INetflix ijonge into enokubonakala ngathi iyafana nomnye wabakhuphiswano bayo abaphambili: Inkampani yeWalt Disney.Ifoto-umzekeliso: Umbonisi (ovela kuMat Stroshane / Walt Disney World Resort ngokusebenzisa imifanekiso kaGetty) Ngamaxesha athile, icandelo lezolonwabo linokuziva ngathi livaleleke kwindledlana yokulinganisa yokulinganisa kunye nokuphinda. Umdaniso wangemva nangaphandle wesitrayikhi esikhubekisayo kunye nesikrokro esikhohlisayo siqala ukufana nokulingisa kunokuba silwe. Thatha iNetflix kunye neDisney.
Umntu owayekade edwelise ikhosi yexesha elizayo kulo lonke ishishini lokuzonwabisa ngokukhokela kutshintsho lwaseHollywood lube lishishini labathengi ngqo kwaye etyhila umvuzo omkhulu weLash Street kwimisebenzi yokusasaza. I-Disney, indibano edibeneyo enezinto ezininzi ezenziwa ngezitena nodaka kunye noshishino lwenethiwekhi yeqonga kunye nemithombo yeendaba, iyaqonda ukuba kufuneka yenze ngokufanayo kwaye yahlutha yonke imixholo yayo kwiNetflix ngaphambi kokuphehlelela inkonzo yayo. INetflix yakha ubukhosi bayo kwisiseko sokubonelela ngento wonke umntu; I-Disney + iyachuma ngenxa yomxholo wayo ojolise ngokukodwa kumgangatho wokuqonda.
Ngoku, sifikelele kolunye uguquko ngaphakathi kwe-vortex ebonakala ngathi ibuyisela umva kwicala lokujikeleza. INetflix kakuhle ngoku inokuzama ukuba yiDisney doppelganger.
I-Netflix's Catalysts for Change
Ukuqhubela phambili kwefuthe kwintengiso ye-post-COVID ikhawulezise ubume bokhuphiswano lweNetflix njengoko abasebenzisi bebaleka inkululeko engakumbi yokusasaza kunye nokuguquguquka kunangaphambili kwakhona . I-Disney + ihambisa imibukiso ye-blockbuster evekini elawula i-zeitgeist. I-HBO Max ihambisa amanqaku e-tentpole afana Umfazi omangalisayo ngo-1984 kwaye Godzilla vs. Kong. IAmazon ikhetha ngakumbi kwaye iqhinga, ukusuka Amakwenkwe ukuya I-Borat elandelayo ye-Moviefilm kwaye Ukuza kwe-2 eMelika , ibonakala ngathi ihlawula.
INetflix isengoyena mdlali ubalaseleyo kwimidlalo yokusasaza kwihlabathi liphela, kodwa isabelo sayo sentsusa yedijithali yaseMelika kunye ne-US inciphile ukurekhoda ixesha eliphantsi ngo-2021 ngenxa yokhuphiswano olukhulayo Uhlalutyo lweparrot . 
Uhlalutyo lweparrotUhlalutyo lweparrot
Uhlalutyo lweparrotUhlalutyo lweparrot AbakwaNetflix bathi ngoJanuwari akusafuneki ukuba baboleke imali yokuxhasa inkcitho yomxholo ngelixa behlawula i-16 yezigidigidi ematyaleni. Ukanti ngokhuphiswano olonyukayo, umntu unokucinga ukuba inkampani kungafuneka iqhubeke nokwenza uhlahlo-lwabiwo mali lomxholo ukugcina ukukhokelela kwayo kuncipha. Ngokuncipha kwelayibrari ngenxa yokonyuka kokhuphiswano, umntu unokucinga ukuba kuya kufuneka bachithe ngaphezulu ukugcina isikali. Kwaye ngokuncipha komndilili xa kufikwa kwimvelaphi yokuqala, umntu unokucinga ukuba banokufuna ukuchitha ngaphezulu ukwenza impumelelo yomsila omde.
Ngenxa yoko, u-Andrew Rosen-owayesakuba ngumgcini weendaba e-Viacom wedijithali kunye nomsunguli wencwadana yeendaba IPARQOR -Yikholelwa ukuba iNetflix inokukhetha ukushenxa kwisitolo sayo sokuma kwindawo enye yokuthenga kunye nokusebenzisa indlela ekhethekileyo ekhetha iDisney.
INetflix ibheja enkulu kwi-anime, babheja kakhulu kwiibhayisikobho zohlobo lwe-blockbuster zaseHollywood, kwaye babheja kakhulu kwimiboniso yangaphandle. -Andrew Rosen
Ukuba yiDisney
Ngo-Septemba, u-Reed Hastings oyi-co-CEO ye-Netflix uxelele INew York Times Ababini ababhali ababalaseleyo kwicandelo lezolonwabo yayinguNeal Gabler, obhale i-biography kaWalt Disney, kunye noBob Iger, obaleke ngokoqobo uDisney. NgoFebruwari, uHastings uxelelwe abatyali mali ukuba injongo yexesha elide yeNetflix kukubetha iDisney kwiopopayi: Sivutha kakhulu ngokubabamba kwimifanekiso yosapho, mhlawumbi ekugqibeleni sibadlulise, siza kubona. Indlela ende yokuhamba ukuze ubabambe.
