Ekhohlo, ukuthengisa okuvela kuWhil, kusekwe ngoJulayi, 2014. Ekunene, ukuthengisa okuvela kwiNdawo eLula, esekwe ngoMeyi, ngo-2016.Iifoto zesikrini, ngelixesha kunye neNdlela elula Ileta evulekileyo eya kuYuhna Kim, umsunguli we-app yokucamngca ngokuLula.
Nksk Kim,
Asikaze sidibane, kodwa undazi kakuhle. Ndiqale inkampani yam, iWhil, kwiminyaka emithathu edlulileyo. Sineqonga lokuqeqesha kakuhle ukuze sincede abantu baphile ubomi obusempilweni, obonwabisayo nobusebenzayo. Phambi kokuba ndiqale iWhil, bendonwabile ukuqhuba i-Headspace. Ekudaleni iWhil, sikhathalele kakhulu ukwazisa into entsha kwindawo yentengiso; Ukucamngca ngamava ahluke ngokupheleleyo ekujoliseni abaphulaphuli abaqeqeshiweyo.
Kwiveki ephelileyo, omnye wabathengi bethu ufikelele ekubuzeni, Ngaba ukhe wayibona inkqonkqozo lwe-app yakho ekuthiwa sisiqhelo esilula? Kwakukho nje kwi-Shark Tank. Ngelishwa, okoko kwasungulwa kwakho, ndifumene ezimbalwa kule minxeba veki nganye. Iqela lethu livakalelwa lixesha lokuba lithethe into.
Ngexesha lokuvela kwakho kwi Itanki yeShark , Imikhosi ikutyholile ngokufuna nje i-PR yasimahla kunye nokuzinyusa, nokuba indawo kwindawo kumdlalo oyifunayo. Kwakunzima ukubukela. Siyavuya ukubona nabani na ezisa ulwazi oluthe kratya lokucinga kunye nokucamngca kwihlabathi. Nangona kunjalo, indlela ohamba ngayo uyenza loo nto ibalulekileyo. Mna, kunye nabasebenzi abangama-30 eWhil, sinokuvelana neemvakalelo zeShark Tank zokuxhatshazwa yinkampani yakho.
Kule leta, ndabelana ngeenkxalabo esele sizizisile kwimbalelwano yabucala nawe, kwaye ongayikhathalelanga. Ngokufana nabathengi bethu, siyakhathazwa yinto ebonakala ngathi, ngokoluvo lwethu, ukuxhaphaza okuqhubekayo (nangaphantsi kokukhumbula) ukuxhaphaza abanye oosomashishini. Ingxelo yakho ye-PR ibonisa umfazi onyanzelekileyo weminyaka eliwaka kumxholo webali lobuchwephesha. Siyayibhiyozela loo nto. Ihlabathi lifuna abafazi abaninzi ukuba bafumane impumelelo kwi-STEM- kunye nawo onke amabakala, kuloo nto. Nangona kunjalo, ngokoluvo lwethu, izenzo zakho zibonisa ibhanki yotyalo-mali engathandekiyo kwi-ajenda yetekhnoloji.
Kudliwanondlebe, ukuba uphehlelele umkhwa olula kwisithuba esingaphantsi kweenyanga ezine, nditsho nokuba kwakulula. Elo lixesha lokurekhoda ngawo nawuphi na umlinganiselo. Kwakhona kuhle kakhulu ukuba yinyani. Ngokoluvo lwethu, ubonakala ngathi uphakamise izinto eziphambili zeshishini lakho kwezinye iimveliso eziyimpumelelo kwezi ndlela zilishumi:
- Ukuboleka igama
U-BJ Fogg nguvulindlela kutshintsho lokuziphatha olusempilweni. Lakhe Imikhwa Emincinci Inkqubo ibe yotshintsho kubaqalayo abazama ukunceda abantu. Kuyabonakala ukuba uyithiye inkampani yakho njengesiqhelo esiqhelekileyo kwaye uboleke kakhulu kwindlela yakhe edumileyo nolwimi, ngaphandle kokuvunywa.
