Ukurhoxiswa kweNetflix Ilifa likaJupiter Imicimbi ibaluleke kakhulu kunoninzi.UADAM ROSE / NETFLIX Ukungaphumeleli kuyimfuneko ebalulekileyo yokuphumelela. Yiyo kuphela indlela yokufunda, yokulinga, yokuziqhelanisa neyokugqibelela. Oku kusebenza kuzo zonke iindlela zokuphila, nangona sonke sinokuvuma ukuba asifuni oogqirha bethu balandele le ndlela. Ngelixa ukusilela kunokuba nexabiso kwaye ngokuqinisekileyo kungenakuphepheka, kuye kufike inqanaba apho sonke kulindeleke ukuba silunge ngokulula. Ezinye iinzame ezifuna izixhobo ezinkulu kwaye zikhatshwa lulindelo olukhulu azisoloko zibonelela ngexabiso lokusilela, ukuphoxeka nje.
Kuhleli kungacaci ukuba siphi kumda wexesha lokungaphumeleli kwimpumelelo yeNetflix, esele ihambisa umxholo wokuqala ukusukela ngo-2013. Esikwaziyo, nangona kunjalo, lolo ngcelele lwangoku Ilifa likaJupiter kubanjwe isithembiso esikhulu sokuba imveliso yokugqibela ihlulekile ukuhambisa. Kwiveki ephelileyo, iNetflix kwaziswa ngeloxesha Ilifa likaJupiter khange icinywe emva kokuba ixesha le-1 liqale ngoMeyi, i-cast yayikhutshwa kwizivumelwano zayo kwaye umboniso waguqulwa waba luthotho lwe-anthology oluza kugxila kwabahlali kwiXesha lesi-2.
Ukwenza izinto zibe mandundu, Ijupiter ‘Ilifa— Yahlulahlula umboniso wokuqala uSteven S. DeKnight ( Daredevil ) phakathi kwimveliso kwaye wabethwa kukulibaziseka kwe-COVID-kubonakala ngathi uphethe uhlahlo-lwabiwo mali olukhulu lwe- $ 200 yezigidi, nge Intatheli yaseHollywood 'IiBorys Kit. Oku kuza emva kokuba iNetflix ichithe ukuya kuthi ga $ 100 yezigidi ukufumana umshicileli wencwadi yamahlaya iMillarworld kwi2017.
Kwakhona, kwimithombo nganye, iLifa likaJupiter libiza malunga ne-200 yezigidi zeedola, ukuphinda uqalise yonke into kunye nayo yonke into ebandakanyiweyo, ke le yilahleko enkulu. https://t.co/z2BkndkIaH
- Ikhonkco yeBorys (@Borys_Kit) Nge-2 kaJuni 2021
Nangona Ilifa likaJupiter itsale ingqalelo yokuqala emva kokukhutshwa kwayo, ayisebenzi xa ithelekiswa nezinye izinto zokuqala zeNetflix ezinje I-Queen's Gambit , IBridgerton , kunye Umthunzi kunye neBone . Endaweni yoko, ukujonga kwayo ukujonga-kulandelwa sisikhokelo sokusasaza Ukulungiswa kwakhona , ebangela abasebenzisi abazizigidi ezi-2 baseU.S. — yayifana kakhulu naleyo Izithintelo , eyayikho kutshanje kurhoxisiwe . 
Ilifa likaJupiter Ukulungiswa kwakhona
Ukujonga idatha yeNetflix yansuku zonke yeTop 10 yemiboniso yeTV eMelika, Ilifa likaJupiter ndikonwabele ukubaleka komelele kune Izithintelo , kodwa wawa ngasemva Umthunzi kunye neBone , ebisandula ukuvuselelwa ixesha lesibini njengoko iNetflix ibhengeze ukuba i-akhawunti yamalungu angama-55 ezigidi yawujonga lo mboniso kwiintsuku ezingama-28 zokuqala. 
Ilifa likaJupiterUkulungiswa kwakhona
Njengoko sibonile Lupine , yeyiphi khange iqhubeke kwi-Top 10 yeNetflix ixesha elide xa kuthelekiswa nabantu bakowabo, le metric ayisosiphelo konke-konke ngenxa yethemba lomboniso. Kodwa kuyacaca ukuba Ilifa likaJupiter . Kutheni le nto lo mbandela, ngaphandle kweendleko ezinkulu ezitshonile emele wona?
