniswa konikezelo eyakhelwe kwisiseko esomeleleyo: inkolelo yokuba abathengi baseMelika bakwi-Intanethi bayakuvuyela ukulinda iintsuku ezimbalwa ezongezelelweyo ukutshintshisa izibonelelo zokusingqongileyo zokuvelisa kancinci inkunkuma.
Ekuqaleni, bendicinga ukuba eli thuba lam lilandelayo liza kuba ngaphandle kwe-e-commerce, uFaust uxelele uMbonisi kudliwanondlebe kutshanje. Kodwa ngenye imini, ndandithatha inkunkuma ukuze iphinde isetyenziswe. Emva kwemizuzu engama-30 yokuqhekeza iibhokisi kunye nohambo oluninzi phantsi kwendlela kwaye ubona inqwaba yenkunkuma kumgaqo wabamelwane bam, ndiye ndabona ukuba kuyaphambana ukuba, emva kweminyaka engama-25 yokukhula kwe-e-commerce, le yimeko ekhoyo amava.
Umnquma ufuna ukunciphisa ingxaki yenkunkuma ngokudibanisa iiodolo zabathengi kwi-intanethi ezivela kwiindawo ezahlukeneyo kwaye uzithumele zonke kwingxowa enye enkulu iye ekhayeni kanye ngeveki. Luhlobo lwangaphakathi phakathi kwabathengisi kunye nabathengi babo. Abathengi banokufikelela kwinkonzo ngokusebenzisa iOlive okanye isandiso sayo seChannel. Nje ukuba umntu afake iodolo, umthengisi uya kuyithumela ipakethi kwindawo yokugcina izinto zeOlive, apho iyakugcinwa khona iintsuku ezimbalwa kwaye idityaniswe neminye imiyalelo yakho. U-Olive uya kuthi emva koko ahambise ii-odolo kwingxowa enokuphinda isetyenziswe ngexesha elimiselweyo veki nganye. (KwisiXeko saseNew York, ihambisa kabini ngeveki.)
Ukuthetha ngempembelelo yokusingqongileyo, ukupakisha kuyinyani nje yomkhenkce, wongeze uFaust. Umcimbi omkhulu kukuba i-10 yezigidigidi zeephakeji ziye zaphoswa enye ngexesha kumakhaya abathengi. Emva kokusebenza kolu shishino ixesha elide, ndiyazi ukuba iyenzeka njani loo nto. Kukho indlela ebhetele yoku ukuze isebenze.
Kuba i-Olive yenza ukuhanjiswa kweveki nganye kwidilesi enye, ikwayinkqubo elula yokubuyisa ukuthengiswa. Ukuba umthengi ufuna ukuthumela into, angayibeka kwingxowa ye-Olive, eya kuthi ibuyiselwe kumjikelo olandelayo wokuhanjiswa.
Yiyo loo nto uOlive wakhetha abathengisi beempahla njengamaqabane akhe okuqala. Izambatho zinelona zinga liphezulu lokubuya kuwo onke amanqanaba okuthenga kwi-Intanethi, ngaphezulu kweepesenti ezingama-30 zeephakeji ezigqityiweyo ukubuyiselwa kumthengisi. Kwaye le nkqubo inokukhathaza njengoko imigaqo-nkqubo yokubuya kunye neendlela ziyahluka kwivenkile ngeevenkile.
Isinxibo sikwelona candelo likhulu nelona lahlulwe kakhulu kwi-intanethi, utshilo uFaust, ethetha ukuba uninzi lwabantu luthenga kwinani labathengisi abohlukeneyo ngexesha elithile, elenza ukudityaniswa kwephakheji ibe yinkonzo efuneka kakhulu.
Okona kubaluleke kakhulu, isimahla. Umnquma wenza imali ngokubiza ikhomishini encinci (iipesenti ezili-10) kumaqabane ayo. Ukunikezelwa kwexabiso eliphezulu kunye nomda wenzuzo weempahla, uqoqosho lusebenzela okwangoku. Oko akusebenzi kwamanye amacandelo, u-Faust wavuma. Kodwa ngokuhamba kwexesha, njengoko sisakha ubunzima obubalulekileyo, siya kuba nakho ukwenza imodeli isebenze kwiindidi ezininzi.
Umnquma wasungulwa ngokusesikweni kweyoMdumba. Le nkonzo okwangoku igubungela malunga nesithathu sabantu baseMelika kwiindawo ze-bicoastal.
