Ukuthengiswa koonodoli bakaBarbie kuhlala bomelele nangona ishishini lokudlala elidangeleyo.MATTHIEU ALEXANDRE / AFP / Getty Izithombe U-2018 yayingunyaka abathengisi bezinto zokudlala benqwenela ukulibala. Amathoyizi R Us, owayesakuba ngumthengisi omkhulu weethoyi eMelika, wavala ivenkile yakhe yokugqibela ngoJuni kwaye wabhengeza njengongenamali. Kwaye ukusebenza kwayo kwenyikima kukhokelele ekuthengisweni kwabenzi bezinto zokudlala ezinje ngeHasbro kunye noMatel njengoko belahlekelwe ziiToys R Us njengomhambisi ophambili.
Nangona kunjalo, njengoko iinkampani zezinto zokudlala zikhuphe iziphumo zezezimali ezivela kwixesha leholide lika-2018 kule nyanga, kuye kwavela into enye yokudlala isabambe nkqi nangona imeko yeapocalyptic ishukuma kwishishini lokudlala: unodoli uBarbie.
Bhalisa kwiNcwadana yeShishini yaBabukeli
NgoLwesine ophelileyo, umenzi kaBarbie uMattel uxele ngenzuzo engummangaliso ye- $ 14.9 yezigidi kwiinyanga ezintathu eziphele ngoDisemba 31, 2018, okanye i- $ 0.04 ngesabelo ngasinye, betyumza ulindelo lwabahlalutyi baseWall Street ngelahleko ye- $ 0.16-ngesahlulo kunye nelahleko ye- $ 281.3 kwisigidi kunyaka ophelileyo.
Ingeniso yehle nge-5.4 yeepesenti ukuya kwi-1.52 yezigidigidi zeedola kodwa yagqitha kugqithiso lwabaqikeleli be- $ 1.44 yezigidigidi.
UMattel uthe iziphumo ziqhutywa ikakhulu kukuthengisa okunamandla koonodoli bakaBarbie, abathe benyuka nge-12 leepesenti kwikota yeholide ukuya kwiminyaka emihlanu ephezulu, kunye neemoto ezishushu, ezinyuke ngeepesenti ezilithoba.
Inzuzo ebingalindelwanga ithumele izabelo zikaMattel zonyuka kangangeepesenti ezingama-20 ukuphela kwangoLwesihlanu, zifumana uninzi lweelahleko ezibangelwe kukupheliswa kweToys R Us kunye nentengiso ebanzi edolophini kunyaka ophelileyo.
Iziphumo zethu zekota yesine zibonisa inkqubela phambili ebonakalayo ekuphumezeni isicwangciso-qhinga sethu kunye nokuphuculwa okubonakalayo kunyaka ophelileyo, u-CEO we-Mattel u-Ynon Kreiz uthe kwingxelo ngoLwesine. Sihleli sigxile ekuqhubekeni nesicwangciso-qhinga sethu sokubuyisela inzuzo kunye nokufumana kwakhona ukukhula okuphezulu kwixesha elifutshane ukuya kweliphakathi kwaye sibeka isiseko sokubamba ixabiso elipheleleyo le-IP yethu kwixesha eliphakathi ukuya kwelide.
Ukuthandwa kukaBarbie nako kuqinisekisile Ukuqwalaselwa ngabahlalutyi be-UBS phakathi kwixesha leholide kunyaka ophelileyo. Kwaye okwangoku, iBarbie kunye namaVili aHlangayo kubonakala ngathi ziziphene kuphela kwimakethi yokudlala ngoku. Uninzi lweempawu ezibonakalayo zikaMatel, kubandakanya oonodoli baseMelika, iFisher-Price kunye noThomas & Abahlobo, ukuthengisa kuye kwehla ukuhla okungaphezulu kweepesenti ezilishumi kwikota yeholide.
U-Kreiz uthe i-Fisher-Price yayiyeyona nto ichaphazeleka kakhulu kukungabikho kwe-Toys R Us kulo nyaka uphelileyo.
