Ifestile yemidlalo yeqonga yehle ngokusemthethweni eHollywood.Ifoto nguScott Olson / Getty Izithombe NgoFebruwari, thina ubhale malunga indlela iUniversal, iWarner Bros kunye neParamount ziye zaphakamisa ngayo ifestile yemidlalo yeqonga yeentsuku ezingama-60-90 ngeendlela zabo. Namhlanje, yonke enye iHollywood ilandele ngokusemthethweni, itshintsha ikamva lomzi mveliso bhanyabhanya oqhelekileyo kwinkqubo.
ICinemark, ikhonkco lesibini ngobukhulu bebhanyabhanya emva kwe-AMC Entertainment, ifikelele kwizivumelwano ezintsha neNkampani yeWalt Disney, iSony Pictures Entertainment, iParamount Pictures kunye neWarner Bros.Iqela leZithombe ekulindeleke ukuba lifinyeze iwindows yeqonga kubo bonke ababandakanyekayo, Ezahlukeneyo iingxelo. Umboniso ngaphambili wayefikelele kwisivumelwano ne-Universal ngo-Novemba eyenza istudiyo ukuba siphinde sihambise iifilimu ezintsha kwividiyo yeprimiyamu kwimfuno (PVOD) emva kweentsuku ezili-17 zemidlalo yeqonga, okanye iintsuku ezingama-31 ukuba imovie ivula ubuncinci i-50 yezigidi zeedola.
NgoJuni ophelileyo, u-CEO weCinemark uMark Zoradi wathi akaboni i-COVID-19 ivelisa utshintsho ngokwendlela yemidlalo bhanyabhanya okanye izitudiyo ezikufutshane nokusasazwa kwe-blockbuster. Kodwa namhlanje, i-CEO ilwamkele olu tshintsho lutsha.
I-Cinemark iyakuvuyela ukufikelela kwizivumelwano ezitsha kunye namaqabane ethu amakhulu e studio, kwaye sinomdla wokuqhubeka nokubonelela abalandeli bemovie ngokuntywiliselwa, kwindawo enkulu kune-yobomi ye-cinematic ukubona iifilimu ezinkulu ezizayo, ukusukela kwezona zibhlokondiba zinkulu ukuya kwintengo ekhethekileyo kusapho- Umxholo onobuhlobo, utshilo uZoradi, nge Ezahlukeneyo . Kwimizamo yethu eqhubekayo yokwandisa ukubakho kunye ne-ofisi yeebhokisi ngexesha lendyikitya yokufa nangaphaya, injongo yethu kukubonelela ngolona hlobo lubanzi lomxholo ngamagama asezona zilangazelelo zexesha elide zeCinemark, amaqabane ethu estudiyo kunye nabadlali beemovie. Siyavuya ngolu phuculo lwakutsha nje kwaye siqinisekile ukuba sithatha amanyathelo alungileyo ekuvuseleleni umboniso weqonga kunye nokuphucula ishishini lendawo yasemva kobhubhane.
Ngokubalulekileyo, iCinemark ayifikanga kulungelelwaniso lobungakanani-lonke ulungiselelo nee studio ezine, ezibonisa iindlela ngeendlela ezisasazwa zizitudiyo ezilwayo. Umbonisi uthe isivumelwano ngasinye sineempawu ezizodwa zesitudiyo ngasinye esibaxhamlayo macala omabini amaqela.
Njenge Ibhokisi elilawulayo le-king pre-bhubhane , Iikhrayitheriya zikaDisney zokukhutshwa kweqonga ngendalo ziya kwahluka ngokwendalo kwiParamount okanye eSony kwihlabathi lasemva kwe-COVID. Isitudiyo ngasinye siye kwindlela yokuhanjiswa kwefilimu kunyaka ophelileyo ngendlela eyahlukileyo.
Umzekelo, iDisney yamkela ukukhutshwa kwe-hybridi ezazibona iifilimu ezinje Mulan , URaya kunye neNjoka yokugqibela kunye nefilimu eMarvel ezayo Umhlolokazi omnyama hit iithiyetha ezikhoyo kunye nokuFikelela kweNkulumbuso yeDisney, ephethe ukhetho lwe- $ 30 PVOD. Ezinye iifilimu, ezinje ngePstrong's Umphefumlo kwaye ULuca batshintshiwe ukusuka kumdlalo weqonga baya kwiDisney + eyiyo. IWarner Bros ikhonkxiwe Umfazi omangalisayo ngo-1984 njengeyokuqala yeefilimu ezilandelelanayo ezili-18 ezaziza kuvulwa kuzo zombini ithiyetha nakwiHBO Max ngaxeshanye. Imifanekiso eParameter kutsha nje ibhengeze ukuba iyakwenza ukuba iifilimu zayo zifumaneke eParamount + ukuya kuthi ga kwiintsuku ezingama-45 emva kokukhutshwa komdlalo weqonga. Izitudiyo bezisebenza iminyaka ukunciphisa iifestile zemidlalo ezizodwa kwaye ubhubhane ukhawulezise le nkqubo.
ICinemark ichaze ilahleko eyi- $ 208 yezigidi kwikota yokuqala ye-2021, nge Intatheli yaseHollywood . Oku kuphawula ukonyuka kweepesenti ezingama-247% ngaphezulu konyaka-ukusuka kumboniso we-Q1 2020 yelahleko. Nangona kunjalo, uZoradi uthe inkampani ngoku isendleleni yokubuyela kwimeko yesiqhelo kwaye banethemba elikhulu malunga nokuvuselelwa komboniso weqonga eMelika kwezi nyanga zizayo.
