Ivenkile yakwaDe Beers kwiivenkile ezaziwayo zaseOld Bond.UDave Rushen / Imifanekiso ye-SOPA / i-LightRocket nge-Getty Izithombe UDe Beers, owona mgodi mkhulu wedayimani wendalo kunye nomthengisi, utshona kumatye okwenziwa, okanye Iidayimani ezikhuliswe ilebhu , Udidi lwezinto zokuhombisa ezikhulayo elalikade lideliwe ilitye elinqabileyo.
Emva kweminyaka emibini yokwakha kunye nokuntywila phantse i-100 yezigidi zeedola kwiprojekthi, iDe Beers kutsha nje igqibile ukwakha indawo yeenyawo ezingama-60,000 ezikufuphi nePortland, e-Oregon, apho izakuqala khona ukuvelisa iidayimani ezenziwa ngobuninzi zelebhu. Iidayimani ziya kuthengiswa kubathengi beMillennial abaphambukayo kumatye endalo abiza indalo.
Umzi-mveliso omtsha, ubekwe kwisixeko saseGresham emantla ntshona e-Oregon, uvulwe ngokusesikweni ngoLwesine. UDe Beers uthe unamandla okuvelisa i-200,000 yeekarati zedayimani ezicoliweyo, okanye iziqwenga ezingama-400,000 zezacholo zeidayimani, ngonyaka. La matye okwenziwa aya kuthengiswa phantsi kwentsimbi yegolide yakwaDe Beers, iLightbox. Ingqokelela ekhethekileyo iya kuthengiswa yiBlue Nile, ephawula okokuqala ukuba umthengisi wezacholo oneminyaka engama-20 aphethe iidayimani ezikhuliswe elebhu.
Ukuvelisa iidayimani ezikhuliswa elebhu e-US ibiyinjongo kwasekuqaleni kwaye siyazingca ngokuba siphumelele ngayo kunye nelabhoratri ekumgangatho ophezulu kwingingqi eye yaba liziko lemizi-mveliso ehambele phambili, u-CEO weLightbox uSteve Coe uthe kwingxelo ngoLwesine.
UDe Beers usungule i-Lightbox ngoSeptemba 2018. Kude kube kuvulwa umzi-mveliso wase-Oregon, zonke iimveliso zeLightbox zenziwe yinkxaso-mali yedayimani kaDe Beer, Element Six, e-UK.
Bona kwakho: IiLayimani ezikhule ngeLebhu: Ukuqaqamba kodwa okuNtsundu umphambili omtsha wobucwebe
Iidayimani ezikhuliswa ngeelebhu ziyafana ngokwemichiza nangokomzimba koogxa bazo bendalo, kodwa zitshiphu kakhulu — zikwalungele nokusingqongileyo. I-Lightbox ithengisa iidayimani zayo malunga ne-800 yeedola kwi-carat, ngaphantsi kweshumi elinye yeyiphi idayimani yendalo enye enokuyilanda nkqu nakwiimarike ezinkulu. (Ngapha koko, ixabiso leLightbox liphantsi kakhulu kangangokuba abanye abakhuphisana nabo banalo wayityhola Ixabiso lentengo.)
UDe Beers wenza iinzame ngabom zokwahlulahlula umgca wedayimani okhulileyo kwishishini labo kwidayimani yendalo. I-Lightbox igxile kwiziqwenga zefashoni, njengamacici kunye nezacholo zomqala, ezingaphathanga amatye amakhulu kune carat enye. I-brand nayo ayizithengisi iindandatho zokubandakanya, indawo apho uCoe wathi abathengi basathanda amatye endalo.
Uphando lwethu lwentengiso lubonisa ukuba abathengi basenokhetho olomeleleyo kwidayimani yendalo yeziganeko ezibalulekileyo njengokuzibandakanya, uxelele uMbonisi udliwanondlebe ngoFebruwari. Xa babona iidayimani ezikhuliselwe elebhu, babecinga ukuba ikhangeleka intle. Kwakukho umdla omkhulu kuloo nto kwizihlandlo zemihla ngemihla zesipho, ezinje ngemihla yokuzalwa okanye ubucwebe bokuqala bezinto zokuhomba kwintombi ekwishumi elivisayo.
Iidayimani zendalo zenziwa nzulu ngaphakathi koMhlaba phantsi koxinzelelo olukhulu kunye namaqondo obushushu aphezulu kwaye ziziswa kumphezulu woMhlaba ziintaba-mlilo. Ukulinganisa le nkqubo, iDe Beers yenza iidayimani zebhabhi ngokutyala imbewu kwi-reactor yeplasma, ukuyifudumeza ngaphezulu kwe-6,000 degrees Fahrenheit, emva koko uyiqabe ngeeathom zekhabhon. Ngenxa yoxinzelelo olufunekayo lokwenza iidayimani ezikhuliswe elebhu, iyafana ne-Eiffel Tower ebekwa kwitoti yaseCoke, eCoe uxelelwe INew York Times Ngo-2018.
Le nkqubo yokuvelisa itya amandla kakhulu. Ke iindleko eziphantsi zombane kumantla ntshona eOregon zenze iGresham yaba yindawo efanelekileyo yokwakha umzi-mveliso. Eli ziko liqeshe abasebenzi abamalunga nama-60. UDe Beers ufumene inkxaso-mali yerhafu kumakhulu amathathu amawaka eerandi kwimeko yokuba igcina amanqanaba okuqesha ngoku.
