I-Netflix ingena kwiRian Johnson Iimela ngaphandle Iingqungquthela ezihamba noDaniel Craig.UClaire Folger Ngokufana nokujika kunye nokujika kwe-whodunnit enkulu, ibhombu yaseHollywood yangoLwesithathu yayingalindelekanga kwaphela. Iinkcukacha zisavela, kodwa iNetflix inayo ixelwe uzuze amalungelo okwenza iziqwenga ezibini kwimfihlakalo yokubulala kaRian Johnson ye2019 Iimela ngaphandle, Ifaka inkwenkwezi kuDaniel Craig, kwisivumelwano se- $ 450 yezigidi. Enye yezona zinto zithengiweyo kwimbali yaseHollywood kunye nophuhliso oluvuthiweyo kunye neziqendu zokuhlola. Ngaba siya kwenza konke okusemandleni ethu ngeBenoit Blanc kwaye siphande?
Eyokuqala Iimela ngaphandle yenzelwe i-40 yezigidi zeedola kwaye yafumana i-311 yezigidi zeedola kwi-ofisi yebhokisi yehlabathi ngelixa ikwafumana amanqaku atyunjiweyo kwi-Academy. Inkampani yokuvelisa iMRC ibambisene neLionsgate kusasazo lwayo lweqonga, kodwa ngokucacileyo la macala mabini afikelela kwisivumelwano esinye somfanekiso. Ngelixa bekucingelwa ukuba iLionsgate izokuhambisa intsalela yelungelo lokuthengisa, uJohnson kunye neqabane lakhe uRam Bergman (ongumnini nelayisensi Iimela ngaphandle I-IP kumfanekiso ngomfanekiso) ibambe umlo wokubhida ozolileyo ophunyezwe yiNetflix ngoku. Imveliso ivuliwe Iimela 2 izakuqala ngoJuni.
Ngokuqinisekileyo kukho 'umntu obalekileyo' kwiindaba, uShawn Robbins, umhlalutyi oyintloko kwi-Box Office Pro, uxelele uMbonisi. UJohnson noBergman banikwe ulawulo olupheleleyo lweNetflix ngaphandle kohlahlo-lwabiwo mali oluncinci. Ngelixa iyimpumelelo kwi-duo yoyilo, ilahleko ngelishwa yeithiyetha okanye nabani na onethemba lokubona ukuvela kwakhona kwesikolo esidala, isenzo sokudlala esinefilimu ngaphandle kwamaqhawe okanye i-CGI, uRobbins uqaphele.
Kodwa imboni yefilimu yanamhlanje yahluke kakhulu kunembonakalo yomhlaba eyayikho ngo-2019 xa Iimela ngaphandle Ukuqala ukubetha ithiyetha. Kwakuloo nyaka, iNetflix yayizama kwaye isilela ukufikelela kwimidlalo yeqonga kumdlalo bhanyabhanya kukhululo olubanzi lukaMartin Scorsese Umntu waseIreland . Inqaku lokugqibela lokuncamathela? Akukho nalinye icala ebelizimisele ukulalanisa kwimini yemidlalo yeqonga ye-60-90 yemveli. Namhlanje, enkosi ngokuyinxenye kwi-COVID, loo festile inde akusekho Kwimo yayo yangaphambili. I-Universal, Paramount, Warner Bros. kunye neDisney bonke bazamile ukufinyeza windows, ukukhutshwa kwe-hybrid, kunye nokusasaza ngqo kwifilimu.
Ngokuqinisekileyo andizukuyilahla into yokuba kungenzeka ukuba iNetflix inokufuna isicwangciso sokukhutshwa komdlalo weqonga kunye nababonisi nje ukuba uthuli lwendyikitya luzinzile kwiminyaka ezayo kwaye omabini la macala afikelele kwimigaqo yokulalanisa, utshilo uRobbins. Oko kuyakukubetha ngoyaba ukuphoxeka phakathi kwabathandi bemiboniso bhanyabhanya kunye ne cinema kuba ndicinga ukuba luluhlu lwee-sequels kunye ne-A-list cast and crew abantu abaninzi abanokuzimisela ukuphuma baye kumabala emidlalo nkqu nangokusasazeka okukhoyo ngokukhawuleza.
