Eyona Indlela Yokuphila Sukuyibiza ngokuba yiVintage: Ngaphakathi kwe-Byronesque, iRealReal kunye neNgqokelela yeKrone

Sukuyibiza ngokuba yiVintage: Ngaphakathi kwe-Byronesque, iRealReal kunye neNgqokelela yeKrone

Yeyiphi Imovie Ukubona?
 
Isilika yesivuno sikaKate Krone iHalston jumpsuit.



Njengosomashishini abaninzi abaphumeleleyo, uluvo lweshishini lukaJulie Wainwright lwaluzicingela kancinci. Ndizakhele ishishini endizifunela lona, ​​ndavuma i-CEO kunye nomseki wayo Okwenene, Impahla yokuyila ekwi-Intanethi, ubucwebe kunye nezinto zokuhambisa iimpahla kwiwebhusayithi ezithengisa yonke into ukusuka kwi- $ 9,000 yeebhegi zeChanel Lego ukuya kwiiwotshi zeCartier ezi-diamond.

Njengokuba iNet-a-Porter iqinisekisile ukuba abantu bafuna indawo yokuthenga izinto ezikwi-intanethi, iRealReal yangqina ukuba bayayidinga indawo yokuthengisa iimpahla xa isithukuthezi singena. yaqinisekiswa liqela leengcali kwiSixeko saseNew York. UNks Wainwright, owayesakuba yi-CEO ye-Pets.com kunye ne-Reel.com emva phaya ekupheleni kweminyaka yoo-1990, wafaka imali kwimbono yezinto zefashoni zobunewunewu njengeeasethi ezinokunyanzeliswa. UJulie Wainwright.

UJulie Wainwright.








UManhattanite Kate Krone wazifumana ngesiquphe ephethe ikhabethe likanina emva kokubhubha kwakhe. Uqokelele ezona zinto zibalaseleyo anokuzifumana, UNks Krone uxelele Umjongi . Nangona u-willowy, phantse isakhelo seenyawo ezi-6 sasiside kakhulu kuninzi lwempahla kamama wakhe, UNks Krone wagqiba kwelokuba abahlangule emva kwevenkile eyaziwayo yemithwalo edolophini. Umhlobo wosapho wamqhwaba ngempama, emva kokufunda ngeesenti awayezifumene kwivenkile ngamaqhekeza anqabileyo. Inkathalo kaNks Krone yokunxiba yaphuhliswa yangumsebenzi osisigxina.

Oovimba abagciniweyo baseKrone ngoku bahlala kwisitalato iHoward kwiindawo ezikufutshane nekhaya likaSoho elikufuphi. Abaqulunqi be-haute-est baseNew York baqesha iziqwenga kwindawo yogcino yenkuthazo, oonontlalontle bathenga ii-offs kunye nee-stylists ziboleka abathengi bazo abadumileyo ngokubonakala kwekhaphethi ebomvu. Ndiyakuthanda ukuqokelela kodwa ndikuthiyile ukuba ngumnini. Ndiva ngathi ndiqhuba iarhente yokwamkela abantwana apho luxanduva lwam ukufumana ezi mpahla kumakhaya amahle, UNks Krone uthe ngohlobo lweshishini lakhe. Usebenza kwisiseko esifana nesaluni, ngokuqeshwa kuphela, ngenxa yoko akukho thuba lokubaleka komnye umntu kwiseshoni yokuzama.

Umsebenzi kaBrit Gill Linton unyanzelisa inkcubeko yepunk ngokusebenzisa ivenkile yakhe online KwiByronesque . Indawo ibaluleke kakhulu kwimpahla yoyilo ye-avant-garde enemibala ye-monochrome kunye neemilo ezimangalisayo. Njengo Nksz Wainwright, wayeka izitena nodaka xa wayevula ivenkile yakhe kwiminyaka emibini edlulileyo, wakhetha ukusebenza nabathengisi abavela kwihlabathi liphela ukubonisa iziqwenga ezikhethekileyo kwiwebhusayithi enye. Zininzi iimpahla ezindala ezimbi apha phandle. Ileyibhile 'yeediliya' iye yaxhatshazwa. Thina [eByronesque] siyaqonda ukuba abantu bafuna izinto kweli xesha; ayisiyiyo iHollywood okanye uhlobo lwevenkile ethengisa izinto zobunjineli.

Iziqwenga zesiqhelo ze-boho zilahlekile kwi-Byronesque, nazo. Ngokuqinisekileyo, kukho izikethi zekhitshi zehemline kodwa zisekuqaleni kweminyaka yee-1990 uVivienne Westwood. I-Retro ithetha isambatho esimnyama sikaPierre Cardin esivela kwiminyaka ye-1960, enokuthi ikhutshwe ngokulula kwiHelmut Lang okanye ingqokelela yeCeline. Sisebenza ngendlela efanayo nophawu lwefashoni lwangoku, iziqwenga zethu kunzima kakhulu ukuzifumana, UNks Linton ucacisile. Malunga ne-10,000 yeendwendwe ezizodwa ngenyanga, UNks Linton uqikelele ukuba uninzi luza kuphefumlelwa ngu-Byronesque's risqué editorial, kubandakanya ne-dominatrix-themed photo shoots egama lingu-Occupy Mall Street, Slow Fashion kunye noGrateful Dead. Idyasi emnyama yaseComme des Garçons ukusukela kwiminyaka yoo-1990 eByronesque.