Ngo-Epreli, sabhala malunga nendlela INetflix ibinethemba lokuba yinto efana neDisney ngokuphuhlisa eyayo ipropathi enomgangatho ophezulu wokuqonda kwii-franchise ezininzi. Okokuqala, oku kuyakunciphisa ukuxhomekeka komsasazi kwi-IP eneendleko ezinelayisensi, ethi inciphe ngokukhawuleza njengoko phantse zonke izitudiyo ezinkulu zaseHollywood ziphinda zibuyele kumxholo wazo wangaphakathi kwindlu. Okwesibini, iya kubonelela ngokuzibandakanya okwandisiweyo kwabarhumeli kwiiprojekthi ezininzi ezinokubakho, endaweni yeebingesi ezizodwa zeempelaveki ezingenafreyimu kwinkqubo yokulandela.
Kodwa ukwenza i-franchise ukusuka ekuqaleni kunzima kakhulu kunokuphinda kusetyenziswe i-IP ukusuka kwiilayibrari ezineminyaka eli-100 ubudala. Kuhleli kungacaci ukuba iNetflix iyakwazi na ukuphuhlisa uhlobo olufanayo lwezinto ezisasaza umhlaba ezixhasa iiprojekthi ezininzi ngendlela efanayo neentshaba zayo zesitudiyo (iDisney, IWarner Bros. , njl) yenza. Ijupiter ‘Ilifa yayenzelwe ukuba ibe sisixhobo sokumiliselwa kuloo mthambo. Endaweni yoko, ngumlilo oxabisekileyo onekamva eliqinisekileyo.
U-Andrew Rosen, owayesakuba ngumsasazi weendaba e-Viacom kunye nomsunguli weendaba ezasasaza i-PARQOR, wayishwankathela kakuhle iposti yangoku :
INetflix iyaqhubeka nokuhamba-hamba kunye nokukhula kwempixano ephethe i-IP xa ithelekiswa nelayisensi ye-IP. Ndiyazibuza ukuba ingaba i-ecosystem yeNetflix yindawo echumileyo yokulima le IP. Intsingiselo, umbuzo ngowokuba inkonzo yesoftware exhomekeke ekusetyenzisweni komsila omde inokuvelisa i-Disney-like, fat-tail IP kwixesha elide. UReed Hastings kunye noTed Sarandos bayaqhubeka nokuthengisa abatyali mali abanako, kodwa ubungqina abukho.
Akukho spinoffs ezicwangciswe esidlangalaleni Izinto ezingaqhelekanga . IBridgerton Ixesha le-2 liza kufika ngaphandle kwenkwenkwezi yokuphuma komboniso. Ithetha ntoni nge-IP ebizayo ukuba Witcher iqabane lithandana? I-Disney ayijonganga nodidi olufanayo lwemibuzo yee-franchise ezimiselweyo ezinje ngeMarvel kunye Idabi leenkwenkwezi . I-Netflix, ngakolunye uhlangothi, izama ukuguqula ii-brand-to-screen brand kunye ne-concepts kwi-blockbusters epheleleyo.
Kwiphepha, iMillarworld ibonakalise isiseko esisengqiqweni kwezolona hlobo luthandwayo lokuzonwabisa: amagorha. Kwithiyori, Ilifa likaJupiter unokudibana kakuhle ne I-Umbrella Academy njenge-capes-and-cowls ezithandwayo iiNetflix zokuqala. Kodwa njengoko sifunde amaxesha ngamaxesha kwiHollywood, ayisiyokuphosa imali kwifashoni eyaziwayo. I-IP ekhanyayo ehambelana neendlela ezikhoyo ayonelanga ukuqinisekisa impumelelo.
Okubaluleke ngakumbi, kukusilela kwe- Ijupiter ‘Ilifa ayinikezeli ukuqonda okuninzi kwimicimbi ephambili yebhongo yeNetflix. Ngaba i-24/7, imodeli yokuzinkcinkca, umhlanguli kwi-intanethi unokwenza uvakalelo lwehlabathi olunako ukusengwa ngeendlela ezininzi kwiqonga elinye? Asikazi nangoku ngokuqinisekileyo.