- Ukuqesha umntu ngaphakathi
Phambi kokuqala i-Habit elula, omnye wootitshala bethu bokuqala wakunika abahlobo kunye nosapho ukuba bapase simahla, ukufikelela ngokungenamda kwiqonga loqeqesho le-Whil. Oku kwenziwa ngaphandle kolwazi lwethu. Ngokwe-analytics yethu, uhamba ngebhayisikili malunga nelayibrari yethu yoqeqesho. Ukuthi ungumsebenzisi wamandla kuya kuba yinto engeyiyo. Sifundile ukuba kwa lo titshala ngoku udwelisiwe njengabacebisi kwinkampani yakho, kuthiwa uncede ekwenzeni iRebit Habit ngokuqesha ootitshala (kubandakanya abaliqela kwiqonga likaWhil), kwaye ungumnini zabelo kwinkampani yakho. Phambi kokupheliswa kwesivumelwano sakhe noWil, lo mcebisi uqhubeka ebuza uWill malunga neenkcukacha malunga nemodeli yeshishini lethu. Sithathe njengenomdla kumhlobo. Ukujonga ngasemva, abahlobo kunye nokufikelela kosapho akunike yona ngeli xesha kungasekho buhlobo kubo.
Njengokuba kamva wabhalela kum nge-imeyile, Kum [Indlela elula] ayisosongelo kuWe okanye kukhuphiswano kodwa bendihlala ndinemibono eyahlukileyo malunga nolu khuphiswano ukuze ndihloniphe ukuba ucinga kufuneka ndilunqumle [isivumelwano sam kunye Ngoku)!
- Ukukhuphela ngaphandle lonke uphuhliso
Ubanga ukuba ngusomashishini wobuchwephesha. Nangona kunjalo, ngelixa ujonga ukubandakanyeka kwakhe kwiNdawo eLula, umcebisi wakho usixelele ukuba ukhuphele ngaphandle uphuhliso lwakho losetyenziso olulula kwenye yezona venkile zininzi zikhawulezayo ukuguqula indawo kwiBay Area.
- Ukuboleka umdlali
UBuddhify sele ijikeleze iminyaka emithandathu kwaye yaziwa njenge-app yoqeqesho lokucamngca ekumgangatho ophezulu, ukuba nomsunguli omangalisayo (uRohan Gunatillake), kunye nokuba ngumdlali weRadial app-nto indawo yethu engazange ibonwe kuyo. Njengoko uBuddhify etshilo, kubonakala ngathi uphindaphinde umdlali wabo owaziwayo ngaphandle kokuvunywa. 
Ekhohlo, umfanekiso-skrini osuka kuBuddhify, ngoJanuwari 2014. Ekunene, umfanekiso-skrini ovela kwiNdawo eLula, ngo-Epreli 2016.Izikrini, i-Buddhify kunye neHabit elula
- Ukuboleka ujongano
Ngelixa bekukho iminyaka emithathu kwaye uyaziwa ngophando lwethu, uqeqesho olusekwe kwiinjongo, isisombululo soqeqesho lwe-SaaS kunye nelayibrari enzulu kakhulu yootitshala kunye nomxholo. Uyaqhubeka nokuzazisa njengesisombululo esikukuphela kwale ndlela okanye iindidi zootitshala. Njengomsebenzisi wamandla weWhil, wena nomcebisi wakho niyazi ukuba ayonyani leyo. Kwimbalelwano enqamlezileyo obone kufanelekile ukuba uyiphendule, sele uxolisile nangamabango akho.
Izenzo zakho zisenokungabonakali kubathengi. Nangona kunjalo, ziyabonakala kumaqela anetalente awenze ngokwenyani amava eWhil kunye neBuddhify. Ziyabonakala nakwabaxumi bethu benkampani, abo ngoku ubeka inkampani yakho. Ubonakala ngathi uyayenza le nto ngaphandle kokuba into elula ayinakho ukuhambisa isisombululo esikhuselekileyo, esisemthethweni seHIPAA. Kungathatha iminyaka yesiqhelo esilula kunye nokunye okuninzi ngaphezulu kwe-2.8 yezigidi zeedola ozikhuphileyo ukuphinda uphendule ubuchwephesha bemodeli epheleleyo. Ukucebisa ngenye indlela kumashishini angalindelekanga kukungakhathali. Ngokoluvo lwethu, uphehlelele umkhwa olula ngoncedo lomcebisi wakho, uboleka inkangeleko kunye nokuziva kweqonga lethu kubandakanya uyilo, umxholo, ulwakhiwo loqeqesho, ukhetho lootitshala, ootitshala kwanomfanekiso-ngqondweni kunye nokufota (phantsi kweentloko zetitshala) esizenzileyo kunye eyakho ngqo-kwaye uthathe indlela ecacileyo yokususa ezi zinto zibonakalayo wakubiza loo nto. 
