Kuya kwenzeka ntoni kwishishini lokonwaba ukuba iWarnerMedia kunye ne-NBCUniversal zidityaniswe zaba yinkampani enye?Umzekeliso: Eric Vilas-Boas / Braganca Ngo-Novemba, itekhnoloji, imithombo yeendaba kunye neqhakamshelwano yophando eqinile i-LightShed Partners yavavanya imeko yolonwabo kwaye yafika kwisigqibo sokuba i-AT & T's WarnerMedia kunye ne-Comcast's NBCUniversal kufuneka ichithwe kwaye idityaniswe kwimpilo yexesha elide yezo nkampani zombini. Ifemi ’ ingxoxo eneenkcukacha ivuselele incoko ebalulekileyo kulo lonke ishishini, incoko engekafi. Ngolwesithathu, Intatheli yaseHollywood lawula elo dangatye kunye nelalo uviwo njani Idonga isitalato bangayithanda indibano yezolonwabo ebonisa iiasethi ezidityanisiweyo zeWarnerMedia kunye ne-NBCU.
Ukudityaniswa okunjalo kunokuba nzima kakhulu, kufuna inqanaba elingalindelekanga lokudityaniswa kunye nobuchule besivumelwano. Kodwa sinokuyisebenzisa imveliso nganye yenkampani ekusasazeni nakwimidlalo yeqonga kumabala emidlalo, la masebe mabini abalulekileyo kwezolonwabo, ukubonelela ngesiketshi esirhabaxa samandla abo adibeneyo.
Amandla okuSasaza
Ukuba iWarnerMedia kunye ne-NBCUniversal bezinokudityaniswa, akucaci ukuba le nkampani idityanisiweyo iza njani ukuya ngqo kwishishini labathengi. Nangona kunjalo, kutsha nje Ingxelo yeBloomberg Uyaphawula ukuba i-NBCU inokuphinda icinge iqonga layo le-D2C kunye notshintsho olunokubakho luza kwiPeacock. Phakathi kwezi nkonzo zimbini, i-HBO Max yeyona ndlela yokubheja yomeleleyo njengomsasazo ophakathi.
Ngokwesikhokelo sokusasaza Jonga nje, iHBO Max ibanga isabelo sentengiso esiyi-8% e-US phakathi kweenkonzo ze-SVOD ze-Q1 ye-2021. Ipikoko ikwi-5%. Kwezi zimbini, i-HBO Max inesilayidi esomeleleyo sezinto ezikhoyo kunye nezizayo kunye nethala leencwadi elinomtsalane ngakumbi. 
Isabelo sentengiso se-SVOD yase-US kwiQ1 2021.Jonga nje
Ngo-Matshi, iDisney + yamfumana uHulu ukuba abe yinkonzo yesithathu yokusasaza enkulu eMelika. IPeacock kunye neDisney + kuphela kwenkonzo yokusasaza yokufumana isabelo sentengiso okanye ukuhlala injalo ngeQ1, ngelixa zonke ezinye zinciphile, ngeWatch Just. Kuyathandabuza kakhulu ukuba isiseko somsebenzisi wePeacock sinokufakwa nje kwi-HBO Max. Kodwa ngenxa yokulula, ezi nkonzo zimbini ziqhayisa ngesabelo sentengiso se-13% phakathi kwabo, elingana neDisney + kunye neHulu.
Ukusukela nge-27 kaJanuwari, i-HBO Max yayine-17.2 yezigidi kusebenze. Kukholelwa ukuba ukukhutshwa kwe-blockbuster yangoku Godzilla vs. Kong kunye neempawu ezinje nge ILigi yezoBulungisa kaZack Snyder zenze igalelo kulwando olongezelelekileyo. Emva konyaka omnye, uPeacock utyikitye ii-akhawunti ezizigidi ezingama-33. Nangona kunjalo, i-NBCU ayicacisanga ukuba yeyiphi ipesenti yala ma-akhawunti abhalisela i-Peacock's tier yasimahla xa kuthelekiswa nomrhumo wobhaliso owenziwe nge-Premium tier. Umsasazi kutshanje uthathe i-WWE Network kunye nababhalisi bayo abasisigidi se-1.1.
IOfisi yeBhokisi yaseKhaya
Masikukhuphele ngaphandle ukuphazamiseka okunxulumene nobhubhane wango-2020 kuba kungaboneleli ngesifinyezo esichanekileyo sokuhamba bhanyabhanya okuqhelekileyo.
Kwi-2019, uWarner Bros ukhuphe iifilimu zemidlalo yeqonga ezingama-43 ngelixa i-Universal ikhuphe i-26. I-WB ilawula i-13.95% yebhokisi yasekhaya kuloo nyaka ine- $ 1.57 yezigidigidi kwintengiso yetikiti. Ukulawulwa kwendalo iphela nge-11.58% yebhokisi yasekhaya yebhokisi ene- $ 1.30 yezigidigidi kwintengiso yetikiti. Ngokudibeneyo, oko kwenza i-25.5% yesabelo sentengiso kunye ne-2.87 yezigidigidi zeedola, isemva kakhulu kwiRekhodi yeDisney ye-2019 ye-33.25% kunye ne-3.7 yezigidigidi zeedola. Ukusukela ngo-2015 (ngaphandle kwe-2020), imveliso yeqonga edibeneyo yasekhaya yeWarner Bros. kunye neUniversal ifumene umyinge wama-33.81% wentengiso kunye ne- $ 3.79 yezigidigidi ngonyaka kwintengiso yamatikiti.
Akunangqondo ukulindela i-WB edityanisiweyo kunye ne-NBCU ukukhupha ivolumu yonyaka njengama-studio amabini ahlukeneyo. Kukho i-labyrinth yeteyiphu ebomvu yokuhlela ngaphambi kokuba nasiphi na isicwangciso senkqubo ebonakalayo sinokubonakala. Ukanti iWarner Bros. kunye neUniversal bahlala bethandana nezikhundla eziphezulu ezintathu kwi-ofisi yebhokisi yasekhaya kule minyaka ilishumi idlulileyo. Idityaniswe kunye, kunye nesifuba semfazwe se-IP zombini ezi nkampani (DC, Harry Potter, Imidlalo yeethrone , yesantsya & nomsindo , Ihlabathi leJurassic , njl.), la maziko mabini aya kuba yinkampani yemithombo yeendaba eyonwabisayo.
