Iingcamango ezinjengezibane ze-lightabers kunye ne-Baby Yoda azidalwanga kwi-vacuum (yendawo).I-Disney + Wonke umntu uyamthanda u-Baby Yoda. Kodwa, ngelishwa, ayinguye wonke umntu uyawathanda amalungelo epropathi enomgangatho ophezulu wokuqonda (IP). Kwiiveki ukusukela oko Idabi leenkwenkwezi abalandeli baqale baphathwa UMandalorian , memes yendoda encinci ethandekayo yaseMelika ziye zanda kunye nokuthengiswa kweemarike ezimnyama iye yavela kwiiwebhusayithi ezinjenge-Etsy.
Ekuqaleni, iDisney yayibonakala ngathi iyatyhalela emva kwezi zinto, (mhlawumbi) ukutyhala uGiphy ukususa ii-memes kunye nokwenza ukuba abadali bemixholo bakhale ngesikhuselo se-IP esinika iDisney isandla esiphezulu kwezi ntlobo zokujongana. Kodwa, enyanisweni, i-saga Yabantwana Yoda ibonisa amandla kunye nesibheno Imithetho yaseMelika yokusebenzisa ngokufanelekileyo kwaye kufuneka unike Idabi leenkwenkwezi abalandeli ezinye zezizathu ezinamandla zokuxhasa imithetho ye-IP. Imithetho yelizwe lethu yokuyila ikhokelela kubalinganiswa abathandekayo kuwo wonke umnyele kwaye ivule indlela yokuthengisa ebonisa umnyele kude, kude kakhulu.
Emva kokuqaqamba (okuqaqambileyo) ekupheleni kweSahluko 1 seDisney UMandalorian , Idabi leenkwenkwezi iphela wamkelekile ilungu elitsha leentlobo ezingaqondakaliyo zikaYoda. Iimemem zafika ngokukhawuleza emva koko, kwaye i-GIF iwebhusayithi yeGiphy yayiphakathi kweyokuqala ukubamba umxholo we-Baby Yoda. Ngenxa yobuninzi bezilumkiso ezisemthethweni, uGiphy watsala umxholo wayo Kungekudala emva koko, kwaye nje kanjalo, imakethi encinci eluhlaza ye-GIF yaqala ukoma. Ngokwesiqhelo, meme enemifanekiso enamalungelo obunini enziwe ngumfundi wasekholejini yaza yatyabeka kuFacebook iya kufaneleka njengokusetyenziswa okufanelekileyo, kuba umfundi kusenokwenzeka ukuba akamhluthanga umnini wengeniso kwaye umxholo kungenzeka ukuba uhlekisa.
Kodwa ngokunyuka kweendawo zokwabelana ngevidiyo ezincinci ezinje ngeGiphy, izibonda ziphezulu ngesiquphe kwaye akucaci nokuba ( ukwenza imali Abathathi-nxaxheba be-GIF baphanga iDisney ingeniso. Kwaye naliphi na ithuba lamagqwetha afundileyo akwaDisney akwazi ukumangalela, iinkampani eziqala phezulu, ezinje ngeGiphy, ziya kuqinisekisa ukuba akukho sizathu sempikiswano.
Kodwa ibali alipheli apho.
Ngexesha leveki yokugqibela kaNovemba, uGiphy ikhosi eguqulweyo kwaye ndikhulule u-Baby Yoda kwintolongo yedijithali. Quoth inkampani: Kwakukho ukubhideka malunga nomxholo othile olayishwe kwiGiphy, kwaye sazisusa okwethutyana ezi gifs ngelixa sijonga imeko. Into efanayo yenzekile kwimarike yemveliso yokudlala, apho iDisney yaqala yanyanzelisa ukuba nayiphi na iY Baby Soda swag kufuneka ndilinde kude kube ngowama-2020. Ukuphendula kolu thintelo lweethoyi ezinamachaphaza amdaka, intengiso emnyama yezinto zokudlala ezimile njengeYoda zavela kwiindawo ezinobuchule ezinje ngeEtsy. Umntwana uYoda sele ethathe i iintlobo ezahlukeneyo , Ukusukela kwimihombiso yomthi weKrisimesi ukuya kwiikawusi.
Ukuba iDisney beyifuna, kuya kuba kuhle ngaphakathi kwamalungelo ayo ukumangalela aba bavelisi ngolwaphulo-mthetho lwe-IP. Kodwa ukuthathelwa ingqalelo kweemarike kwakulawula, kwaye abaphathi beenkampani babesazi ukuba isenzo esindlongondlongo ngokuchasene ne-Etsyers ngekhe sibe sihle. Endaweni yokuba iDisney ithathe olu phuculo njengophawu lwentengiso enkulu engafakwanga yeethoyi zeBaby Yoda kwaye kunjalo isetelwe ukukhawulezisa ukukhutshwa kwezinto ezithengiswayo kule Krisimesi.
Inkampani yayilungile ukuba ilumke ekuqaleni, ukusukela oko Idabi leenkwenkwezi ukuthengiswa kwezinto ezikhutshwe kwakamsinyane kwixesha elidlulileyo kukhokelele imigca amabali avuza . Ukurhweba ngabalandeli Idabi leenkwenkwezi Amakhadi e-topps ngaphambi kowe-1980 Ubukhosi buhlasela emva ukukhutshwa kwafumanisa ukuba iHan Solo yayiza kubekwa kwikhabhayithi. Phantse iminyaka engama-20 kamva, amanani ezenzo akhutshwa ngaphambi Isisongelo seFantom Utyhile ukuba uKumkanikazi u-Amidala wayeza kuziguqula njengentombazana nje.
Ukukhuselwa kwepropathi enomgangatho ophezulu wokuqonda kuvumela abavelisi, abanjengoDisney, ukuba bakhusele iimfihlo zabo kwaye bafumane inzuzo kumabali abhalwe ngononophelo azonwabele zizigidi zabalandeli kwihlabathi liphela. Okwangoku, abalandeli banokonwaba ngokuthumela ii-memes ezinxulumene nomdlalo bhanyabhanya (onokuthi) wonwabele ukhuseleko lomthetho kumthetho welungelo lokushicilela.
Nokuba iinkampani zinokuba phakathi kwamalungelo azo okumangalela ukophulwa kwe-IP, kusafuneka zilinganise ukuthathelwa ingqalelo kweemarike kwaye zenze izigqibo ezifanelekileyo ezinokukholisa abathengi bazo. Oko kubaluleke kakhulu, kuba iingcamango ezinjengezibane kunye ne-Baby Yoda azidalwanga kwi-vacuum (yendawo). Ukukhuselwa kwe-IP kusivumela ukuba sihambele kumnyele okude, kude kakhulu, ngaphandle kokunyathelwa ngumhlambi webantyi.
URoss Marchand ngumlawuli womgaqo-nkqubo woMbutho woKhuselo lwaBarhafi.
