Kwihlabathi elinqumlayo le-tabloids yase-Bhritane, apho umhleli weFleet Street ongumhleli wesitokhwe, uMartin Clarke wayesabonakala njengendawo eyoyikekayo yegumbi leendaba. Ngakumbi xa wayefika eNew York ngo-2011 ukwandisa i Imeyile yemihla ngemihla Uphawu lwenyawo lwedijithali.
Ngexesha leentlanganiso zokuhlela kabini-zemihla ngemihla kutyelelo lwakhe rhoqo evekini kwiofisi yaseNew York, uMnu Clarke wayezokufunda awona mabali akutshanje avela kwi-imeyile ekwi-Intanethi. Imeyile yemihla ngemihla Iwebhusayithi, kwaye ugxeke iintatheli kunye nabahleli abanoxanduva xa efumana i-windup ebuthathaka, isihloko esingathandekiyo okanye itypo ehlazo.
Kuya kufuneka uhambe uyokukhwaza kwi-bastards okanye abayi kukuhlonipha, utshilo uMnu Clarke kwintatheli Umntu waseScotland , awayeyihlela ngasekupheleni kweminyaka yoo-1990, ngokwebali lowama-2006 Ezizimeleyo . E-UK, abasebenzi bakhe bakhathazeka yindlela yakhe yokuziphatha ethandekayo kwaye bamthiya igama lokuba nguJurassic Clarke ngenxa yokugqabhuka kwakhe.
Ukuba awukhange ukhalelwe nguMartin Clarke, ibilusuku oluhle, owayesakuba ngumsebenzi wemeyile kwi-Intanethi wasixelela ngegumbi leendaba laseNew York. Uyayazi into ayifunayo, kwaye uyayifumana.
Into efunwa nguMnumzana Clarke kukuba Imeyile ekwi-Intanethi iphumelele kukhuphiswano oluhlala luguquka ukuze lube yeyona ndawo iphambili yeendaba kwihlabathi. Kwaye ubukhulu becala, uMnu Clarke uyayifumana into ayifunayo.
NgoJanuwari ka-2012, iMeyile ekwi-Intanethi yabanga ukongama kwayo kwiiwebhusayithi zamaphepha-ndaba, ishiye i-45.4 yezigidi zeendwendwe kwinyanga ephelileyo. KuJanuwari odlulileyo, elo nani laliyi-189.5 yezigidi. Kunyaka ophelileyo, abaphathi be-imeyile kwi-Intanethi kwaziswa I-100 yezigidi zeerandi ekujoliswe kuyo ngo-2014, inyuswe ngama-50 eepesenti ngaphezulu kwe- $ 68 yezigidi zeedigital ezingeniso ezibikwe yiDaily Mail neGeneral Trust, inkampani kawonkewonke ephethe Imeyile .
Singathanda ukuba yenye yezona ndawo zeendaba ezifundwayo zesiNgesi ehlabathini, uMnu Clarke, 48, uxelele i Umqwalaseli waseNew York . Sele sikho, kodwa singathanda ukuba sikhulu ngakumbi. 
UMartin Clarke. (Ifoto nguMurray Sanders / Imeyile yemihla ngemihla)
Ngelixa umbono we I-middlebrow Fleet Street yokungenisa ukufezekiswa kolawulo lwehlabathi kusenokwenzeka ukuba kwakukhe kwabonakala ngathi kukuzolula, Imeyile ekwi-Intanethi ikhawuleze yakhwela kwinqanaba lezithuthi ukusukela oko uMnu Clarke wayithatha le webhusayithi kwiminyaka esibhozo eyadlulayo. Emva phayaa, yayingabafazi bebhola ekhatywayo kunye nosapho lwasebukhosini. Nangona iphephandaba laliyinto ephambili yase-Bhritane e-UK ukusukela nge-1896, ejolise kwinqanaba lokufunda nokubhala, kwakusele ixesha lokubaleka kwi-Intanethi. Inkqubo ye- Imeyile Khange aqalise iwebhusayithi kude kube ngo-2003, phantse ishumi leminyaka emva kokuba ezinye iimpapasho zaqala ukuthumela umxholo kwi-intanethi. Kule minyaka mithathu ilandelayo, iwebhusayithi yayiyinto yasemva kokucinga, engenzelwanga nto, ngokutshitshiswa kwamanqaku kwiphepha elithunyelwe ngasemva kwe-paywall.