INetflix iba yiDisney ngokujonga kwakhona iinzame zayo zomxholo kwizitshixo eziphambili ezibonisa ukusebenza kakuhle kotyalo-mali. Kukho isizathu sokuba uhlahlo-lwabiwo mali lomxholo weNetflix olunikezelwe kwiiprojekthi kuphuhliso luphantse laphindaphindeka kathathu kunolo lukaDisney. Kukho nesizathu sokuba ukubuyela kwabo kutyalo-mali kungachukumisi. Ke ijongeka kanjani into encinci yeNetflix nokuba ijongeka kanjani?
Babheja kakhulu kwi-anime, babheja kakhulu kwimidlalo bhanyabhanya yaseHollywood, kwaye babheja kakhulu kwimiboniso yangaphandle, utshilo u-Andrew Rosen. Ezi zizinto ezintathu ezicokisekileyo ezinokuza ukwenza isiseko sokutshintsha komsinga kunye nekamva.
Ndothukile oko Ukukhutshwa ibijongwe ngamalungu angama-99 ezigidi amakhaya angamalungu ehlabathi, utshilo uRosen. Ndisamangele yile nto Lupine , Umboniso waseFrance wawuyi # 1 eBrazil emva kokukhululwa. Ikuxelela ukuba banokufumana iigugu, ngeendleko ezifanelekileyo, abaza kuzisebenzisa ababhalisile kwihlabathi liphela. Elo bali lihluke kakhulu ukusuka 'kwiDebtflix' kwaye sisicwangciso apho iNtloko yeGlobal TV uBela Bajaria yakhe igama lakhe ngaphakathi kweNetflix.
Ngelixa esi sicwangciso sinokunceda ukunciphisa iindleko zomxholo ngokubanzi kunye nokugxila okungcono kwiinzame zeNetflix, impumelelo ihlala ingafumaneki… ubuncinci esidlangalaleni. URosen uxela ukuba sihlala sibona ukutyalomali kweNetflix kwizihloko ezikhulu, kodwa sifunda okuncinci malunga nendlela abaqhuba ngayo. Ngaphezulu kweNyanga wathenjiswa kubatyali mali njengenye yezo bhethi zohlobo lweDisney, wafumana inyuselo ebonakalayo kwinkampani, kwaye waphakamisa amagama abatyunjiweyo bee-Oscars. Nangona kunjalo akukho nto siyivileyo ngaphandle kokuthula kwiNetflix malunga nokusebenza kwayo. Kuyafana nakwizihloko ezingoopopayi UKlaus , INkosana yeNamba okanye Uye-Ra . ICocomelon kwaye Ihlabathi leJurassic: Inkampu yeCretaceous benze kakuhle kwizinga le-Nielsen kunye ne-tracker ephezulu ye-10 yeNetflix, ukanti baneepropathi ezinelayisensi.
UHLAZIYO: INetflix yakhupha ababukeli abazenzele ingxelo Ngaphezulu kweNyanga ngoJanuwari.
Ngokucacileyo ndipeyinta iibrashi ezibanzi apha, kodwa inqaku yile, kakhulu njengoko iNetflix incokola ngeDisney kunye nopopayi njengeenjongo zeshishini, kunzima ukuqonda apho iphumelele khona, utshilo uRosen.
Ukucacisa iqhinga elizayo
I-Disney inokukutshixa kwi-ecosystem yayo kunye ne-IP eqinisekisiweyo njengoko utsibela kwi-franchise enkulu enophawu ukuya kwi-franchise enkulu enophawu. INetflix kufuneka igcine abasebenzisi kwiqonga layo ngokuyintloko ngesiqulatho sokuqala esingazuziyo kwimpumelelo yebhokisi yeebhloko zebhokisi. Ngomnye umqobo kwimfuno yeNetflix yokuba yiDisney.
INetflix kufuneka iqhubeke ukuthethelela ukunyuka kwamaxabiso, watsho uRosen. Oko kuthetha ukuba ifuna ukungqina ukuba ibango alikho kwaye i-churn incinci.
Umxholo wolwimi lwasekhaya uyanceda kule ndawo iphambili njengoko igcwala abaphulaphuli bengingqi kodwa ikwahamba kakuhle ngokudibanisa kunye nokuguqulela, okunje Lupine. I-Anime lolunye udidi olwenza njalo, njengoko kungqinwa yimpumelelo ye- ICastlevania , Ilayibrari ye-anime ye-ballooning kunye neenkonzo zokulwa ezifana neCrunchyroll. Kwaye okokugqibela, iifilimu zeHollywood blockbuster zinceda ngaphambili, ngeRosen nganye, ekubeni ingaphoswa yiminyhadala yeentente. Kukho isizathu sokuba umsasazi angene ngaphakathi ukuchitha i-200 yezigidi zeedola kwi-Dwayne Johnson's Isaziso esiBomvu , $ 469 yezigidi KwiRian Johnson's Iimela ngaphandle sequels, kwaye franchising esihogweni ngaphandle kukaZack Snyder's Umkhosi wabafileyo .
INetflix inokufuna ukuba yiDisney, kodwa ifuna ukwenza njalo ngokufumana ezona nkqo zayo zokutyala imali, kwaye kungabi njalo ukuba yimbangi elungele usapho kwiNdlu yeMouse. Okwangoku, oko kuthetha ukugxila kwimifanekiso, inkqubo yolwimi lwasekhaya, kunye nee-blockbusters. Siza kubona ukuba ezinye iintlobo ziza ngeendleko zokugxila njengoko ishishini lihamba kwiimfazwe zokulwa.
Umboniso bhanyabhanya luhlalutyo lwesitulo kwizicwangciso zeHollywood zokukhutshwa kwezinto ezinkulu.