Ekhohlo, umfanekiso-skrini osuka kuWhil, osekwe ngoJulayi, 2014. Ekunene, umfanekiso-skrini ovela kwiNdawo elula, osekwe ngoMeyi, ngo-2016.Iifoto zesikrini, ngelixesha kunye neNdlela elula
- Ukuboleka iwebhusayithi
Ekusungulweni, kubonakala ngathi uyiphindaphindile iwebhusayithi yethu, kubandakanya iindawo ezibalulekileyo kulwimi lwethu olukhuselweyo. Kwakhona, kulandele inkcaso yethu kuphela, ngaba ukhulule iwebhusayithi yesiqhelo esiqhelekileyo ukuya kwifom yangoku. Mhlawumbi abatyali mali bakho bakunike iingcebiso ezinononophelo malunga neempawu zorhwebo, amalungelo okushicilela kunye neemfihlo zorhwebo.
- Icebo lokuboleka kunye nomxholo
Ubonakala ngathi uyiphindaphinda imodeli ye-Whil ejolise kwindlela yoqeqesho esekwe kwinjongo. Oko kubandakanya iinxalenye ezibalulekileyo zekhathalogu yoqeqesho, ubume bokwaphula umhlaba kunye nenkcazo-ntetho, ngokwenza kuphela utshintsho oluncinci kumbala nakwimvelaphi. Kwi-Shark Tank, wabelana ngokulungiswa okuncinci kwimodeli yethu yeshishini kunye nezabelo zengeniso zootitshala. Kubonakala ngathi usebenzisa abathengisi bakaWhil ukwenza umxholo, kulandela isicelo somcebisi wakho solwazi lwabo loqhakamshelwano. 
Ekhohlo, umfanekiso-skrini osuka kuWhil, osekwe ngoJulayi, 2014. Ekunene, umfanekiso-skrini ovela kwiNdawo elula, osekwe ngoMeyi, ngo-2016.Iifoto zesikrini, ngelixesha kunye neNdlela elula
Ekhohlo, umfanekiso-skrini osuka kuWhil, osekwe ngoJulayi, 2014. Ekunene, umfanekiso-skrini ovela kwiNdawo elula, osekwe ngoMeyi, ngo-2016.Iifoto zesikrini, ngelixesha kunye neNdlela elula - Iintloko ezibolekayo, ii-taglines kunye namabango
Ekusungulweni, ubanga ukuba unezoPhando ngaphakathi kwakho (SIY) ezivela kwinkqubo eyaziwayo yobukrelekrele bemvakalelo ezelwe kuGoogle. Uyenzile le nangona umcebisi wakho esazi ukuba uWill uhlawule ngaphezulu kwe- $ 500,000 ukuvelisa inkqubo yedijithali ekhethekileyo kunye neZiko lobuNkokheli be-SIY (SIYLI). Umcebisi wakho wasazisa. Njengoko i-CEO ethathe umhlala-phantsi ye-SIYLI yabhalayo,… kumapapasho eendaba, iingxelo malunga nemvelaphi yootitshala zazingachanekanga kwaye siye safikelela kwiNdlela eLula yokucela ukuba ilungiswe. Kwiimeko ezininzi le nto ibisithi ootitshala bavela kuGoogle xa bengakhange basebenze okanye baqeqeshwe kuGoogle. Kwakhona, ngokoluvo lwethu, ususe kuphela amabango emva kokuphikisa uphawu lwentengiso oluvela kumaqela amaninzi.
Kwifayile yakho Ukushicilelwa kweendaba , Isantya sakho usiya kwintengiso; ukusebenzisana noMlawuli wangaphambili weenkqubo zokuCamngca zikaGoogle (nangona umcebisi wakho engazange asebenzele uGoogle); Kunye neqela (elingabizwanga ngegama) leHarvard Psychologists ekucingelwa ukuba baphuhlise indlela elula. Kuba utyhala imveliso yempilo yengqondo, ungasixelela ukuba ngoobani? Zithini iinkcukacha zabo, ukuqonda, kwaye yintoni ukubandakanyeka kwinkampani yakho?