Ngo-2006, eli phepha ligqibe kwelokuba lisungule umsebenzi ozimeleyo weWebhu, owonganyelwe nguMnu Clarke. Emva kokuba ethe wabizwa njengompapashi wemeyile ekwi-Intanethi ngo-2010, ishishini lawela iAtlantic, laqala ukuvula i-LA Bureau yokugubungela ukonwaba ngo-2010, kwalandela iinyanga ezintandathu kamva kukusebenza kweNew York. Inkqubo ye- Imeyile baqesha abanye oonondaba baseMelika kwaye babathumela ngenqanawa koqeqesho lwaseBritane okwethutyana, bababeka kwindlu ephezulu kwindlu yesitrato iMulberry ixesha leenyanga ezintandathu.
Ukuhamba kwetrafiki kuye kwenyuka. NgoDisemba ngo-2011, iMeyile ekwi-Intanethi yagqitha INew York Times ukuba zezona ndawo zifundwa ngesiNgesi kwiindaba zehlabathi.
Inkqubo ye- Imeyile yemihla ngemihla , ixesha elide ulonwabo lwaseBritane, waba yindawo yokufumana ulwazi malunga nobomi obuhlazisayo babantu abadumileyo kunye nabantu abaqhelekileyo abanencasa embi. Imeyile ekwi-Intanethi yi-Huffington Post ngaphandle kwesimilo sokuxhokonxa isimilo sababhlogi beeblogi, i-BuzzFeed ngaphandle kwe-millennial fetish factor, i-TMZ ngaphandle komdumo. Yiyo UMcebisi weSizwe ngeqhuma losana lwasebukhosini.
Inkqubo ye- Imeyile Ukudibanisa ukuhleba okuqhutywa ngabantu abadumileyo, amabali abantu abaqhelekileyo kwiimeko ezimangazayo, kunye neziganeko zangoku ezinento yokwenza nobuntu. Isiza sikhukula lo mmandla, sithumela phakathi kwamanqaku angama-500 ukuya kuma-600 kunye nemifanekiso engama-2 000 ngemini, ngamabali okusenga ngokungakhathali nokuba iindaba zincinci.
Inkqubo ye- Imeyile lilizwi laseNgilani eliphakathi ngapha kwaye linelizwi elinamandla kakhulu. Kwi-Intanethi, umnikelo ubungakanani bokuluma kunye nokufunda ngokulula, utshilo uJane Bruton, umhleli oyintloko waseBritane Ubabalo . 'Icala elisecaleni lehlazo' njengoko lisaziwa kweli lizwe ligcwele zonke iindaba zokuhleba abantu abanokuzenza ngathi abanomdla kuzo kodwa bakhawuleze babe likhoboka lazo.
Imeyile ekwi-Intanethi yimveliso yeemvelaphi zayo zesitalato. E-Bhritane, apho inkcubeko yetabloid inoburhalarhume, ukungazibandakanyi nokuqhekeza umnxeba kwakuthetha ukuba Imeyile ukwazile ukuhlala ngaphezulu komlo, othetha into malunga nokuba iphi ibar.
Nanjengoko iindawo zokuhleba kunye neendaba ezothusayo ziye zanda, ubuchule buka Mnu. Clarke wento ayibiza ngokuba yi-journalism crack iyachukumisa. Ababesakuba ngabasebenzi abangalixabisanga ixesha labo Imeyile uvumile ukuba uMnumzana Clarke, nangona kunzima, ungumhleli onesakhono ofundisa intatheli okuninzi. Unesakhono esingaqhelekanga sokuqonda amabali e-blockbuster aya kuthi enze ukugcwala okukhulu. Akukho nto inobuqhophololo kakhulu, akukho mntu udumileyo ungabalulekanga kakhulu, akukho bali lomdla womntu liyinqaba ukuyigubungela-kwaye uqhubeke nokugubungela.
Ungumphathi onzima kakhulu, kodwa yingqondi kwinto ayenzayo, utshilo umqeshwa wangoku.
UMnu Clarke ngokwakhe ukubeka ngale ndlela: Sazi njani ukuba liyintoni ibali elilungileyo? Siyazi nje. Yiloo nto esihlawulelwa ukuyazi. Ibizwa ngokuba ngumgwebo weendaba.
Imeyile ekwi-Intanethi yoyisiwe Melika ngaphandle kwegama lesizinda le-dot-com. Ekupheleni konyaka ophelileyo, indawo ekugqibeleni yaphumelela ekuthengeni iDailyMail.com kwi Imeyile yemihla ngemihla kaCharleston eNtshona Virginia. Kukwinkqubo yokufudusa umxholo wayo usuka kwisizinda saseBritane iDailyMail.co.uk uye kwi-URL entsha, eyaziwayo. Inkqubo ye- Imeyile yemihla ngemihla ngekhe iveze ixabiso lokuthenga, kodwa UMgcini kuqikelelwa inani elingaphezulu kwesigidi esinye seepawundi.
