Iqela leDollar Beard libonelela ababhalisi ukuhanjiswa kweoyile yeendevu ngedola nje enye ngenyanga.(Ifoto: Courtesy Dollar Beard Club) Xa umntu onesilevu egqitha omnye umntu onentshebe esitratweni kukho olo comradery-ubanika intloko bop. Xa umfana ochebe acocekileyo edlula kumfana ochetyiwe ucocekile esitratweni abade bajongane- ayifani nokuthi 'hey, shave nice, mfondini,' uyacacisa uChris Stoikos, CEO we Iqela leDollar Beard . Sikhokela intshukumo enkulu kakhulu kunathi.
Iindevu — kangangeminyaka emininzi zithathwa njengezingcolileyo — zezi ngoku yamkelekile ngokwentlalo nangobungcali . Kwaye iinkampani ezinje ngeStooikos 'Dollar Beard Club zinemali.
Iqela leDollar Beard laqala ngokunika ababhalisi ukuhanjiswa kweoyile yeendevu ngenyanga nge $ 1 nje. Ioyile yeendevu yenza lula ukurhawuzelela, ukuthambisa kunye nokuthambisa ulusu ngelixa isondla kwaye ithambisa iinwele. Kunyaka wabo wokuqala, iklabhu yeDollar Beard yavelisa i-10.6 yezigidi zeedola kwingeniso, kwaye ngoku inababhalisile abangaphezu kwama-70,000.
Sonke sasenzelwe ukuba neendevu! UStoikos uyadanduluka, efanisa umzuzu nokubuyela kwimeko yendalo yomntu.
Njengecandelo, ukuzilungisa kwamadoda ngokwesiko kuye kwalawulwa ngokucheba ikrimu kunye neemveliso zokucheba-kodwa ngokukhawuleza kwaziwa ngakumbi ngokugcinwa kweendevu kunokususwa. Ukuthengiswa kweemveliso zokuzilungisa kwamadoda kulindeleke ukuba kufikelele kwi- $ 21 yezigidigidi ngo-2016.
UMichael Haddad, u-CEO we-Detroit Grooming Co, ugcina kulula: Awufuni kungena entlanganisweni ujongeka njengomntu ongenakhaya.
Ukusukela oko beqala ukusayina ivumba leoyile ye-ndevu-ebizwa ngokuba yi-'Corktown, 'umxube womthi womsedare, i-vanilla kunye necuba kwisiseko seoyile ye-almond-eMichigan-esekwe eDetroit Grooming Co yongeze ioyile ezisixhenxe ezongezelelweyo kumnikelo wabo. Kutshanje inkampani ivule ivenkile yokucheba iinwele ngaphandle nje kweDetroit, kwaye ithi ukukhula kwayo kukwiidolophu ezinje ngeNew York, Chicago naseLos Angeles.
‘Ubudlelwane phakathi kwendoda neendevu bukhulu kakhulu.’
U-Laurent Cohen, i-CEO ye Iindevu , izahlulo zentengiso ziziindidi ezintathu: I-Beardos (endala, yenza ixesha elininzi kuluntu olunentshebe), ii-Hipsters (kunganyanzelekanga ukuba zizibophelele-inokuthi ngenye imini ichebe) kunye ne-Young Crowd (iminyaka eyi-16 ukuya kwe-22 ubudala, icandelo lokukhula komnqweno- kunye nepesika fuzz). Umyalezo wethu siwuthumela kwiiBeardos, uCohen uyacacisa. Ukuba uneenkokheli ezivakalayo zelo qela umyalezo uza kuya nakubantu abancinci.
I-Beardilizer, eyasungula ngo-2007, ineqhayiya lokusasazwa kweemveliso ezijolise kwiindevu ehlabathini, kubandakanya ioyile, i-wax, iwashingi, iikhrimu, izitshizi kunye nezongezo-ukubala ezimbalwa. Ewe, lo ngumbutho wentlalo, utshilo uCohen. Unamaqela aneentshebe kwidolophu nganye-ahlangana rhoqo ngeveki kwaye afuna ukubaluleka ekuhlaleni. I-Beardilizer ixhasa uluntu lwase Beardo lwasekhaya, inegalelo kwizizathu ezinje ngokubonelela ngokutya kwabangenamakhaya.
Iinethiwekhi zentlalo ezinomdla ze Iindevu , Iqela leDollar Beard kwaye Detroit Ukuzilungisa Co. bungqina eluntwini umntu ngamnye uqokelele Amaphepha abo fan ayabandakanyeka, avakalayo kwaye ayasebenzisana-kwaye, ngelixa iiakhawunti zenkampani nganye zikhethekile, kukho into enye emanyanisa izinto ezisisiseko: imfundiso yokulwa nokucheba okucacileyo ekufuneka bonke babhalise kuyo.
Nditya ikrimu yokucheba isidlo sakusasa, utshilo uStoikos, kwaye inokuba kuphela kwento elungileyo oyisebenzisayo… Ukubona umfana ochebe ngokucocekileyo ulingana nokubona umfazi eneendevu.
Ukuthatha indlela ebandakanya ngakumbi, iDetroit Grooming Co yazisa umgca wokucheba iimveliso zokhathalelo kwangoko kulo nyaka. Amanye amadoda unayo ukucheba ngenxa yokuba bengakwazi ukukhula iindevu nokuba bafuna, uHaddad uyavelana. Ubuso babo buya kujongeka njengejezi eqhekekileyo… kungcono ukuba uvula iingcango kuye wonke umntu.
Isicwangciso sikaHaddad silumkile: ngaphandle kokuqikelela ukuba ishishini lokucheba liyancipha, ukuthengiswa kwe-Intanethi ngeentsimbi kunye neemveliso zokucheba zisomelele. NgokweAmazon, kwanakwizixeko ekuthengiswa kuzo ioli yeendevu kakhulu, iikhrimu zokucheba zisathengisa kabini.
Nokuba yeyiphi ifilosofi, bonke bayavuma: imfundo yabathengi ibalulekile.
Wonke umntu ufuna ukwazi ukuba kunjani ukuba neendevu. Buza nawuphi na umfana ochetyiwe-bonke banesilevu sokulala, uyacacisa uStoikos. Impendulo yabo inokuba inkosikazi yam ayindivumeli, owam umsebenzi awundivumeli, ndizamile ukuyikhulisa kwaye ithatha nje ukuzibophelela okukhulu kwaye ndinobuso oburhawuzayo- okanye baxhotyisiwe ngengqondo ukuze bakholelwe Kubukeka kumnandi… Abantu bafuna nje ukufundiswa.
Kwaye kwezo vets zinamava, sele zidlulile iintlungu ezikhulayo? Uninzi aluze lwaneliswe. Wonke umntu onentshebe uhlala eyifuna inkulu kwaye igcwele, uCohen wanqwala. Ubudlelwane phakathi kwendoda nentshebe bukhulu kakhulu.
UShiri Sarfati yingcali yobuhle kunye nokuba sempilweni. Ungumseki we BeautySomething.com , Iindaba zeendaba zeendaba ezijolise kumabali ahamba phambili kunye nokwabelana ngobuhle. Ukwangumongameli weMarkati Group LLC, iarhente yentengiso yedijithali. Inzalelwane yaseNew York, ngoku ihlala eMiami. Mlandele kwi-twitter @lukhanyiso