Kudala sisebenzisa ibinzana elithi WHil yiNetflix yempilo-ntle (ibinzana esiliboleke emva kokuba omnye wabathengi behlabathi eliqulunqe). Ukusukela ekuqaleni, sibonise inqwaba yabaqeqeshi abaphezulu. Ngaphandle kokuba ungumsebenzisi wamandla weqonga lethu, ubone kufanelekile ukuba uxele TechCrunch Siyi-app yokuqala enemodeli yeNetflix / Spotify-sazisa uninzi lweetitshala zokucamngca ezikhokelela kwihlabathi liphela kwiqonga elinye. Ngelixa kunokuba nzima ukuba luphawu lwentengiso, kubonakala ngathi uyaqhubeka nokukhetha amabango amakhulu kunye namancinci kwizithuba zakho zebhlog eziqhubekayo kunye nodliwanondlebe.
Ngokoluvo lwethu, wenze umkhuba olula wokuphakamisa uyilo luphela, iimodeli zeshishini kunye neendlela ezivela kwezinye iinkampani, kubandakanya nezethu. Oko akuziva kamnandi kubantu abanetalente eBuddhify naseWil, abaye bachitha iminyaka bezisa izimvo zethu ebomini. Indlela yakho yokukopa ngokukhawuleza ayazi mida, ukusukela kwi-UX enzulu ukuya kwintengiso ebonakala ngathi isisiseko. 
Ekhohlo, umfanekiso-skrini osuka kuWhil, osekwe ngoJulayi, 2014. Ekunene, umfanekiso-skrini ovela kwiNdawo elula, osekwe ngoMeyi, ngo-2016.Iifoto zesikrini, ngelixesha kunye neNdlela elula
- Ukuthatha ikhredithi
Kwinyathelo ngalinye ulwenzile udliwanondlebe oluthatha ikhredithi ngazo zonke izimvo zakho. Uthi wenze i-Habit elula ngenxa yoxinzelelo olukhulu lokuqalisa kwakho iminyaka emibini. UNks Kim, khawufane ucinge uxinzelelo kwabo bawenze ngokwenyani lo msebenzi.
Ngaphandle kwembonakalo engaphantsi kokufanelekileyo kwi-Shark Tank, ukhawuleze waqinisekisa inkxalabo yemikhosi yeenjongo zakho zokuzazisa. Kwiiyure ezimbalwa, iwebhusayithi yakho funda Njengoko kubonwe kwi-Shark Tank. Kwiliqela udliwanondlebe kunye namanqaku , wabelane ngendlela ukucamngca kwakho okukunceda ngayo ukuba uhlale uzolile ngexesha lokulila kumdlalo. Ukwazi kwakho ukugoba inyani ukuvelisa ubhengezo obalaseleyo kuyamangalisa ngokwenene. Kodwa umntu makanqumame abuze: iphi ingqibelelo?
- Ukufihla nokusongela amanyathelo omthetho
UMnumzana Gunatillake kunye nam siye safikelela kwizihlandlo ezininzi malunga neenkxalabo zethu ngokubhekisele kwimveliso kaBuddhify kunye neWhil ephindaphindwe ngendlela engafanelekanga. Walile ukudibana okanye ukuthetha. Endaweni yokuba ubonakale ngathi usithumelele amanqaku afanayo:
Ootitshala bethu abambalwa bandicacisele ukuba ubusoloko 'ufikelela' kubo, kwaye uthumele i-tweet ukuthelekisa okungeyonyani nokunyelisa phakathi kwenkonzo yakho kunye neNdlela eLula. Ndinqwenela ukuba singaziswa phantsi komxholo ongcono, njengoko ndiqinisekile ukuba sinokuninzi ngokufanayo ngokobuqu kwaye singavana ngokuqaqambileyo.
Ngokubhekisele kwizikrini ozithumeleyo, ndiyakholelwa ngokuqinisekileyo ukuba akukho nto ikhutshelweyo okanye eyahlukileyo kwindlela esisebenzisa ngayo [faka amanqaku abolekiweyo] …. Ndifuna ukunikezela ngesiqinisekiso esibhaliweyo kuwe sokuba asikhuphelanga uyilo lwakho, asikhupheli mntu, kwaye kwenzeka nje ukuba sisebenzise [faka umxholo obolekwe kunye neempawu] .