Umfazi ngamnye ujongene nedabi xa wayeqala ishishini lakhe. NgeNkosk. Linton, xa wayephehlelela ngo-2011, watsho, ethatha umsebenzi wokuhlanganisa ishishini liphela. Imarike yempahla yeediliya ayikaze isuswe kwi-Intanethi, ngenxa yenxalenye yobunzima bokubonisa iimpahla. Ucacisile ukukhathazeka kukaNks Wainwright's: bobabini babekhathazekile ngokuqinisekisa ukuba iimpahla ezisetyenzisiweyo azibonakali zindala okanye zidiniwe kwiifoto. Oku kuthetha ukuba utyalomali olunzima ekufotweni kokubini, nangona iindlela zabo zahlukile. UNks. Linton ugxile kwiqela ledijithali kunye noonobumba abanokutolika ngcono umbono wakhe wohlobo lokuhlela.

Iwebsite ayibonakali njengevenkile ye-intanethi ye-intanethi kwaye oko kwakungumqobo wokunqoba, kodwa abantu babelana ngokuqonda kwethu kwaye 'bafumane' uhlobo lokuvuna esithetha ngalo, UNks Linton wongezwa.

Nangona iRealReal ihambisa uninzi lweenkampani ezintathu ezikhankanyiweyo nguNks. Saqala ngegumbi lam lokuhlala njengendawo eneqonga, igumbi lokutyela yayiyiofisi kwaye igumbi losasazo laliyitudiyo yokufota apho kwaveliswa khona imveliso emhlophe, ecocekileyo. Ngoku, oneminyaka emithathu ubudala iRealReal ihlala kwindawo yokugcina iimpahla ezili-129,000-square-foot eNew Jersey, hayi kwigumbi layo. Ngokuthelekisayo, UNks Krone uqhuba izinto njengomboniso womfazi omnye oyikekayo. Ezona ntshaba zam zinzima kunye nomzabalazo zizinto zendalo zokukhanya, amanzi nothuli kunye nexesha lokugcina nokulungelelanisa. Ukugcina kunye nokuphucula ixabiso lempahla eyolukiweyo kukugcina kakhulu kunokuba, yithi, ukuba nengqokelela entle yobucwebe. Ndifuna umncedisi okanye ababini, endijolise ekufumaneni ngoku ukuze ndicwangcise kakuhle kwaye ndibhale phantsi zonke izinto endinazo. Izixhobo ezivela kwiRealReal.

Ukuqhuba komntu ngamnye kwahlukile, kuNks. Linton kukuvukela kobomi ixesha elide ngokuchasene nesiqhelo. Ndihlala ndinxibe iidiliya kuba bendihlala ndikhathazekile yinkcubeko yesiqhelo, nanjengoko ndikwishumi elivisayo. Sisimo sengqondo kwaye ndiyathemba ukuba siza eByronesque. Wazichaza njenge-anti-fashion, igama elifumana ukubambeka kwaye lihambelana ngokucacileyo nabaxhasi base-Byronesque.

Umntu ufumana uluvo lokuba uNks uKrone uqhutywa ngokwemvelo yimvakalelo yokuzibophelela. Ngezinye iintsuku ndivula nje umnyango kwigumbi lam lokubonisa, ndibeke izinto zakutshanje eholweni ndize ngoko nangoko ndihambe kuba ndiyakwazi ukuva zonke iimpahla ezindikhwaza — ‘Ndilungiseni! Ndinxibe! Ndifote! Ndicoce! Ndifunele ikhaya elilungileyo! ’Kwaye kuyasongamela.

UNks Wainwright usondela kwizinto ngokusulungekileyo kwicala loshishino. Nangona ukuthanda izinto zodidi kukhuthaze uluvo kwishishini lakhe, waqesha ingcali yefashoni yokuthengisa enamava obuchule bokuyila, uRati Sahi Levesque, ukuqinisekisa iimpahla. UNks Wainwright uhlala evavanya ukuthengisa okupheleleyo (malunga ne-650,000 yeedola ukusukela ngoJuni ka-2011), ukuthengisa ngenyanga ($ 50,000 ngoSeptemba), kunye neepesenti zokonga kwixabiso lentengiso (iipesenti ezingama-60 kumacici edayimane).

Ixabiso lefashoni, nokuba yinkcubeko, ubugcisa, okanye imali, liqondwa kakuhle nguNks Wainwright, Nksz Linton kunye noNks Krone. Ifashoni ibalisa ibali lendlela abantu ababephila ngayo okanye ezopolitiko zexesha. Abathengi bam bathenga ezakudala. Bakhangela izinto abanokuzinxiba ubomi babo bonke. Ubugcisa ngenene, utshilo uNksk. Krone. UNks Linton kutshanje uthengise idyasi ebusy evela kuYohji Yamamoto ukuya kwiMet. Besinayo ikwimeko efanelekileyo kodwa ngokuqinisekileyo ibingoweziko leCostume, wavuma. UGill Linton.






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