I-Netflix 'Sandy Wexler' edlala noAdam Sandler.UGlen Wilson / iNetflix Ngaba iNetflix iyanqwenela okanye iyabala? Ngaba inkonzo yokusasaza ifuna ukugcina zonke iintlobo zomxholo okanye ngaba zikhetha kwaye zikhethe ngononophelo? Ngaba ibalulekile ukuba Qhakazile kwaye Ingxelo yeCloverfield Paradox ziifilimu zekaka ukuba ziyaqengqeleka ababukeli abakhulu nokuphazamisa umabonwakude wemveli?
Ngokusisiseko, ngaba ikhona indlela yokuphambana neNetflix?
Ngaphandle kwabo bonke ubungqina bangaphandle obuchasene noko, impendulo nguewe ongenakuphikiswa. Ngelixa inkonzo yokusasaza inokuphosa iigobbs zemali kwiiprojekthi kuba zinako, ikwalandela umgca wokucinga ohamba ngononophelo kuyo yonke idatha yokujonga. Ukusuka kulwandle lolwazi, iNetflix iye yahlanganisa isicwangciso sefilimu esinokubonakala siyi-wonky evela ngaphandle, kodwa eneneni iyavakala ngokwembono yangaphakathi.
Kwincwadi yakhe entsha, Umfanekiso Omkhulu: Umlo weKamva leeMidlalo bhanyabhanya , Ijenali yeWall Street Intatheli uBen Fritz uphonononge utshintsho olukhulu lwaseHollywood kule minyaka ili-18 idlulileyo eyathi yanika ilungelo elinobunkunkqele kwaye yakhamisa phantse yonke into kumlindi wakudala wokwenza imiboniso bhanyabhanya. Inqaku elithile elinomdla kwincwadi yindlela uNetflix angene ngayo kwifreyimu, ngakumbi noAdam Sandler.
Ukususela ngo-2011 ukuya ku-2015, i Uyonwabile uGilmore kwaye UBilly Madison inkwenkwezi ihlupheke ngothotho lweebhokisi zeebhombu zeofisi. UJack noJill ($ 74 yezigidi zasekhaya), NguMfana Wam lowo ($ 37 yezigidi), Idityanisiwe ($ 46 yezigidi) kunye Iiphikseli ($ 78 yezigidi) bonke badanile ngokwezezimali, iindleko zeSony imifanekiso kunye noloyiko kwezinye ii studio ezinkulu. Kodwa njengokuba enye iHollywood ibona uSandler njengenkwenkwezi egugileyo engasenakuthengisa amatikiti, iNetflix ibone iasethi engaxabisekanga ebhenela ngqo kubabhalisi bayo.
Baye ke bahlasela.
Kwiinyanga ezimbalwa kamva, uSandler wafumanisa ukuba iNetflix, owayesandula ukuba nomdla kwimovie, wayibeka kuye, uFritz wabhala. Usebenzisa idatha eqokelelwe kwiimuvi zikaSandler zikaSonyr ezazidlalwe yiNetflix ngesivumelwano sakhe seStarz, [iNtloko yeNetflix yomxholo uTed] Iqela likaSarandos lalisazi ukuba nanjengoko ibhokisi yakhe-yamandla ombane iyancipha, uSandler wayehlala eyenye yeenkwenkwezi ezidumileyo kwinkonzo yokusasaza. Abaphulaphuli bakhe abalupheleyo banokuba mancinci amathuba okuba bahlawule ukumbona kwindawo yemidlalo yeqonga, kodwa basakuthanda ukuhleka izinto zakhe ezihlekisayo ekhaya.
‘Besisazi ukuba uyathandwa kwiimarike apho iimovie zakhe zingazange zivulwe,’ utshilo uSarandos.
Isithuthi esiphambili sohlahlo-lwabiwo mali, ngamanye amagama, sisebenze kakuhle kwiNetflix. Xa abantu besiya kwimidlalo yeqonga, babekhetha igama elibizwa ngokuba li-franchise. Kodwa xa babekhangela into yokusasaza kunokuba bahlawule amashumi amahlanu eedola ngobusuku, ubuso obuqhelekileyo obusenza u-shtick oqhelekileyo babulungile. Iimuvi ezingenazo izinto ezibonakalayo ezibonakalayo zazonwabile ekhaya, emva kwayo yonke loo nto, ukuba akunjalo. Kwaye ukuba iinkwenkwezi zikhethe ukolula amaphiko kwaye awuyithandi imovie ocofa kuyo, ungayicima kwangoko. Ulahlekelwe lixesha elincinci, kodwa hayi nayiphi na imali.