Ndiyathemba ukuba uyasiqonda isikhundla sethu, kwaye ubuze ukuba ususe phantsi i-tweet yakho ebubuxoki nehlazisayo-ayisiyiyo kuphela eyokungcolisa igama, kodwa ichasene neMigaqo yokuSetyenziswa gwenxa kwe-Twitter. Ndikwacela ukuba uyeke ukufikelela kootitshala bethu, abathe bandixelela ukuba baziva bengakhululekanga. Ukuqhubela phambili, nceda ufikelele kum ngqo-ndiyayihlonipha ukuba sinokungavumelani, kwaye ndicele ukuba wenze okufanayo.
Enkosi, Yunha
UNks Kim, ukusika kunye nokuncamathisela ezi ntlobo zamanqaku akunakuziva kulungile. Umcimbi kwindlela yakho ucacile.
UNks Kim, uyigqibile inkangeleko yakho yeShark Tank ngokuthi andixoki. Ibinzana elingaqhelekanga nelingalibalekiyo. Oosomashishini bahluthwa ngokucwangcisiweyo yonke imihla ngabantu bakwamanye amazwe bephinda-phinda umsebenzi wabo onzima wokuwusebenzisa ukungena kwimakethi yase-U.S. Ukuzisa le ndlela kwimpilo nakwintlalo-ntle ayivakali ngathi umkhwa olula uzama ukudibana ngokuqaqambileyo.
Ukuthetha noMnumzana Gunatillake ngalo mbandela, wabelana, Isinxibelelanisi sethu esisekwe kuvili siye saba yinto ebonakalayo kwilizwe leenkqubo zokusebenza kwengqondo. Ngelixa ukuxelisa kunokuba lolona hlobo lokukhohlisa, sivakalelwa kukuba kukho indawo ecacileyo apho ukuxelisa kube kukopa. E-Buddhify, sikholelwa ukuba amaxabiso kunye nokucinga ngendlela esisebenza ngayo kubaluleke kakhulu njenge-app uqobo. Nditsalele umnxeba ongenamsebenzi, kodwa ndiyakholelwa ukuba iinkampani zempilo-ntle kufuneka zinqwenele ukuba ngcono kunesiqalo esiqhelekileyo. La mava asenze saqonda ukuba amaxabiso ethu awazange abaluleke ngaphezulu. Kuyasikhuthaza ukuba sisebenze ngokuguqula iapp yethu nangakumbi, kuba ubuchule bethu kunye nentliziyo yethu azinakuze zikhutshwe.
Andinakuvuma ngakumbi. Xa kuziwa ekuncedeni abantu, ihlabathi lifuna bonke oosomashishini kwimpilo-ntle elinokuyifumana. Iingcamango ezintsha kunye nabakhuphiswano, bhetele. Kodwa indlela oqhubeka uyithatha ayive ngathi kukhuphiswano.
Ukuqhagamshelwa kwindlela yokucinga, unokuqhelana neenkolelo ezintathu ezisisiseko. Eyokuqala ayenzakalisi. Okwesibini kukuba akukho fomathi yengqondo yokucinga. Kuthatha ukusebenza nzima kunye nokuziqhelanisa. Unokufumana kuphela izibonelelo ngokwenza lo msebenzi. Okwesithathu kukuziqhelanisa nokungathethi into ngaphandle kokuba iyinyani, iyimfuneko kwaye inobubele. Ngelixa ngokuqinisekileyo ndinokwenza ngcono (sonke sinako), yayiyinjongo yam apha.
Egameni leqela le-Whil, ngamana sonke singazisa ukuthembeka emsebenzini wethu. Kwaye masibe nombulelo koosomashishini abathatha umngcipheko kwaye bakhokele phambili ngokwenyani ngokwenyani.
UJoe Burton ngumseki kunye ne-CEO ye Intetho yesibongo, imvelaphi, ukuhambelana kwefayili Whil. , iqonga loqeqesho lwedijithali elinceda abasebenzi ukuba banciphise uxinzelelo, bandise ukomelela kunye nokuphucula ukulala nokusebenza kwabo. Ungusomashishini kwintlalontle yesayensi, owayesakuba nguMongameli we-Headspace kwaye wachitha iminyaka elishumi elinesihlanu njenge-COO yehlabathi kwiinkampani zikarhulumente. UJoe uyi-alumnus yeSikolo soShishino saseHarvard kwaye uhamba ehlabathini ethetha ngezihloko kubandakanya ukuphazamiseka, inkcubeko, ukhuseleko lwabasebenzi kunye nengqondo njengenzuzo yokhuphiswano.
