UTom Brady.UMaddie Meyer / imifanekiso kaFetty Isibhengezo seSuper Bowl sisiko elihlonitshwayo elibona ixesha lokuba ezona ntengiso zibeka unyawo lwazo phambili phambi kwabathengi abanokuba zizigidi ezili-100.
Kodwa njengokuba imikhwa yokubukela yabaphulaphuli iqhubeka itshintsha kwaye imeko entsha yezoqoqosho kubume bemihla ngemihla kamabonakude ibumba iinkqubo zeshishini, ngaba utyalo mali olunendleko lusengqiqweni?
Sithetha ngeedola ezikhulu zexesha elinokuphoswa ngekhefu lokuhlambela elikhawulezayo. Ngaba intengiso yeSuper Bowl iseyona nto iphambili yokuzibandakanya kwabathengi okanye yinto ebiza kakhulu kubudala obutsha bukamabonwakude kunye nokusetyenziswa kwegama?
Ngo-2015, i-NBC yahlawulisa abathengisi i- $ 4.5 yezigidi kwindawo yesibini-yesibini. Kulo nyaka, inethiwekhi kuthiwa iyabiza $ 5 yezigidi . Kodwa kweso sithuba seminyaka emibini, ukubonwa kweNFL kwehlile Iipesenti ezisibhozo kunye neepesenti ezilithoba , ngokulandelelana. Ngokwemizuzu ebonwayo, ixesha le-2017 liyibonile esona siphumo sisezantsi ukusukela ngo-2009 .
Ibhola ekhatywayo ye-Pro isaphumelela rhoqo kumaxesha ayo, kodwa inethiwekhi inokuhlawulisa njani ngaphezulu kwimbala yamehlo?
Indawo yeSuper Bowl ihlala lelinye lawona mathuba ahlukileyo, inikwe isikali sayo, abaphulaphuli abathinjiweyo, ifuthe le-halo kunye nokukwazi ukutshintsha umkhondo weshishini, uJeff Nicholson, iGosa eliyiNtloko leMithombo yeendaba eVaynerMedia, uxelele uMbonisi. Iinethiwekhi zinokuhamba zihlawulise ngaphezulu emva konyaka ophantsi kumanqaku kuba kusenzima ukufikelela kubantu abaninzi ngexesha elinye-ngakumbi abantu abafuna ukwetyisa baxoxe ngentengiso. Umlinganiso weendleko awuchazwanga kumgangatho wokusebenza kweNFL unyaka nonyaka; lixabiso elinxulumene nokuthelekiswa nembonakalo yomntu ekufuneka ithengiwe, kunye nekhono lebrendi ukuyiguqulela kwiziphumo zeshishini.
Kulungile, ke iSuper Bowl inkulu kakhulu ukuba isilele.
Iyavakala le nto kwihlabathi liphela elihluliweyo apho ukusasaza, ukusika intambo, iinkonzo ze-SVOD kunye nezinye iinkqubo zokuhambisa umxholo ezingahambelaniyo zithatha ingqalelo njengabaphulaphuli bebhola elambileyo badla amaphiko ashushu. Nditsho noMongameli uTrump weSimo seNtetho yeNdibano watsalela amanani amakhulu ababukeli phakathi kwe Ukwehla kwamanani kamongameli . Abaphulaphuli be-Chunk kunzima ukuza ngale mihla.
Kodwa abathengisi bayinqumla njani yonke loo nto ingcolileyo kwaye baguqule ababukeli babe ngabathengi abahlawulayo?
Abantu abangaphezu kwezigidi ezili-100 kulindeleke ukuba bavule kule Cawa xa uTom Brady kunye neNew England Patriots bethatha uNick Foles kunye neFiladelphia Eagles, kodwa ukubuya kwenkampani kutyalo-mali akukho mlinganiso kuyo yonke indawo.
Ukulindelwa kwe-ROI yesibhengezo seSuper Bowl kuya kwahluka kakhulu-zombini ngophawu kunye nokukwazi kwayo ukuguqula ingqalelo ibe yingeniso, utshilo uNicholson. Umzekelo, ii-Amazon ezilindelekileyo kulo nyaka kwiphulo layo le-Echo ziya kuba nolindelo olwahluke ngokupheleleyo kunephulo lika-2017's 84 Lumber malunga nokugaya kunye nexabiso lenkampani. Eyona nto ibaluleke kakhulu kulo naluphi na uphawu kukulinganisa, ukuqonda nokwandisa utyalomali abalwenzileyo.
Okumangalisa kukuba, ukuthengiswa kwemveliso akuyona yodwa indlela iinkampani zentengiso ezilinganisa ngayo impumelelo yayo ye-Super Bowl.
Bajonge kwimithombo yeendaba ezentlalo kunye nokuphendula kwabalandeli. Ukubeka indawo enqwenelekayo kwindawo ephezulu yemithombo yeendaba Eyona ndawo iphambili yeNtengiso yeSuper Bowl yeentengiso inokuthi, ngandlela thile, ixabiseke njengokuthengisa kwemali. Ngokufana nendlela uMfanekiso oBalaseleyo wokutyunjwa kwii-Oscars oliphucula ngayo udumo lwefilimu, ukumisa nje indawo ngexesha leSuper Bowl kuzisa ingqalelo yabathengi.
Ewe, abathengisi bakhathalele ukufikelela kunye nokuzibandakanya kwabathengi, utshilo uNicholson. Ukuthengwa kwesibhengezo seSuper Bowl ayisiyiyo imizuzwana eli-15 nje kuphela, kodwa ulwakhiwo olupheleleyo, ifuthe lomxholo kuwo onke amajelo aphakathi kunye nokukwazi uphawu lokuthengisa ukuxhasa olo ncedo.
Ukuza kuthi ga ngoku, urhwebo lukaBye Bye Bye luka-2017 noJustin Timberlake kunye noChristopher Walken baphumelele ekutshateni ithoni kunye nemveliso ngelixa bevela njengendawo ethandekayo yokuthengisa. Kulo nyaka, i-hype ejikeleze urhwebo lweAmazon Echo ibisakha ngokuzinzileyo.
Ekupheleni kosuku, ziinkampani ezona zisebenza ngokugqwesileyo ezimileyo ngexesha le Super Bowl.
Owona mbuzo ubalulekileyo omele uzibuze wona yile: Unemizuzwana eli-15 yokuthetha kwilizwe liphela — ingaba ibilelona xesha lakho lokusebenzisa elo? UNicholson ucacisile.