Kwaye nangona kunokubakho abalandeli abaninzi baka-Adam Sandler, okanye nayiphi na inkwenkwezi ye-movie, njengoko yayihlala ikhona, oko kwakungabalulekanga kwi-Netflix.
Zonke izitudiyo ezikhathalayo malunga nokuba bangaphi abantu abathenga amatikiti okanye iiDVD. Bafumana imali yabo nokuba uyayithanda imovie okanye uyayithiya. Kodwa iNetflix ilinganisa impumelelo ngokuthi bangaphi abantu abagqibe imovie kwaye banelisekile ngokwaneleyo ukuba baqhubeke nokubhalisa ngenxa yoko, okanye ngubani obhalisela nje ukuyibukela. Isiseko sabalandeli baka-Adam Sandler sinokuba sancipha, kodwa abo bahlala bethembekile kwaye babekho kwihlabathi liphela-kanye le nto yayifunwa yiNetflix. Ukongeza, iNetflix ayizukuchitha izigidi zeedola kwiibhodi zezibhengezo nakwiintengiso zeTV ukuthengisa ifilimu nganye. Ialgorithm yayo iya kubonisa ngokubalaseleyo imovie nganye yeSandler kubalandeli bayo kwiscreen sasekhaya umzuzu wokufumaneka kwayo.
I-Sandler isuswe kude kwinqanaba lakhe njengenkwenkwezi ye-movie, kodwa isicwangciso seNetflix sibonakala sisebenze.
Kwikota yokuqala yezemali ka-2017, Kuxelwe iNetflix okoko kwathi kwakhutshwa inqaku lomdlali wokuqala lokusasaza ( Ugculelo 6 ngoDisemba 2015, abasebenzisi babukele iiyure ezingama-500 zezigidi zomxholo weSandler. Eso sisiqingatha sebhiliyoni seeyure ezichithwe kwimbumba yomntwana.
Ukuthetha ngexesha lentetho ephambili kwi-Consumer Electronics Show ngo-2016, uSarandos watyhila:
Isithandathu esihlekisayo , ngokomzekelo, kwiintsuku zokuqala ezingama-30 kwiNetflix, yeyona bhanyabhanya ibukelwa kakhulu kwimbali yeNetflix. Kuyonwatyelwa kwindawo yokuqala kwindawo nganye esisebenza kuyo, kwaye kuninzi lwazo iseyinombolo yokuqala.
Kunyaka ophelileyo, yena utshilo ukuba ukubukwa komdlali weentsusa zeNetflix ngophahla. Ewe kunjalo, kuba umsasazi akawakhuphi amanani okulinganisa, asinakukwazi ngokuqinisekileyo. Kodwa ukuba imiboniso bhanyabhanya kaSandler ibingasebenzi, ngaba inkampani ingaphinda imtyikitye kwisivumelwano sesibini semifanekiso emine ngo-Matshi 2017 kusithiwa kufanelekile nge-20 yezigidi zeedola kwifilimu nganye?
Ngo-Okthobha u-2016, inkonzo yokusasaza yayinezigidi ezingama-86 zababhalisile kwihlabathi liphela. Namhlanje, banezigidi ezingaphezu kwe-117. Ukukhula kweNetflix kungenxa yezizathu ezininzi, kodwa ukuphuhliswa kwesebe layo lefilimu-kugqitywe ngokuchongwa kwe-Oscar kulo nyaka Umdaka —Yinto enegalelo.
Mhlawumbi iNetflix isandula ukufumanisa inyani engaboniyo ngathi abathengi: sikulungele ngakumbi ukubukela ikaka ukuba akufuneki sishiye iisofa zethu ukwenza njalo. Ngelixa le ndlela ixhaphakileyo yeshishini inokungathandisi ukuba isasazeke kumzi-mveliso wefilimu ethembekileyo, ngokuqinisekileyo kubonakala ngathi iyabafumana itoni yamehlo, yiyo yonke into ebalulekileyo.
Umfanekiso Omkhulu: Umlo weKamva leeMidlalo bhanyabhanya ziya kufumaneka ngoMatshi 6.