(I Imeyile yemihla ngemihla kaCharleston umhleli nompapashi UBrad McElhinny wabhala ukuba uceba ukusebenzisa imali ukuthenga iikhamera zobugcisa kunye nenkqubo entsha yekhompyutha kwigumbi lakhe leendaba kwaye wabonisa ukuba, xa kuthelekiswa namaphephandaba athengisa izakhiwo okanye aprinta izityalo, lutshintsho oluncinci olo).
Ukufudukela kwi-URL entsha ayisiyiyo kuphela intshukumo enkulu kwi Imeyile ’Phezulu. Iofisi yaseNew York ilungiselela ukushiya imigangatho emibini ekule loft incinci, nondescript apho abanye abantu bekhalaza ngokungqisha izithende ngomthi ngexesha lotshintsho lobusuku. Ngeli hlobo, umsebenzi uzakufudukela kwisakhiwo seglasi esineglasi yanamhlanje kwi-51 Astor Place.
Ngeli xesha kunyaka ozayo, ndingathanda ukuba neendaba eziphindwe kabini eNew York njengangoku, utshilo uMnu Clarke, esongeza ukuba ufuna ividiyo eyintsusa kwaye abe yeyona webhusayithi yeendaba inkulu e-Australia, apho Imeyile Kutshanje kuvulwe iofisi kwaye iceba ukwazisa iphepha lasekhaya ngaphezulu kwehlobo.
Igama elitsha lesizinda liyinxalenye yebhidi yokutsala iidola zentengiso zase-US ngokwandisa ukuqondwa kwegama. Kunyaka ophelileyo, i Imeyile usungule umkhankaso wentengiso kunye nomgca wethegi ngokungathí sina. Idume kakhulu kwilinge lokuqaqambisa isibheno esibanzi somxube wayo weendaba kunye no tawdry. Intengiso yokuqala ibonise iiKims ezimbini: UKim Kardashian noKim Jong-un. Isibhengezo sesibini, esityhilwe kwinyanga ephelileyo kwiindawo zokumisa iibhasi kunye neebhodi zeebhodi, sitsho Imeyile Ukuchazwa koopopu babini: UFrancis, upopu oyintandokazi womntu wonke, kunye no-Olivia, uKerry Washington odlala kwi Ihlazo .
ENgilani, wonke umntu uyazi uphawu, i-imeyile ekwi-Intanethi ye-COO Rich Caccappolo. Apha, ulwazi ngebrand liphantsi kakhulu, kodwa ukugcwala kwabantu kukhulu.
Kuyanceda ukuba abafundi baqhubeke ngokuqaqanjiswa ngohlobo lwe-agnostic, ngokungakhethi cofa kwiikhonkco kwiNtsholongwane yeNova, INew York Times okanye i-akhawunti yomntu omaziyo ngomtshato wakhe ku-Style Me Pretty.
E-US, iipesenti ezingama-95 zabantu abatyelele le webhusayithi abanalwazi lokuba kukho iphephandaba elinxulunyaniswa nalo, utshilo uStephen Colvin, owayesakuba ngumphathi omkhulu kwiNewsweek / The Daily Beast kwaye ngoku ungumlawuli kwindawo yokuhlala eLerer Ventures, ikomkhulu lemali Ingxowa-mali etyala imali kuqaliso lwamajelo eendaba. Bayibona nje njengewebhusayithi enezinto ezininzi ezintle kwaye, ngenxa yoko, zihlala zivela nakweyiphi na imixholo abayisebenzisayo.
Umnumzana Clarke ubona oko njengethamsanqa. Ngaphandle kwemveliso yokuprinta, awunalifa, akukho mthwalo. Unokuba yile nto ufuna ukuba yiyo, utshilo.
Imeyile ekwi-Intanethi inovakalelo oluphikisa yonke imo yoyilo olucocekileyo. Endaweni yendlela ethandwayo yokufota iithayile kunye noyilo oluphendulayo, ijongeka njenge Imeyile ulahle nje yonke into phezulu kwisiza. Nangona iphepha lasekhaya ligcinwe ngononophelo ngabahleli balo, ingcinga yangaphakathi ayinangqondo kulundwendwe oluqhelekileyo.