Iziphumo zebhokisi yeofisi ziingqikelelo eziqinisekileyo zexabiso elizayo. Uninzi lweenkonzo ze-SVOD zisebenzisa ukuthengiswa kwetikiti kunye nokulinganiswa kweNielsen, ukongeza kumanqanaba abo, njengamanqaku edatha ecwangcisiweyo xa kusenziwa isivumelwano malunga noku. INetflix ngokucacileyo ivakalelwa ngokungathi inkcitho iya kukhokelela kuthethathethwano lomsila omde, nangona umntu esenokuphikisa ukuba umsasazi uchithe imali engange- $ 450 yezigidi ukuthintela iithiyetha zemiboniso bhanyabhanya ekufumaneni i-500 yezigidi zeedola. Kodwa oko kukugqithisa.
Ngaba iNetflix ihlawule ngaphezulu? Mhlawumbi kunjalo. Ngaba le ntshukumo iyabonisa ukuba iNetflix, elayibrari yayo iyancipha kwaye neebhokisi zayo ezingafakwanga nge-IP yemarike, zinokuba nomdlandla wokwakha iifranchise phambi kwee-studio ezinamava eminyaka yophuhliso zifikelela kwinqanaba lokusasaza? Okunokwenzeka. Ngaba ibeka inqanaba lokuba iNetflix ihlawule imali eyongezelelweyo yokufumana Iimela ngaphandle , okwangoku isasaza kwiVidiyo yeNkulumbuso yeAmazon, ngenkonzo yayo ngaphambi kokuba zikhutshwe ii-sequels? Ngokuqinisekileyo.
Kodwa linyathelo eligcina i Iimela ngaphandle ukulandelelana kude nokhuphiswano (iAmazon kunye neApple nazo zazibhida) ngaphandle kokutshintsha kakhulu ikamva lezemali lenkampani exabisa phantse i-235 yezigidigidi zeedola . Ikwafaka umrhwebi kwishishini noJohnson, lelinye lawona mazwi ayiliweyo eHollywood, ongenaso isivumelwano ngokubanzi kuso nasiphi na istudiyo esinye ngelixa ebonelela ngeNetflix ngothotho lwefilimu oluphezulu kunye nesiseko se fan eyakhelweyo.
Ngokubanzi, ndicinga ukuba kunzima ukuphikisana nesidingo sokukhutshwa okukhethekileyo kwimidlalo yeqonga xa kufikwa kweyona Hollywood ibiza kakhulu kwaye ifumana abona bantu baninzi, kodwa ngoku lo ngumzekelo wezo ndawo ziphakathi kuluhlu olunexabiso elakhelweyo kunye neendleko eziqulathiweyo ezinokuzama ukujolisa ekukhutshweni kovavanyo kwi-post-COVID-19 yehlabathi, utshilo uRobbins.
Umzi mveliso wefilimu konke malunga nokuhamba kwemali okuphindayo okt sequels; Ukusasaza kuyehla kuthintele i-churn yokuqinisekisa ingeniso ephindaphindayo. Nokuba uphakathi kangakanani, umbono wokunika abaphulaphuli Kaninzi into esele bayithandayo ixabisekile. Isizathu sokuba hlala Rhuma. INetflix iyakuthengisa ulindelo.
Zonke ii-studio ezinkulu zisebenzisa ukulandelelana ukunciphisa umngcipheko, uDavid Offenberg, uNjingalwazi oDibeneyo wezeMali zezoLonwabo kwiKholeji yoLawulo lwezoShishino ye-LMU, uxelele uMbonisi. Esi sesinye isiqwenga sobungqina bokuba iNetflix ngoku iziphatha njenge studio esele ikhulile, yanamhlanje.
