Iiveki ezimbalwa ezidlulileyo, UFred Wilson , iqabane elilawulayo le I-Union Square Ventures , wayeseLos Angeles ngeholide yokusebenza xa umntakwabo emxelela ngeakhawunti ye-Twitter ukuba nje ndinayo ukuqala ukulandela: KogiBBQ . Yitraki yetaco ebihamba ijikeleza iLos Angeles kunye ne-twitter apho bakhoyo kwaye unokuyeka nje into oyenzayo uhambe uyokufumana itaco, utshilo uMnu Wilson ngexesha. intetho yakhe ephambili e Ingqungquthela yeDig yeDigital kwiveki ephelile.
UMnumzana Wilson, ewe, wayethetha ngaye I-Kogi yaseKorea BBQ-Ukuya kunye neelori zazo ezimbini ezihambahambayo, iRoja kunye neVerde. Nangona iilori zokutya ezikwisiXeko saseNew York bezithumela ku-Twitter phambi kwe-LA's Kogi BBQ, indawo yokutyela ehambayo ihanjisiwe Iindaba zeendaba njengokuba kunjalo Indawo yokudlela yentsholongwane yaseMelika yokuqala . (Inyaniso iyaxelwa, i Iwaffles kunye nezinto zerori , Ilori eDessert , Iphatha iTrakhi kwaye i I-Rickshaw Dumpling Bar iilori bezisenza i-tweeting ngaphambi kokuba @KogiBBQ isayinwe ngo-Novemba. Sijongile). Kodwa dibanisa ukusebenzisa kwabo ngobuchule imithombo yeendaba zentlalo (abekho kwi-Twitter kuphela, kodwa banayo ukubhloga kunye Iakhawunti yeFlickr ), uninzi lokushicilela malunga nenkolo yabo Ukulandela kwaye ikakhulu utyholwa ngokufela i-tacos zaseKorea kwaye unezona lori ze-taco zikwi-Twitter.
Kodwa ngaba eyona Kogi BBQ idumileyo iza eNew York?
Nini Umjongi wahamba ne UZach Brooks , blogger ngasemva MidtownLunch.com , ecaleni kwePark Avenue kwiveki ephelileyo ngexesha lokhenketho lwemihla ngemihla, wathi iibhloko zeblogi ziyangxola malunga neKogi BBQ enokuthi izise ishishini layo eManhattan.
Singene nommeli weKogi UAlice Shin , othumele nge-imeyile evela kuNxweme oluseNtshona: Nantoni na malunga ne-NYC ikakhulu ngamahemuhemu okwangoku. Akukho zigqibo zaseburhulumenteni zenziweyo-iintloko ze-Kogi bezijinga nje esixekweni ukubona ukuba ngaba ukuphuma apho kuyenzeka na. Ke… asinalwazi lokuba siza kuzama nini i-NY.
Ngokuqinisekileyo, ukuba baya kugqitywa ukuza eManhattan i-media media hype iya kuba yindlebe.
Kwinkomfa ye-Ad Age, Umnumzana Wilson uthe inkampani yeTwitter kunye neFlickring ngumzekelo wendlela iiarhente ekufuneka zihlaziye izicwangciso zazo kwaye zigxile ngakumbi kumaqhinga osasazo eendaba. Ucacise kwi iposti kwibhlog yakhe Imithombo yeendaba efumeneyo yimithombo yeendaba ongayithengi kodwa uzuze ubunzima. PR ngumzekelo weendaba ezifunyenweyo. Ilizwi lomlomo lelinye. Imithombo yeendaba efumanekileyo ibisoloko ikho ngonaphakade. Kodwa ngoku sele ilula kakhulu, enkosi kwi-Intanethi nakumajelo asekuhlaleni, ukufumana imithombo yeendaba ngophawu lwakho, imveliso, okanye ngokwakho.
Ngokuxelela ibali leKogi BBQ, wayefuna ukucacisa ukuba imithombo yeendaba efumeneyo inamandla kwaye isimahla, kodwa kuya kufuneka uyisebenzele. I-KoqiBBQ [sic] izithuba zeefoto kwi-flickr yonke imihla kunye nee-tweets imini yonke. Baphendula nakwiitweets ngokunjalo. Bayasebenza 'kwimithombo yeendaba abazisebenzeleyo,' ubhale watsho.
Ngaphandle kokutya okumnandi, ukusebenza ngokukuko kwi-Intanethi yeyona nto ifumana u-Kogi BBQ wokushicilela omkhulu, imigca yeeyure ezimbini ubude kunye nabantu baseNew York abacwangcisa uhambo olukhethekileyo lokuthenga ii-tacos zabo.
UMidtownLunch.com kaMnu Brooks waqala ukulandela iakhawunti ye-KogiBBQ ye-Twitter ngexesha lotyelelo lwakhe lokugqibela e-LA ukuze akwazi ukucwangcisa utyelelo kwiilori ezaziwayo.
Ngelishwa, izicwangciso zakhe zawa phantsi. Ndandinomsindo kakhulu, uxelele Umjongi .