Ikhasi lasekhaya liqhubeka, iscroll scroll kunye nokungcakaza, ii-SEO-heavy headlines kunye neefoto ezininzi kangangokuba isicatshulwa sebali sijongeka njengothotho lweenkcazo kunenqaku. Ngaphantsi kwesihloko, kukho amanqaku eebhulethi achaza ezona ndawo zinebali ebalini. Kunyaka ophelileyo, iBrand42, inkampani yaseLondon eyenze inkangeleko, yaphumelela imbasa yoyilo lokuqhuba ishishini-oko kuye kwacaphukisa abo bayili beWebhu bezama ukwenza ityala lezorhwebo ngobuncinci, ngamava omsebenzisi anomdla okhethwe lihlabathi lobugcisa .
Bazisa isixa esikhulu somxholo wokuqala wemihla ngemihla kwizihloko uninzi lwabantu baseMelika abafuna ukwazi ngalo, utshilo uMnu Colvin. Iindaba ezaphukileyo, nokuba zinobuzaza okanye zithambile, amabali anomdla ebantwini kunye nezinto abazizityebi nabadumileyo, kunjalo nje amabali ezilwanyana ezimbalwa aphoswe apho, zonke zifakwe kuyilo olufikeleleka ngokulula ngokuhlelwa okufutshane kunye neendawo ezininzi zokungena 'ebalini .
Ewe kunjalo, ngelixa sikroba kwindawo engapheliyo, iintloko ezizaliswe yi-SEO ngeli bali, sasiqonda isizathu sokuba uMnu Clarke afanise imveliso yakhe nesiyobisi. Abafundi bayangena, bachitha i-avareji yemizuzu engama-43 kwisiza, istatistic esimangalisayo ngexesha apho uninzi lweendawo zeendaba zithathela ingqalelo imizuzu emibini njengempumelelo.
Kukho ne-imeyile ekwi-Intanethi ekuthiwa yi-barbar esecaleni yehlazo, umzila olungileyo webali ovela kwimifanekiso yabantu abadumileyo, bobabini abashushu nabalibalekileyo, besenza izinto eziqhelekileyo. (USelma Blair uthenga amaqebengwana kwiMarike yamaFama! UMinnie Driver uthwala umnqwazi kunye nezibuko zelanga elangeni! URebecca Gayheart akancume! UGwyneth Paltrow uyakwenza oko!) Kodwa ngokungafani neempawu ezifana Ngeveki Iinkwenkwezi, Zifana Nathi nje ukuba ziqhele le misebenzi iphosakeleyo, Imeyile ekwi-Intanethi iyenza ibe yinto engaqhelekanga. (Ngokuqhakaza! U-Eva Mendes utsala iingxowa zokuthenga kwindawo eneentyatyambo ezitshatayo kunye neempompo eziphakamileyo esibhakabhakeni: akukho phawu lwenkwenkwe eneminyaka emithathu, uRyan Gosling.) 
Iposi lasekhaya le-imeyile kwi-Intanethi libonisa amabali anomdla ebantwini.
Kwesona sondlo siphambili ziintsomi ezakhayo zoloyiso lomntu. (Lo nguTata woNyaka: Utata ozinikeleyo waseTshayina uthwala unyana wakhe okhubazekileyo ISIQENDU EZIYI-18 ukuya esikolweni yonke imihla, ubhengeza ibali lakutshanje.) Kukho umahluko ongenakubalwa wamabali malunga neentsana eziphila ixesha elide kunokuba bekulindelwe kunye nentsebenziswano phakathi kwezilwanyana zasekhaya nabantu.
Kukwakho namabali apho abantu abaqhelekileyo benza izinto ezigwenxa, njengolutsha lwaseFlorida olwaqhekeza umqala kanina wentombi yakhe okanye umfundisi-ntsapho waseArkansas owabonisa ngempazamo ividiyo ekalwe nge-X yakhe kwiklasi yakhe yesikolo esiphakathi. La ngamabali, ngeentsuku zakudala, kwiphepha lendawo, elinokubangela umdla, kuba libandakanya indawo ethile enokuchongwa ngumfundi. Kodwa ngoku, bengenayo indawo, babonelela ngokulungiswa okungahambisi simahla, kubhalwe ngolwimi olunomoya oluyilelweyo ukukhuthaza ukukhutshwa okuphezulu kweemvakalelo.
Ifomula isebenza kakuhle kangangokuba ngo-2012, eNew York Iindaba Zemihla ngemihla uqeshe uTed Young kude kwi-imeyile ekwi-Intanethi ukuze athathe indawo yewebhusayithi yekhaya lasekhaya, ngoku engafaniyo nenye Imeyile ’S. (Sinemifanekiso emikhulu, utshilo uMnu. Young xa ebuzwa malunga nokufana kwezi ndawo zimbini.)
Ukulinganisa kuye kwahlawula. Kule Disemba iphelileyo, i Iindaba Zemihla ngemihla Ukugcwala kwetrafikhi, ukujikeleza okudlulileyo Imeyile kwiimbono ze-Intanethi zase-US; i Iindaba ifumene i-38.3 yezigidi ezizodwa kwi Imeyile Izigidi ezingama-37.6. (I Thumela , isandula ukwenziwa ngokutsha kwewebhusayithi yayo kaSeptemba, yafumana i-14.4 yezigidi ezizodwa, ngokweComScore.)
Ngokungafaniyo esixekweni ezinye iithabloids, abasebenzi ikakhulu bachaza iimeko ezifana nebhlog. Endaweni yokunika ingxelo yezihlangu ngesikhumba kunye nobusuku bonke, intatheli kwi-imeyile ekwi-Intanethi zihlala zigcinwe eofisini, ziguqula ibali emva kwebali kwihlabathi liphela, zisebenzisa iintloko ezinde kunye neefoto ezitsala umdla abafundi. Iintatheli zeMeyile ezikwi-Intanethi azisoloko zivela kwizangqa zosasazo okanye zigubungela iindaba ezaphukileyo, kwaye ubukhulu becala, ngexesha apho iintatheli zithanda ukuzicingela njengeempawu, ii-byline azifane zaliloo ngongoma.
Ndinganzima ukuba ndibize igama a Imeyile yemihla ngemihla Intatheli enegama laseNew York okanye imithombo yelizwe, kwaye ngumdlalo webhola apha, indawo entle ebekwe ngaphakathi eNew York yathebhu.
Kodwa ngenxa yegunya lokugubungela naliphi na ibali, naphina, Imeyile ekwi-Intanethi ibona izitha zayo njengaye wonke umntu osuka eHuffington Post uye kuFacebook. Ukhuphiswano kwi-Intanethi luye nakubani na onokuthi uchithe ixesha kunye naye endaweni ye-imeyile kwi-Intanethi, utshilo uMnu Clarke.
Ukujonga iMeyile ekwi-Intanethi njenge-New York tabloid yesithathu ayizukulahleka. Iindaba kwaye i INew York Post , ngelixa beqhubeka nokusukela abaphulaphuli besizwe, isengamaphepha asisiseko eNew York, kunye neentatheli zopolitiko zilwela ukugubungela iHolo yesiXeko kunye nababhali behleba bethatha izinto ezizodwa zobusuku.
Abacholacholi beendaba kwi Imeyile banomsebenzi wokuhambisa ibali phambili ngokukhawuleza, ukukhupha umxholo kunye nokufumana ii-angles ezintsha kwisantya esinokwenza ukuba ababhlogi beblogi baphule ukubila.
Umsebenzi osebenzayo ngoku obizwa ngokuba yi-newsroom vibe intloko phantsi, bum up, echaza ukuba isantya esingqongqo sishiya ixesha elincinci lokuncokola eofisini.
Ukutshintsha kweeyure ezisithoba kuhlala kuguquka iiyure ezili-11 okanye ezili-12, kwaye umsebenzi wosuku nobusuku uthetha ukuba iintatheli ezininzi azilifumani ixesha lokulala. Abasasazi bangaphambili bathi izicelo zeentsuku zeholide, ekufuneka zigcwalisiwe kwiinyanga ezininzi kwangaphambili, ziya kuhamba zingaqinisekiswanga kude kube ziintsuku ngaphambi kwexesha ekulindeleke ukuba liphume ngalo.
Kodwa bekukho izinto ezizenzekelayo, njengeemoto zasedolophini ezilinde iintatheli ezinamehlo amnyama emva kokugqiba ngo-3 ekuseni kunye nesidlo sangokuhlwa sabasebenzi kwiziko lewayini lama-21 leklabhu xa iTrans Online traffic ibetha INew York Times .
UMartin Clarke uyathandeka xa efuna ukuba njalo, utshilo owayesakuba ngumqeshwa. Kodwa unomsindo wokuqhuma, onokuthi uqheleke kwiFleet Street, kodwa iyabanyanzela abantu baseMelika.
Njengokuba besishiya isitalato iGreene ngokuhlwa kwangoLwesine, abasebenzi ababini beme ngaphandle, betshaya. Sive elinye likhankanya igama lika Mnu Clarke ngelixa kuxoxwa ngombono webali. Umpapashi wayeseLondon, kodwa ubukho bakhe obukhulu babuyela kwisitalato saseNew York.
